參考文獻 |
Akhter, S. H. (2003). Digital divide and purchase intention: Why demographic psychology matters. Journal of Economic Psychology, 24(3), 321-327.
Anderson, C., & Wolff, M. (2010). The Web is dead. Long live the Internet. Wired Magazine, 18.
Arndt, J. (1967). Role of product-related conversations in the diffusion of a new product. Journal of marketing Research, 291-295.
Ajayi, A. (2011). The influence of alcoholic advertisements on youths.
Baumgartner, H., & Steenkamp, J. B. E. (1996). Exploratory consumer buying behavior: Conceptualization and measurement. International journal of Research in marketing, 13(2), 121-137.
Bush, A. J., Martin, C. A., & Bush, V. D. (2004). Sports celebrity influence on the behavioral intentions of generation Y. Journal of Advertising Research, 44, 108–119.
Buttle, F. A. (1998) Word of mouth: Understanding and managing referral marketing. Journal of Strategic Marketing, 6, 241-254.
Chang, T. Z., & Wildt, A. R. (1994). Price, product information, and purchase intention: An empirical study. Journal of the Academy of Marketing science, 22(1), 16-27.
Chu, S. C., & Kim, Y. (2011). Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites. International journal of Advertising, 30(1), 47-75.
Clever, N., Kirchner, A., Schray, D., & Schulte, M. (2009). User-generated content. wi. uni-muenster. de, 1-3.
Cross, S. E., Hardin, E. E., & Gercek-Swing, B. (2011). The what, how, why, and where of self-construal. Personality and Social Psychology Review, 15(2), 142-179.
Daugherty, T., Eastin, M. S., & Bright, L. (2008). Exploring consumer motivations for creating user-generated content. Journal of interactive advertising, 8(2), 16-25.
Dee Dickerson, M., & Gentry, J. W. (1983). Characteristics of adopters and non-adopters of home computers. Journal of Consumer research, 10(2), 225-235.
Dodds, W. B., Monroe, K. B., & Grewal, D. (1991). Effects of price, brand, and store information on buyers′ product evaluations. Journal of marketing research, 307-319.
Dou, X., Walden, J. A., Lee, S., & Lee, J. Y. (2012). Does source matter? Examining source effects in online product reviews. Computers in Human Behavior, 28(5), 1555-1563.
Erdogan, B.Z. (1999). Celebrity endorsement: a literature review. Journal of Marketing Management, 15, 291-324.
Friedman, H. H., Termini, S., & Washington, R. (1976). The effectiveness of advertisements utilizing four types of endorsers. Journal of advertising, 5(3), 22-24.
Garud, U. (2013). An Impact of Product Advertisement and Celebrity Endorsement on Consumer Buying Behavior and Building Brand Image–A Study among Professional Students. SIT journal of management, 3(1), 247-257.
Gatignon, Hubert and Thomas S. Robertson. (1991). Innovative Decision Processes? In Handbook of Consumer Behavior. Eds. Thomas S. Robertson and Harold H. Kassarjian. Englewood Cliffs, NJ: Prentice Hall.
Goldsmith, R. E. (2001). Using the domain specific innovativeness scale to identify innovative Internet consumers. Internet Research, 11, 149–158.
Goldsmith, R. E., Freiden, J. B., & Eastman, J. K. (1995). The generality/specificity issue in consumer innovativeness research. Technovation, 15(10), 601-612.
Goyette, I., Ricard, L., Bergeron, J., & Marticotte, F. (2010). e‐WOM Scale: word‐of‐mouth measurement scale for e‐services context. Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de l′Administration, 27(1), 5-23.
Gross, L. (2009). My media studies: cultivation to participation. Television and New Media, 10(1), 66-68.
Ha, H. Y. (2002). The effects of consumer risk perception on pre-purchase information in online auctions: Brand, word-of-mouth, and customized information. Journal of Computer-Mediated Communication, 8(1), JCMC813.
Han, S. P., & Shavitt, S. (1994). Persuasion and culture: Advertising appeals in individualistic and collectivistic societies. Journal of experimental social psychology, 30(4), 326-350.
Hayat, K., Ghayyur, M., & Siddique, A. Z. (2013). The Impact of Consumer Perception Based Advertisement and Celebrity Advertisement on Brand Acceptance: A Case Study of the Peshawar Market. Journal of Managerial Sciences, 7(1).
Helm, S. (2000). Viral marketing-establishing customer relationships by′word-of-mouse′. Electronic markets, 10(3), 158-161.
Hennig‐Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word‐of‐mouth via consumer‐opinion platforms: What motivates consumers to articulate themselves on the Internet?. Journal of interactive marketing, 18(1), 38-52.
Herr, P. M., Kardes, F. R., & Kim, J. (1991). Effects of word-of-mouth and product-attribute information on persuasion: An accessibility-diagnosticity perspective. Journal of consumer research, 17(4), 454-462.
