博碩士論文 107423032 詳細資訊

以作者查詢圖書館館藏 以作者查詢臺灣博碩士 以作者查詢全國書目 勘誤回報 、線上人數:4 、訪客IP:
姓名 賴怡璇(Yi-Hsuan Lai)  查詢紙本館藏   畢業系所 資訊管理學系
(Non-anonymity on Social Advertising: The Impact on Impulse Purchase Intentions)
★ 網站設計探討—以國內外連鎖飯店集團為例★ 智慧型手機使用者介面與消費者態度之關聯
★ 零售業全通路策略分析 -以Family Mart為例★ 顧客對折扣促銷的評價-探討商店定價策略、促銷語意線索與折扣深度對消費者認知的影響
★ 網路拍賣中外部線索的一致性:在不同的資訊不對稱程度下,起始價格以及賣方聲譽對於拍賣結果影響之探討。★ 影響金融服務業之多重通路使用者評估通路整合性的因素
★ 影響網路口碑行為意圖之因素分析★ 在多通路環境中,實體通路的存在如何影響顧客決策
★ 混合情緒操控與間接體驗產品途徑對消費者之影響-以創新產品為主★ 服務業不同廣告型式的效果如何受消費者性別及代言人類型而改變
★ 消費者於多通路環境下之跨通路搭便車行為之決定因素★ 如何撰寫較好的網路口碑
★ 探討線上環境中互動與故事對廣告效果之影響★ 不同決策特質與搜尋時間壓力下部落格設計與使用者滿意度之探討
★ 主購社群關係與主購經驗分享對網路合購行為因素影響之探討★ 使用者產生內容:展新的比較式廣告手法
檔案 [Endnote RIS 格式]    [Bibtex 格式]    [相關文章]   [文章引用]   [完整記錄]   [館藏目錄]   至系統瀏覽論文 (2025-6-24以後開放)
摘要(中) 隨著社群網站的普及,行銷人員利用社交媒體進行產品或服務的推廣。藉由社交平台的協同過濾 (collaborative filtering) 推薦系統及其擁有之廣大用戶的個人資料,供應商可依業務所需,選擇欲投放廣告受眾之條件以觸及目標客群,有效地將個人化廣告適當的推播予現有及潛在顧客,並且運用分析報告以追蹤掌握廣告的成效。
摘要(英) With the popularity of social media websites, marketers promote products or services through social media. With the collaborative filtering recommendation system of the social platform and the personal information of the majority of users, retailers can set the rules and criteria for where their ads are delivered, reach the target audience based on their requirements of the business, displaying personalize advertisements to existing and potential customers effectively, using analysis reports to track and control the effectiveness of advertising.
Some social advertisements mention and display social actions of users, in order to reduce their distrust through the effect of endorsement. This study derives seven hypotheses, including the concept of the integrity and competence of cognitive trust factors, degrees of privacy concerns, and consumers’ impulse shopping intentions. The study would explore the effect on the behavioral reaction and the impulse purchase intention of consumers when they receive the non-anonymous social advertisement. Data were gathered by an experimental design with three scenarios: anonymous; non-anonymous-strong tie; non-anonymous-weak tie.
