從預期心理觀點探討線上群眾募資平台之衝動贊助意圖

以作者查詢圖書館館藏

、以作者查詢臺灣博碩士

、以作者查詢全國書目

、勘誤回報

、線上人數：16

、訪客IP：18.227.72.153

姓名

張文和(Wen-He Chang) 查詢紙本館藏

畢業系所

資訊管理學系

論文名稱

從預期心理觀點探討線上群眾募資平台之衝動贊助意圖
(Exploring customer impulsive funding intention through future-oriented considerations on the computer-mediated crowdfunding platform)

相關論文

★ 被忽略的沉默力量：探討瀏覽品質、沉浸體驗、潛水者公民行為之關係	★ 當我們同在一起：從消費者—其他消費者互動觀點探究感染氣候與規範信念之影響
★ 對話式服務代理人：探索聊天機器人之服務品質與服務體驗	★ 社群商務之快速信任與快速關係建立：信號理論觀點
★ 由學習轉移理論探索消費者對線上至線下商業模式之體驗轉移過程	★ 自助服務補救：探討電子商務網站補救措施、知覺公平與補救滿意度之關係
★ 運用資料探勘技術優化次世代防火牆規則之研究	★ 以推敲可能性模式結合賦能理論探討公益性質群眾募資之贊助意圖：自我價值感與間接互惠的中介角色
★ 組織數位學習準備度對學習者準備度之影響：資訊系統成功模式的觀點	★ 社會行動團體之社群媒體使用對志工保留之影響：社會資本的觀點
★ 探討應用資料增強及改善類別不平衡問題對不同股票圖形之影響-以台灣股市0050ETF為例	★ 以文字探勘技術分析標籤劫持—以twitter為例
★ 探討個人賣家之社群商務能力養成：組織學習理論觀點	★ 您累了嗎？遠距辦公之工作—生活壓力對員工工作表現的影響：組織與個人層級應對策略的調節效果
★ 探討顧客購買後之角色內到角色外行為：社群商務顧客關係管理能力的調節效果

檔案

[Endnote RIS 格式]

[Bibtex 格式]

[相關文章]

[文章引用]

[完整記錄]

[館藏目錄]

至系統瀏覽論文 (2025-7-9以後開放)

摘要(中)

過去十年間，愈來愈多個體與團隊紛紛投入創業的行列。創業最艱辛的地方就是籌募資金的難題。而線上群眾募資平台的出現，為創新專案的發起者與願意支持的消費者提供一個媒合的管道。儘管有部分文章開始探索群眾募資相關的議題，但目前群眾募資文獻主要從專案發起者的角度討論，鮮少有研究從消費者內心觀點切入，探究影響募資專案成功之重要因素。再者，對於消費者來說，募資商品往往都尚未被商品化，故其需要藉由可視化之過程來模擬未來的使用情境，以決定是否贊助該專案。然而，募資專案大多都具有時效性問題，倘若未能於限定的時間內達成集資目標，專案將面臨募資失敗。若能在消費者瀏覽專案內容（如：專案文案、圖片或影片、專案發起者介紹）的當下，強化消費者對於專案商品的可視化過程，進而促使其產生衝動地贊助意圖將有助於專案實踐的目標達成。因此，建基於刺激—機制—反應模式，本研究欲探究專案內容要素如何藉由消費者預期心理影響其衝動贊助意圖。
本論文針對有瀏覽過線上群眾募資平台之消費者進行便利性抽樣法，以線上問卷收集437 筆有效問卷，並採統計軟體AMOS 21.0 進行結構方程模型驗證假說。研究結果顯示，專案商品獨創性、專案視覺吸引力、專案團隊專業度等刺激因素對消費者預期效益與預期後悔具有顯著且正向的影響效果。雖然專案內容完整性對預期效益有顯著的正向影響，卻與預期後悔呈現顯著負相關。而預期效益與預期後悔皆顯著且正向的影響消費者衝動購買意圖。研究結果期對群眾募資與衝動購買相關文獻做出貢獻，並在實務上為個人創業或團隊創業在發起與制定募資專案之策略上帶來參考依據。

