| 姓名 |
王思驊(Szu-Hua Wang)
查詢紙本館藏 |
畢業系所 |
高階主管企管碩士班 |
| 論文名稱 |
以用途理論探討製造業年輕人勞動參與之研究
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| 相關論文 | |
| 檔案 |
 [Endnote RIS 格式]
[Bibtex 格式]
 [相關文章]  [文章引用]  [完整記錄]  [館藏目錄]  至系統瀏覽論文 ( 永不開放)
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| 摘要(中) |
資訊製造業由於競爭激烈，更新換代快速，造成工作壓力大，工作時間長於其他製造業，缺工問題導致需多企業在台灣很難再次開展製造生產單位。然而，關於年輕人就業方面的研究大多是在討論年輕人的心態及成長環境導致其工作的方式及態度，並非從年輕人的角度出發了解其工作上的需求，而用途理論(Jobs-to-be-done Theory)是一個以顧客需求出發的觀點，用淺顯易懂的方式找到其需求的理論後再依據客戶需求來定義產品或是服務的方向。因此，本研究透過用途理論需求框架來探討；研究方法以深度訪談為主，文獻探討為輔助進行，訪談 8 位30歲以下的年輕人，了解年輕人日常生活與工作需求的狀況，歸納分析出主要功能性任務(Functional Jobs)、情感性任務(Emotional Jobs)、社交性任務(Social Jobs)，以及關係人的三項需求，並從中萃取出年輕人在就業市場中所期望的成果，篩選受訪年輕人重視的項目進而了解年輕人的理想就業環境。 |
| 摘要(英) |
Due to the fierce competition in the information manufacturing industry and the rapid upgrading, the work pressure is high, and the working hours are longer than other manufacturing industries. The lack of labor has made it difficult for many companies to start manufacturing production units in Taiwan. However, most of the research on the employment of young people is to discuss the ways and attitudes of young people′s mentality and growth environment that lead to their work, not to understand their work needs from the perspective of young people, and the use theory (Jobs-to- Be-done Theory) is a point of view that starts from customer needs, finds the theory of their needs in an easy-to-understand way, and then defines the direction of products or services according to customer needs. Therefore, this research is discussed through the theoretical needs framework of use; the research method is mainly based on in-depth interviews, supplemented by literature review, interviewing 8 young people under the age of 30, to understand the situation of young people′s daily life and work needs, and inductively analyze the situation. The Functional Jobs, Emotional Jobs, Social Jobs, and the three needs of the relationship person, and extract the results expected by young people in the job market, and screen the recipients. Visit the projects that young people value to understand the ideal employment environment for young people. |
| 關鍵字(中) |
★ 用途理論
★ Jobs to be done |
關鍵字(英) |
★ Jobs-to- Be-done Theory |
| 論文目次 |
第一章緒論………………………………………………………………P1.
1.1研究動機與目的…………………………………………………………P1.
1.2研究流程…………………………………………………………………P1.
1.3 研究限制………………………………………………………………P2.
第二章文獻探討………………………………………………………P3.
2.用途理論…………………………………………………………………P3
第三章研究設計與資料分析………………………………………P5
3.1取樣選擇…………………………………………………………………P5.
3.2研究方法…………………………………………………………………P5.
3.3研究對象與過程…………………………………………………………P6.
3.4研究資料分析…………………………………………………………P11.
第四章研究結論與建議……………………………………………P14
參考文獻…P15 |
| 參考文獻 |
一.中文文獻
[1] : 莊以琳 用途理論應用於女性乳癌患者內衣需求研究(107)
https://bg.qianzhan.com/trends/detail/506/200121-dec336ff.html
[2] : 〔活動筆記〕用途理論於職場的實踐分享— Pinkoi PM Jason HOU 在職場合作中應用「用途理論」
https://hpx.tw/archives/25667
[3] : 說話有語言癌，產品創新也有創新癌！
https://businessmodel.tw/tag/job-to-be-done/
二.參考網站
1.MBA智庫百科：https: 台湾博硕士论文知识加值系统//wiki.mbalib.com/wiki
2.碩博論文網： http://www.sblunwen.com/lwxz/ |
| 指導教授 |
陳炫碩
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審核日期 |
2022-5-26 |
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