Hinz, O., Skiera, B., Barrot, C., & Becker, J. U. (2011). Seeding strategies for viral marketing: An empirical comparison. Journal of Marketing, 75(6), 55-71.
Hirschman, E. C. (1980). Innovativeness, novelty seeking, and consumer creativity. Journal of consumer research, 7(3), 283-295.
Hung, K. (2014). Why celebrity sells: A dual entertainment path model of brand endorsement. Journal of advertising, 43(2), 155-166.
Im, S., Bayus, B. L., & Mason, C. H. (2003). An empirical study of innate consumer innovativeness, personal characteristics, and new-product adoption behavior. Journal of the Academy of Marketing Science, 31(1), 61-73.
Im, S., Mason, C. H., & Houston, M. B. (2007). Does innate consumer innovativeness relate to new product/service adoption behavior? The intervening role of social learning via vicarious innovativeness. Journal of the Academy of Marketing Science, 35(1), 63-75.
Simpson, M. N. (2006). Consumer innovativeness among females in specific fashion stores in the Menlyn shopping centre. Journal of Family Ecology and Consumer Sciences= Tydskrif vir Gesinsekologie en Verbruikerswetenskappe, 34(1), 32-40.
Kamins, M. A. (1990). An investigation into the “match-up” hypothesis in celebrity advertising: When beauty may be only skin deep. Journal of advertising, 19(1), 4-13.
Khatri, P. (2006). Celebrity endorsement: A strategic promotion perspective. Indian Media Studies Journal, 1(1), 25-37.
Kim, A. J., & Johnson, K. K. (2016). Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook. Computers in Human Behavior, 58, 98-108.
Kim, Y. J., & Na, J. H. (2007). Effects of celebrity athlete endorsement on attitude towards the product: the role of credibility, attractiveness and the concept of congruence. International Journal of Sports Marketing and Sponsorship, 8(4), 23-33.
Kruitbosch, G., & Nack, F. (2008, October). Broadcast yourself on YouTube: really?. In Proceedings of the 3rd ACM international workshop on Human-centered computing (pp. 7-10). ACM.
Labrecque, L. I., vor dem Esche, J., Mathwick, C., Novak, T. P., & Hofacker, C. F. (2013). Consumer power: Evolution in the digital age. Journal of Interactive Marketing, 27(4), 257-269.
Lafferty, B. A., & Goldsmith, R. E. (2004). How influential are corporate credibility and endorser attractiveness when innovators react to advertisements for a new high-technology product?. Corporate Reputation Review, 7(1), 24-36.
Laroche, M., & Brisoux, J. E. (1989). Incorporating competition into consumer behavior models: The case of the attitude-intention relationship. Journal of economic psychology, 10(3), 343-362.
Lee, J., Park, D. H., & Han, I. (2008). The effect of negative online consumer reviews on product attitude: An information processing view. Electronic commerce research and applications, 7(3), 341-352.
Lee, M., & Youn, S. (2009). Electronic word of mouth (eWOM) How eWOM platforms influence consumer product judgement. International Journal of Advertising, 28(3), 473-499.
Livingstone, S. (2004). The challenge of changing audiences: Or, what is the audience researcher to do in the age of the Internet?. European journal of communication, 19(1), 75-86.
Lutz, R. J., & Bettman, J. R. (1977). Multiattribute models in marketing: A bicentennial review. Consumer and industrial buying behavior, 137-149.
Markus, H. R., & Kitayama, S. (1991). Culture and the self: Implications for cognition, emotion, and motivation. Psychological review, 98(2), 224.
McCarthy, M., O’Sullivan, C., & O’Reilly, S. (1999). Pre-identification of first buyers of a new food product. British Food Journal, 101(11), 842-856.
McCracken, G. (1989). Who is the celebrity endorser? Cultural foundations of the endorsement process. Journal of consumer research, 16(3), 310-321.
Mehta, A. (1994). How advertising response modeling (ARM) can increase ad effectiveness. Journal of Advertising Research, 34, 62-62.
Midgley, D. F., & Dowling, G. R. (1978). Innovativeness: The concept and its measurement. Journal of consumer research, 4(4), 229-242.
Murthi, B. P. S., & Srinivasan, K. (1999). Consumers′ extent of evaluation in brand choice. The Journal of Business, 72(2), 229-256.
Pang, J., & Qiu, L. (2016). Effect of online review chunking on product attitude: The moderating role of motivation to think. International Journal of Electronic Commerce, 20(3), 355-383.
Pan, Y., & Zhang, J. Q. (2011). Born unequal: a study of the helpfulness of user-generated product reviews. Journal of Retailing, 87(4), 598-612.
Petty, R. E., & Cacioppo, J. T. (1983). Central and peripheral routes to persuasion: Application to advertising. Advertising and consumer psychology, 1, 3-23.
Ping, W., Luping, S., & Luluo, P. (2013). Modeling product attitude formation process in online word-of-mouth. Nankai Business Review International, 4(3), 212-229. http://dx.doi.org/10.1108/NBRI-07-2013-0025(accessed March 15, 2018).