關鍵字(中) ★ 社交廣告
★ 推薦系統
★ 認知信任
★ 關係強度
★ 衝動購物意願
關鍵字(英) ★ social advertising
★ recommender system
★ cognitive trust
★ impulse purchase intention
論文目次 摘要 i
Abstract ii
Table of Contents iii
List of Tables iv
List of Figures iv
1. Introduction 1
2. Theoretical Issues and Hypotheses 3
2.1 Online Personalization 4
2.2 Recommender System 5
2.3 Social Advertising 6
2.4 Gossip Theory and Non-anonymity on Social Advertising 7
2.5 Cognitive Trust 9
2.6 Non-anonymity on Social Advertising and Competence 10
2.7 Non-anonymity on Social Advertising and Integrity 13
2.8 The Mediating Role of Cognitive Trust in Integrity and Competence 14
2.9 Control variables 15
3. Research Method 16
3.1 Procedure 16
3.2 Reliability and Validity 17
3.3 Participants 17
4. Results 19
4.1 Measurement Model 19
4.2 Hypotheses testing 22
5. General Discussion 28
5.1 Theoretical and Practical Contributions 28
5.2 Managerial Implications 31
6. Limitations and suggestions for future research 31
Reference 32
Appendix 41

List of Tables
Table 1. Literature on trust among social advertising 14
Table 2. Demographic Profile of the Sample 22
Table 3. Distribution of scenario 22
Table 4. Measurement constructs reliability and validity 24
Table 5. Correlation Matrix of Constructs 24
Table 6. Summary of Measurement Model Statistics 24
Table 7. Tests of Between-Subjects Effects 27
Table 8. The results of the Scheffe’s post-hoc testing 28
Table 9. Tests of Between-Subjects Effects: Integrity 29
Table 10. Mean of privacy concern and type of social advertising 30
Table 11. The results of the Scheffe’s post-hoc testing: Integrity 30
Table 12. Testing for Mediation 32
Table 13. The results of hypothesis testing 34
List of Figures
Figure 1. Research Model 8
Figure 2. Profile Plots in Integrity 30
參考文獻 Aguirre, E., Mahr, D., Grewal, D., de Ruyter, K., & Wetzels, M. (2015). Unraveling the personalization paradox: The effect of information collection and trust-building strategies on online advertisement effectiveness. Journal of Retailing, 91(1), 34-49.
Alreck, P. L., & Settle, R. B. (2007). Consumer reactions to online behavioural tracking and targeting. Journal of Database Marketing & Customer Strategy Management, 15(1), 11-23.
Anand, B. N., & Shachar, R. (2009). Targeted advertising as a signal. QME, 7(3), 237-266.
Ansari, A., & Mela, C. F. (2003). E-customization. Journal of Marketing Research, 40(2), 131-145.
Argo, J. J., & Dahl, D. W. (2019). Social Influence in the Retail Context: A Contemporary Review of the Literature. Journal of Retailing, 25-39.
Arora, N., Dreze, X., Ghose, A., Hess, J. D., Iyengar, R., Jing, B., . . . Neslin, S. (2008). Putting one-to-one marketing to work: Personalization, customization, and choice. Marketing Letters, 19(3-4), 305.
Arora, R., Stoner, C., & Arora, A. (2006). Using framing and credibility to incorporate exercise and fitness in individuals′ lifestyle. Journal of Consumer Marketing, 199-207.
Ba, S., & Pavlou, P. A. (2002). Evidence of the effect of trust building technology in electronic markets: Price premiums and buyer behavior. MIS Quarterly, 243-268.
Baek, T. H., & Morimoto, M. (2012). Stay away from me. Journal of Advertising, 41(1), 59-76.
Baier, D., & Stüber, E. (2010). Acceptance of recommendations to buy in online retailing. Journal of Retailing and Consumer Services, 17(3), 173-180.
Bansal, G., & Zahedi, F. M. (2015). Trust violation and repair: The information privacy perspective. Decision Support Systems, 71, 62-77.
Barkow, J. H. (1992). Beneath new culture is old psychology: Gossip and social stratification. In The adapted mind: Evolutionary psychology and the generation of culture. (pp. 627-637). New York, NY, US: Oxford University Press.
Baumeister, R. F., Zhang, L., & Vohs, K. D. (2004). Gossip as cultural learning. Review of general psychology, 8(2), 111-121.
Beersma, B., & Van Kleef, G. A. (2012). Why people gossip: An empirical analysis of social motives, antecedents, and consequences. Journal of Applied Social Psychology, 42(11), 2640-2670.
Behera, R. K., Gunasekaran, A., Gupta, S., Kamboj, S., & Bala, P. K. (2020). Personalized digital marketing recommender engine. Journal of Retailing and Consumer Services, 53, 101799.
