摘要(英) |
With the awareness of Employer Branding getting higher, more and more employers are willing to put efforts on constructing Employer Branding and candidates also take Employer Branding into consideration when choosing jobs in recent years. Current employees will also be influenced by their well-organized employer brand image in their work behavior. However, many studies focus on external employer brand image, so this study mainly explores the relationship between internal employees′ experience of employer brand image, organizational identification and turnover intention, and divides employer brand image into external image of the organization and employment. The relationship between the two constructs, respectively, to discuss the impact on organizational identity and turnover intention. For the purposes of this study: (1) Employer branding will include external image of the organization and employment. (2) Organizational identification will include membership, loyalty, and similarity. (3) Turnover intention refers to the intent to leave the company.
During this study, our survey sample group included 247 full-time employees from various organizations in Taiwan. The research results found: (1) Organizational external image and employment relationship both have a significant positive impact on organizational identity. (2) Loyalty and membership perception have a mediating effect between employment relationship and turnover intention. (3) The loyalty of organizational identity also has a mediating effect between the external image of the organization and turnover intention (4) The employment relationship, loyalty, and membership perception all have significant positive effects on turnover intention. |
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