Pope, N. K. L., Voges, K. E., & Brown, M. R. (2004). The effect of provocation in the form of mild erotica on attitude to the ad and corporate image: Differences between cause-related and product-based advertising. Journal of advertising, 33(1), 69-82.
Priester, J. R., & Petty, R. E. (2003). The influence of spokesperson trustworthiness on message elaboration, attitude strength, and advertising effectiveness. Journal of Consumer Psychology, 13(4), 408-421.
Rafique, M. (2012). Impact of celebrity advertisement on customers’ brand perception and purchase intention. Asian Journal of Business and Management Sciences, 1(11), 53-67.
Robertson, T. S. (1971). Innovative behavior and communication. Holt McDougal.
Rodriguez, K. P. (2008). Apparel brand endorsers and their effects on purchase intentions: A study of Philippine consumers. Philippine Management Review, 15.
Roehrich, G. (2004). Consumer innovativeness: Concepts and measurements. Journal of business research, 57(6), 671-677.
Rogers, E. M. (1962). (1995). Diffusion of innovations. New York: Free Press.
Rogers, E. M., & Shoemaker, F. F. (1971). Communication of Innovations; A Cross-Cultural Approach.
Rossiter, J. R., & Percy, L. (1980). Attitude change through visual imagery in advertising. Journal of Advertising, 9(2), 10-16.
Russell, C. A. (2002). Investigating the effectiveness of product placements in television shows: The role of modality and plot connection congruence on brand memory and attitude. Journal of consumer research, 29(3), 306-318.
Shavitt, S. (1989). Products, personalities and situations in attitude functions: implications for consumer behavior. ACR North American Advances.
Sherman, S. P. (1985, August 19).When you wish upon a star. Fortune, 138, 66-73.
Singelis, T. M. (1994). The measurement of independent and interdependent self-construals. Personality and social psychology bulletin, 20(5), 580-591.
Slinker, B. H. (1984). Would you buy a burger from this man? A car? Some stocks. Madison Avenue, 26(4), 52-53.
Spears, N., & Singh, S. N. (2004). Measuring attitude toward the brand and purchase intentions. Journal of Current Issues & Research in Advertising, 26(2), 53-66.
Spielman, H. M. (1981). The celebrity sell: Making it work. Marketing Times, 28(6), 13-14.
Steenkamp, J. B. E., Hofstede, F. T., & Wedel, M. (1999). A cross-national investigation into the individual and national cultural antecedents of consumer innovativeness. The Journal of Marketing, 55-69.
Stewart, K. J. (2003). Trust transfer on the world wide web. Organization Science, 14(1), 5-17.
Tingchi Liu, M., Huang, Y. Y., & Minghua, J. (2007). Relations among attractiveness of endorsers, match-up, and purchase intention in sport marketing in China. Journal of Consumer Marketing, 24(6), 358-365.
Tripp, C., Jensen, T. D., & Carlson, L. (1994). The effects of multiple product endorsements by celebrities on consumers′ attitudes and intentions. Journal of consumer research, 20(4), 535-547.
Van Baaren, R. B., & Ruivenkamp, M. (2007). Self‐construal and values expressed in advertising. Social Influence, 2(2), 136-144.
Vandecasteele, B., & Geuens, M. (2010). Motivated consumer innovativeness: Concept, measurement, and validation. International Journal of Research in Marketing, 27(4), 308-318.
Van Baaren, R. B., & Ruivenkamp, M. (2007). Self‐construal and values expressed in advertising. Social Influence, 2(2), 136-144.
Van Dijck, J. (2009). Users like you? Theorizing agency in user-generated content. Media, culture & society, 31(1), 41-58.
Wang, C. C., & Chien, H. Y. (2012). Believe or Skepticism? An Empirical Study onIndividuals′ Attitude to Blog Product Review. International Journal of Innovation, Management and Technology, 3(4), 343.
Westbrook, R. A. (1987). Product/consumption-based affective responses and postpurchase processes. Journal of marketing research, 258-270.
Wilson, E. J., & Sherrell, D. L. (1993). Source effects in communication and persuasion research: A meta-analysis of effect size. Journal of the Academy of Marketing Science, 21(2), 101.
Zhang, Y., & Shrum, L. J. (2008). The influence of self-construal on impulsive consumption. Journal of Consumer Research, 35(5), 838-850.
數位時代(2018)。影音廣告正夯,YouTube直接幫企業拍廣告、連結Google搜尋紀錄。民 107 年 03 月 26 日取自: https://www.bnext.com.tw/article/48604/youtube-ads-2018
行銷企劃幫(2017)。影音時代!公司品牌經營不容忽視的 YouTube 行銷規劃三大基本盤。民 107 年 03 月 26 日取自: https://www.jobforum.tw/discusstopic.asp?cat=marketingjob&id=120084 |