博碩士論文 89421014 詳細資訊




以作者查詢圖書館館藏 以作者查詢臺灣博碩士 以作者查詢全國書目 勘誤回報 、線上人數:14 、訪客IP:52.23.219.12
姓名 顏寬鴻(Kuan-Hung Yen)  查詢紙本館藏   畢業系所 企業管理學系
論文名稱 台灣地區學童消費型態研究--以城鄉差異與家庭溝通模式觀點探討
(A Study of Children's Consumption Patterns in Taiwan:From the Perspectives of Geographical Locations and Family Communication Patterns)
相關論文
★ 醫院特質、智慧資本對醫院經營績效影響之研究★ 重大災難對台北國際觀光旅館經營績效的影響
★ 創業家失敗復原歷程之研究★ 社會爆紅現象之動態模擬分析-以K-POP為例之探索性研究
★ 風險降低策略於網路購物之研究★ 消費者選擇與放棄決策對購後行為之影響
★ 創造力攸關之內外在環境特質與創造力投資策略之關係-學童與廠商跨領域之比較研究★ 創造力競爭環境,個人內在動機與創造力工作環境關係之探討--學童與廠商跨領域之比較
★ 零售商店擁擠知覺與購物滿意關係之探討★ 消費者購買決策過程中,遺憾的前因、干擾與後果之模型探討
★ 電子商務產業新創事業創業策略之研究–組織意會觀點之應用★ 不同形式之產品線延伸以及所有權狀態對品牌評價的影響
★ 生物技術產業新創事業創業策略之研究-組織意會活動與實質選擇權觀點之應用★ 商店選擇對商品價值認知與惠顧傾向影響之探討
★ 「形塑環境」及「社會網絡」之意會活動對「實質選擇權徵兆」的影響—以大學校園創業團隊為例★ 「建構身份」、「形塑環境」及「似合理性」對實質選擇權徵兆之影響 —以大學校園創業團隊為例
檔案 [Endnote RIS 格式]    [Bibtex 格式]    [相關文章]   [文章引用]   [完整記錄]   [館藏目錄]   [檢視]  [下載]
  1. 本電子論文使用權限為同意立即開放。
  2. 已達開放權限電子全文僅授權使用者為學術研究之目的,進行個人非營利性質之檢索、閱讀、列印。
  3. 請遵守中華民國著作權法之相關規定,切勿任意重製、散佈、改作、轉貼、播送,以免觸法。

摘要(英) As the role of children in families is growing, and their consumption ability is boosted, the children’s spending is drawing much attention for primary markets, future markets, and important influencers. This makes it critical to explore children’s consumer behavior, to understand how a child becomes a consumer via the socialization process.
This study, based on the perspective of consumer socialization, examines the impact of geographical locations and family communication patterns on children’s consumption patterns. Geographical locations have categorized into urban and rural areas, and family communication patterns according to their socio-oriented and concept-oriented dimensions, including laissez-faire, protective, pluralistic, and consensual types. The discussed consumption patterns are broken down into consumption aspirations, brand knowledge, saving values, and spending values.
240 children were chosen from Taipei, Ilan, and Hualien to participate in the survey. The results indicate that their geographical location is correlated with a child’s consumption patterns, while there is some association between family communication patterns and consumption patterns. According to the analysis methodologies, the relationship between geographical location and a child’s saving values is significant, while location is only partially correlated with consumption aspirations, brand knowledge, and spending values. Furthermore, family communication patterns are only partially correlated with a child’s consumption aspirations and saving values, while there is no difference in brand knowledge and spending values. This study clearly indicates that urban children have a much higher savings rate than rural children, and more concept-oriented children prefer to save their money in the bank than do socio-oriented children.
All these discoveries are expected to have implications for marketers, government authorities, and educators concerned with the development of children’s consumer behaviors.
