參考文獻 |
一、 中文文獻
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14. 周武,「國際事件行銷規劃與實務研究- 鴻禧球場舉辦約翰走路高球賽競爭 優勢探討」,台北大學企業管理研究所之碩士論文,民國 92 年。
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24. 劉仙枝,「台灣中小企業之國際市場進入模式與行銷策略-以工業用閥製造廠Z公司進入歐美市場為例」,中央大學管理學院高階主管企管碩士班之碩士論文,民國 106 年。
25. 賴淑英,「台灣家居品牌代理業者進入中國市場的經營模式探討-以N公司為例」,中央大學管理學院高階主管企管碩士班之碩士論文,民國 102年。
26. 麥可.波特,競爭策略:產業環境與競爭者分析(三版)。台北:天下文化,民國99年。
27. 麥可.波特,競爭優勢(上&下)。台北:天下文化,民國99年。
二、 英文文獻
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三、 網站
1. MBA智庫百科-五力分析。
取自http://wiki.mbalib.com/zh-tw/%E4%BA%94%E5%8A%9B%E5%88%86%E6%9E%90
2. MBA智庫百科-產業分析。
取自http://wiki.mbalib.com/zh-tw/%E4%BA%A7%E4%B8%9A%E5%88%86%E6%9E%90
3. MBA智庫百科-PEST分析模型。
取自http://wiki.mbalib.com/zh-tw/PEST%E5%88%86%E6%9E%90%E6%A8%A1%E5%9E%8B
4. MBA智庫百科-競爭者分析。
取自http://wiki.mbalib.com/zh-tw/%E7%AB%9E%E4%BA%89%E5%AF%B9%E6%89%8B%E5%88%86%E6%9E%90%E5%B7%A5%E5%85%B7
5. MBA智庫百科-波特價值鏈分析模型(Michael Porter′s Value Chain Model)。
取自http://wiki.mbalib.com/zh-tw/%E6%B3%A2%E7%89%B9%E4%BB%B7%E5%80%BC%E9%93%BE%E5%88%86%E6%9E%90%E6%A8%A1%E5%9E%8B
6. MBA智庫百科-經濟迴圈產業鏈分析。
取自http://wiki.mbalib.com/zh-tw/%E5%BE%AA%E7%8E%AF%E7%BB%8F%E6%B5%8E%E4%BA%A7%E4%B8%9A%E9%93%BE
7. MBA智庫百科-SWOT分析模型。
取自http://wiki.mbalib.com/zh-tw/SWOT%E5%88%86%E6%9E%90%E6%A8%A1%E5%9E%8B
8. myMKC.com管理知識中心-如何進行產業分析。
取自https://mymkc.com/article/content/22431
9. 中國搪瓷工業協會。行業歷史及最新消息。
取自http://www.eia-china.com/?m=hotnews&page=2
10. 中華人民共和國海關。搪瓷產業進出口訊息。
取自http://www.customs.gov.cn/ |