Bergmann, J. R., & Bednarz, J. (1993). Discreet indiscretions: The social organization of gossip: Aldine de Gruyter New York.
Bleier, A., & Eisenbeiss, M. (2015). The importance of trust for personalized online advertising. Journal of Retailing, 91(3), 390-409.
Bloch, P. H. (1995). Seeking the ideal form: Product design and consumer response. Journal of Marketing, 59(3), 16-29.
Bobadilla, J., Ortega, F., Hernando, A., & Bernal, J. (2012). A collaborative filtering approach to mitigate the new user cold start problem. Knowledge-based systems, 26, 225-238.
Boerman, S. C., Kruikemeier, S., & Zuiderveen Borgesius, F. J. (2017). Online behavioral advertising: A literature review and research agenda. Journal of Advertising, 46(3), 363-376.
Borah, P., & Xiao, X. (2018). The importance of ‘likes’: The interplay of message framing, source, and social endorsement on credibility perceptions of health information on Facebook. Journal of health communication, 23(4), 399-411.
Brooks Jr, R. C. (1957). “Word-of-mouth” advertising in selling new products. Journal of Marketing, 22(2), 154-161.
Chan, T. K., Cheung, C. M., & Lee, Z. W. (2017). The state of online impulse-buying research: A literature analysis. Information & Management, 54(2), 204-217.
Chaouali, W., Yahia, I. B., & Souiden, N. (2016). The interplay of counter-conformity motivation, social influence, and trust in customers′ intention to adopt Internet banking services: The case of an emerging country. Journal of Retailing and Consumer Services, 28, 209-218.
Chen, Y., Lu, Y., Wang, B., & Pan, Z. (2019). How do product recommendations affect impulse buying? An empirical study on WeChat social commerce. Information & Management, 56(2), 236-248.
Cheung, M. F., & To, W.-M. (2017). The influence of the propensity to trust on mobile users′ attitudes toward in-app advertisements: An extension of the theory of planned behavior. Computers in Human Behavior, 76, 102-111.
Chung, N., Song Hyo, G., & Lee, H. (2017). Consumers’ impulsive buying behavior of restaurant products in social commerce. International Journal of Contemporary Hospitality Management, 29(2), 709-731.
Curran, K., Graham, S., & Temple, C. (2011). Advertising on Facebook. International Journal of E-business development, 1(1), 26-33.
Dawson, S., & Kim, M. (2010). Cues on apparel web sites that trigger impulse purchases. Journal of Fashion Marketing and Management, 230-246.
De Bruyn, A., & Lilien, G. L. (2008). A multi-stage model of word-of-mouth influence through viral marketing. International journal of research in marketing, 25(3), 151-163.
De Gregorio, F., & Sung, Y. (2010). Understanding attitudes toward and behaviors in response to product placement. Journal of Advertising, 39(1), 83-96.
De Keyzer, F., Dens, N., & De Pelsmacker, P. (2015). Is this for me? How consumers respond to personalized advertising on social network sites. Journal of Interactive Advertising, 15(2), 124-134.
de Pechpeyrou, P. (2009). How consumers value online personalization: a longitudinal experiment. Direct Marketing: An International Journal, 3, 35-51.
Dellaert, B. G., & Häubl, G. (2012). Searching in choice mode: consumer decision processes in product search with recommendations. Journal of Marketing Research, 49(2), 277-288.
Donaldson, T., & Dunfee, T. W. (1995). Integrative social contracts theory: A communitarian conception of economic ethics. Economics & Philosophy, 11(1), 85-112.
Dunbar, R. I. (2004). Gossip in evolutionary perspective. Review of general psychology, 8(2), 100-110.
Dunfee, T. W., Smith, N. C., & Ross Jr, W. T. (1999). Social contracts and marketing ethics. Journal of Marketing, 63(3), 14-32.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.
