參考文獻 |
一、英文部分
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二、中文部份
1.石渼華(民92),「從關係行銷觀點探討醫藥產業中信任之前因與後果-以轉換障礙為干擾變數」,逢甲大學企業管理研究所碩士論文。
2.林建煌(民91),「行銷管理」,再版,智勝出版社。
3.林淑慧(民93),「不同口碑訊息陳述對產品評價之影響-以不同產品屬性為例」,國立台灣科技大學企業管理研究所碩士論文。
4.施存柔(民90),「來源國形象、品牌定位、銷售通路對化妝品消費者態度之影響」,國立政治大學國際貿易學系研究所碩士論文。
5.徐承鍇(民91),「電子商務中信任及互動對使用意願的驗證-以心流為中介變數」,靜宜大學企業管理研究所碩士論文。
6.連征忠(民91),「虛擬社群成員間信任關係之探討」,大葉大學事業經營研究所碩士論文。
7.張俊惠(民88),「消費者對資訊線索來源使用差異之研究-構建式觀點」,國立臺灣大學商學研究所博士論文 。
8.陳順宇(民93),「多變量分析」,三版,華泰書局。
9.劉若蘭(民89), 「訊息訴求、訊息正反性、訊息來源可信度、與消費者認知需求對廣告效果之影響」,國立成功大學企業管理研究所碩士論文。
10.鄭清文(民90),「台灣壽險業顧客滿意度、信任、承諾及其與購買意願間的關聯性研究」,東吳大學企業管理研究所碩士論文。
11.鄭惠珍(民90),「以信任機制觀點論顧客價值和忠誠度影響因素--以人壽保險業為例」,東海大學/企業管理研究所碩士論文。
12.鍾育明(民92),「信任機制對網路交易意圖影響之研究」國立台北大學企業管理研究所博士論文。
13.蘇韻玲(民92),「消費者自信心於購買決策過程之影響-以化妝品消費者為例」東吳大學國際貿易學系研究所碩士論文。
三、網站部份
1.工業技術研究院,官方網站 http://www.itri.org.tw/。
2.經濟部工業局,官方網站 http://www.moeaidb.gov.tw/。
3.經濟部中小企業處,南港生計育成中心資訊網 http://www.nbic.org.tw/。
4.經濟部技術處,產業資訊網 http://www.itis.org.tw/。
5.歐萊雅集團,官方網站 http://www.loreal.com/。 |