博碩士論文 90421047 詳細資訊


姓名 吳佩鳳(Pei-Feng Wu)  查詢紙本館藏   畢業系所 企業管理學系
論文名稱 研發與行銷之跨部門互動及合作與 新產品發展績效之研究
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摘要(中) 由於市場競爭激烈、技術發展迅速,企業無不加強新產品開發以維持企業競爭力,而學術界也不斷地探討影響新產品成功的關鍵成功因素。從過去各項研究結果中可以發現,研發、行銷、製造部門之間的整合一直是備受關注的焦點。
本研究將跨部門整合區分為跨部門互動與合作兩個構面,首先透過文獻探討釐清互動與合作的意義,並以研發與行銷部門為研究對象,採用實證研究的方式了解互動與合作對於新產品發展之效率、效果以及整體績效的影響。本研究主要以單因子、雙因子變異數分析驗證各變數之間的關係。
研究結果發現,跨部門合作對新產品成功具有正面且顯著的影響,而跨部門互動與新產品成功之間的關係雖未達到顯著水準,但仍是新產品開發中一個必要的過程,換言之,部門之間必須先有初步的互動方能達到日後的合作。此外,漸進式創新專案或急遽式創新專案均應搭配較高程度的跨部門合作方能有效提升新產品研發的績效水準。而研發部門與行銷部門主管之間的關係更有助於提升跨部門合作的程度。
關鍵字(中) ★ 創新類型
★ 跨部門合作
★ 跨部門互動
★ 跨部門整合
★ 關係
關鍵字(英)
論文目次 第一章 緒論 1
第一節 研究動機 1
第二節 研究目的 4
第三節 研究程序 5
第二章 文獻探討 6
第一節 跨部門整合 6
第二節 新產品發展的績效 12
第三節 研發與行銷之跨部門整合與新產品發展績效 17
第四節 創新專案類型 19
第五節 關係 24
第六節 個案研究 27
第三章 研究架構 28
第一節 概念性架構 28
第二節 研究變數之操作性定義與衡量 29
第三節 研究假設 33
第四節 研究對象與問卷回收 36
第五節 資料分析 37
第六節 信度與效度 40
第四章 研究結果分析 42
第一節 樣本資料分析 42
第二節 跨部門互動及合作與新產品發展績效的關係 45
第三節 跨部門互動及合作與新產品發展效率、效果的關係 52
第四節 創新專案類型配合跨部門互動及合作與新產品發展績效之比較 55
第五節 部門主管之間的「關係」對於跨部門互動及合作的影響 59
第五章 結論與建議 64
第一節 綜合討論 64
第二節 研究貢獻與管理意涵 68
第三節 研究限制與未來研究建議 70
參考文獻 71
附表 76
附錄二:個案訪談 79
附錄三:問卷 90
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指導教授 林明杰(James Lin) 審核日期 2003-7-16
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