參考文獻 |
參考文獻
一、中文部份:
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[2] 王珮瑜,「消費者價格搜尋行為與價格知識之探討-以量販店為例」,成功大學國際企業研究所碩士論文,民國91年,頁5-7。
[3] 焦經隆,「女性消費者產品涉入對知覺風險、資訊搜尋及散佈之影響- 以『健康食品』為例」,成功大學管理學院高階管理碩士在職專班(EMBA)碩士論文,民國92年,頁5-7。
[4] Robert Levine,「收買與出賣的秘密」,加州大學教授,大塊文化,民國92年,頁21/29/35/121/129/133/159。
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三、參考網站:
[1] http://people-press.org/commentary/display.php3?AnalysisID=44
[2] http://www.galup.com/poll/releases/pr020319.asp |