博碩士論文 107450015 詳細資訊




以作者查詢圖書館館藏 以作者查詢臺灣博碩士 以作者查詢全國書目 勘誤回報 、線上人數:21 、訪客IP:3.236.98.69
姓名 陳澤霖(Jer-Lin Chen)  查詢紙本館藏   畢業系所 高階主管企管碩士班
論文名稱 國際企業研發管理模式之探討─以M公司為例
相關論文
★ 聯合國海洋法公約生效後,我國海洋管理策略及其因應作為之研究★ 大陸供應鏈金融平台策略探討─以F公司昆山廠為例
★ 台資企業績效獎勵制度改善方案探討─以L 公司吳江廠為例★ 自動光學檢測導入方案及其效益探討─以A電池公司為例
★ 以精實物流結合自動化進行倉儲系統再造之個案研究★ 電腦產業出貨排程系統之發展:系統分析方法的應用
★ 筆記型電腦代工製造業供應鏈遷徙之個案研究:製造佈局的觀點★ 零售業物流自動化技術導入與服務創新
★ 由精實生產助力轉型工業4.0-以C公司為例★ 大型自動化專案工程估價方法之研究
★ ODM廠商工業4.0實踐模式之探討:工業模式轉型的觀點★ 全球化企業研發管理模式之探討─以RobertBOSCH為研究個案
★ 企業併購案例分析:以L公司併購N公司為例★ 筆記型電腦產業的工業4.0:一個以流程為導向的實踐案例
★ 台灣中小企業暨傳統產業的轉型探討─以L公司轉型研究探討★ QCC活動之應用與探討─以某大陸台資企業為例
檔案 [Endnote RIS 格式]    [Bibtex 格式]    [相關文章]   [文章引用]   [完整記錄]   [館藏目錄]   至系統瀏覽論文 ( 永不開放)
摘要(中) 國際企業在全球化研發的佈局的議題,近年來逐漸地被討論,主要是受到激烈的市場競爭,與技術不斷的精進與科技不斷地推陳出新,導致誇國企業必須開始積極拓展研發據點,把新產品從研發推上市場上,並透過新資訊的取得與新技術的合作來建立企業的長期競爭優勢。
本研究的個案公司是德國企業,迄今已成立352年,集團的版圖已遍佈全球,企業營收也是逐年增加,企業的經營模式值得研究。本論文將研究其研發國際化研發管理的模式,以過去相關文獻之研究為基礎,來探討德國百年企業的研發組織轉型發展軌跡,由研發樞紐發展到高度分權的整合式研發管理模式,來建立一個高效溝通的研發組織。對於多國籍企業研發全球化的三個面向中,分別利用動機面、策略面和組織面之研究,來分析動機的形成到研發策略的發展到研發網路發展的關聯性,作為研發佈局時的決策參考,並建立有效率的內外部研發組織網路。
個案公司所屬的產業是液晶顯示器,這幾年版圖變化非常快速,面對著日本的沒落、中國大陸崛起後及韓國面板廠紛紛宣布要退出液晶顯示器的市場,發揮台灣的研發單位的優勢來鞏固台灣客戶的競爭力,並要擺脫同業競爭對手的削價競爭。客戶因應市場的轉移已做適時的研發轉型,而個案公司也早在2018年個案公司宣布開啟動為期五年的「光明未來」轉型計劃,是為了適應新的市場變動和滿足客戶需求。「光明未來」為維持營運持續增長奠定了基礎,除了獲取吸引力的利潤,並保有競爭力。
本研究發現在動機面的研究中,為了能更貼近客戶與了解當地市場需求,與客戶共同開發技術;在策略面的研究中,成立產品開發實驗室策略在於專注市場,漸漸地累積特定的基礎研究的能力;在組織面的研究中,複合式組織為最佳的研發組織類型,同時可兼顧現有客戶與新市場的開發,很多企業都已發展成相似的研發組織,善用與強化當地的優勢與專業化與綜效的結合,又能掌握研發的主動權,成為一個高效能的研發團隊。
摘要(英) The issue of the deployment of international enterprises in the globalization of R&D has been gradually discussed in recent years, mainly by the fierce market competition, and the continuous refinement and innovation of technology to lead multinational corporation must start to actively expand their R&D base, new products from R&D to the market, and through the acquisition of new information and cooperation with new technologies to establish the long-term competitive advantage.
The case company is a German enterprise, has been established for 352 years, the group′s territory has been spread around the world, corporate revenue is also increasing year by year. This paper aims to study its international R&D management model, based on the relevant literature research. To explore the German centennial enterprise’s R&D organization transformation and development trajectory, from the R&D hub to a highly decentralized integrated R&D network model to establish an efficient communication of R&D organization. For the three perspectives of the globalization of R&D of multinational corporations as the research of motivation, strategy and organization are used to analyze the formation of motivation through R&D strategy development to R&D network development as a reference for decision-making for R&D development and to establish an efficient network of internal and external R&D organizations.
The case company belongs to liquid crystal display’s industry and the change of the market in recent years is very fast, to be faced with Japan′s depression and the rise of Mainland China and South Korean panel makers have announced to exit LCD display market. To adopt the advantages of Taiwan′s R&D units to consolidate the competitiveness of Taiwan′s customers, meanwhile, to get rid of the competition from peer competition. Customers have made timely R&D transformations in response to market shifts, and the case company also announced the launch of a five-year transformation program as "Bright Future" since 2018 to adapt to new market changes and meet customer needs. “Bright Future” program provides the basis for sustained operational growth, in addition to generate attractive profits and remaining competitive.