摘要(英)

Several individuals and entrepreneurs have devoted their entire careers to new businesses over the last decades. Monetary difficulties are one of the most common challenges for these entrepreneurs. Thus, businesses have adopted computer-mediated crowdfunding to solicit funds from other individuals for the realization of their creative projects. The field of crowdfunding has been the subject of increasing interest. However, focal research has primarily been the purview of creators’ perspectives. Research on the exploration of funders’ (consumers who give money) consuming experiences and their motivation for funding a project is limited. On the one hand, crowdfunding products are prototypes. Thus, consumers often depend on visualization via stimulus content to illustrate how a final product will be used in a future situation. On the other hand, most crowdfunding projects have a deadline for soliciting funds. If the project creators do not solicit sufficient funds, then the project may fail. Thus, a project is likely to be successful when creators enhance consumers’ visualization of the crowdfunding project through distinct elements (including product originality, visual attractiveness, project completeness, and fundraisers’ expertise). As a result, consumers gain impulsive funding intentions. Therefore, to gain greater insights into this potential, this study focuses on the effects of a stimulus project element on consumers’ future-oriented consideration by drawing on stimulus–organism–response paradigm, thus affecting one’s impulsive funding intention.
Structural equation modeling was employed to examine empirical data collected from 437 consumers of crowdfunding users via convenience sampling. Findings reveal that product originality, visual attractiveness, and fundraisers’ expertise lead to expected benefit and anticipated regret. However, although project completeness positively relates to expected benefit, it negatively relates to anticipated regret. Furthermore, perceived expected benefit and anticipated regret significantly impact on consumers’ impulsive funding intention. In addition to providing valuable tactics for crowdfunding entrepreneurs, our findings elicit several theoretical and practical implications for stimulating customers’ impulsive funding intention in a computer-mediated crowdfunding context.

關鍵字(中)

★ 群眾募資
★ 線上群眾募資平台
★ 衝動贊助意圖
★ 預期心理
★ 刺激—機制—反應模式

關鍵字(英)

★ Crowdfunding
★ Computer-mediated crowdfunding platform
★ Impulse funding
★ Future-oriented considerations
★ Stimulus-Organism-Response

論文目次

中文摘要 i
英文摘要 ii
致謝 iv
目錄 v
圖目錄 vii
表目錄 viii
一、緒論 1
1-1 研究動機與目的 1
1-2 研究流程 4
二、文獻回顧 5
2-1 群眾募資與募資平台5
2-2 衝動贊助 7
2-3 專案內容要素 8
2-4 預期心理機制 10
2-5 刺激—機制—反應 11
2-6 假說推論 12
2-6-1 專案商品獨創性對贊助者預期心理機制之影響 13
2-6-2 專案視覺吸引力對贊助者預期心理機制之影響 14
2-6-3 專案內容完整性對贊助者預期心理機制之影響 15
2-6-4 專案團隊專業度對贊助者預期心理機制之影響 17
2-6-5 贊助者預期心理機制對衝動贊助意圖之影響 19
三、研究方法 21
3-1 研究架構 22
3-2 研究假說 23
3-3 研究構面定義與衡量 24
3-3-1 募資專案商品獨創性 24
3-3-2 募資專案視覺吸引力 24
3-3-3 募資專案內容完整性 25
3-3-4 募資專案團隊專業度 25
3-3-5 預期效益 26
3-3-6 預期後悔 26
3-3-7 衝動贊助意圖 26
3-4 資料分析方法 28
四、資料分析 30
4-1 樣本特性分析 30
4-2 衡量模型分析 33
4-2-1 驗證性因素分析 33
4-2-2 信度分析 35
4-2-3 效度分析 36
4-3 結構方程模型 40
4-3-1 整體性評估 40
4-3-2 假說檢定 42
五、研究結論與建議 45
5-1 研究貢獻 47
5-2 管理意涵 50
5-3 研究限制與未來展望52
參考文獻 53

