博碩士論文 90421035 詳細資訊




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姓名 陳正威(Cheng-Wei Chen)  查詢紙本館藏   畢業系所 企業管理學系
論文名稱 生物技術產業新創事業創業策略之研究-組織意會活動與實質選擇權觀點之應用
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摘要(中) 全球首富Bill Gates 曾言:「下一個世界富豪必將出自生物科技界。」值此
新興產業萌生之際,許多善於尋找機會的創業家,早已在全球掀起一股創業熱
潮,紛紛投入此前緣線領域開創新局。
然而,由於生物技術產業尚屬萌生階段,許多顛覆既往的商業構想或是營運
模式仍待確立,值此之際,創業家究竟是如何在此種混沌複雜環境中,逐漸精粹
出獨到的經營洞見?本研究認為,此種歷程可視為一意會活動(Sensemaking),
係透過建構身份、源自回顧、營造環境、社會互動、現行性、萃取線索與或許性
等七項特質,來為所尋找的機會開創價值。
此外,創業家所進行的意會活動,是否真能為機會開創價值?實質選擇權
(Real option)相關理論的發展,適時地為這樣的疑惑提出一個思考方向。該
觀點主要是認為創業家為機會所開創的價值,係來自於對現有資產的使用,再加
上對未來投資機會選擇的權利,而此種思考亦為傳統資本預算方法無法評價環境
充滿不確定性的限制做出解答。
綜上所述,本研究所欲觀察的是,新創事業的創業家如何在混沌的生技產業
中進行意會活動,並進而利用意會策略影響實質選擇權價值。為此,本研究針對
我國生技產業的六大範疇,透過田野實地訪談,建立25 個個案文本,並分三大
部分進行分析探討。
首先,本研究透過個案文本的初步分析,針對意會活動的7 大特質,歸納整
理出38 個子構念,176 個次分類類別。接著,再依據紮根案例,發展出一系列
有關意會活動驅動實質選擇權價值的相關準命題。最後,為了有效評估創業家所
提出的各類營運模式版本,亦建立一分析架構,以供進行客觀評斷。
關鍵字(中) ★ 意會
★ 實質選擇權
★ 創業策略
★ 營運模式
★ 生技產業
關鍵字(英)
論文目次 第一章緒論1
第一節研究緣起1
第二節研究問題與目的2
第三節研究流程4
第二章文獻探討6
第一節新創事業對機會之開創6
第二節組織意會觀點6
第三節實質選擇權觀點10
第四節生物技術產業概述28
第三章研究方法38
第一節個案訪談法38
第二節訪問問題設計40
第三節樣本介紹與訪談行程56
第四章意會活動構念的歸納與分析61
第一節建構身份之構念內涵分析62
第二節源自回顧之構念內涵分析70
第三節營造環境之構念內涵分析82
第四節社會互動之構念內涵分析96
第五節現行性之構念內涵分析104
第六節萃取線索之構念內涵分析117
第七節或許性之構念內涵分析126
第八節本章小結132
第五章意會活動影響實質選擇權相關命題之發展138
第一節建構身份之準命題發展139
第二節源自回顧之準命題發展157
第三節營造環境之準命題發展180
第四節社會互動之準命題發展206
第五節現行性之準命題發展226
第六節萃取線索之準命題發展252
第七節或許性之準命題發展265
第八節本章小結275
第六章個案公司營運模式分析292
第一節生技醫藥品類296
第二節特用化學與食品生物技術321
第三節農業生物技術339
第四節環境生物技術343
第五節醫療器材347
第六節生技服務業354
第七章結論與建議385
第一節研究發現摘要彙整385
第二節實務意涵395
第三節研究限制與後續研究建議396
參考文獻397
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指導教授 蔡明宏(Ming-Hung Chua) 審核日期 2003-7-17
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