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國內書籍與文獻:
1. 陳順宇、鄭碧娥 (1999), “STATISTICA手冊(I) 基本統計”, 華泰書局。
2. 陳順宇 (2000), “多變量分析”, 華泰書局。
3. 黃俊英 (1997), “行銷研究概論 第二版”, 華泰書局。
4. 蘇蘅、吳淑俊(民86), “電腦網路問卷調查可行性及回復者特質的研究”, 新聞學研究,54;75-100。 |