參考文獻

Agrawal, A., Catalini, C., & Goldfarb, A. (2015). Crowdfunding: Geography, social networks, and the timing of investment decisions. Journal of Economics & Management Strategy, 24(2), 253-274.
Ahituv, N., Igbaria, M., & Sella, A. V. (1998). The Effects of Time Pressure and Completeness of Information on Decision Making. Journal of Management Information Systems, 15(2), 153-172.
Ahmetoglu, G., Furnham, A., & Fagan, P. (2014). Pricing practices: A critical review of their effects on consumer perceptions and behaviour. Journal of Retailing and Consumer Services, 21(5), 696-707.
Allison, T. H., Davis, B. C., Short, J. C., & Webb, J. W. (2015). Crowdfunding in a prosocial microlending environment: Examining the role of intrinsic versus extrinsic cues. Entrepreneurship Theory and Practice, 39(1), 53-73.
Anderson, C. A. (1983). Imagination and expectation: The effect of imagining behavioral scripts on personal influences. Journal of Personality and Social Psychology, 45(2), 293-305.
Anderson, C. A., & Sechler, E. S. (1986). Effects of explanation and counterexplanation on the development and use of social theories. Journal of Personality and Social Psychology, 50(1), 24-34.
Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411-423.
Bagozzi, R. P., & Heatherton, T. F. (1994). A general approach to representing multifaceted personality constructs: Application to state self‐esteem. Structural Equation Modeling: A Multidisciplinary Journal, 1(1), 35-67.
Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74-94.
Bagozzi, R. P., Yi, Y., & Phillips, L. W. (1991). Assessing construct validity in organizational research. Administrative Science Quarterly, 36(3), 421-458.
Beatty, S. E., & Ferrell, M. E. (1998). Impulse buying: Modeling its precursors. Journal of Retailing, 74(2), 169-191.
Belleflamme, P., Lambert, T., & Schwienbacher, A. (2014). Crowdfunding: Tapping the right crowd. Journal of Business Venturing, 29(5), 585-609.
Belleflamme, P., Omrani, N., & Peitz, M. (2015). The economics of crowdfunding platforms. Information Economics and Policy, 33, 11-28.
Bentler, P. M. (1990). Comparative Fit Indexes in Structural Models. Psychological Bulletin, 107(2), 238-246.
Berger, A. N., & Udell, G. F. (1995). Relationship lending and lines of credit in small firm finance. The Journal of Business, 68(3), 351-381.
Bhatt, G. (2004). Bringing virtual reality for commercial Web sites. International Journal of Human-Computer Studies, 60(1), 1-15.
Bi, S., Liu, Z., & Usman, K. (2017). The influence of online information on investing decisions of reward-based crowdfunding. Journal of Business Research, 71, 10-18.
Bollen, K. A. (1989). A new incremental fit index for general structural equation models. Sociological Methods & Research, 17(3), 303-316.
Boudreau, K. J., & Lakhani, K. R. (2013). Using the crowd as an innovation partner. Harvard Business Review, 91(4), 60-69.
Brislin, R. W. (1986). The wording and translation of research instruments. In Field methods in cross-cultural research. (pp. 137-164). Thousand Oaks, CA, US: Sage Publications, Inc.
Busch, P., & Wilson, D. T. (1976). An experimental analysis of a salesman’s expert and referent bases of social power in the buyer-seller dyad. Journal of Marketing Research, 13(1), 3-11.
Carroll, J. S. (1978). The effect of imagining an event on expectations for the event: An interpretation in terms of the availability heuristic. Journal of Experimental Social Psychology, 14(1), 88-96.
Casaló, L. V., Flavián, C., & Ibáñez-Sánchez, S. (2018). Influencers on Instagram: Antecedents and consequences of opinion leadership. Journal of Business Research, 41(7), 1046-1063.
Cassar, G. (2004). The financing of business start-ups. Journal of Business Venturing, 19(2), 261-283.
Chan, T. K., Cheung, C. M., & Lee, Z. W. (2017). The state of online impulse-buying research: A literature analysis. Information & Management, 54(2), 204-217.
