台灣液化石油氣產業創新商業模式之研究

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黃秋麟(Chiu-Lin Huang) 查詢紙本館藏

畢業系所

高階主管企管碩士班

論文名稱

台灣液化石油氣產業創新商業模式之研究

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摘要(中)

液化石油氣是維繫台灣經濟運作的重要資源之一，舉凡一般住家烹飪盥洗之家用場景、機台生產運作之工業用場景、或者餐廳開店經營之商用場景，皆與液化石油氣有著密不可分的關係。過去文獻顯示，液化石油氣產業在民國88年經歷兩階段油品自由化的洗禮之後，其多層級產業結構與商業模式即被建立並延續至今。換言之，液化石油氣產業在產業升級與轉型的道路上，仍具莫大的努力空間，深具研究意義。除此之外，本研究亦發現既有之多層級液化石油氣產銷體系之下具有諸多問題，舉凡管理效率不彰、品質控管困難、銷售路徑過長等，因此本研究針對液化石油氣產業提出產業組織變革之創新商業模式，以「產業去中間化」作為核心理念，旨在為上述問題提出優化方案並樹立該產業未來發展藍圖，以期該產業順利進行產業升級與轉型。
本研究分別藉由產業分析探究當代液化石油氣產業的總體環境與供需情形，以及商業模式九宮格分析，評估創新商業模式之可行性。研究結果發現，產業去中間化與資訊透明化是協助液化石油氣產業升級與轉型之兩大重點方針。

摘要(英)

Liquefied petroleum gas (LPG) is one of the important resources to maintain the economic operation in Taiwan.No matter in the home scene of cooking and washing, the industrial scene of machine operating, or the commercial scene of restaurant opening, they all have an inseparable relationship with LPG.The past researches showed that after the two stages of oil liberalization in Taiwan, the multi-level industrial structure of LPG industry have been established since 1999. In other words, on the road of industrial upgrading and transforming, the LPG industry still has room for improvement and great research significance. Under the existing multi-level industrial structure of LPG industry, this study explores lots of problems, such as poor management efficiency, difficulty in quality control, and long path of selling. Therefore, an innovative business model for industrial organization reform is proposed with the central concept of “disintermediation”, which aims to solve the problems mentioned above and to establish a blueprint for the future development of LPG industry, with a view to smooth the industrial upgrading and transforming.
This study explores the general environment and supply/demand of the LPG industry by industrial analysis, then evaluating the feasibility of an innovative business model by the Business Model Canvas. The results show that industrial-disintermediation and information transparency are two key policies to induce the upgrading and transforming of the LPG industry.

關鍵字(中)

★ 液化石油氣
★ 去中間化
★ 商業模式九宮格
★ 可行性評估

關鍵字(英)

★ LPG
★ Disintermediation
★ Business Model Canvas
★ Feasibility appraisal

論文目次

第一章緒論 1
1-1 研究背景與動機 1
1-2 研究目的 3
1-3 研究流程 3
第二章文獻探討 5
2-1 產業分析 5
2-2 商業模式分析 14
第三章研究方法 18
3-1 研究架構 18
3-2 研究方法 19
3-3 研究對象 22
第四章產業、市場與商業模式分析 24
4-1 總體環境分析 24
4-2 產業結構與市場分析 28
4-3 SWOT分析 38
4-4 商業模式九宮格分析 43
第五章結論與建議 52
5-1 結論 52
5-2 建議 54
5-3 研究限制 55
5-4 未來研究方向 56
參考文獻 58

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指導教授

呂俊德李小梅(none none)

審核日期

2022-6-7

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