Foster, E. K. (2004). Research on gossip: Taxonomy, methods, and future directions. Review of general psychology, 8(2), 78-99.
Gai, P. J., & Klesse, A.-K. (2019). Making Recommendations More Effective Through Framings: Impacts of User-Versus Item-Based Framings on Recommendation Click-Throughs. Journal of Marketing, 83(6), 61-75.
Gefen, D. (2002a). Customer loyalty in e-commerce. Journal of the Association for Information Systems, 3(1), 2.
Gefen, D. (2002b). Reflections on the dimensions of trust and trustworthiness among online consumers. ACM SIGMIS Database: the DATABASE for Advances in Information Systems, 33(3), 38-53.
Gefen, D., & Straub, D. W. (2004). Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services. Omega, 32(6), 407-424.
Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (1998). Multivariate data analysis (Vol. 5): Prentice hall Upper Saddle River, NJ.
Hajli, N. (2015). Social commerce constructs and consumer′s intention to buy. International Journal of Information Management, 35(2), 183-191.
Hajli, N., & Lin, X. (2016). Exploring the security of information sharing on social networking sites: The role of perceived control of information. Journal of Business Ethics, 133(1), 111-123.
Hajli, N., Lin, X., Featherman, M., & Wang, Y. (2014). Social word of mouth: How trust develops in the market. International Journal of Market Research, 56(5), 673-689.
Hajli, N., Sims, J., Zadeh, A. H., & Richard, M.-O. (2017). A social commerce investigation of the role of trust in a social networking site on purchase intentions. Journal of Business Research, 71, 133-141.
Han, M. C., & Kim, Y. (2018). How culture and friends affect acceptance of social media commerce and purchase intentions: A comparative study of consumers in the US and China. Journal of International Consumer Marketing, 30(5), 326-335.
Hawkins, R. P., Kreuter, M., Resnicow, K., Fishbein, M., & Dijkstra, A. (2008). Understanding tailoring in communicating about health. Health education research, 23(3), 454-466.
Hayes, A. F. (2017). Introduction to mediation, moderation, and conditional process analysis: A regression-based approach: Guilford publications.
Hijikata, Y., Shimizu, T., & Nishida, S. (2009). Discovery-oriented collaborative filtering for improving user satisfaction. Paper presented at the Proceedings of the 14th international conference on Intelligent user interfaces, Sanibel Island, Florida, USA.
Hoy, M. G., & Milne, G. (2010). Gender differences in privacy-related measures for young adult Facebook users. Journal of Interactive Advertising, 10(2), 28-45.
Hwang, Y. (2009). The impact of uncertainty avoidance, social norms and innovativeness on trust and ease of use in electronic customer relationship management. Electronic Markets, 19(2-3), 89-98.
Jarvenpaa, S. L., Tractinsky, N., & Vitale, M. (2000). Consumer trust in an Internet store. Information technology and management, 1(1-2), 45-71.
Jiang, Z., & Benbasat, I. (2004). Virtual product experience: Effects of visual and functional control of products on perceived diagnosticity and flow in electronic shopping. Journal of Management Information Systems, 21(3), 111-147.
Jung, A.-R. (2017). The influence of perceived ad relevance on social media advertising: An empirical examination of a mediating role of privacy concern. Computers in Human Behavior, 70, 303-309.
Kacen, J. J., & Lee, J. A. (2002). The influence of culture on consumer impulsive buying behavior. Journal of Consumer Psychology, 12(2), 163-176.
Kalyanaraman, S., & Sundar, S. S. (2006). The psychological appeal of personalized content in web portals: Does customization affect attitudes and behavior? Journal of Communication, 56(1), 110-132.
Kelly, L., Kerr, G., & Drennan, J. (2010). Avoidance of advertising in social networking sites: The teenage perspective. Journal of Interactive Advertising, 10(2), 16-27.
Kim, D. J., Ferrin, D. L., & Rao, H. R. (2008). A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents. Decision Support Systems, 44(2), 544-564.