Chang, H.-J., Eckman, M., & Yan, R.-N. (2011). Application of the Stimulus-Organism-Response model to the retail environment: the role of hedonic motivation in impulse buying behavior. The International Review of Retail, Distribution and Consumer Research, 21(3), 233-249.
Chang, Y.-T., Yu, H., & Lu, H.-P. (2015). Persuasive messages, popularity cohesion, and message diffusion in social media marketing. Journal of Business Research, 68(4), 777-782.
Chang, Y. (2017). The influence of media multitasking on the impulse to buy: A moderated mediation model. Computers in Human Behavior, 70, 60-66.
Chen, X.-P., Yao, X., & Kotha, S. (2009). Entrepreneur passion and preparedness in business plan presentations: a persuasion analysis of venture capitalists′ funding decisions. Academy of Management Journal, 52(1), 199-214.
Chin, W. W. (1998). Commentary: Issues and Opinion on Structural Equation Modeling. MIS Quarterly, 22(1), vii-xvi.
Choy, K., & Schlagwein, D. (2016). Crowdsourcing for a better world On the relation between IT affordances and donor motivations in charitable crowdfunding. Information Technology & People, 29(1), 221-247.
Cooper, M. L., Frone, M. R., Russell, M., & Mudar, P. (1995). Drinking to regulate positive and negative emotions: a motivational model of alcohol use. Journal of Personality and Social Psychology, 69(5), 990-1005.
Coyle, J. R., & Thorson, E. (2001). The effects of progressive levels of interactivity and vividness in web marketing sites. Journal of Advertising, 30(3), 65-77.
Crespo, Á. H., & Bosque, I. R. (2008). The effect of innovativeness on the adoption of B2C e-commerce: A model based on the Theory of Planned Behaviour. Computers in Human Behavior, 24(6), 2830-2847.
Cronbach, L. J., & Furby, L. (1970). How we should measure “change”: Or should we? Psychological Bulletin, 74(1), 68-80.
Crosby, L. A., Evans, K. R., & Cowles, D. (1990). Relationship quality in services selling: an interpersonal influence perspective. Journal of Marketing, 54(3), 68-81.
Cyr, D., Hassanein, K., Head, M., & Ivanov, A. (2007). The role of social presence in establishing loyalty in e-service environments. Interacting with Computers, 19(1), 43-56.
Datta, A., Sahaym, A., & Brooks, S. (2019). Unpacking the antecedents of crowdfunding campaign’s success: the effects of social media and innovation orientation. Journal of Small Business Management, 57(S2), 462-488.
Davidsson, P., & Honig, B. (2003). The role of social and human capital among nascent entrepreneurs. Journal of Business Venturing, 18(3), 301-331.
Delone, W. H., & Mclean, E. R. (2004). Measuring e-commerce success: Applying the DeLone & McLean information systems success model. International Journal of Electronic Commerce, 9(1), 31-47.
Derbaix, C., & Vanhamme, J. (2003). Inducing word-of-mouth by eliciting surprise–a pilot investigation. Journal of Economic Psychology, 24(1), 99-116.
Diener, E., Larsen, R. J., Levine, S., & Emmons, R. A. (1985). Intensity and frequency: dimensions underlying positive and negative affect. Journal of Personality and Social Psychology, 48(5), 1253-1265.
Dillon, W. R., & Goldstein, M. (1984). Multivariate analysismethods and applications. New York: John Wiley & Sons.
Ding, Y. (2018). Modelling continued use of information systems from a forward-looking perspective: Antecedents and consequences of hope and anticipated regret. Information & Management, 55(4), 461-471.
Du, Z., Li, M., & Wang, K. (2019). “The more options, the better?” Investigating the impact of the number of options on backers’ decisions in reward-based crowdfunding projects. Information & Management, 56(3), 429-444.
Dushnitsky, G., Guerini, M., Piva, E., & Rossi-Lamastra, C. (2016). Crowdfunding in Europe: Determinants of platform creation across countries. California Management Review, 58(2), 44-71.
Eroglu, S. A., Machleit, K. A., & Davis, L. M. (2001). Atmospheric qualities of online retailing: A conceptual model and implications. Journal of Business Research, 54(2), 177-184.
