博碩士論文 108423036 詳細資訊




以作者查詢圖書館館藏 以作者查詢臺灣博碩士 以作者查詢全國書目 勘誤回報 、線上人數:18 、訪客IP:3.147.48.244
姓名 林家琦(Chia-Chi Lin)  查詢紙本館藏   畢業系所 資訊管理學系
論文名稱 對話式服務代理人:探索聊天機器人之服務品質與服務體驗
(Conversational service agent: Exploring chatbot service quality and service experience)
相關論文
★ 從預期心理觀點探討線上群眾募資平台之衝動贊助意圖★ 被忽略的沉默力量:探討瀏覽品質、沉浸體驗、潛水者公民行為之關係
★ 當我們同在一起:從消費者—其他消費者互動觀點探究感染氣候與規範信念之影響★ 社群商務之快速信任與快速關係建立: 信號理論觀點
★ 由學習轉移理論探索消費者對線上至線下 商業模式之體驗轉移過程★ 自助服務補救:探討電子商務網站補救措施、知覺公平與補救滿意度之關係
★ 運用資料探勘技術優化 次世代防火牆規則之研究★ 以推敲可能性模式結合賦能理論探討公益性質群眾募資之贊助意圖:自我價值感與間接互惠的中介角色
★ 組織數位學習準備度對學習者準備度之影響:資訊系統成功模式的觀點★ 社會行動團體之社群媒體使用對志工保留之影響:社會資本的觀點
★ 探討應用資料增強及改善類別不平衡問題 對不同股票圖形之影響-以台灣股市0050ETF為例★ 以文字探勘技術分析標籤劫持—以twitter為例
★ 探討個人賣家之社群商務能力養成:組織學習理論觀點★ 您累了嗎?遠距辦公之工作—生活壓力對員工工作表現的影響:組織與個人層級應對策略的調節效果
★ 探討顧客購買後之角色內到角色外行為: 社群商務顧客關係管理能力的調節效果
檔案 [Endnote RIS 格式]    [Bibtex 格式]    [相關文章]   [文章引用]   [完整記錄]   [館藏目錄]   至系統瀏覽論文 (2026-6-11以後開放)
摘要(中) 數位化改革的時代大大地改變了服務產業的發展,顧客體驗成為服務公司在制定發展策略、服務創新、行銷規劃的至關重要因素。隨著各大數位平台提供應用程式介面的串接服務,愈來愈多企業紛紛導入聊天機器人建構全新對話式商務模式的服務,以強化顧客旅程。回顧相關聊天機器人的文獻,目前研究主要著重於三個方向:第一,如何優化聊天機器人之性能與技術;第二,討論真人互動與聊天機器人互動之間的差異;第三,採用聊天機器人對使用者滿意度之影響。儘管有部分文獻已針對聊天機器人的主題多有著墨,但討論聊天機器人之服務傳遞對顧客體驗影響的研究仍不足。因此,本研究欲從聊天機器人互動基礎之服務特點(即個人化、保證性、擬人化個性)與資訊基礎之服務特點(即美感設計、操作易用性、內容準確性、傳遞時間性)兩個面向,如何透過聊天機器人服務品質創造良好的服務體驗,進而影響使用者的持續使用意圖與正向口碑。
本研究針對聊天機器人之使用者進行便利性抽樣法,以電子問卷的形式蒐集453份有效問卷,並結構方程模型進行假說驗證。研究結果顯示三個互動基礎之服務特點皆正向地影響服務體驗。再者,除了美感設計之外,其他資訊基礎之服務特點同樣顯著地影響服務體驗。此外,本研究亦證實服務體驗對持續使用意圖與正向口碑存在影響效果。本研究結果期為聊天機器人服務品質傳遞與服務體驗相關文獻做出貢獻,並在實務上為企業導入聊天機器人功能與介面設計上帶來參考的依據。
摘要(英) The unprecedented digital revolution has significantly transformed the service industry. Service companies have placed great importance on customer experiences to formulate development strategies, service innovations, and marketing plans. Access to application programming interface services authorized by various information platforms has introduced conversational commerce. Chatbots are artificial conversational entities that are increasingly used to enhance consumer experiences. Most current literature focuses on (1) chatbots’ functional characteristics and optimization, (2) the differences between human and bot agents, and (3) chatbot-based customer service satisfaction. Despite the fact that many scholars have discussed chatbot-related topics, the examination of chatbots’ service delivery from the perspective of customer experience is still underdeveloped. Therefore, this study intends to explore the profound impact of chatbot service quality, consisting of interactive-based (i.e. personalization, assurance, and anthropomorphism personality) and informative-based (i.e. aesthetic design, ease of use, content accuracy, and timeliness of delivery) service characteristics, on service experience, which affects users’ intention to continue usage and positive word-of-mouth.
This study collects data from a sample of 453 respondents using convenience sampling and applies structural equation modeling to test the research model. The findings indicate that all three interactive-based service characteristics positively affect users’ service experience. Except for aesthetic design, other informative-based service characteristics also demonstrate significant impact on service experience. The related findings aim to provide academic insights to scholars and marketing implications to practitioners in leveraging chatbots to enhance customer experience.
