博碩士論文 109457017 詳細資訊




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姓名 張淑珍(Shu-Chen Chang)  查詢紙本館藏   畢業系所 人力資源管理研究所在職專班
論文名稱 負面甄選流程口碑與面試官行為如何影響應徵者之組織人才吸引力認知
(How Negative Word-Of-Mouth in Selection Process and Interviewer Behavior affect Organizational Attraction)
相關論文
★ 探討企業產品及服務形象不一致對組織人才吸引力及求職意圖的影響★ 疫情期間員工工作模式的改變對工作績效的影響
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摘要(中) 現今的應徵者對組織工作的資訊蒐集,會經由身邊的朋友或透過網路社群平台來取得與企業相關之訊息。這種口碑訊息的資訊傳遞可隨時、隨地透過網路在多種管道取得,因為人人皆能於網路平台上發表資訊,也因此口碑有正面或負面的資訊,過去研究指出好的口碑對組織人才吸引力有正向影響,但負面口碑在應徵者求職過程中會在不同階段對應徵者選擇產生何種影響,目前研究尚仍不多。本研究以實驗法探討應徵者在面試前於網路上搜尋與甄選流程相關的資訊時,對於負面口碑認知的反應為何?另外亦探索面試過程中面試官展現好的行為可否改變應徵者先前對負面口碑的認知進而影響其組織人才吸引力的認知。研究結果顯示,與甄選流程相關的負面口碑雖然會造成應徵者的組織人才吸引力認知差異,但並未對此認知產生顯著的負面影響,但面試官於面試過程中展現好的行為確實可影響先前所形成較為負面之組織人才吸引力認知的結果。

關鍵詞:負面口碑、組織人才吸引力、面試官行為
摘要(英) Nowadays, Candidates collect information about the organization or company by friends or online social media before interview. This kind of information transmission called word-of-mouth information, that can be easily searched at anytime and anywhere on the Internet. Since everyone can post and share information on the social media, word-of-mouth consist of positive or negative information. Past literature has indicated that positive word-of-mouth has positive impact on organizational attractiveness. However, there is still a lack of research exploring how negative word-of-mouth can affect applicant’ job search behavior and choice during different job search phases. The present study tries to explore how negative word-of-mouth regarding selection process affects applicants’ reaction while they are searching for further information in order to prepare for the selection process. Moreover, the present study also explores whether positive interviewer behaviors can alter applicants’ prior perceptions regarding the negative word-of-mouth and organizational attractiveness or not. The results indicated that negative selection process word-of-mouth indeed lower organizational attractiveness but doesn’t have a significant impact on it. Positive interviewer behaviors can change and enhance applicants’ organizational attractiveness.
關鍵字(中) ★ 負面口碑
★ 組織人才吸引力
★ 面試官行為
關鍵字(英) ★ negative word of mouth
★ organizational attractiveness
★ interviewer behavior
論文目次 目錄
中文摘要i
Abstract ii
誌謝iii
目錄iv
圖目錄v
表目錄vi
第一章 緒論1
第一節 研究背景與動機1
第二節 研究目的3
第二章 文獻探討5
第一節 招募資訊與負面口碑5
第二節 面試官行為與組織人才吸引力11
第三章 研究方法15
第一節 研究架構15
第二節 預試15
第三節 實測33
第四章 研究結果36
第一節 敘述統計36
第二節 信度分析37
第三節 相關係數分析37
第四節 操弄檢定40
第五節 假說檢定41
第五章 研究結論與建議45
第一節 研究結論45
第二節 理論與管理意涵47
第三節 研究限制與未來研究方向49
第四節 結論50
參考文獻51
附錄57
參考文獻 一、中文文獻
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楊文芬(2009)。企業形象對組織人才吸引力之影響:以應徵者個人差異為干擾變數,5-10
楊文芬(2019)。需求與知行的落差?初探招募資訊揭露對應徵者及新進
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二、網站
您想知道員工對「工作價值」的想法嗎?2021 員工 C.E.O.工作價值認知調查報告。(2021 年 7 月 22 日)。104 職場力網站。取自
https://blog.104.com.tw/2021-ceo-104/
求職者也在調查你!改善雇主品牌時猶未晚(2022 年 1 月 26 日)。工商時報網站。取自 https://ctee.com.tw/bookstore/selection/582838.html
Activision Blizzard is struggling to attract and retain workers.(2022 年 3 月 4 日)。Game Developer。取自
https://www.gamedeveloper.com/business/activision-blizzard-is-struggling-toattract-and-retain-workers

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指導教授 楊文芬 王群孝(Wen-Fen Yang Chun-Hsiao Wang) 審核日期 2022-8-9
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