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二、中文部分
陳正男、丁學勤、林素吟與劉若蘭(2005)。廣告的訊息訴求方式，訊息正反性，訊息 來源可信度與消費者認知需求對廣告效果之影響。中山管理評論, 13(1), 107-142.
許士軍(1987)。管理學。台北:東華書局。
三、網路部分
INSIDE(民 107 年 9 月 14 日)。更沒耐性卻越來越黏!國人每天平均花 2.5 小時看
YouTube。取自 https://www.inside.com.tw/article/14150-taiwanese-loves-youtube 維基百科(民 108 年)。台灣 Youtuber 訂閱人數排行榜。取自
https://zh.wikipedia.org/zh-tw/YouTube
數位時代(民 107 年 10 月 5 日)。當「平台+觀眾+創作者」都準備好了，品牌主如何
把握網路影音時代新機會?取自 https://www.bnext.com.tw/article/50815/video-
branding-ads-youtube?fbclid=IwAR3XPBT39hrMJexz- 0fUUOGJpRYv3R9U35NK9nnSKtMqfnGir70Sgu8a44k |
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