Kim, J. W., Lee, B. H., Shaw, M. J., Chang, H.-L., & Nelson, M. (2001). Application of decision-tree induction techniques to personalized advertisements on internet storefronts. International Journal of Electronic Commerce, 5(3), 45-62.
Kim, T., Barasz, K., & John, L. K. (2019). Why am I seeing this ad? The effect of ad transparency on ad effectiveness. Journal of Consumer Research, 45(5), 906-932.
Kim, Y. A., & Srivastava, J. (2007). Impact of social influence in e-commerce decision making. Paper presented at the Proceedings of the ninth international conference on Electronic commerce.
Komiak, S. Y., & Benbasat, I. (2006). The effects of personalization and familiarity on trust and adoption of recommendation agents. MIS Quarterly, 941-960.
Lamberton, C., & Stephen, A. T. (2016). A thematic exploration of digital, social media, and mobile marketing: Research evolution from 2000 to 2015 and an agenda for future inquiry. Journal of Marketing, 80(6), 146-172.
Lambrecht, A., & Tucker, C. (2013). When does retargeting work? Information specificity in online advertising. Journal of Marketing Research, 50(5), 561-576.
Leavitt, N. (2006). Recommendation technology: Will it boost e-commerce? Computer, 39(5), 13-16.
Lee, B. K., & Lee, W. N. (2004). The effect of information overload on consumer choice quality in an on‐line environment. Psychology & Marketing, 21(3), 159-183.
Lee, J., & Hong, I. B. (2016). Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity. International Journal of Information Management, 36(3), 360-373.
Leong, L.-Y., Jaafar Noor, I., & Sulaiman, A. (2017). Understanding impulse purchase in Facebook commerce: does Big Five matter? Internet Research, 27(4), 786-818.
Li, Y.-M., Lin, L., & Chiu, S.-W. (2014). Enhancing targeted advertising with social context endorsement. International Journal of Electronic Commerce, 19(1), 99-128.
Liang, T.-P., Ho, Y.-T., Li, Y.-W., & Turban, E. (2011). What drives social commerce: The role of social support and relationship quality. International Journal of Electronic Commerce, 16(2), 69-90.
Liang, T.-P., & Turban, E. (2011). Introduction to the special issue social commerce: a research framework for social commerce. International Journal of Electronic Commerce, 16(2), 5-14.
Lin, C. A., & Kim, T. (2016). Predicting user response to sponsored advertising on social media via the technology acceptance model. Computers in Human Behavior, 64, 710-718.
Lin, L.-F., Li, Y.-M., & Wu, W.-H. (2015). A social endorsing mechanism for target advertisement diffusion. Information & Management, 52(8), 982-997.
Lo, L. Y.-S., Lin, S.-W., & Hsu, L.-Y. (2016). Motivation for online impulse buying: A two-factor theory perspective. International Journal of Information Management, 36(5), 759-772.
Lou, C., & Yuan, S. (2019). Influencer marketing: how message value and credibility affect consumer trust of branded content on social media. Journal of Interactive Advertising, 19(1), 58-73.
Lu, B., Fan, W., & Zhou, M. (2016). Social presence, trust, and social commerce purchase intention: An empirical research. Computers in Human Behavior, 56, 225-237.
Lynn, M., & Harris, J. (1997). The desire for unique consumer products: A new individual differences scale. Psychology & Marketing, 14(6), 601-616.
Maes, P. (1995). Agents that reduce work and information overload. In Readings in human–computer interaction (pp. 811-821): Elsevier.
Martin, K. D., Borah, A., & Palmatier, R. W. (2017). Data Privacy: Effects on Customer and Firm Performance. Journal of Marketing, 81(1), 36-58.
Mayer, R. C., & Davis, J. H. (1999). The effect of the performance appraisal system on trust for management: A field quasi-experiment. Journal of applied psychology, 84(1), 123.
