資訊化時代下的孤獨—— 羊群效應影響之社交焦慮、錯失恐懼與社群媒體疲勞

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張可芸(Ke-Yun Chang) 查詢紙本館藏

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論文名稱

資訊化時代下的孤獨—— 羊群效應影響之社交焦慮、錯失恐懼與社群媒體疲勞
(Loneliness in the information age—— Social Anxiety, Fear of Missing Out and Social Media Fatigue Influenced by Herding behavior)

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摘要(中)

隨著數位科技時代的來臨，帶動了社群媒體的蓬勃發展，社群媒體也因此成為現代人們與他人交流溝通的重要媒介之一。在羊群效應的影響下，現代人習慣使用社群媒體來與他人聯絡情感或追蹤時下潮流，然而可能因此相互比較生活而產生羨慕且焦慮的情緒，使得使用者產生負面的情緒反應，最終導致社群媒體疲勞 (Social Network Services fatigue, SNS fatigue)。此外，本研究另以錯失恐懼作為社交焦慮及社群媒體疲勞之中介變數，分析其是否為造成社群媒體疲勞的因素。本研究利用階層線性模型 (Hierarchical Liner Modeling)來分析群體影響個體層級變數，整合了個體及群體層級變數，將羊群效應作為群體變數以深入探討其是否影響個體層級變數。研究對象主要為Instagram使用者，問卷以好友群體作分群發放，共回收21群其中包含293筆樣本。研究實證結果顯示羊群效應確實會影響使用者產生社交焦慮的負向情緒反應，並且發現錯失恐懼確實為中介效果頗強之影響社群媒體疲勞產生之因素。本研究結果將提供未來網路心理學領域的學者作為參考方向及建議。

摘要(英)

With the advent of the age of digital technology, social media has flourished and has become one of the important media for modern people to communicate with others. Under the influence of the herding behavior, modern people are used to using social media to communicate with others or tracking current trends. However, they may have envied and anxious emotions when comparing their lives with each other, causing social media users to have negative emotional reactions and finally resulting in Social Network Services fatigue. In addition, this study also uses missed fear as a mediating variable of social anxiety and s SNS fatigue to analyze whether it is a factor that causes SNS fatigue. In this study, Hierarchical Liner Modeling is used to analyze the group level variables of individual levels. The individual level variables and group level variables are integrated, and the herding behavior is used as a group level variable to investigate whether it affects the individual level variables. The research subjects are mainly Instagram users and the questionnaire is distributed in groups of friends. Total of 21 groups are collected, including 293 samples. The empirical results of the research show that the herding behavior does affect the negative emotional response of users to social anxiety, and it is found that the fear of missing out is indeed a strong mediator factor that affects the SNS fatigue. The results of this study will provide future scholars in the field of online psychology as reference directions and suggestions.

關鍵字(中)

★ 羊群效應
★ 社交焦慮
★ 錯失恐懼
★ 社群媒體疲勞
★ 階層線性模型

關鍵字(英)

論文目次

摘要 VI
ABSTRACT VII
誌謝 VIII
目錄 IX
圖目錄 XI
表目錄 XII
第一章緒論 1
1.1研究背景與動機 1
1.2 研究目的 4
1.3研究流程 5
第二章文獻探討 6
2.1 社群媒體疲勞 6
2.2社交焦慮 8
2.3羊群效應 10
2.4錯失恐懼 12
第三章研究方法 14
3.1研究架構與假說推論 14
3.2操作性定義與問卷設計 19
3.3研究對象與資料蒐集 24
3.4統計方法分析 24
3.4.1樣本資料分析 25
3.4.2 信度檢定 25
3.4.3 效度檢定 25
3.4.4 假設驗證 26
第四章實證分析與結果 31
4.1 敘述性統計 31
4.1.1樣本資料敘述統計 31
4.1.2填答者使用狀況分析 33
4.1.3 研究構面敘述性統計分析 35
4.1.4 研究模型與模型配適度檢定 37
4.2信效度分析 38
4.2.1信度分析 38
4.2.2效度分析 39
4.3　階層線性模式 42
4.3.1聚合檢定 42
4.3.2階層線性模式分析 44
4.3.3假設檢定結果彙整 47
4.3.4實證結果討論 49
第五章研究結論與限制 52
5.1 結論 52
5.2 研究意涵 52
5.2.1學術貢獻 52
5.2.2實務貢獻 54
5.3 研究限制及未來研究建議 55
參考文獻 56
附錄一問卷 63

圖目錄
圖1 研究流程 5
圖2 研究架構 14

表目錄
表1 羊群效應之操作型定義及問項 20
表2 社交焦慮之操作型定義及問項 21
表3 錯失恐懼之操作型定義及問項 22
表4 社群媒體疲勞之操作型定義及問項 23
表5 配適指標參考值 27
表6 人口統計變項資料 32
表7 問項平均數統計表 35
表8 結構模型之整體模型配適度 37
表9 各構面之信度分析表 38
表10 驗證性因素分析表 40
表11 變數區別效度分析矩陣 41
表12 聚合檢定指標 43
表13 社群媒體疲勞為依變數之模型係數結果 45
表14 整體模型假說驗證彙整表 48

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指導教授

洪秀婉

審核日期

2020-7-28

推文