關鍵字(中) ★ 對話式服務代理人
★ 聊天機器人
★ 顧客體驗
★ 聊天機器人服務品質
★ 服務體驗
關鍵字(英) ★ Conversational service agent
★ Chatbot
★ Customer experience
★ Chatbot service quality
★ Service experience
論文目次 中文摘要 i
英文摘要 ii
目錄 iii
圖目錄 v
表目錄 vi
一、緒論 1
1-1 研究動機 1
1-2 研究目的 3
1-3 研究流程 5
二、文獻回顧 6
2-1 聊天機器人 6
2-2 服務品質 8
2-3 電子服務品質 9
2-4 自助式服務科技品質 11
2-5 聊天機器人之服務品質 12
2-6 聊天機器人之服務體驗 14
2-7 假說推論 15
三、研究方法 21
3-1 研究架構 22
3-2 研究假說 23
3-3 研究構面定義與衡量 24
3-4 資料分析方法 28
四、資料分析 29
4-1 樣本屬性分析 29
4-2 衡量模型分析 33
4-3 結構方程模型 42
4-4 共同方法變異 47
五、研究結論與建議 48
5-1 研究貢獻 51
5-2 管理意涵 53
5-3 研究限制與未來展望 55
參考文獻 56
參考文獻 Adam, M., Wessel, M., & Benlian, A. (2020). AI-based chatbots in customer service and their effects on user compliance. Electronic Markets, 1-19.
Aggarwal, P., & McGill, A. L. (2012). When brands seem human, do humans act like brands? Automatic behavioral priming effects of brand anthropomorphism. Journal of Consumer Research, 39(2), 307-323.
Alizamir, S., De Véricourt, F., & Sun, P. (2013). Diagnostic accuracy under congestion. Management Science, 59(1), 157-171.
AllBusiness. (2020). 9 Ways to Use Facebook Chatbots to Grow Your Business. Retrieved from https://www.allbusiness.com/use-facebook-chatbots-to-grow-your-business-132318-1.html
Anderson, E. W. (1998). Customer satisfaction and word of mouth. Journal of Service Research, 1(1), 5-17.
Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411-423.
Araujo, T. (2018). Living up to the chatbot hype: The influence of anthropomorphic design cues and communicative agency framing on conversational agent and company perceptions. Computers in Human Behavior, 85, 183-189.
Arndt, J. (1967). Role of product-related conversations in the diffusion of a new product. Journal of Marketing Research, 4(3), 291-295.
Arsovski, S., Osipyan, H., Oladele, M. I., & Cheok, A. D. (2019). Automatic knowledge extraction of any Chatbot from conversation. Expert Systems with Applications, 137, 343-348.
Ashfaq, M., Yun, J., Yu, S., & Loureiro, S. M. C. (2020). I, Chatbot: Modeling the determinants of users’ satisfaction and continuance intention of AI-powered service agents. Telematics and Informatics, 54, 101473. doi:10.1016/j.tele.2020.101473
Bagozzi, R. P., & Heatherton, T. F. (1994). A general approach to representing multifaceted personality constructs: Application to state self‐esteem. Structural Equation Modeling: A Multidisciplinary Journal, 1(1), 35-67.
Bagozzi, R. P., & Yi, Y. (2012). Specification, evaluation, and interpretation of structural equation models. Journal of the Academy of Marketing Science, 40(1), 8-34.
Ball, D., Coelho, P. S., & Vilares, M. J. (2006). Service personalization and loyalty. Journal of Services Marketing, 20(6), 391-403.
Bentler, P. M., & Bonett, D. G. (1980). Significance tests and goodness of fit in the analysis of covariance structures. Psychological Bulletin, 88(3), 588-606.
Bland, J. M., & Altman, D. G. (1997). Statistics notes: Cronbach’s alpha. BMJ, 314(7080), 572.
Blut, M. (2016). E-service quality: development of a hierarchical model. Journal of Retailing, 92(4), 500-517.
Blut, M., Chowdhry, N., Mittal, V., & Brock, C. (2015). E-service quality: A meta-analytic review. Journal of Retailing, 91(4), 679-700.
Blut, M., Wang, C., & Schoefer, K. (2016). Factors influencing the acceptance of self-service technologies: A meta-analysis. Journal of Service Research, 19(4), 396-416.
Bollen, K. A. (1989). A new incremental fit index for general structural equation models. Sociological Methods & Research, 17(3), 303-316.
Brislin, R. W. (1986). The wording and translation of research instruments. In W. J. Lonner & J. W. Berry (Eds.), Cross-cultural research and methodology series, Vol. 8. Field Methods in Cross-Cultural Research (pp. 137-164). Thousand Oaks, CA: Sage Publications, Inc.
Bush, A. J., Martin, C. A., & Bush, V. D. (2004). Sports celebrity influence on the behavioral intentions of generation Y. Journal of Advertising Research, 44(1), 108-118.
Business Insider. (2019). Global Chatbot Market Anticipated to Reach $9.4 Billion by 2024 - Robust Opportunities to Arise in Retail & eCommerce. Retrieved from https://markets.businessinsider.com/news/stocks/global-chatbot-market-anticipated-to-reach-9-4-billion-by-2024-robust-opportunities-to-arise-in-retail-ecommerce-1028759508
Cai, S., & Jun, M. (2003). Internet users’ perceptions of online service quality: a comparison of online buyers and information searchers. Managing Service Quality: An International Journal, 13(6), 504-519.
