海地的另類股權眾籌平台

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姓名

費瑞斯(Roberto Louis Forestal) 查詢紙本館藏

畢業系所

財務金融學系

論文名稱

海地的另類股權眾籌平台
(Selfinans: Alternative Equity Crowdfunding Platform in Haiti)

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摘要(中)

發展中國家的企業家如何從發展業務所需的資金和專業知識中獲益？作為海地人，我對這個國家的發展會有什麼貢獻？更廣泛地說，我們如何利用技術的好處和我在台灣學到的東西，在擁有大商業創意的資本尋求者和擁有金錢和專業知識的資本提供者之間建立“橋樑”？
Selfinans LLC是一家以戰略為基礎的技術創新公司。在我們在台灣國立中央大學獲得金融碩士學位期間，我們與年輕人進行了在線討論，了解他們國家當地金融機構尋求融資和專業知識的困難。每個問題實際上都是一個機會！因此，我們有了創建移動應用程序的想法，該應用程序將成為發展中國家企業家和國際投資者之間的橋樑。例如，這個名為Selfinans LLC的平台將允許海地企業家尋找台灣投資者的融資，合作夥伴關係和專業知識。
我們一直在尋找目前尚未提供服務的數字經濟市場：貧窮國家的企業家與全球投資者之間可靠而可行的聯繫。我們意識到市場上有幾種數字融資平台，如股權眾籌，點對點借貸等，但它們都沒有為投資者提供成為公司資金的可能性。特別是，現有的在線平台不允許普通的海地企業家從外國投資者的經驗和專業知識中受益，以創造，發展或擴展他/她的業務。
我們還發現，在尋找融資的眾多移動應用程序中，很少有人參與股權融資。這些移動應用程序公司大多涉及貸款，即i-e債務融資。此外，現有的移動應用程序不允許貧窮國家（例如海地）的企業首先提出其業務計劃，財務報表等，然後為其業務尋找合適的財務合作夥伴。所以我們決定創建一個：Selfinans誕生了。

摘要(英)

How can entrepreneurs in developing countries benefit from money and expertise they need to grow their business? As a native of Haiti, what would be my contribution to the development of this country? More broadly, how can we use the benefits of technology and what I learned in Taiwan to build “bridges” between capital seekers who have big business ideas and capital providers who have both money and expertise?
Selfinans LLC is a company whose strategy is based on technological innovation. During our master′s degree in finance at National Central University in Taiwan, we had an online discussion with young people about the difficulties of finding financing and expertise from local financial institutions in their countries. Each problem is actually an opportunity! So we got the idea to create a mobile application that will serve as a bridge between entrepreneur from developing world and international investors. For example, this platform called Selfinans LLC will allow a Haitian entrepreneur to find financing, partnership and expertise from a Taiwanese investor.
We were looking for a market segment in the digital economy that was not currently serviced: a reliable and viable connection between entrepreneurs in poor countries and investors throughout the world. We realized that there are several digital financing platforms on the market such as equity crowdfunding, peer-to-peer lending, etc. but none of them offer the possibility for the investor to become a part of the company that he / she finances. In particular, existing online platforms do not allow an average Haitian entrepreneur to benefit from the experience and expertise of a foreign investor in order to create, grow or expand his / her business.
We also found that among the multitude of mobile applications to find financing, few of them are involved in equity financing. Most of these mobile apps companies involve in loans, i-e debt financing. Moreover, there are no existing mobile applications that would allow a business in a poor country (in Haiti for example) to first present its business plan, its financial statements, etc., and then find a right financial partner for its business. So we decided to create one: Selfinans was born.

關鍵字(中)

★ Selfinans LLC
★ 海地
★ 股權融資
★ 眾籌商業計劃

關鍵字(英)

★ Selfinans LLC
★ Haiti
★ Crowdfunding business plan
★ equity financing.