Mayer, R. C., Davis, J. H., & Schoorman, F. D. (1995). An integrative model of organizational trust. Academy of management review, 20(3), 709-734.
McAfee, A., Brynjolfsson, E., Davenport, T. H., Patil, D., & Barton, D. (2012). Big data: the management revolution. Harvard Business Review, 90(10), 60-68.
McKnight, D. H., Choudhury, V., & Kacmar, C. (2002). Developing and validating trust measures for e-commerce: An integrative typology. Information Systems Research, 13(3), 334-359.
Metzger, M. J., & Flanagin, A. J. (2013). Credibility and trust of information in online environments: The use of cognitive heuristics. Journal of pragmatics, 59, 210-220.
Metzger, M. J., Flanagin, A. J., & Medders, R. B. (2010). Social and heuristic approaches to credibility evaluation online. Journal of Communication, 60(3), 413-439.
Milne, G. R., Bahl, S., & Rohm, A. (2008). Toward a framework for assessing covert marketing practices. Journal of Public Policy & Marketing, 27(1), 57-62.
Milne, G. R., & Gordon, M. E. (1993). Direct mail privacy-efficiency trade-offs within an implied social contract framework. Journal of Public Policy & Marketing, 12(2), 206-215.
Miyazaki, A. D. (2008). Online privacy and the disclosure of cookie use: Effects on consumer trust and anticipated patronage. Journal of Public Policy & Marketing, 27(1), 19-33.
Mukhopadhyay, A., & Yeung, C. W. (2010). Building character: Effects of lay theories of self-control on the selection of products for children. Journal of Marketing Research, 47(2), 240-250.
Nunnally, J. C., Bernstein, I. H., & Berge, J. M. T. (1967). Psychometric theory. In: New York, McGraw Hill.
Parboteeah, D. V., Valacich, J. S., & Wells, J. D. (2009). The influence of website characteristics on a consumer′s urge to buy impulsively. Information Systems Research, 20(1), 60-78.
Parsons, A. G., Ballantine, P. W., Ali, A., & Grey, H. (2014). Deal is on! Why people buy from daily deal websites. Journal of Retailing and Consumer Services, 21(1), 37-42.
Patrick, A. S. (2002). Building trustworthy software agents. IEEE Internet Computing, 6(6), 46-53.
Pavlou, P. A. (2003). Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance model. International Journal of Electronic Commerce, 7(3), 101-134.
Peck, J., & Childers, T. L. (2006). If I touch it I have to have it: Individual and environmental influences on impulse purchasing. Journal of Business Research, 59(6), 765-769.
Perugini, S., & Ramakrishnan, N. (2003). Personalizing interactions with information systems. Advances in computers, 57, 323-382.
Phelps, J., Nowak, G., & Ferrell, E. (2000). Privacy concerns and consumer willingness to provide personal information. Journal of Public Policy & Marketing, 19(1), 27-41.
Ricci, F., Rokach, L., & Shapira, B. (2011). Introduction to recommender systems handbook. In Recommender systems handbook (pp. 1-35): Springer.
Roberts, M. L., & Zahay, D. (2012). Internet marketing: Integrating online and offline strategies: Cengage Learning.
Sayedi, A., Jerath, K., & Srinivasan, K. (2014). Competitive poaching in sponsored search advertising and its strategic impact on traditional advertising. Marketing Science, 33(4), 586-608.
Schumann, J. H., von Wangenheim, F., & Groene, N. (2014). Targeted online advertising: Using reciprocity appeals to increase acceptance among users of free web services. Journal of Marketing, 78(1), 59-75.
Senecal, S., & Nantel, J. (2004). The influence of online product recommendations on consumers’ online choices. Journal of Retailing, 80(2), 159-169.
Sharma, P., Sivakumaran, B., & Marshall, R. (2010). Impulse buying and variety seeking: A trait-correlates perspective. Journal of Business Research, 63(3), 276-283.