Campbell, D. T., & Fiske, D. W. (1959). Convergent and discriminant validation by the multitrait-multimethod matrix. Psychological Bulletin, 56(2), 81-105.
Castro, D., Atkinson, R. D., & Ezell, S. J. (2010). Embracing the Self-Service Economy. Washington, DC: The Information Technology & Innovation Foundation.
Chatbots Life. (2019). Chatbot 2019 Trends and Stats with Insider Reports. Retrieved from https://chatbotslife.com/chatbot-2019-trends-and-stats-with-insider-reports-fb71697deee4
Chen, J.-S., Tsou, H. T., & Huang, A. Y.-H. (2009). Service delivery innovation: Antecedents and impact on firm performance. Journal of Service Research, 12(1), 36-55.
Chen, Z., & Liu, B. (2018). Lifelong machine learning. Synthesis Lectures on Artificial Intelligence and Machine Learning, 12(3), 1-207.
Chen, Z., Lu, Y., Nieminen, M. P., & Lucero, A. (2020). Creating a Chatbot for and with Migrants: Chatbot Personality Drives Co-Design Activities. Paper presented at the Proceedings of the 2020 ACM Designing Interactive Systems Conference, Eindhoven, Netherlands. Retrieved from https://doi.org/10.1145/3357236.3395495
Chin, W. W. (1998). The partial least squares approach to structural equation modeling. Modern Methods for Business Research, 295(2), 295-336.
Chung, M., Ko, E., Joung, H., & Kim, S. J. (2018). Chatbot e-service and customer satisfaction regarding luxury brands. Journal of Business Research, 117, 587-595.
Ciechanowski, L., Przegalinska, A., Magnuski, M., & Gloor, P. (2019). In the shades of the uncanny valley: An experimental study of human–chatbot interaction. Future Generation Computer Systems, 92, 539-548.
Collier, J. E., & Bienstock, C. C. (2006). Measuring service quality in e-retailing. Journal of Service Research, 8(3), 260-275.
Cortina, J. M. (1993). What is coefficient alpha? An examination of theory and applications. Journal of Applied Psychology, 78(1), 98-104.
Cronbach, L. J. (1951). Coefficient alpha and the internal structure of tests. Psychometrika, 16(3), 297-334.
Cyr, D., Head, M., & Ivanov, A. (2006). Design aesthetics leading to m-loyalty in mobile commerce. Information & Management, 43(8), 950-963.
Das, G., Agarwal, J., Malhotra, N. K., & Varshneya, G. (2019). Does brand experience translate into brand commitment?: A mediated-moderation model of brand passion and perceived brand ethicality. Journal of Business Research, 95, 479-490.
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-340.
de Haan, H. (2018). Chatbot Personality and Customer Satisfaction. (Bachelor’s Thesis). Utrecht University, Netherlands. Retrieved from https://research.infosupport.com/wp-content/uploads/Chatbot-Personality-and-Customer-Satisfaction-Bachelor-Thesis-Information-Sciences-Hayco-de-Haan.pdf
DeLone, W. H., & McLean, E. R. (1992). Information systems success: The quest for the dependent variable. Information Systems Research, 3(1), 60-95.
DeLone, W. H., & McLean, E. R. (2003). The DeLone and McLean model of information systems success: a ten-year update. Journal of Management Information Systems, 19(4), 9-30.
Deng, L., Turner, D. E., Gehling, R., & Prince, B. (2010). User experience, satisfaction, and continual usage intention of IT. European Journal of Information Systems, 19(1), 60-75.
Dillon, W. R., & Goldstein, M. (1984). Multivariate Analysis: Methods and Applications. New York: John Wiley and Sons, Inc.
Ding, D. X., Hu, P. J.-H., & Sheng, O. R. L. (2011). e-SELFQUAL: A scale for measuring online self-service quality. Journal of Business Research, 64(5), 508-515.
DiSalvo, C., & Gemperle, F. (2003). From seduction to fulfillment: the use of anthropomorphic form in design. Paper presented at the Proceedings of the 2003 International Conference on Designing Pleasurable Products and Interfaces, Pittsburgh, PA, USA. Retrieved from https://doi.org/10.1145/782896.782913
Doll, W. J., Xia, W., & Torkzadeh, G. (1994). A confirmatory factor analysis of the end-user computing satisfaction instrument. MIS Quarterly, 453-461.
Drost, E. A. (2011). Validity and reliability in social science research. Education Research and Perspectives, 38(1), 105-123.
Duffy, B. R. (2003). Anthropomorphism and the social robot. Robotics and Autonomous Systems, 42(3-4), 177-190.
Edmunds, A., & Morris, A. (2000). The problem of information overload in business organisations: a review of the literature. International Journal of Information Management, 20(1), 17-28.
Edvardsson, B. (2005). Service quality: beyond cognitive assessment. Managing Service Quality: An International Journal, 15(2), 127-131.
Edvardsson, B., Enquist, B., & Johnston, R. (2005). Cocreating customer value through hyperreality in the prepurchase service experience. Journal of Service Research, 8(2), 149-161.
Edwards, C., Edwards, A., Spence, P. R., & Shelton, A. K. (2014). Is that a bot running the social media feed? Testing the differences in perceptions of communication quality for a human agent and a bot agent on Twitter. Computers in Human Behavior, 33, 372-376.
