由溝通媒介的選擇，探討個人人格特質對於其溝通滿足之影響

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鄭冠駿(Kuan-Chun Cheng) 查詢紙本館藏

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企業管理學系

論文名稱

由溝通媒介的選擇，探討個人人格特質對於其溝通滿足之影響

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摘要(中)

溝通在組織之中佔有舉足輕重的地位，良好的溝通有賴於使用適當的溝通媒介，然而，除了要達成溝通的目的外，提高溝通滿足也是一個很重要的課題，過去的研究大都是探討外在的差異對於溝通滿足的影響，極少人探討人格特質上的差異對於溝通滿足的影響，因此，本研究欲探討人格特質上的差異是否會對於溝通滿足造成影響？而此關係在不同的溝通媒介下是否會有所不同？
本研究選取五大人格特質做為人格特質變數，探討五大人格特質對於溝通滿足的影響，並以社會展現度和溝通效能來衡量溝通媒介，探討五大人格特質對於溝通媒介的社會展現度和溝通效能之影響，最後，探討溝通媒介的社會展現度和溝通效能對於使用溝通媒介所得到的溝通滿足之影響。
本研究以白領階級員工為研究對象，以問卷填寫的方式，共回收362份問卷，其中有效問卷共計335份，而本研究以結構方程模式分析，得到的研究結果為個人的人格特質對於其溝通滿足程度是有影響的，並且此影響會隨著使用的溝通媒介而有所差異。

關鍵字(中)

★ 人格特質
★ 溝通
★ 溝通媒介
★ 溝通滿足

關鍵字(英)

論文目次

第一章緒論 1
第一節研究動機 1
第二節研究目的 2
第三節研究流程 2
第二章文獻探討 4
第一節人格特質 4
第二節溝通 9
第三節溝通媒介 10
第四節溝通滿足 12
第五節研究變數之間的關係 14
第三章研究方法 16
第一節研究架構 16
第二節研究變項 17
第三節研究樣本特性描述 21
第四節資料分析方法 24
第四章研究結果 25
第一節敘述性統計分析 25
第二節信度分析 26
第三節結構方程模式 28
第五章研究結果 47
第一節研究結論 47
第二節研究貢獻與管理意涵 52
第三節研究限制與未來建議 53
參考文獻 55

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指導教授

陳春希(Chun-Hsi Chen)

審核日期

2005-7-9

推文