This study found that in the study of motivational wise, in order to be closer to the customer and understand the local market demand, and jointly develop technology with the customers. In the study of strategy wise, the establishment of a product development strategy is to focus on the market and gradually accumulate the ability of specific basic research. In the study of organization wise, integrated organization is the best type of R&D, while considers the existing customers and new market development. There are many enterprises have developed a similar R&D organization to utilize and strengthen local advantages and combine professionalization and integration as well. To dominate the initiative of R&D to establish a high performing R&D team.
關鍵字(中) ★ 多國籍企業
★ 研發管理模式
★ 液晶顯示器產業
★ 光明未來
★ 複合式組織
關鍵字(英) ★ multinational corporations
★ R&D management model
★ liquid crystal display
★ Bright Future
★ Integrated organization
論文目次 第1章 緒論 1
1.1 研究動機 1
1.2 研究目的 1
第2章 相關研究 3
2.1 國際企業 3
2.1.1 企業的國際化戰略 3
2.1.2 進入國際市場的方式 4
2.2 研發國際化 6
2.3 研發管理模式 9
第3章 個案探討 20
3.1 個案公司介紹 20
3.1.1 個案公司所處產業 21
3.1.2 公司的創始 29
3.1.3 集團事業體 30
3.1.4 集團營運狀況 31
3.1.5 集團員工人數 32
3.2 研發組織、策略、服務 33
3.2.1 產品組合 34
3.2.2 全球研發佈局 35
3.2.3 研發投資 36
3.2.4 研發組織架構 37
3.2.5 研發策略 38
3.3 研發管理模式之探討 39
第4章 研究論述 42
4.1 研發組織的類型 42
4.2 國際研發組織的趨勢 47
4.3 結合台灣在地產業的思考 49
4.4 百年企業研發管理之比較 50
第5章 結論與後續研究 54
參考文獻 56
參考文獻 Bartlett, C.A., & Ghoshal, S., 2002,Managing Across Borders: The Transnational Solution., Harvard Business Review Pres., 李宛蓉譯,1990年,無國界管理-全球化競爭下的新管理處方。 台北市 : 遠流出版。
李蘭甫,1994年,國際企業論,三民書局。
沈國基、呂俊德、王福川,2006年,進階 ERP 企業資源規劃-運籌管理,前程文化。
曾俊洲,2019年,TFT-LCD面板零組件製造業發展現況與未來產業趨勢。今日合庫,536期,6-47。
網路資料on line resource: 友達光電: TFT-LCD原理及結構。取自 https://www.auo.com/zh-TW/TFT-LCD_Introduction/index/TFT_LCD_Process。
Anand, J., & Kogut, B., 1997. Technological capabilities of countries: Firm rivalry and foreign direct investment. Journal of International Business Studies, 28 (3): 445-465.
Brockhoff, K., Schmaul, B., 1996. Organization, autonomy and success of internationally dispersed R&D facilities. IEEE Transactions on Engineering Management 43 (1), 33–40.
Chiesa, V., 1996. Managing the internationalization of R&D activities. IEEE Transactions on Engineering Management 43 (1), 7–23.
Chiesa, V., 2001: R&D Strategy and Organization: Managing Technical Change in Dynamic Contexts, Imperial College Press, London.
Delios, A., Beamish, P. W., 1999. Geographic scope, product diversification, and corporate performance of Japanese firms. Strategic Management Journal, 20(8), 711-727.
De Meyer, A., 1993. Management of an international network of industrial R&D laboratories. R&D Management 23 (2), 109–120.
De Meyer, A., Mizushima, A., 1989. Global R&D management. R&D Management, 19 (2), 135–146.
Gassmann, O. von Zedtwitz, M., 1999. New concepts and trends in international R&D organization. In: Research Policy, 28, 231–250.
Hennart, J. F., 1991. The Transaction Cost Theory of the Multinational Enterprise, in C. Pitelis & R. Sugden (eds.) The Nature of the Transnational Firm, (pp. 81-115). London: Routldge.
Howells, J. and Wood, M. 1993. The Globalisation of Production and Technology, London/New York:Belhaven Press.
Johanson, J. & Mattsson, L., 1988. Internationalization in industry system: a network approach in Hood, N. with Vahlne, J., eds., Strategies in Global Competition, London, UK: Routledge.
Johanson, J. & Vahlne, J., 1977. The internationalization process of the firm: a model of knowledge development and increasing foreign market commitments Journal of International Business Studies, 8, 23-32.
Kumar, N., 2001. Determinants of location of overseas R&D activity of multinational enterprises: The case of US and Japanese corporations. Research Policy, 30 (1): 159-174.
Kuemmerle, W., 1997. Building effective R&D capabilities abroad. Harv. Bus. Rev. 1997 Mar-Apr;75(2):61-70.
Kuemmerle, W., 1999a. The drivers of foreign direct investment into research and development: An empirical investigation. Journal of International Business Studies, 30 (1): 1-24.
Legros Christopher, Herman Yannicrumar, “New Concepts and Trends in International R&D Organization, Illustrated by the Example of Nestle”, Universite Libre de Bruxelles, March 17, 2008.
Perrino, A. & Tipping, J., 1991. Global management of technology: a study of 16 multinationals in the USA, Europe and Japan Technology Analysis & Strategic Management, 3(1), 87-97.
Perlmutter, H.V., 1969. The Tortuous Evolution of the Multinational Corporation (A drama in three acts…). Columbia Journal of World Business, 4, 9-18.
指導教授 呂俊德 審核日期 2020-7-6
推文 facebook   plurk   twitter   funp   google   live   udn   HD   myshare   reddit   netvibes   friend   youpush   delicious   baidu   
網路書籤 Google bookmarks   del.icio.us   hemidemi   myshare   

若有論文相關問題,請聯絡國立中央大學圖書館推廣服務組 TEL:(03)422-7151轉57407,或E-mail聯絡  - 隱私權政策聲明