Shin, D.-H. (2010). The effects of trust, security and privacy in social networking: A security-based approach to understand the pattern of adoption. Interacting with computers, 22(5), 428-438.
Simonson, I. (2005). Determinants of customers’ responses to customized offers: Conceptual framework and research propositions. Journal of Marketing, 69(1), 32-45.
Sinha, R. R., & Swearingen, K. (2001). Comparing recommendations made by online systems and friends. Paper presented at the DELOS.
Smart Richman, L., & Leary, M. R. (2009). Reactions to discrimination, stigmatization, ostracism, and other forms of interpersonal rejection: a multimotive model. Psychological review, 116(2), 365.
Smith, D., Menon, S., & Sivakumar, K. (2005). Online peer and editorial recommendations, trust, and choice in virtual markets. Journal of Interactive Marketing, 19(3), 15-37.
Sommerfeld, R. D., Krambeck, H.-J., Semmann, D., & Milinski, M. (2007). Gossip as an alternative for direct observation in games of indirect reciprocity. Proceedings of the national academy of sciences, 104(44), 17435-17440.
Srinivasan, S. S., Anderson, R., & Ponnavolu, K. (2002). Customer loyalty in e-commerce: an exploration of its antecedents and consequences. Journal of Retailing, 78(1), 41-50.
Stephen, A. T., & Toubia, O. (2010). Deriving value from social commerce networks. Journal of Marketing Research, 47(2), 215-228.
Stern, H. (1962). The significance of impulse buying today. Journal of Marketing, 26(2), 59-62.
Sujan, H., Weitz, B. A., & Kumar, N. (1994). Learning orientation, working smart, and effective selling. Journal of Marketing, 58(3), 39-52.
Sundar, S. S. (2008). The MAIN model: A heuristic approach to understanding technology effects on credibility: MacArthur Foundation Digital Media and Learning Initiative.
Sundar, S. S., & Marathe, S. S. (2010). Personalization versus customization: The importance of agency, privacy, and power usage. Human Communication Research, 36(3), 298-322.
Tam, K. Y., & Ho, S. Y. (2006). Understanding the impact of web personalization on user information processing and decision outcomes. MIS Quarterly, 865-890.
Tanis, M., & Postmes, T. (2005). A social identity approach to trust: Interpersonal perception, group membership and trusting behaviour. European Journal of Social Psychology, 35(3), 413-424.
Taylor, D. G., Lewin, J. E., & Strutton, D. (2011). Friends, Fans, and Followers: Do Ads Work on Social Networks? How Gender and Age Shape Receptivity, 51(1), 258-275.
Taylor, G. (1994). Gossip as moral talk. In (pp. 34-46).
Terveen, L., & Hill, W. (2001). Beyond recommender systems: Helping people help each other. HCI in the New Millennium, 1(2001), 487-509.
Tran, T. P. (2017). Personalized ads on Facebook: An effective marketing tool for online marketers. Journal of Retailing and Consumer Services, 39, 230-242.
Tucker, C. E. (2014). Social networks, personalized advertising, and privacy controls. Journal of Marketing Research, 51(5), 546-562.
Tucker, C. E. (2016). Social advertising: How advertising that explicitly promotes social influence can backfire. Available at SSRN 1975897.
Turner, M. M., Mazur, M. A., Wendel, N., & Winslow, R. (2003). Relational ruin or social glue? The joint effect of relationship type and gossip valence on liking, trust, and expertise. Communication Monographs, 70(2), 129-141.
Twenge, J. M., Catanese, K. R., & Baumeister, R. F. (2003). Social exclusion and the deconstructed state: time perception, meaninglessness, lethargy, lack of emotion, and self-awareness. Journal of personality and social psychology, 85(3), 409.
Van Doorn, J., & Hoekstra, J. C. (2013). Customization of online advertising: The role of intrusiveness. Marketing Letters, 24(4), 339-351.