Escalas, J. E., & Luce, M. F. (2003). Process versus outcome thought focus and advertising. Journal of Consumer Psychology, 13(3), 246-254.
Evans Joel, R., & Mathur, A. (2005). The value of online surveys. Internet Research, 15(2), 195-219.
Fornell, C., & Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1), 39-50.
Fortin, D. R., & Dholakia, R. R. (2005). Interactivity and vividness effects on social presence and involvement with a web-based advertisement. Journal of Business Research, 58(3), 387-396.
Gefen, D., Straub, D., & Boudreau, M.-C. (2000). Structural equation modeling and regression: Guidelines for research practice. Communications of the Association for Information Systems, 4(7), 1-78.
Gerber, E. M., & Hui, J. (2013). Crowdfunding: Motivations and deterrents for participation. ACM Transactions on Computer-Human Interaction, 20(6), 1-32.
Gerber, E. M., Hui, J. S., & Kuo, P.-Y. (2012, February). Crowdfunding: Why people are motivated to post and fund projects on crowdfunding platforms. In Proceedings of the international workshop on design, influence, and social technologies: techniques, impacts and ethics. 2(11), 9-10.
Ghezzi, A., & Cavallo, A. (2020). Agile Business Model Innovation in Digital Entrepreneurship: Lean Startup Approaches. Journal of Business Research, 110, 519-537.
Goldsmith, R. E., Lafferty, B. A., & Newell, S. J. (2000). The impact of corporate credibility and celebrity credibility on consumer reaction to advertisements and brands. Journal of Advertising, 29(3), 43-54.
Gountas, J., & Gountas, S. (2007). Personality orientations, emotional states, customer satisfaction, and intention to repurchase. Journal of Business Research, 60(1), 72-75.
Gregory, W. L., Cialdini, R. B., & Carpenter, K. M. (1982). Self-relevant scenarios as mediators of likelihood estimates and compliance: Does imagining make it so? Journal of Personality and Social Psychology, 43(1), 89-99.
Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (1998). Multivariate Data Analysis (Vol. 5): Prentice hall Upper Saddle River, NJ.
Harrison, R. (2013). Crowdfunding and the revitalisation of the early stage risk capital market: catalyst or chimera? Venture Capital, 15(4), 283-287.
Herzenstein, M., Dholakia, U. M., & Andrews, R. L. (2011). Strategic herding behavior in peer-to-peer loan auctions. Journal of Interactive Marketing, 25(1), 27-36.
Hinkin, T. R. (1998). A brief tutorial on the development of measures for use in survey questionnaires. Organizational Research Methods, 1(1), 104-121.
Hirt, E. R., & Sherman, S. J. (1985). The role of prior knowledge in explaining hypothetical events. Journal of Experimental Social Psychology, 21(6), 519-543.
Hu, L.-T., & Bentler, P. M. (1995). Evaluating model fit. In Structural Equation Modeling: Concepts, issues, and applications. (pp. 76-99). Thousand Oaks, CA, US: Sage Publications, Inc.
Hu, L. T., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling: A Multidisciplinary Journal, 6(1), 1-55.
Huang, M.-H. (2000). Information load: its relationship to online exploratory and shopping behavior. International Journal of Information Management, 20(5), 337-347.
Hult, F. M., & Kelly-Holmes, H. (2019). Spectacular language and creative marketing in a Singapore tailor shop. International Journal of Multilingualism, 16(1), 79-93.
Iyer, G. R., Blut, M., Xiao, S. H., & Grewal, D. (2020). Impulse buying: a meta-analytic review. Journal of the Academy of Marketing Science, 48(3), 384-404.
Janis, I. L., & Mann, L. (1977). Decision making: A psychological analysis of conflict, choice, and commitment. New York, NY, US: Free Press.
Jiang, B., Narasimhan, C., & Turut, Ö. (2017). Anticipated Regret and Product Innovation. Management Science, 63(12), 4308-4323.
Jin, C.-H. (2016). The effects of mental simulations, innovativeness on intention to adopt brand application. Computers in Human Behavior, 54, 682-690.