關鍵字(中) 關鍵字(英) ★ Consumption Patterns
★ Consumer Socialization
★ Children
★ Taiwan
★ Family Communication Patterns
★ Geographical Locations
論文目次 ABSTRACT………………………………………………………i
CONTENTS………………………………………………………ii
INDEX…………………………………………………………….iii
TABLE INDEX………………………………………………...iii
FIGURE INDEX……………………………………………….iv
CHAPTER 1 INTRODUCTION………………………….1
GENERAL DESCRIPTION OF THE AREA OF CONCERN…………...1
PROBLEM TO BE STUDIED……………………………………………2
THE PURPOSE OF THE PROPOSED RESEARCH PROJECT………...3
RESEARCH QUESTIONS…………………………………….………….3
CHAPTER 2 A REVIEW OF THE LITERATURE……..4
HISTORICAL BACKGROUND…………………………………………..4
CURRENT LITERATURE………………………………………………...11
CHAPTER 3 METHODOLOGY…………………………15
MODEL AND HYPOTHESES…………………………………………….15
DEFINITION AND MEASUREMENT OF VARIABLES………………..18
RESEARCH DESIGHN…………………………………………………...23
CHAPTER 4 RESULTS……………………………………25
METHODS OF DATA ANALYSIS………………………………………..25
RELIABILITY ASSESSMENT……………………………………………25
DESCRIPTIVE STATISTICS……………………………………………...27
HYPOTHESIS TESTING………………………………………………….28
CHAPTER 5 DISCUSSION……………………………….61
RESEARCH FINDINGS…………………………………………………..61
IMPLICATIONS AND RECOMMEDATIONS…………………………...63
LIMITATIONS……………………………………………………………..65
SUGGESTIONS FOR FUTURE RESEARCH……………………………66
REFERENCES…………………………………………………...68
APPENDIX……………………………………………………….72
FIGURE INDEX
FIGURE 2-1 Model of Consumer Behavior……………………………………….….5
FIGURE 2-2 Major Factors Influencing Consumer Buying Behavior…………….….5
FIGURE 2-3 The Consumer Socialization Model…………………………………….7
FIGURE 2-4 Family Communication Patterns…………………………………….….13
FIGURE 3-1 Framework of the Research……………………………………………..15
FIGURE 3-2 Family Communication Patterns…………………………………….….20
FIGURE 4-1 Plot of Coordinates of Geographical Locations and How to Spend……31
FIGURE 4-2 Tree Plot of Cluster Analysis of How to Spend………………………...31
FIGURE 4-3 Plot of Coordinates of Geographical Locations and Where to Spend…..35
FIGURE 4-4 Tree Plot of Cluster Analysis of Where to Spend……………………….35
FIGURE 4-5 Plot of Coordinates of Geographical Locations and Where to Actually Spend ……………………………………………………………………39
FIGURE 4-6 Tree Plot of Cluster Analysis of Where to Actually Spend …………….39
FIGURE 4-7 Plot of Coordinates of FCP and How to Spend…………………………47
FIGURE 4-8 Tree Plot of Cluster Analysis of How to Spend………………………...47
FIGURE 4-9 Plot of Coordinates of FCP and Where to Spend ………………………51
FIGURE 4-10 Tree Plot of Cluster Analysis of Where to Spend……………………..51
FIGURE 4-11 Plot of Coordinates of FCP and Where to Actually Spend ……………55
FIGURE 4-12 Tree Plot of Cluster Analysis of Where to Actually Spend…………...55
TABLE INDEX
TABLE 2-1 A Summary of Piaget’s Stages of Cognitive Development………………9
TABLE 3-1 The Family Communication Pattern Instrument, Socio-Orientation…...22
TABLE 3-2 The Family Communication Pattern Instrument, Concept-Orientation...22
TABLE 3-3 Population of Each District in Taiwan in June of 2001……………….….24
TABLE 4-1 Reliability………………………………………………………………...26
TABLE 4-2 Descriptive Statistics of the Sample Features……………………………27
TABLE 4-3 Crosstabulation of Geographical Locations and How to Spend…………29
TABLE 4-4 Chi-square Testing of Geographical Locations and How to Spend……...30
TABLE 4-5 Crosstabulation of Geographical Locations and Where to Spend……….33
TABLE 4-6 Chi-square Testing for Geographical Locations and Where to Spend…...34
TABLE 4-7 Crosstabulation of Geographical Locations and Where to Actually Spend…………………………………………………………………….37
TABLE 4-8 Chi-square Testing for of Geographical Locations and Where to Actually Spend….……………………………………………………….38
TABLE 4-9 Brand Knowledge According to Geographical Locations……………….40
TABLE 4-10 Saving Values According to Geographical Locations…………………..41
TABLE 4-11 Encouragement of Spending Values by Geographical Locations………42
TABLE 4-12 Forbidden of Spending Values by Geographical Locations…………….42
TABLE 4-13 Crosstabulation of Family Communication Patterns and How to Spend.45
TABLE 4-14 Chi-square Testing for FCP and How to Spend………………………...46
TABLE 4-15 Crosstabulation of Family Communication Patterns and Where to Spend…………………………………………………………………….49
TABLE 4-16 Chi-square Testing for FCP and Where to Spend………………………50
TABLE 4-17 Crosstabulation of Family Communication Patterns and Where to Actually Spend…………………………………………………………..53
TABLE 4-18 Chi-square Testing for FCP and Where to Actually Spend……………..54
TABLE 4-19 Brand Knowledge According to Family Communication Patterns……..56
TABLE 4-20 Saving Values According to Family Communication Patterns…………57
TABLE 4-21 Encouragement of Spending Values According to Family Communication Patterns………………………………………………...58
TABLE 4-22 Forbidden of Spending Values According to Family Communication Patterns………………………………………………………………….58
TABLE 4-23 Summary of Hypotheses and Actual Results…………………………...60
參考文獻 Bandura, A. (1969) Principles of Behavior Modification, New York: Holt, Rinechart, and Winston.