Efraim, O., Maraev, V., & Rodrigues, J. (2018). Boosting a rule-based chatbot using statistics and user satisfaction ratings. In A. Filchenkov, L. Pivovarova, & J. Žižka (Eds.), Artificial Intelligence and Natural Language. AINL 2017. Communications in Computer and Information Science (Vol. 789, pp. 27-41). Cham: Springer.
Evans, J. R., & Mathur, A. (2005). The value of online surveys. Internet Research, 15(2), 195-219.
Faisal, C. M. N., Fernandez-Lanvin, D., De Andrés, J., & Gonzalez-Rodriguez, M. (2020). Design quality in building behavioral intention through affective and cognitive involvement for e-learning on smartphones. Internet Research, 30(6), 1631-1663.
Ferguson, R. J., Paulin, M., & Bergeron, J. (2010). Customer sociability and the total service experience. Journal of Service Management, 21(1), 25-44.
Field, A. (2005). Discovering Statistics Using IBM SPSS Statistics (2nd ed.). London: Sage Publications.
Følstad, A., Nordheim, C. B., & Bjørkli, C. A. (2018). What makes users trust a chatbot for customer service? An exploratory interview study. In S. S. Bodrunova (Ed.), Internet Science. INSCI 2018. Lecture Notes in Computer Science (Vol. 11193, pp. 194-208). Cham: Springer.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.
Fryer, L. K., Nakao, K., & Thompson, A. (2019). Chatbot learning partners: Connecting learning experiences, interest and competence. Computers in Human Behavior, 93, 279-289.
Gao, L., Waechter, K. A., & Bai, X. (2015). Understanding consumers’ continuance intention towards mobile purchase: A theoretical framework and empirical study–A case of China. Computers in Human Behavior, 53, 249-262.
Gerbing, D. W., & Anderson, J. C. (1988). An updated paradigm for scale development incorporating unidimensionality and its assessment. Journal of Marketing Research, 25(2), 186-192.
Gupta, P., & Harris, J. (2010). How e-WOM recommendations influence product consideration and quality of choice: A motivation to process information perspective. Journal of Business Research, 63(9-10), 1041-1049.
Hackbarth, G., Grover, V., & Mun, Y. Y. (2003). Computer playfulness and anxiety: positive and negative mediators of the system experience effect on perceived ease of use. Information & Management, 40(3), 221-232.
Hair, J. F., Black, B., Babin, B., Anderson, R. E., & Tatham, R. L. (1992). Multivariate Data Analysis (6th ed.). New York: Macmillan.
Han, M. C. (2020). The Impact of Anthropomorphism on Consumers’ Purchase Decision in Chatbot Commerce. Journal of Internet Commerce, 1-20.
Harman, H. H. (1976). Modern Factor Analysis (3rd ed.). Chicago: University of Chicago press.
Haynes, S. N., Richard, D., & Kubany, E. S. (1995). Content validity in psychological assessment: A functional approach to concepts and methods. Psychological Assessment, 7(3), 238.
Hill, J., Ford, W. R., & Farreras, I. G. (2015). Real conversations with artificial intelligence: A comparison between human–human online conversations and human–chatbot conversations. Computers in Human Behavior, 49, 245-250.
Hofstede, G., & Hofstede, G. H. (1984). Culture’s Consequences: International Differences in Work-Related Values. Beverly Hill, CA: Sage Publications.
Holbrook, M. B., & Hirschman, E. C. (1982). The experiential aspects of consumption: Consumer fantasies, feelings, and fun. Journal of Consumer Research, 9(2), 132-140.
Holloway, B. B., & Beatty, S. E. (2008). Satisfiers and dissatisfiers in the online environment: A critical incident assessment. Journal of Service Research, 10(4), 347-364.
Holzwarth, M., Janiszewski, C., & Neumann, M. M. (2006). The influence of avatars on online consumer shopping behavior. Journal of Marketing, 70(4), 19-36.
Hooper, D., Coughlan, J., & Mullen, M. R. (2013). The servicescape as an antecedent to service quality and behavioral intentions. Journal of Services Marketing, 27(4), 271-280.
Hoyer, W. D., Kroschke, M., Schmitt, B., Kraume, K., & Shankar, V. (2020). Transforming the customer experience through new technologies. Journal of Interactive Marketing, 51, 57-71.
Hu, H.-f., & Krishen, A. S. (2019). When is enough, enough? Investigating product reviews and information overload from a consumer empowerment perspective. Journal of Business Research, 100, 27-37.
Hu, L. t., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling: A Multidisciplinary Journal 6(1), 1-55.
Hu, X., Huang, Q., Zhong, X., Davison, R. M., & Zhao, D. (2016). The influence of peer characteristics and technical features of a social shopping website on a consumer’s purchase intention. International Journal of Information Management, 36(6), 1218-1230.
Huang, E. Y., Lin, S.-W., & Fan, Y.-C. (2015). MS-QUAL: Mobile service quality measurement. Electronic Commerce Research and Applications, 14(2), 126-142.
Huang, M.-H., & Rust, R. T. (2018). Artificial intelligence in service. Journal of Service Research, 21(2), 155-172.
Johnson, A., Roush, T., Fulton, M., & Reese, A. (2017). Implementing Physical Capabilities for an Existing Chatbot by Using a Repurposed Animatronic to Synchronize Motor Positioning with Speech. International Journal of Advanced Studies in Computers, Science and Engineering, 6(1), 20-24.
