參考文獻 |
一、中文部份
台灣連鎖暨加盟協會 ( 2003 ),2002年零售業統計出爐,http://www.tcfa.org.tw/
周宇貞 ( 1999 ),知覺品質與參考價格對消費者知覺價值與購買意願之影響,私立東吳大學企業管理學系碩士班碩士論文。
周宛貞(1999),組合產品與價格認知對消費者評價之影響,台灣大學商學研究所碩士論文。
林祐全 ( 2001 ),購物中心環境與購物型態對惠顧意願影響之研究,國立成功大學企業管理研究所碩士論文。
柯宜君(2000),「消費者認知之產品品質、服務品質及價格對滿意度及忠誠度之影響—於三種有形性比重不同服務業之比較」,政治大學企業管理研究所碩士論文。
家樂福文教基金會,http://www.carrefour.org.tw/
陳順宇(2000),多變量分析,臺北:華泰書局。
葉佳宜 ( 2002 ),大型購物中心之區位與消費者生活型態對消費行為之影響研究,國立交通大學管理科學系碩士論文。
劉銘豐 ( 2002 ),商店品牌權益構面之探討,淡江大學管理科學學系碩士論文。
賴加森(1995),價格、品牌名稱、產品保證等外部線索對消費者產品評估的影響-以組合音響產品為例,交通大學管理科學研究所碩士論文。
謝憶文 ( 1999 ),顧客滿意,品牌權益與顧客終身價值關係之研究-以服務過
程為服務業分類之實證,中原大學企業管理學系碩士論文。
二、英文部份
Aaker, David A. (1991), Managing Brand Equity— Capitalizing on the Value of a Brand Name, The Free Press, New York.
Baker, Dhruv Grewal, and Michael Levy (1992), “An Experimental Approach to Making Retail Store Environment Decisions,” Journal of Retailing, 68(Winter), pp445-460.
Baker Julie, Parasuraman A., Grewal Dhruv and Voss B.Glenn (2002) “The influence of multiple store environment cues on perceived merchandise value and patronage intentions” Journal of Marketing, Chicago; Apr 2002; Vol. 66, Iss. 2; pg. 120, 22 pgs.
Cooper, Peter (1969), “The Begrudging Index and the Subjective Value of
Money,” in Pricing Strategy, Bernard Taylor and Gordon Wills, eds. London:
Staples Press, Ltd., pp.122-31.
Cox, D. F. (1967), “ Risk Handling in Consumer Behavior – An Intensive Study
of Two Cases ,” in Cox, D. F. (ed), Risk Taking and Information Handling in
Consumer Behavior, Boston: Harvard University Press, pp.34-81.
Dickson, Peter and Alan Sawyer (1985), “Point of Purchase Behavior and Price Perceptions of Supermarket Shopping,” Marketing Science Institute Working Paper Series.
Dodds, William B., Kent B. Monroe and Dhruv Grewal (1991), “Effects of Price, Brand and Store Information on Buyers’ Product Evaluation,” Journal of
Marketing Research 28(Aug.), pp. 307-319.
Grewal, Dhruv, R. Krishnan, Julie Baker and Norm Borin (1998), “The Effect of Store Name, Brand Name and Price Discounts on Consumers, Evaluations and
Purchase Intentions,” Journal of Retailing, 74(3), pp. 331-352.
Hui, Laurette Dube, and Jean-Charles Chebat (1997), “The Impact of Music on Consumers’ Reactions to Waiting for Services,” Journal of Retailing,73(1), pp87-104.
Jacoby, and Jerry C. Olson (1977), “Consumer Response to Price: An
Attitudinal Information Processing Perspective,” in Moving Ahead in Attitude
Research, Yoram Wind and Marshall Greenbery, eds. Chicago, IL: American
Marketing Association, pp.73-86.
Oh, Hae moon (1999), “Service Quality, customer satisfaction, and customer value: A holistic perspective”, International Journal of Hospital Management, pp.67-82.
Parasuraman, A., Valarie A. Zeithaml, and Leonard L. Berry(1991), “Refinement Reassessment of the SERVQUAL Scale,” Journal of Retailing, 67(4), pp.420-450.
Russell, Fames A. and Geraldine Pratt (1981), “A Description of the Affective Quality Attributed to Environments,” Journal of Personality and social Psychology, 38(2), pp311-322
Sirohi, Niren, Edward W. McLaughlin, and Dick R. Wittink (1998), “A Model of Consumer Perceptions and Store Loyalty Intentions for a Supermarket,” Journal of Retailing, 74(2), pp223-245
Taylor, Shirley (1994), “Waiting for Service: The Relationship Between Delays and the Evaluation of Service,” Journal of Marketing, 58(April), pp56-69.
Wakefield, Kirk W. and Julie Baker (1998), “Excitement at the Mall: Determinants and Effects on Shopping Behavior,” Journal of Retailing, 74(4), PP515-540
Zeithaml, V. A. and Bitner, M. J. (1996), Service Marketing, NY: McGraw-Hill,
p.123. |