Johnson, D., & Grayson, K. (2005). Cognitive and affective trust in service relationships. Journal of Business Research, 58(4), 500-507.
Kahneman, D., & Miller, D. T. (1986). Norm theory: Comparing reality to its alternatives. Psychological Review, 93(2), 136-153.
Kim, H.-W., Chan, H. C., & Chan, Y. P. (2007). A balanced thinking–feelings model of information systems continuance. International Journal of Human-Computer Studies, 65(6), 511-525.
Koch, J.-A., & Cheng, Q. (2016, May). The role of qualitative success factors in the analysis of crowdfunding success: evidence from Kickstarter. 20th Pacific Asia Conference on Information Systems (PACIS 2016), Chiayi, Taiwan.
Koch, J.-A., & Siering, M. (2015, April). Crowdfunding success factors: The characteristics of successfully funded projects on crowdfunding platforms. 23rd European Conference on Information Systems (ECIS 2015), Muenster, Germany.
Koehler, D. J. (1991). Explanation, imagination, and confidence in judgment. Psychological Bulletin, 110(3), 499-519.
Kraus, S., Richter, C., Brem, A., Cheng, C.-F., & Chang, M.-L. (2016). Strategies for reward-based crowdfunding campaigns. Journal of Innovation & Knowledge, 1(1), 13-23.
Kuppuswamy, V., & Bayus, B. L. (2018). Crowdfunding Creative Ideas: The Dynamics of Project Backers. In D. Cumming & L. Hornuf (Eds.), The Economics of Crowdfunding: Startups, Portals and Investor Behavior (pp. 151-182). Cham: Springer International Publishing.
La Ferle, C., Kuber, G., & Edwards, S. M. (2013). Factors impacting responses to cause-related marketing in India and the United States: Novelty, altruistic motives, and company origin. Journal of Business Research, 66(3), 364-373.
Lemon, K. N., White, T. B., & Winer, R. S. (2002). Dynamic customer relationship management: Incorporating future considerations into the service retention decision. Journal of Marketing, 66(1), 1-14.
Ley, A., & Weaven, S. (2011). Exploring agency dynamics of crowdfunding in start-up capital financing. Academy of Entrepreneurship Journal, 17(1), 85-110.
Liang, T.-P., Wu, S. P.-J., & Huang, C.-c. (2019). Why funders invest in crowdfunding projects: Role of trust from the dual-process perspective. Information & Management, 56(1), 70-84.
Lin, J.-S. C., & Wu, C.-Y. (2011). The role of expected future use in relationship-based service retention. Managing Service Quality, 21(5), 535-551.
Lin, Y., Boh, W. F., & Goh, K. H. (2014). How different are crowdfunders? Examining archetypes of crowdfunders and their choice of projects. Academy of Management Proceedings. 2014. https://journals.aom.org/doi/10.5465/ambpp.2014.209
Liu, C.-W., Hsieh, A.-Y., Lo, S.-K., & Hwang, Y. (2017). What consumers see when time is running out: Consumers’ browsing behaviors on online shopping websites when under time pressure. Computers in Human Behavior, 70, 391-397.
Liu, Y., Li, H., & Hu, F. (2013). Website attributes in urging online impulse purchase: An empirical investigation on consumer perceptions. Decision Support Systems, 55(3), 829-837.
Lombard, M., & Ditton, T. (1997). At the heart of it all: The concept of presence. Journal of Computer-Mediated Communication, 3(2), 1-43.
Lu, Y., Lu, Y., & Wang, B. (2012). Effects of dissatisfaction on customer repurchase decisions in e-commerce-an emotion-based perspective. Journal of Electronic Commerce Research, 13(3), 224-237.
Mehrabian, A., & Russell, J. A. (1974). An approach to environmental psychology: the MIT Press.
Mitteness, C., Sudek, R., & Cardon, M. S. (2012). Angel investor characteristics that determine whether perceived passion leads to higher evaluations of funding potential. Journal of Business Venturing, 27(5), 592-606.
Moldovan, S., Goldenberg, J., & Chattopadhyay, A. (2011). The different roles of product originality and usefulness in generating word-of-mouth. International Journal of Research in Marketing, 28(2), 109-119.