Kassim, N. M., & Bojei, J. (2002). Service quality: gaps in the Malaysian telemarketing industry. Journal of Business Research, 55(10), 845-852.
Kheng, L. L., Mahamad, O., & Ramayah, T. (2010). The impact of service quality on customer loyalty: A study of banks in Penang, Malaysia. International Journal of Marketing Studies, 2(2), 57-66.
Koda, T. (1996). Agents with faces: A study on the effect of personification of software agents. (Master’s Thesis). Massachusetts Institute of Technology, Boston, MA. Retrieved from http://hdl.handle.net/1721.1/29116
Koufaris, M. (2002). Applying the technology acceptance model and flow theory to online consumer behavior. Information Systems Research, 13(2), 205-223.
Lee, G. G., & Lin, H. F. (2005). Customer perceptions of e‐service quality in online shopping. International Journal of Retail & Distribution Management, 33(2), 161-176.
Lemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience throughout the customer journey. Journal of Marketing, 80(6), 69-96.
Letheren, K., Russell-Bennett, R., & Whittaker, L. (2020). Black, white or grey magic? Our future with artificial intelligence. Journal of Marketing Management, 36(3-4), 216-232.
Li, J., Monroe, W., Ritter, A., Galley, M., Gao, J., & Jurafsky, D. (2016). Deep reinforcement learning for dialogue generation. Paper presented at the Proceedings of the 2016 Conference on Empirical Methods in Natural Language Processing. Retrieved from https://arxiv.org/abs/1606.01541
Li, L., Lee, K. Y., Emokpae, E., & Yang, S.-B. (2021). What makes you continuously use chatbot services? Evidence from chinese online travel agencies. Electronic Markets, 1-25.
Li, Y., & Shang, H. (2020). Service quality, perceived value, and citizens’ continuous-use intention regarding e-government: Empirical evidence from China. Information & Management, 57(3), 103197. doi:10.1016/j.im.2019.103197
Liao, C., Chen, J.-L., & Yen, D. C. (2007). Theory of planning behavior (TPB) and customer satisfaction in the continued use of e-service: An integrated model. Computers in Human Behavior, 23(6), 2804-2822.
Lin, J.-S. C., & Hsieh, P.-L. (2011). Assessing the self-service technology encounters: development and validation of SSTQUAL scale. Journal of Retailing, 87(2), 194-206.
Loiacono, E. T., Watson, R. T., & Goodhue, D. L. (2002). WebQual: A measure of website quality. Marketing Theory and Applications, 13(3), 432-438.
Lokman, A. S., & Ameedeen, M. A. (2018). Modern chatbot systems: A technical review. In K. Arai, R. Bhatia, & S. Kapoor (Eds.), Proceedings of the Future Technologies Conference (FTC) 2018. FTC 2018. Advances in Intelligent Systems and Computing (Vol. 881, pp. 1012-1023). Cham: Springer.
Lokman, A. S., & Zain, J. M. (2010). Chatbot enhanced algorithms: a case study on implementation in Bahasa Malaysia human language. In F. Zavoral, J. Yaghob, P. Pichappan, & E. El-Qawasmeh (Eds.), Networked Digital Technologies. NDT 2010. Communications in Computer and Information Science (Vol. 87, pp. 31-44). Berlin, Heidelberg: Springer.
Lokman, A. S., & Zain, J. M. (2011). Enhancement Algorithms for SQL-Based Chatbot. In J. M. Zain, W. M. b. Wan Mohd, & E. El-Qawasmeh (Eds.), Software Engineering and Computer Systems. ICSECS 2011. Communications in Computer and Information Science (Vol. 180, pp. 470-479). Berlin, Heidelberg: Springer.
Lombardi, M., Pascale, F., & Santaniello, D. (2019). An application for Cultural Heritage using a Chatbot. Paper presented at the 2019 2nd International Conference on Computer Applications & Information Security (ICCAIS), Riyadh, Saudi Arabia. Retrieved from https://doi.org/10.1109/CAIS.2019.8769525
Loureiro, S. M., Cavallero, L., & Miranda, F. J. (2018). Fashion brands on retail websites: Customer performance expectancy and e-word-of-mouth. Journal of Retailing and Consumer Services, 41, 131-141.
Luo, X., Tong, S., Fang, Z., & Qu, Z. (2019). Frontiers: Machines vs. humans: The impact of artificial intelligence chatbot disclosure on customer purchases. Marketing Science, 38(6), 937-947.
MacCallum, R. C., & Hong, S. (1997). Power analysis in covariance structure modeling using GFI and AGFI. Multivariate Behavioral Research, 32(2), 193-210.
Maklan, S. (2012). EXQ: a multiple‐item scale for assessing service experience. Journal of Service Management, 23(1), 5-33.
Manis, K. T., & Choi, D. (2019). The virtual reality hardware acceptance model (VR-HAM): Extending and individuating the technology acceptance model (TAM) for virtual reality hardware. Journal of Business Research, 100, 503-513.
Marsh, H. W., Balla, J. R., & McDonald, R. P. (1988). Goodness-of-fit indexes in confirmatory factor analysis: The effect of sample size. Psychological Bulletin, 103(3), 391-410.
McDonald, R. P., & Ho, M.-H. R. (2002). Principles and practice in reporting structural equation analyses. Psychological Methods, 7(1), 64-82.