Bush, A., R. Smith, and C. Martin (1999) “The Influence of Consumer Socialization Variables on Attitudes Toward Advertising: A Comparison of African-Americans and Caucasians,” Journal of Advertising v.28, no.3: p.13-24.
Bradbard, Marilyn R., and Susan A. Parkman. (1984) “Gender Differences in Preschool Children’s Toy Requests,” Journal of Gender Psychology v.145, no.2: p. 283-285.
Carlson, L., A. Walsh, R. Laczniak, and S. Crossbart (1994) “Family Communication Patterns and Marketplace Motivations, Attitudes, and Behaviors of Children and Mothers,” The Journal of Consumer Affairs v.28, no.1: p25-53.
Chin, E (1993) “Not of Whole Cloth Made: The Consumer Environment of Children,” Children’s Environment v.10: p.72-84.
Cui, G. and Q. Liu (2001) “Executive Insights: Emerging Market Segments in a Transitional Economy: A Study of Urban Consumers in China,” Journal of International Marketing v.9, no.1: p84-106.
Churchill, G. and G. Moschis (1979) “Television and Interpersonal Influences on Adolescent Consumer Learning,” Journal of Consumer Research v.6: p.23-25.
Doulas, S. and C.D. urban (1977) “Life-Style Analysis to Profile Women in International Markets,” Journal of Marketing v.41: p.46-54.
Downs, A. Chris. (1983) “Letters to Santa Claus: Elementary School-Age Children’s Six-Typed Toy Preference in a Natural Setting,” Sex Roles v.9, no.2: p.159-163.
Fan, X. and J. Xiao (1998) “Consumer Decision-Making Styles of Young-Adult Chinese,” The Journal of Consumer Affairs v.32, no.2: p275-294.
Green, R.T and E. Langerad (1975) “A Cross-National Comparison of Consumer Habits and Innovator Characteristics,” Journal of Marketing v.39: p.34-41.
Green, R.T., Leonardi, J.L. Chandon, I.C.M. Communication, B. Verhage and A. Strazzierri (1983) “Societal Development and Family Purchasing Roles: A Cross-National Study,” Journal of Consumer Research v.9: p.436-442.
Gunter, B., and A. Furnham (1998). Children as consumers: a psychological analysis of the young people’s market. London, UK: Routledge.
Huang, L. (1999) “Family Communication Patterns and Personality Characteristics,” Communication Quarterly v. 47, no.2: p. 230-243.
John, D. (1999) “Consumer Socialization of Children: A Retrospective Look at Twenty-Five Years of Research,” Journal of Consumer Research v.26: p.183-213.
Kline, S. (1993) Out of garden: toys, TV, and children’s culture in the age of marketing. New York: Verso.
Lachance, M., F.Legault, and N. Bujold (2000) “Family Structure, Parent-Child Communication, and Adolescent Participation in Family Consumer Tasks and Decisions,” Family and Consumer Sciences Research Journal v.29, no.2: p125-152.
Lee, C. and B. Collins (1999) “Family Decision Making and Coalition Patterns,” European Journal of Marketing v.34, no.9: p.1181-1198.
Lee, C and R.T. Green (1991) “Cross-Cultural Examination of the Fishbein Behavioral Intentions Model,” Journal of International Business Studies v.22, no.2: p.289-305.
Lipscomb, Thoms J. (1986) “Age and Gender Differences in Materialism in Children: A Preliminary Investigation,” Marketing in an Environment of Change Proceedings of the Annual Meeting of the Southern Marketing Association. Ed. by Robert L. King. Charleston, SC: Southern Marketing Association and The Citadel, p.45-47. ISSN 0890-7374.
Lipscomb, Thoms J. (Fall 1988) “Indicators of Materialism in Children’s Free Speech: Age and Gender Comparisons,” Journal of Consumer Marketing v.5, no.4: p. 41-46.
Hill, J.S. and R.R. Still (1984) “Effects of Urbanization on Multinational Product Planning: Markets in Lesser-Developed Countries,” Columbia Journal of World Bussiness v.19, no.2: p.62-67.
Holland, D. and M. Cole (1995) “Between Discourse and Schema: Reformulation a Cultural-Historical Approach to Culture and Mind,” Anthropology and Education Quarterly v.26: p.475-490.
Hong, M. (1993) Parents’ Effect on Children’s Consumer Socialization: Knowledge, Skills, and Attitudes of Retailing Consumption as Indexes, Taiwan: Chunli.
Jain, S. (1989) “Standardization of International Marketing Strategy: Some Research Hypotheses,” Journal of Marketing v.53: p.70-79.