Mollick, E. (2014). The dynamics of crowdfunding: An exploratory study. Journal of Business Venturing, 29(1), 1-16.
Mollick, E. R., & Kuppuswamy, V. (January 9, 2014). After the campaign: Outcomes of crowdfunding. UNC Kenan-Flagler Research Paper No. 2376997. Available at SSRN: https://ssrn.com/abstract=2376997 or http://dx.doi.org/10.2139/ssrn.2376997
Moritz, A., Block, J., & Lutz, E. (2015). Investor communication in equity-based crowdfunding: A qualitative-empirical study. Qualitative Research in Financial Markets, 7(3), 309-342.
Moritz, A., & Block, J. H. (2016). Crowdfunding: A Literature Review and Research Directions. In D. Brüntje & O. Gajda (Eds.), Crowdfunding in Europe: State of the Art in Theory and Practice (pp. 25-53). Cham: Springer International Publishing.
Nardini, G., & Lutz, R. J. (2018). How mental simulation evokes negative affective misforecasting of hedonic experiences. Journal of Consumer Marketing, 35(6), 633-643.
Nenkov, G. Y., Inman, J. J., & Hulland, J. (2008). Considering the future: The conceptualization and measurement of elaboration on potential outcomes. Journal of Consumer Research, 35(1), 126-141.
Newell, S. J., Wu, B., Leingpibul, D., & Jiang, Y. (2016). The importance of corporate and salesperson expertise and trust in building loyal business-to-business relationships in China. Journal of Personal Selling & Sales Management, 36(2), 160-173.
Nieto, M. J., & Santamaría, L. (2007). The importance of diverse collaborative networks for the novelty of product innovation. Technovation, 27(6-7), 367-377.
Oliver, R. L., & Winer, R. S. (1987). A framework for the formation and structure of consumer expectations: Review and propositions. Journal of Economic Psychology, 8(4), 469-499.
Parboteeah, D. V., Valacich, J. S., & Wells, J. D. (2009). The influence of website characteristics on a consumer′s urge to buy impulsively. Information Systems Research, 20(1), 60-78.
Park, O.-C., & Hopkins, R. (1992). Instructional conditions for using dynamic visual displays: A review. Instructional Science, 21(6), 427-449.
Perdue, B. C., & Summers, J. O. (1986). Checking the Success of Manipulations in Marketing Experiments. Journal of Marketing Research, 23(4), 317-326.
Rook, D. W. (1987). The Buying Impulse. Journal of Consumer Research, 14(2), 189-199.
Sahaym, A., Datta, A., & Brooks, S. (2019). Crowdfunding success through social media: Going beyond entrepreneurial orientation in the context of small and medium-sized enterprises. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2019.09.026
Shen, K. N., & Khalifa, M. (2012). System design effects on online impulse buying. Internet Research, 22(4), 396-425.
Sherman, S. J., Skov, R. B., Hervitz, E. F., & Stock, C. B. (1981). The effects of explaining hypothetical future events: From possibility to probability to actuality and beyond. Journal of Experimental Social Psychology, 17(2), 142-158.
Silvera, D. H., Lavack, A. M., & Kropp, F. (2008). Impulse buying: the role of affect, social influence, and subjective wellbeing. Journal of Consumer Marketing, 25(1), 23-33.
Simonson, I. (1992). The influence of anticipating regret and responsibility on purchase decisions. Journal of Consumer Research, 19(1), 105-118.
Slimane, F. B., & Rousseau, A. (2020). Crowdlending campaigns for renewable energy: Success factors. Journal of Cleaner Production. https://doi.org/10.1016/j.jclepro.2019.119330
Smith, J. B., & Barclay, D. W. (1997). The effects of organizational differences and trust on the effectiveness of selling partner relationships. Journal of Marketing, 61(1), 3-21.
Spake, D. F., & Megehee, C. M. (2010). Consumer sociability and service provider expertise influence on service relationship success. Journal of Services Marketing, 24(4), 314-324.
Stemler, A. R. (2013). The JOBS Act and crowdfunding: Harnessing the power—and money—of the masses. Business Horizons, 56(3), 271-275.