McGuire, K. A., Kimes, S. E., Lynn, M., Pullman, M. E., & Lloyd, R. C. (2010). A framework for evaluating the customer wait experience. Journal of Service Management, 21(3), 269-290.
McLean, G., & Osei-Frimpong, K. (2017). Examining satisfaction with the experience during a live chat service encounter-implications for website providers. Computers in Human Behavior, 76, 494-508.
Meuter, M. L., Ostrom, A. L., Roundtree, R. I., & Bitner, M. J. (2000). Self-service technologies: understanding customer satisfaction with technology-based service encounters. Journal of Marketing, 64(3), 50-64.
Mimoun, M. S. B., Poncin, I., & Garnier, M. (2017). Animated conversational agents and e-consumer productivity: The roles of agents and individual characteristics. Information & Management, 54(5), 545-559.
Miranda, S., Tavares, P., & Queiró, R. (2018). Perceived service quality and customer satisfaction: A fuzzy set QCA approach in the railway sector. Journal of Business Research, 89, 371-377.
Mohammadi, H. (2015). Investigating users’ perspectives on e-learning: An integration of TAM and IS success model. Computers in Human Behavior, 45, 359-374.
Mohr, J. J., & Sohi, R. S. (1995). Communication flows in distribution channels: Impact on assessments of communication quality and satisfaction. Journal of Retailing, 71(4), 393-415.
Moro, C., Lin, S., Nejat, G., & Mihailidis, A. (2019). Social robots and seniors: a comparative study on the influence of dynamic social features on human–robot interaction. International Journal of Social Robotics, 11(1), 5-24.
Mou, Y., & Xu, K. (2017). The media inequality: Comparing the initial human-human and human-AI social interactions. Computers in Human Behavior, 72, 432-440.
Murphy, J., Gretzel, U., & Pesonen, J. (2019). Marketing robot services in hospitality and tourism: the role of anthropomorphism. Journal of Travel & Tourism Marketing, 36(7), 784-795.
Murthi, B., & Sarkar, S. (2003). The role of the management sciences in research on personalization. Management Science, 49(10), 1344-1362.
Nagarhalli, T. P., Vaze, V., & Rana, N. (2020). A Review of Current Trends in the Development of Chatbot Systems. Paper presented at the 2020 6th International Conference on Advanced Computing and Communication Systems (ICACCS), Coimbatore, India. Retrieved from https://doi.org/10.1109/ICACCS48705.2020.9074420
Nunnally, J. C. (1978). An overview of psychological measurement. Clinical Diagnosis of Mental Disorders, 97-146.
O’cass, A., & Carlson, J. (2012). An empirical assessment of consumers’ evaluations of web site service quality: conceptualizing and testing a formative model. Journal of Services Marketing, 26(6), 419-434.
O’Leary-Kelly, S. W., & Vokurka, R. J. (1998). The empirical assessment of construct validity. Journal of Operations Management, 16(4), 387-405.
Oh, H., Jeong, M., & Baloglu, S. (2013). Tourists′ adoption of self-service technologies at resort hotels. Journal of Business Research, 66(6), 692-699.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A conceptual model of service quality and its implications for future research. Journal of Marketing, 49(4), 41-50.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). Servqual: A multiple-item scale for measuring consumer perc. Journal of Retailing, 64(1), 12-40.
Parasuraman, A., Zeithaml, V. A., & Malhotra, A. (2005). ES-QUAL: A multiple-item scale for assessing electronic service quality. Journal of Service Research, 7(3), 213-233.
Peter, J. P. (1979). Reliability: A review of psychometric basics and recent marketing practices. Journal of Marketing Research, 16(1), 6-17.
Peter, J. P. (1981). Construct validity: A review of basic issues and marketing practices. Journal of Marketing Research, 18(2), 133-145.
Pitt, L. F., Watson, R. T., & Kavan, C. B. (1995). Service quality: a measure of information systems effectiveness. MIS Quarterly, 19(2), 173-187.
Podsakoff, P. M., MacKenzie, S. B., Lee, J. Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: a critical review of the literature and recommended remedies. The Journal of Applied Psychology, 88(5), 879-903.
Prentice, C., Dominique Lopes, S., & Wang, X. (2020). The impact of artificial intelligence and employee service quality on customer satisfaction and loyalty. Journal of Hospitality Marketing & Management, 29(7), 739-756.
Puccinelli, N. M., Goodstein, R. C., Grewal, D., Price, R., Raghubir, P., & Stewart, D. (2009). Customer experience management in retailing: understanding the buying process. Journal of Retailing, 85(1), 15-30.
Pullman, M. E., & Gross, M. A. (2004). Ability of experience design elements to elicit emotions and loyalty behaviors. Decision Sciences, 35(3), 551-578.
Qiu, H., Li, M., Shu, B., & Bai, B. (2020). Enhancing hospitality experience with service robots: The mediating role of rapport building. Journal of Hospitality Marketing & Management, 29(3), 247-268.
Ribeiro, M. A., & Prayag, G. (2019). Perceived quality and service experience: Mediating effects of positive and negative emotions. Journal of Hospitality Marketing & Management, 28(3), 285-305.
Richardson, A. (2010). Using customer journey maps to improve customer experience. Harvard Business Review, 15(1), 2-5.
