專案團隊控制制度與新產品開發績效關係之研究

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姓名

陳元倫(Yu-Lun Chen) 查詢紙本館藏

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企業管理學系

論文名稱

專案團隊控制制度與新產品開發績效關係之研究

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摘要(中)

新產品開發是一個相當複雜的程序，從創意的產生到商業化階段，要求的階段重點往往都不相同。本研究主要在探討新產品開發階段中，專案團隊的控制制度與新產品開發績效之關係。此外，亦以權變理論的觀點，探討其間的關係是否會受到新產品開發專案類型的影響。
本研究以新竹科學園區中廠商家數最多的積體電路、光電和通訊產業之新產品開發專案為研究樣本，進行問卷調查。共發出142份問卷，有效回卷共89份，回卷率為63%。
研究結果發現，某些專案團隊控制制度雖在某一階段會對績效產生正面的影響，但在另一個階段卻有可能對績效有負面的影響，因此應針對不同的新產品開發階段，搭配不同的專案團隊控制制度，才能真正有效的提昇新產品開發績效。
而不同的新產品開發專案類型，在不同新產品開發階段，也應有不同的專案團隊控制制度。因此，專案領導者在發展新產品專案前，應該先瞭解專案的特性，並權變性的搭配各新產品開發階段所需的專案團隊控制制度，如此對於績效的提昇才有實質的幫助。

關鍵字(中)

★ 專案團隊控制制度
★ 新產品開發專案類型
★ 新產品開發績效

關鍵字(英)

論文目次

第一章緒論1
第一節研究動機1
第二節研究目的4
第三節研究程序5
第二章文獻探討7
第一節專案團隊控制制度7
第二節新產品開發績效15
第三節影響專案團隊控制制度和新產品開發績效之情境因素21
第四節專案團隊控制制度與新產品開發績效之關係33
第五節個案研究35
第三章研究方法37
第一節觀念性架構37
第二節研究假設39
第三節變數的定義與衡量42
第四節研究對象與樣本47
第五節資料分析方法48
第六節問卷之信度與效度49
第四章研究結果52
第一節資料基本分析52
第二節新產品開發階段與專案團隊控制制度之關係54
第三節專案團隊控制制度與新產品開發績效之關係57
第四節新產品開發專案類型對專案團隊控制制度與新產品開發績效之間關係的影響61
第五章結論與建議72
第一節研究結論72
第二節理論與實務涵意78
第三節對後續研究之建議81
參考文獻82
一、中文部份82
二、英文部份83
附表89
附錄一個案研究95
個案一：A公司95
個案二：B公司97
個案三：C公司98
個案四：D公司101
附錄二問卷103

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指導教授

林明杰(Ming-ji Lin)

審核日期

2000-7-10

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