論文目次

Table of Contents
Contents
摘要 I
ABSTRACT II
ACKNOWLEDGEMENTS III
TABLE OF CONTENTS IV
LIST OF FIGURES VIII
LIST OF TABLES IX
INTRODUCTION 1
CHAPTER 1- COMPANY OVERVIEW 4
1.1. MISSION 4
1.2. OBJECTIVES 4
1.3. KEYS TO SUCCESS 5
1.4. DESCRIPTION OF BUSINESS ACTIVITY 6
1.5. COMMENCEMENT DATE AND COMMENCEMENT CAPITAL 6
1.6. BUSINESS STRUCTURE 6
1.6.1. LIMITED LIABILITY COMPANY 8
1.6.2. LICENCES AND REGISTRATION 9
1.6.3. LOCATION AND FACILITIES 9
1.6.4. CONTACT INFORMATION 10
1.7. ORGANIZATIONAL STRUCTURE 10
1.7.1. COMPANY OWNERSHIP 11
1.7.2. MANAGEMENT STRUCTURE 11
1.8. BUSINESS ADVISORS 13
CHAPTER 2- BUSINESS ENVIRONMENT 15
2.1. CROWDFUNDING CONCEPTUAL AND THEORETICAL BACKGROUND 15
2.1.1. CROWDFUNDING BASICS 15
2.1.2. CROWDFUNDING SYSTEM 16
2.1.2.1. PLATFORM PROVIDERS 16
2.1.2.2. BUSINESS CREATORS 16
2.1.2.3. BUSINESS CONTRIBUTORS 17
2.1.2.4. TRADITIONAL CAPITAL MARKETS 17
2.1.2.5. LEGAL AND ETHICAL CONSIDERATIONS 17
2.1.3. LITERATURE REVIEW ON CROWDFUNDING 19
2.2. CROWDFUNDING TYPOLOGIES 20
2.2.1. EQUITY-BASED CROWDFUNDING 20
2.2.1.1. PRIVATE EQUITY FINANCING 20
2.2.1.2. REVENUE-BASED OR ROYALTY FINANCING 21
2.2.1.3. MEZZANINE FINANCING 21
2.2.2. DEBT-BASED CROWDFUNDING 22
2.2.2.1. MICROFINANCING CROWDFUNDING 22
2.2.2.2. PEER-TO-PEER CROWDFUNDING 22
2.2.3. APPRECIATION-BASED CROWDFUNDING 23
2.2.3.1. REWARD-BASED CROWDFUNDING 23
2.2.3.2. DONATION-BASED CROWDFUNDING 23
2.2.4. DISCUSSION 23
2.3. CROWDFUNDING INDUSTRY ANALYSIS 25
2.3.1. INDUSTRY CLASSIFICATION 25
2.3.2. DEMAND ANALYSIS 26
2.3.2.1. ENTERPRISES IN HAITI AND OTHER DEVELOPING COUNTRIES 26
2.3.2.2. TAIWANESE AND INTERNATIONAL INVESTORS 28
2.3.3. EXTERNAL FACTORS 29
2.3.3.1. TECHNOLOGY 29
2.3.3.2. GOVERNMENT 30
2.3.3.3. ECONOMIC AND SOCIAL 30
2.3.3.4. CULTURAL AND DEMOGRAPHIC 31
CHAPTER 3- MARKETING ANALYSIS 32
3.1. MARKET SEGMENTATION 32
3.1.1. MARKET RESEARCH 34
3.1.2. SIZING UP THE MARKET 37
3.1.3. TARGET MARKET 37
3.2. BUSINESS COMPETITIVE EDGE 41
3.3. SWOT ANALYSIS 43
3.4. MARKETING STRATEGY 44
CHAPTER 4- PRODUCT AND SERVICE 48
4.1. OUR COMPANY’S MOBILE APP 48
4.1.1. PRODUCT INTRODUCTION 48
4.1.2. DEVELOPMENT REQUIREMENTS 49
4.2. SERVICE DESCRIPTION 50
4.2.1. OVERVIEW 50
4.2.2. SYSTEM OPERATION 51
4.2.3. CROWDFUNDING CAMPAIGN SYSTEM 52
4.2.4. REWARD SYSTEM 53
CHAPTER 5- BUSINESS MODEL 55
5.1. VALUE PROPOSITION 55
5.2. SALES STRATEGY 56
5.2.1. COMMISSIONS ON FUNDS RAISED 56
5.2.2. ADDITIONAL SERVICES 56
5.3. PRICE SETTING 57
5.4. COST STRUCTURE 57
1.4.1.1 ADVERTISING/MARKETING 60
1.4.1.2 TRAVEL 63
1.4.1.3 UTILITIES 63
1.4.1.4 DUES AND SUBSCRIPTIONS 63
1.4.1.5 INSURANCE 63
5.4.2 VARIABLE COSTS 63
5.4.3 NETWORK ECONOMIES OF SCALE 64
5.4.4 ECONOMIES OF SCOPE 64
5.5. SALES FORECAST 64
CHAPTER 6- FINANCIAL PLAN 67
6.1. UNDERLYING ASSUMPTIONS 67
6.2. START-UP BUDGET 67
6.2.1. START-UP COSTS 67
6.2.2. START-UP FUNDING 69
6.3. PROJECTED PROFIT AND LOSS 72
6.3.1 REVENUES 72
6.3.2 COST OF SALES OR COST OF ACQUISITION (CA) 72
6.3.3 OPERATING EXPENSES 74
6.3.3.1 SALES AND MARKETING (S&M) 74
6.3.3.2 GENERAL AND ADMINISTRATIVE (G&A) 74
6.3.3.3 RESEARCH AND DEVELOPMENT (R&D) 75
6.3.4 DEPRECIATION 76
6.3.5 FINANCE COSTS AND TAXES 78
6.4. PROJECTED CASH FLOW 81
6.5. PROJECTED BALANCE SHEET 83
6.6. FINANCIAL RATIOS 85
6.6.1. PROFITABILITY RATIOS 85
6.6.1.1. MARGIN RATIOS 85
6.6.1.2. RETURN RATIOS 87
6.6.2. LEVERAGE RATIOS 89
6.7. BREAK-EVEN ANALYSIS 91
CHAPTER 7- RISK ASSESSMENT 94
7.1. FINANCIAL RISKS 94
7.1.1. MARKET RISK 94
7.1.2. LIQUIDITY RISK 94
7.1.3. OPERATIONAL RISK 95
7.2. MANAGEMENT RISKS 95
7.3. INFORMATION TECHNOLOGY (IT) RISK 95
7.3.1. GENERAL IT RISKS 95
7.3.2. CRIMINAL IT RISKS 96
7.4. CONTINGENCY PLANS 96
CONCLUSION 97
BIBLIOGRAPHY 100
APPENDIX SECTIONS 108
APPENDIX A - SURVEY QUESTIONNAIRE 109
APPENDIX B 128
APPENDIX B - PERSONNEL PLAN 129
APPENDIX B - SALES FORECAST 131
APPENDIX C 132
APPENDIX C - DEPRECIATION TABLE 133
APPENDIX C - LOAN AMORTIZATION OR FINANCE COSTS SUMMARY 134

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指導教授

徐政義(Cheng-Yi Shiu)

審核日期

2019-1-14

推文