Roy, S., Sreejesh, S., & Bhatia, S. (2019). Service quality versus service experience: An empirical examination of the consequential effects in B2B services. Industrial Marketing Management, 82, 52-69.
Salesforce. (2019). Key Chatbot Statistics to Know in 2019. Retrieved from https://www.salesforce.com/blog/chatbot-statistics/
Sands, S., Ferraro, C., Campbell, C., & Tsao, H.-Y. (2020). Managing the human–chatbot divide: how service scripts influence service experience. Journal of Service Management, 32(2), 246-264.
Sanny, L., Susastra, A., Roberts, C., & Yusramdaleni, R. (2020). The analysis of customer satisfaction factors which influence chatbot acceptance in Indonesia. Management Science Letters, 10(6), 1225-1232.
Santos, J. (2003). E‐service quality: a model of virtual service quality dimensions. Managing Service Quality: An International Journal, 13(3), 233-246.
Schreiber, J. B., Nora, A., Stage, F. K., Barlow, E. A., & King, J. (2006). Reporting structural equation modeling and confirmatory factor analysis results: A review. The Journal of Educational Research, 99(6), 323-338.
Setia, P., Setia, P., Venkatesh, V., & Joglekar, S. (2013). Leveraging digital technologies: How information quality leads to localized capabilities and customer service performance. MIS Quarterly, 37(2), 565-590.
Sevilla, J., & Townsend, C. (2016). The space-to-product ratio effect: How interstitial space influences product aesthetic appeal, store perceptions, and product preference. Journal of Marketing Research, 53(5), 665-681.
Shawar, B. A., & Atwell, E. S. (2005). Using corpora in machine-learning chatbot systems. International Journal of Corpus Linguistics, 10(4), 489-516.
Sheehan, B., Jin, H. S., & Gottlieb, U. (2020). Customer service chatbots: Anthropomorphism and adoption. Journal of Business Research, 115, 14-24.
Shum, H.-Y., He, X.-d., & Li, D. (2018). From Eliza to XiaoIce: challenges and opportunities with social chatbots. Frontiers of Information Technology & Electronic Engineering, 19(1), 10-26.
Shumanov, M., & Johnson, L. (2021). Making conversations with chatbots more personalized. Computers in Human Behavior, 117, 106627. doi:doi.org/10.1016/j.chb.2020.10
Singh, J., Joesph, M. H., & Jabbar, K. B. A. (2019). Rule-based chabot for student enquiries. Journal of Physics: Conference Series, 1228, 012060. doi:10.1088/1742-6596/1228/1/012060
Solis-Quispe, J. M., Quico-Cauti, K. M., & Ugarte, W. (2021). Chatbot to Simplify Customer Interaction in e-Commerce Channels of Retail Companies. In Á. Rocha, C. Ferrás, P. C. López-López, & T. Guarda (Eds.), Information Technology and Systems. ICITS 2021. Advances in Intelligent Systems and Computing (Vol. 1330, pp. 561-570). Cham: Springer.
Speier, C., Valacich, J. S., & Vessey, I. (1999). The influence of task interruption on individual decision making: An information overload perspective. Decision Sciences, 30(2), 337-360.
SuperOffice. (2020). 25 REASONS LIVE CHAT CAN HELP YOU GROW YOUR BUSINESS. Retrieved from https://www.superoffice.com/blog/live-chat-statistics/
Suter, T. A., & Burton, S. (1996). Believability and consumer perceptions of implausible reference prices in retail advertisements. Psychology & Marketing, 13(1), 37-54.
Tavakol, M., & Dennick, R. (2011). Making sense of Cronbach’s alpha. International Journal of Medical Education, 2, 53-55.
Thirumalai, S., & Sinha, K. K. (2011). Customization of the online purchase process in electronic retailing and customer satisfaction: An online field study. Journal of Operations Management, 29(5), 477-487.
Tran, G. A., & Strutton, D. (2020). Comparing email and SNS users: Investigating e-servicescape, customer reviews, trust, loyalty and E-WOM. Journal of Retailing and Consumer Services, 53, 101782. doi:10.1016/j.jretconser.2019.03.009
Tucker, L. R., & Lewis, C. (1973). A reliability coefficient for maximum likelihood factor analysis. Psychometrika, 38(1), 1-10.
Udo, G. J., Bagchi, K. K., & Kirs, P. J. (2011). Using SERVQUAL to assess the quality of e-learning experience. Computers in Human Behavior, 27(3), 1272-1283.
Ugwuanyi, C. C., Uduji, J. I., & Oreedu, C. (2020). Customer experience with self-service technologies in banking sector: Evidence from Nigeria. International Journal of Business and Systems Research, 14(4), 241-270.
Ukpabi, D. C., Aslam, B., & Karjaluoto, H. (2019). Chatbot adoption in tourism services: A conceptual exploration. Robots, Artificial Intelligence, and Service Automation in Travel, Tourism and Hospitality, Emerald Publishing Limited, 105-121.
Ullman, J. B. (2001). Structural Equation Modeling. In B. G. Tabachnick & L. S. Fidell (Eds.), Using Multivariate Statistics (4th ed.) (pp. 653-771). Needham Heights, MA: Allyn and Bacon.
