| 參考文獻 |
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二、 中文部分
DMA台灣數位媒體應用暨行銷協會(民107)。2017年台灣數位廣告量統計報告。臺北市數位行銷經營協會。
創市際市場研究顧問(民107)。2018年台灣網路報告。TWNIC財團法人台灣網路資訊中心。
花千惠、胡凱傑. (民103)。奢侈品品牌形象, 奢侈品價值與品牌態度對消費者購買意圖之影響，科際整合管理研討會，台北。
三、 網路資料
公平交易委員會(民107年9月5日)。有關辦理「106年連鎖式便利商店經營概況調查」【新聞報導】。
取自https://www.ftc.gov.tw/internet/enterprise/doc/docDetail.aspx?uid=126&docid=15589
蘋果日報(民107年11月20日)。超商熱飲大戰現泡奶茶當道【新聞報導】。取自https://tw.lifestyle.appledaily.com/daily/20181120/38183978/
Yahoo!奇摩看見數位行銷力(民108年1月11日)。「2018年台灣網路報告」公布【新聞報導】。取自https://yahoo-emarketing.tumblr.com/post/181918825211/ix190111
MoneyDJ理財網(民91年11月4日)。台灣便利商店市場之現況與趨勢。【新聞報導】
取自https://www.moneydj.com/KMDJ/Report/ReportViewer.aspx?a=8962147f-feef-4d62-b1d0-579db280306b
維基百科(民108年3月28日)。便利商店【線上論壇】。取自https://zh.wikipedia.org/wi
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