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姓名 劉育汝(Yu-Ju Liu) 查詢紙本館藏 畢業系所 工業管理研究所 論文名稱 合約政策下之零售商訂價與訂購決策模型
(Contract-Based Pricing and Ordering Policies by a Monopolist Retailer)相關論文 檔案 [Endnote RIS 格式]
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摘要(中) 本研究探討對於製造商在合約政策下,提供零售商退貨政策時,此時具有市場獨佔性質之零售商如何在固定的銷售期限內,販售季節性商品(seasonal goods)的訂價及訂購之聯合決策問題。季節性商品隨著時間的消逝會有退化或老化之易腐性特質,由此其需求及顧客的主觀保留價格(reservation price)亦會隨之減少或降低。而在製造商提供零售商一退貨比例及退貨價格政策的保證下,零售商對於產品期初的訂價訂購及期間價格調整上更有彈性,藉由動態規劃的概念由後往前推求解,以求得零售商總利潤最大。 摘要(英) The purpose of this paper is to deal with how to make the joint decisions of price and order for selling seasonal goods by monopolistic retailer during fixed lifetime under the contract where the manufacture offers the return policy. Since the seasonal goods are perishable, the demand and reservation price of customer would decrease with time. However, the manufacture can offer the return policy in the contract. Therefore, the problem of preseason decisions on ordering and pricing can be realized. Moreover, we can use the stochastic dynamic programming model to get the maximum profit of the monopolistic retailer. 關鍵字(中) ★ 退貨
★ 訂價策略
★ 主觀保留價格關鍵字(英) ★ returen policy
★ pricing policy
★ reservation price論文目次 目 錄
論文提要-----------------------------------------------------------Ⅰ
目錄---------------------------------------------------------------Ⅱ
圖目錄-------------------------------------------------------------Ⅳ
表目錄-------------------------------------------------------------V
第一章 緒論--------------------------------------------------------1
1.1 研究動機----------------------------------------------------1
1.2 研究目的----------------------------------------------------4
1.3 研究架構----------------------------------------------------6
第二章 文獻回顧----------------------------------------------------8
2.1 主觀保留價格------------------------------------------------8
2.2 訂價策略----------------------------------------------------9
2.3 退貨政策---------------------------------------------------10
2.4 相關文獻與本研究的比較-------------------------------------12
第三章 合約政策下之零售商訂價與訂購決策模型-----------------------14
3.1 環境假設---------------------------------------------------14
3.2 參數設定---------------------------------------------------15
3.3 主觀保留價格與需求模式-------------------------------------16
3.3.1 主觀保留價格------------------------------------------16
3.3.2 需求模式----------------------------------------------17
3.4 零售商總利潤函數-------------------------------------------18
3.4.1 動態訂價模式------------------------------------------18
3.4.2 固定訂價模式------------------------------------------20
3.4.3 模式求解流程------------------------------------------22
第四章 數值分析---------------------------------------------------24
4.1基本案例參數設定--------------------------------------------24
4.2 基本案例與敏感度分析---------------------------------------26
4.3 三期之基本案例與敏感度分析---------------------------------34
第五章 結論與未來研究方向-----------------------------------------40
參考文獻----------------------------------------------------------42
附錄--------------------------------------------------------------45
圖 目 錄
圖1.1 退貨政策程序概念圖-------------------------------------------4
圖1.2 本研究論文架構圖---------------------------------------------7
圖2.1 消費者主觀保留價格圖-----------------------------------------8
圖3.1 主觀保留價格隨時間變動示意圖--------------------------------14
圖3.2 韋伯分配示意圖----------------------------------------------17
圖3.3 價格Pt的決策流程---------------------------------------------22
圖3.4 模式求解流程------------------------------------------------23
圖4.1 新舊產品主觀保留價格累積機率分配圖--------------------------25
圖4.2 基本案例-動態與固定訂價及其利潤比較圖-----------------------26
圖4.3 二期產品價格趨勢圖------------------------------------------27
圖4.4 新品(n=2)主觀保留價格變異數變動分佈圖-----------------------29
圖4.5 舊品(n=1)主觀保留價格變異數變動分佈圖-----------------------29
圖4.6 新品(n=2) 產品衰退幅度變化時,韋伯分配圖形變化趨勢----------31
圖4.7 舊品(n=1) 產品衰退幅度變化時,韋伯分配圖形變化趨勢----------31
圖4.8 新舊產品(n=3)主觀保留價格累積機率分配圖---------------------34
圖4.9 基本案例(三期)-動態與固定訂價及其利潤比較圖-----------------35
圖4.10 三期產品價格趨勢圖-----------------------------------------37
圖4.11 新品(n=3)主觀保留價格變異數變動分佈圖----------------------38
圖4.12 舊品(n=2)主觀保留價格變異數變動分佈圖----------------------38
圖4.13 舊品(n=1)主觀保留價格變異數變動分佈圖----------------------39
表 目 錄
表2.1 相關文獻與本研究的比較--------------------------------------13
表 4.1 敏感度分析(銷售期二期) ------------------------------------28
表 4.2 sigma增加,a及b值改變狀況----------------------------------30
表 4.3 sigma減少,a及b 值改變狀況---------------------------------30
表 4.4 u增加,a及b值改變狀況--------------------------------------31
表 4.5 u減少,a及b值改變狀況--------------------------------------31
表 4.6 固定訂價政策在有無退貨情境下比較表(銷售期二期) ------------33
表 4.7 動態訂價政策在有無退貨情境下比較表(銷售期二期) ------------33
表 4.8 敏感度分析(銷售期三期) ------------------------------------36
表 4.9 sigma增加,a及b值改變狀況(n=3) --------------------------------39參考文獻 布萊德福特‧柯克(Bradford C. Kirk),洪懿妍譯(2003),從創造力到執行力 做個高附加 價值的行銷人(Lessons from a chief marketing officer : what it takes to win in consumer marketing),美商麥格羅‧希爾國際股份有限公司 台灣分公司,台北。
居延安(2003),關係管理─企業的虛擬發展與人本再造,揚智文化事業股份有限公司,台北。
陳懿璿(2002),易腐性商品之兩階段式最佳訂價訂購聯合決策存貨系統,國立中央大學工業管理研究所碩士論文。
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