Um, T., Kim, T., & Chung, N. (2020). How does an Intelligence Chatbot Affect Customers Compared with Self-Service Technology for Sustainable Services? Sustainability, 12(12), 5119. doi:10.3390/su12125119
Van Doorn, J., Mende, M., Noble, S. M., Hulland, J., Ostrom, A. L., Grewal, D., & Petersen, J. A. (2017). Domo arigato Mr. Roboto: Emergence of automated social presence in organizational frontlines and customers’ service experiences. Journal of Service Research, 20(1), 43-58.
van Pinxteren, M. M., Wetzels, R. W., Rüger, J., Pluymaekers, M., & Wetzels, M. (2019). Trust in humanoid robots: implications for services marketing. Journal of Services Marketing, 33(4), 507-518.
Vargo, S. L., & Lusch, R. F. (2008). Service-dominant logic: continuing the evolution. Journal of the Academy of Marketing Science, 36(1), 1-10.
Walsh, G., Mitchell, V. W., Jackson, P. R., & Beatty, S. E. (2009). Examining the antecedents and consequences of corporate reputation: A customer perspective. British Journal of Management, 20(2), 187-203.
Wang, C., Harris, J., & Patterson, P. (2013). The roles of habit, self-efficacy, and satisfaction in driving continued use of self-service technologies: a longitudinal study. Journal of Service Research, 16(3), 400-414.
Wang, C. L., & Ahmed, P. K. (2004). The development and validation of the organisational innovativeness construct using confirmatory factor analysis. European Journal of Innovation Management, 7(4), 303-313.
Wang, K. (2015). Determinants of mobile value-added service continuance: The mediating role of service experience. Information & Management, 52(3), 261-274.
Wang, Y.-S., Tseng, T. H., Wang, W.-T., Shih, Y.-W., & Chan, P.-Y. (2019). Developing and validating a mobile catering app success model. International Journal of Hospitality Management, 77, 19-30.
Wang, Y. J., Hernandez, M. D., & Minor, M. S. (2010). Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment: The moderating role of purchase task. Journal of Business Research, 63(9-10), 935-942.
Waytz, A., Heafner, J., & Epley, N. (2014). The mind in the machine: Anthropomorphism increases trust in an autonomous vehicle. Journal of Experimental Social Psychology, 52, 113-117.
Wirtz, J., Patterson, P. G., Kunz, W. H., Gruber, T., Lu, V. N., Paluch, S., & Martins, A. (2018). Brave new world: service robots in the frontline. Journal of Service Management, 29(5), 907-931.
Witell, L., Kowalkowski, C., Perks, H., Raddats, C., Schwabe, M., Benedettini, O., & Burton, J. (2020). Characterizing customer experience management in business markets. Journal of Business Research, 116, 420-430.
Wixom, B. H., & Todd, P. A. (2005). A theoretical integration of user satisfaction and technology acceptance. Information Systems Research, 16(1), 85-102.
Xu, A., Liu, Z., Guo, Y., Sinha, V., & Akkiraju, R. (2017). A new chatbot for customer service on social media. Paper presented at the Proceedings of the 2017 CHI Conference on Human Factors in Computing Systems, Denver, Colorado, USA. Retrieved from https://doi.org/10.1145/3025453.3025496
Xu, J., Benbasat, I., & Cenfetelli, R. T. (2013). Integrating service quality with system and information quality: an empirical test in the e-service context. MIS Quarterly, 37(3), 777-794.
Yan, Q., Wu, S., Wang, L., Wu, P., Chen, H., & Wei, G. (2016). E-WOM from e-commerce websites and social media: Which will consumers adopt? Electronic Commerce Research and Applications, 17, 62-73.
Yang, Z., Cai, S., Zhou, Z., & Zhou, N. (2005). Development and validation of an instrument to measure user perceived service quality of information presenting web portals. Information & Management, 42(4), 575-589.
Yang, Z., & Jun, M. (2002). Consumer perception of e-service quality: from internet purchaser and non-purchaser perspectives. Journal of Business Strategies, 19(1), 19-41.
Yoo, B., & Donthu, N. (2001). Developing a scale to measure the perceived quality of an Internet shopping site (SITEQUAL). Quarterly Journal of Electronic Commerce, 2(1), 31-45.
You, Y., Vadakkepatt, G. G., & Joshi, A. M. (2015). A meta-analysis of electronic word-of-mouth elasticity. Journal of Marketing, 79(2), 19-39.
Yuan, L., & Dennis, A. R. (2019). Acting like humans? Anthropomorphism and consumer’s willingness to pay in electronic commerce. Journal of Management Information Systems, 36(2), 450-477.
Zeithaml, V. A., Parasuraman, A., & Malhotra, A. (2000). A conceptual framework for understanding e-service quality: implications for future research and managerial practice. Working Paper No. 00-115. Cambridge, MA: Marketing Science Institute.
Zhu, H., Ou, C. X., van den Heuvel, W.-J. A., & Liu, H. (2017). Privacy calculus and its utility for personalization services in e-commerce: An analysis of consumer decision-making. Information & Management, 54(4), 427-437.
指導教授 周恩頤(En-Yi Chou) 審核日期 2021-6-21
推文 facebook   plurk   twitter   funp   google   live   udn   HD   myshare   reddit   netvibes   friend   youpush   delicious   baidu   
網路書籤 Google bookmarks   del.icio.us   hemidemi   myshare   

若有論文相關問題,請聯絡國立中央大學圖書館推廣服務組 TEL:(03)422-7151轉57407,或E-mail聯絡  - 隱私權政策聲明