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姓名 趙珮晴(Pei-Ching Chao)  查詢紙本館藏   畢業系所 人力資源管理研究所
論文名稱 輕推的力量-行為經濟學於人力資源管理實務之應用
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摘要(中) 論文名稱: 輕推的力量-行為經濟學於人力資源管理實務之應用
頁數: 33頁
校所名稱: 國立中央大學人力資源管理研究所
畢業時間及摘要別: 一零六學年度第二學期碩士論文摘要
研究生: 趙珮晴
指導教授: 陳明園 博士
論文中文摘要:
本研究透過質性訪談了解企業人資主管對輕推理論於台灣人力資源管理實務應用之想法及企業中的實務案例,訪談期間從2018年3月1號到2018年4月31號,共訪談11位具有10年以上的人力資源主管,產業遍及科技業、金融服務業、製藥業與管理顧問產業,採半結構式訪談法進行每次1小時到2小時不等之訪談。
在訪談後進行分析後發現,目前輕推理論並未在台灣人力資源管理領域中被廣泛應用,此乃受到人力資源管理本身的特性影響,當企業人力資源管理更偏向人事行政時,實務上採菁英決策,由高階經理人與人力管理師發布由上而下的政策,在人資角色上更偏向行政專家與變革夥伴,重視制度,在訪談中發現此情境下,人資工作者不易認同及採行輕推理論;反之,當企業人力資源管理更偏向人員管理,此時更傾向採團體決策,人員管理本身需要員工的高度參與,人資政策更傾向向下蒐集員工的反應,人資角色更偏向變革代理人與員工諮商夥伴,於此情境下,人力資源管理師則會考量在組織中採行輕推理論。
輕推是一個無所不在的理論,即使選擇設計師並未察覺,但在考量員工選項並加以設計即在採用輕推,本研究中藉由訪談中,了解企業於「企業文化」、「招募」、「訓練發展」及「績效管理」的實用案例。
摘要(英) Title: The Power of NUDGE- Management Practices of Behavioral Economics in Human Resource Managements.
University: National Central University, Institute of Human Resource Managements.
Degree: Master
Name: Pei-Ching, Chao.
Advisor: Dr. Ming-Yuan, Chen
Graduated Year: Second semester of 2017
Page counts: 33 pages
Abstract
This purpose of this study is to identify the management practice of behavioral economics in Human Resource Managements. Base on the cognitive system of thinking, People make decisions by intuition. The nudge theory uses a choice architecture to guide individual behavior. In this situation, People wouldn’t feel they’re force to do it. Small nudge makes a big change.
The effects of gentle nudge depend on choice designers’ strategy. The specialists of Human Resource Managements play the key role to balance the differences between of individual value and company culture. If HR aware the bias of cognitive system and use it well, it would guide employee to follow the directions of company.
The study got data by qualitative research through semi-structured interviews. The data was analyzed from nudge theory to identify the connections between HR and behavioral economics. The outcome of this study includes various applications of nudge in Human Resource Managements. There’re some elements would affects HR’s attitude toward this issue, including law, financial cost, industry and the relationship between manager and employee.
According the result, Nudge theory ,was a new concept in Taiwan, it’s believed that will be a different view which could bring a new mindset for the Human Resource Managements.
關鍵字(中) ★ 人力資源管理
★ 行為經濟學
★ 輕推理論
關鍵字(英) ★ Human Resource Management
★ Behavioral Economics
★ Nudge Theory
論文目次 第一章 緒論 1
1-1 研究動機 1
1-2 研究目的 2
第二章 文獻探討 3
2-1 行為經濟學 3
2-2 心理認知的系統性偏誤 4
2-3 輕推與企業內的選擇設計師 7
2-4 輕推的設計與應用-以人力資源領域進行探討 8
第三章 研究方法 12
3-1 訪談對象 12
3-2 研究流程 13
3-3 訪談大綱與題目 14
第四章 台灣人力資源工作者之選擇設計師角色分析 15
4-1 分析台灣人資工作者是否扮演選擇設計師 15
4-2 分析人資工作者與選擇設計師角色的結合 18
第五章 輕推理論於人資領域之應用 20
5-1 企業人資實務中的輕推理論應用 20
5-2 行為經濟學其他理論之應用—稟賦效應 29
第六章 結論 31
6-1 研究結論 31
6-2 管理意涵 31
6-3 後續研究建議 33
6-4 研究限制 33
參考文獻 34
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指導教授 陳明園(Ming-Yuan Chen) 審核日期 2018-7-5
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