Vance, A., Elie-Dit-Cosaque, C., & Straub, D. W. (2008). Examining trust in information technology artifacts: the effects of system quality and culture. Journal of Management Information Systems, 24(4), 73-100.
Voorveld, H. A., van Noort, G., Muntinga, D. G., & Bronner, F. (2018). Engagement with social media and social media advertising: The differentiating role of platform type. Journal of Advertising, 47(1), 38-54.
Wang, W., & Benbasat, I. (2007). Recommendation agents for electronic commerce: Effects of explanation facilities on trusting beliefs. Journal of Management Information Systems, 23(4), 217-246.
Wang, W., & Benbasat, I. (2016). Empirical assessment of alternative designs for enhancing different types of trusting beliefs in online recommendation agents. Journal of Management Information Systems, 33(3), 744-775.
Wang, W., & Wang, M. (2019). Effects of Sponsorship Disclosure on Perceived Integrity of Biased Recommendation Agents: Psychological Contract Violation and Knowledge-Based Trust Perspectives. Information Systems Research, 30(2), 507-522.
Wang, X., Yu, C., & Wei, Y. (2012). Social media peer communication and impacts on purchase intentions: A consumer socialization framework. Journal of Interactive Marketing, 26(4), 198-208.
Wert, S. R., & Salovey, P. (2004). A social comparison account of gossip. Review of general psychology, 8(2), 122-137.
Wetzlinger, W., Auinger, A., Kindermann, H., & Schönberger, W. (2017). Acceptance of personalization in omnichannel retailing. Paper presented at the International Conference on HCI in Business, Government, and Organizations.
White, T. B., Zahay, D. L., Thorbjørnsen, H., & Shavitt, S. (2008). Getting too personal: Reactance to highly personalized email solicitations. Marketing Letters, 19(1), 39-50.
Wu, L., Chen, K.-W., & Chiu, M.-L. (2016). Defining key drivers of online impulse purchasing: A perspective of both impulse shoppers and system users. International Journal of Information Management, 36(3), 284-296.
Xiang, L., Zheng, X., Lee, M. K., & Zhao, D. (2016). Exploring consumers’ impulse buying behavior on social commerce platform: The role of parasocial interaction. International Journal of Information Management, 36(3), 333-347.
Xie, Y., & Peng, S. (2009). How to repair customer trust after negative publicity: The roles of competence, integrity, benevolence, and forgiveness. Psychology & Marketing, 26(7), 572-589.
Xu, D. J. (2006). The influence of personalization in affecting consumer attitudes toward mobile advertising in China. Journal of Computer Information Systems, 47(2), 9-19.
Yang, M.-H., Lin, B., Chandlrees, N., & Chao, H.-Y. (2009). The effect of perceived ethical performance of shopping websites on consumer trust. Journal of Computer Information Systems, 50(1), 15-24.
Yoon, C. (2009). The effects of national culture values on consumer acceptance of e-commerce: Online shoppers in China. Information & Management, 46(5), 294-301.
Zhang, K., & Katona, Z. (2012). Contextual advertising. Marketing Science, 31(6), 980-994.
Zhao, X., Lynch Jr, J. G., & Chen, Q. (2010). Reconsidering Baron and Kenny: Myths and truths about mediation analysis. Journal of Consumer Research, 37(2), 197-206.
Zhu, Y.-Q., & Chen, H.-G. (2015). Social media and human need satisfaction: Implications for social media marketing. Business horizons, 58(3), 335-345.
指導教授 謝依靜(Yi-Ching Hsieh) 審核日期 2020-7-6
推文 facebook   plurk   twitter   funp   google   live   udn   HD   myshare   reddit   netvibes   friend   youpush   delicious   baidu   
網路書籤 Google bookmarks   del.icio.us   hemidemi   myshare   

若有論文相關問題,請聯絡國立中央大學圖書館推廣服務組 TEL:(03)422-7151轉57407,或E-mail聯絡  - 隱私權政策聲明