製造業服務化轉型企業戰略決策之探討

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史智仁(Chih-Jen Shih) 查詢紙本館藏

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高階主管企管碩士班

論文名稱

製造業服務化轉型企業戰略決策之探討

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摘要(中)

目的 – 本文主要探討製造業向服務化轉型時企業戰略決策所需注意的方向與建議。
研究方法 – 研究方式採用文獻綜述。透過搜尋製造業服務化、產品服務系統及企業戰略決策等相關文獻，經過分析與整理後，歸納出製造業服務化之戰略決策與傳統製造業在決策評估上的差異性。
研究結果 – 確認除了傳統製造業所關注的產品、價格、通路、推廣等策略在觀念的差異外，另外針對人員、過程及有形展示等面向亦須一併納入製造業服務化企業戰略決策過程中一同探討。同時歸納出客戶最終需求、產品所有權移轉及科技環境與內外部組織環境對服務化之影響。並確認了創造價值流程與提升客戶關係、市場競爭優勢為一種正相關的循環概念。
實際影響 – 製造業對服務化轉型的興趣將會繼續增加，以便為企業創造更高的價值。本文可提供企業在服務化轉型時策略規劃的重要參考價值。

摘要(英)

Purpose - The purpose of this paper is to explain directions and suggestions for strategic decision planning of enterprises and the key factors influencing service transformation when the transition from manufacturing industry to service industry.
Design/methodology/approach - The paper adopts the literature review. By the research of servitization of manufacturing, product - service systems and business strategic related literature, and after analysis and arrangement, they concluded that the differences between the strategic decision of service orientation in the manufacturing industry and the traditional manufacturing industry.
Findings - in addition to the differences in the strategy concepts of Products, Price, Promotion and Place that the traditional manufacturing industry pays attention to, and People, Physical Evidence and Process should also be included and discussed in the strategic decision-making process of servitization. At the same time, the final demand of customers, ownership transfer of products and influence of technology environment and internal and external organization environment on service transformation are summarized. This paper confirms that creating value process and promting customer relationship and marketing competitive advantage are a direct cyclic concept.
Originality/value – Manufacturing’s interest in servitization transformation will continue grow in order to create higher value for business. This article can provide an important reference value for strategic planning in transformation of manufacturing′s servitization.

關鍵字(中)

★ 製造業服務化
★ 服務化
★ 企業戰略決策
★ 商業模式創新

關鍵字(英)

★ Manufacturing′s service
★ Servitization
★ Business strategic
★ Business model innovation

論文目次

第壹章緒論 ……………………………………………………………………… 1
第貳章文獻探討 ………………………………………………………………… 3
第一節服務化的沿革 …………………………………………………………… 3
第二節服務化的商品服務組織與價值創造 …………………………………… 6
第參章案例研究 ………………………………………………………………… 9
第一節勞斯萊斯公司的服務化轉型 …………………………………………… 9
第二節奇異公司的服務化轉型 ………………………………………………… 14
第三節服務化與客戶關係 ……………………………………………………… 16
第四節案例服務化轉型的相關理論 …………………………………………… 17
第肆章研究結果 ………………………………………………………………… 18
第伍章結論與建議 ……………………………………………………………… 20
參考文獻 ……………………………………………………………………………… 22

參考文獻

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指導教授

王弓鄭有為(none none)

審核日期

2018-7-23

推文