Stern, H. (1962). The significance of impulse buying today. Journal of Marketing, 26(2), 59-62.
Sundström, M., Hjelm-Lidholm, S., & Radon, A. (2019). Clicking the boredom away–Exploring impulse fashion buying behavior online. Journal of Retailing and Consumer Services, 47, 150-156.
Swain, S. D., Hanna, R., & Abendroth, L. J. (2006). How time restrictions work: The roles of urgency, anticipated regret, and deal evaluations. ACR North American Advances, 33, 523-525.
Taylor, S. E., Pham, L. B., Rivkin, I. D., & Armor, D. A. (1998). Harnessing the imagination: Mental simulation, self-regulation, and coping. American Psychologist, 53(4), 429-439.
Taylor, S. E., & Schneider, S. K. (1989). Coping and the simulation of events. Social Cognition, 7(2), 174-194.
Thies, F., Wessel, M., Rudolph, J., & Benlian, A. (2016. Personality matters: How signaling personality traits can influence the adoption and diffusion of crowdfunding campaigns. 24th European Conference on Information Systems (ECIS), İstanbul, Turkish
Van der Heijden, H. (2003). Factors influencing the usage of websites: the case of a generic portal in The Netherlands. Information & Management, 40(6), 541-549.
Van Kerrebroeck, H., Brengman, M., & Willems, K. (2017). When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications. Virtual Reality, 21(4), 177-191.
Verhagen, T., & Dolen, W. v. (2011). The influence of online store beliefs on consumer online impulse buying: A model and empirical application. Information & Management, 48(8), 320-327.
Verhagen, T., Feldberg, F., van den Hooff, B., Meents, S., & Merikivi, J. (2012). Understanding users’ motivations to engage in virtual worlds: A multipurpose model and empirical testing. Computers in Human Behavior, 28(2), 484-495.
Verlegh, P. W., & Moldovan, S. (2008). What drives word of mouth: A multi-disciplinary perspective. Advances in Consumer Research, 35(2), 49-51.
Von Hippel, E. (1982). Appropriability of innovation benefit as a predictor of the source of innovation. Research Policy, 11(2), 95-115.
Wang, Y. J., Hernandez, M. D., & Minor, M. S. (2010). Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment: The moderating role of purchase task. Journal of Business Research, 63(9-10), 935-942.
Wang, Y. J., Minor, M. S., & Wei, J. (2011). Aesthetics and the online shopping environment: Understanding consumer responses. Journal of Retailing, 87(1), 46-58.
Wixom, B. H., & Todd, P. A. (2005). A theoretical integration of user satisfaction and technology acceptance. Information Systems Research, 16(1), 85-102.
Xiang, D., Zhang, L., Tao, Q., Wang, Y., & Ma, S. (2019). Informational or emotional appeals in crowdfunding message strategy: an empirical investigation of backers’ support decisions. Journal of the Academy of Marketing Science, 47(6), 1046-1063.
Xu, J., Benbasat, I., & Cenfetelli, R. T. (2013). Integrating service quality with system and information quality: an empirical test in the e-service context. MIS Quarterly, 37(3), 777-794.
y Monsuwé, T. P., Dellaert, B. G., & De Ruyter, K. (2004). What drives consumers to shop online? A literature review. International Journal of Service Industry Management, 15(1), 102-121.
Zeelenberg, M. (1999). Anticipated regret, expected feedback and behavioral decision making. Journal of Behavioral Decision Making, 12(2), 93-106.
Zhang, P. (2013). The Affective Response Model: A Theoretical Framework of Affective Concepts and Their Relationships in the ICT Context. MIS Quarterly, 37(1), 247-274.
Zheng, H., Xu, B., Zhang, M., & Wang, T. (2018). Sponsor′s cocreation and psychological ownership in reward‐based crowdfunding. Information Systems Journal, 28(6), 1213-1238.
Zheng, X., Men, J., Yang, F., & Gong, X. (2019). Understanding impulse buying in mobile commerce: An investigation into hedonic and utilitarian browsing. International Journal of Information Management, 48, 151-160.

指導教授

周恩頤(En-Yi Chou)

審核日期

2020-7-15

推文