McLeod, J. and O’Keefe (1972) “The Socialization Perspective and Communication Behavior,” Current Perspective in Mass Communication Research, F. G. Kline and P. J. Tichenor (eds.), Beverly Hills, CA: Sage: 121-168.
McNeal, J. (1992) Kids as consumers: a handbook of marketing to children. New York: Lexington Books.
McNeal, J, N. Herdon Jr., and C. Yeh (1997) “A Study of Children’s Consumer Socialization in Hong Kong Over a Five-Year Period: Income, Spending and Saving,” Asia Pacific Journal of Marketing and Logistics v.10, no.3: p.48-66.
McNeal, J and F. Ji (1999) “Chinese Children as Consumers: An Analysis of Their New Product Information Sources,” Journal of Consumer Marketing v.16, no.4: p345-364.
McNeal, J and C. Yeh (1990) “Taiwanese Children as Consumers,” European Journal of Marketing v.24, no.10: p.32-43.
McNeal, J and C. Yeh (1997) “Development of Consumer Behavior Patterns among Chinese Children,” Journal of Consumer Marketing v.14, no.1: p.45-59.
Modell J. (2000) “How Many Children’s Development be Seen Historically? ” Childhood v.7, no.1: p.81-106.
Moshcis, G. (1985) “The Role of Family Communication in Consumer Socialization of Children and Adolescents,” Journal of Consumer Socialization v.11: p.898-913.
Moschis, G. and R. Moore (1979) “ Decision Making among the Young,” Journal of Consumer Research v.6: p.101-112.
Moschis, G., R. Moore, and R. Smith (1984) “The Impact of Family Communication on Adolescent Consumer Socialization,” Advances in Consumer Research v.11: p.314-319.
Newcomb, T.M. (1953) “An Approach to the Study of Communicative Acts,” Psychological Review v.60: p.393-404.
Palan, M. (1998) “Relationship Between Family Communication and Consumer Activities of Adolescent: An Exploratory Study,” Journal of the Academic of Marketing Science v.26, no.4: p.338-349.
Page, C. and N. Ridgway (2001) ”The impact of consumer environment on consumption patterns of child from disparate socioeconomic backgrounds,” Journal of Consumer Marketing v.18, no.1: p. 21-40.
Philip Kotler et al. (1994) Marketing Management: Analysis, Planning, Implementation and Control, Singapore: Prentice Hall.
Piaget, J. (1970) Carmichael’s Manual of Child Psychology, v.1, New York: Wiley.
Ritchie, L.D. (1991) “Family Communication Patterns: A Epistemic Analysis and Conceptual Reinterpretation,” Communication Research v.18, no.4: p.548-565.
Robertson, T. and J. Rossiter (1974) “Children and Commercial Persuasion: An Attribution Theory Analysis,” Journal of Consumer Research v.1: p13-20.
Schopphoven, I. (1991) “Values and Consumption Patterns: A Comparison between Rural and Urban Consumers in Western Germany,” European Journal of Marketing v.25, mo.12: p.20-35.
Sethi, S.P. (1971) “Comparative Cluster Analysis for World Markets,” Journal of Marketing Research v.8: p.348-354.
Torrance, K. (1998) Contemporary childhood: Parent-child relationships and child culture. Leiden, the Netherlands: DSWO Press.
Valkenburg, P. and J. Cantor (2001) “The Development of A Child Into A Consumer,” Applied Developmental Psychology v.22: p.61-72.
Vygotsky L.S. (1978) Mind in Society, eds. M. Cole, V. John-Steiner, S. Scribner and E. Souberman. Cambrige, MA: Harvard University Press.
Ward, S. (1974) “Consumer Socialization,” Journal of Consumer Research v.2: p.1-13.
Ward, S., D. Wackman, and E. Watella (1977) How Children Learn to Buy: The Development of Consumer Information Processing Skills, Beverly Hills, CA: Sage.
Wertsch, J.V. and B.G. Kanner (1992) “A Sociocultural Approach to Intellectual Development,” R.J. Sternberg and C.A. Berg (eds.) Intellectual Development p.328-349. Cambridge: Cambridge University Press.
West, D. (2001) “Psychologies of Art and Literature: A Comparison of the Work of I.A. Richards and L.S. Vygotsky,” Changing English v.8, no.1: p.17-28.
指導教授 李小梅、蔡明宏
(Shau-Mei Li、Ming-Hong Tsai)
審核日期 2002-7-16
推文 facebook   plurk   twitter   funp   google   live   udn   HD   myshare   reddit   netvibes   friend   youpush   delicious   baidu   
網路書籤 Google bookmarks   del.icio.us   hemidemi   myshare   

若有論文相關問題,請聯絡國立中央大學圖書館推廣服務組 TEL:(03)422-7151轉57407,或E-mail聯絡  - 隱私權政策聲明