跨國合作之知識距離與溝通成效：以媒體豐富度與外語嫻熟度為干擾變項

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印敏君(MIN-CHUN YING) 查詢紙本館藏

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論文名稱

跨國合作之知識距離與溝通成效：以媒體豐富度與外語嫻熟度為干擾變項
(The Relationship between Knowledge Distance and Communication Effectiveness in International Cooperation: Media Richness and Corporate Language Proficiency as Moderators)

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摘要(中)

本研究透過對具有跨國合作經驗者之實證研究，探討知識距離是否影響跨國合作中的溝通成效，並分別觀察其所能採用的媒體豐富度以及組織成員的外語嫻熟度是否對溝通成效具干擾作用，且進一步探究外語嫻熟度是否會干擾媒體豐富度的選擇，進而調節知識距離對溝通成效之影響。

本研究透過網路問卷與紙本問卷調查，以具有跨國合作經驗者為填答對象，調查時間為2017年12月，共取得336份有效問卷。採用階層迴歸分析法，檢驗自變項「知識距離」、依變項「溝通成效」、干擾變項「媒體豐富度」及「接收者的外語嫻熟度」之關聯。

研究結果顯示，知識距離與溝通成效具有顯著負向關係；三項干擾知識距離對溝通成效之假設中，僅接收者外語嫻熟度對知識距離與溝通成效具顯著調節效果，正向干擾效果成立。研究證實，跨國合作者在進行溝通時，接收者外語嫺熟度越高，越能削弱知識距離對溝通成效之負向關係，提升溝通成效。

摘要(英)

This empirical research aims to explore whether Knowledge Distance between giver and receiver affects Communication Effectiveness in international cooperation, to examine if Media Richness and Receiver’s Corporate Language Proficiency would moderate the relationship between Knowledge Distance and Communication Effectiveness, and to see if Receiver’s Corporate Language Proficiency would moderate Media Richness and further to moderate the relationship between Knowledge Distance and Communication Effectiveness.
Survey via web-based and paper based questionnaires in Dec 2017, collected 336 valid questionnaires. With hierarchical regression analysis, the study examined the relationship between independent variable ‘Knowledge Distance’, dependent variable ‘Communication Effectiveness’, and Moderator ‘Media Richness’ and ‘Receiver’s Corporate Language Proficiency’.
The results suggested that Knowledge Distance has negative influence on Communication Effectiveness, and which can be moderated by Receiver’s Corporate Language Proficiency. Better Language Proficiency brings better Communication Effectiveness diminishing the negative influence resulted from Knowledge Distance.

關鍵字(中)

★ 跨國合作
★ 知識距離
★ 溝通成效
★ 媒體豐富
★ 語言

關鍵字(英)

★ International Cooperation
★ Knowledge Distance
★ Communication Effectiveness
★ Media Richness
★ Corporate Language proficiency

論文目次

第一章緒論　1
第一節研究動機與背景　1
第二節研究目的　2

第二章文獻探討　3
第一節溝通成效　3
第二節知識距離與溝通成效　4
(一) 知識—研究演變　4　
(二) 吸收力理論—定義、前因與影響　5
(三) 知識距離的定義與維度　9
(四) 影響知識傳遞的成效　10
(五) 跨國合作中知識距離與溝通成效之關係　12
第三節媒體豐富度與溝通成效　13
第四節接收者外語嫻熟度與溝通成效　16

第三章研究方法　21
第一節研究架構　21
第二節研究樣本及資料來源　22
第三節資料分析方法　26

第四章研究結果　27
第一節描述性統計分析　27
第二節信度分析　30
第三節相關分析　31
第四節迴歸分析結果　34

第五章結論與建議　38
第一節結論　38
第二節管理意涵與討論　41
第三節研究限制與未來研究建議　42

參考文獻　44

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指導教授

劉念琪(Nien-Chi Liu)

審核日期

2018-7-9

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