博碩士論文 92421042 詳細資訊




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姓名 劉雅妍(Ya-Yen Liu)  查詢紙本館藏   畢業系所 企業管理學系
論文名稱 商業智能與經營模式設計之文獻研究--兼論與突破式創新進入策略之關係
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摘要(中) 隨著時代的演進,創新是近來商學研究上相當重視的議題,然而過去較注重的往往是科技上的創新,使得商學研究者在談論創新時似乎是站在被動或支援性的角色,因似乎得去尋找一創新科技才能開始它的創業之路並才能確保此事業具有前瞻性。而在過去研究中純商學的創新研究卻顯少被提及,因此探討純商學的創新將有其必要性。
有鑑於此,本研究將以創作者的個人秉賦為起點,進而探討創業家在商業上具有什麼樣的商業智能,並在智能的基礎之下所創作出的商業作品-經營模式,進而採討兩者之間的關連性。此外,任何的創作作品都必須接受社會認受的過程,因此,創業家所形塑的經營模式雛型在市場上將面臨是否將具顛覆市場平衡潛力的突破式創新納入經營模式的設計之中,若將其納入,為發揮突破式創新的能耐則創業家在經營模式的設計上將會如何的進行,並應如何選擇進入策略來通過市場的考驗。藉由探討這些因素彼此間之關係,進而推導出理論架構商業創作整合模型。
關鍵字(中) ★ 商業智能
★ 經營模式
★ 突破式創新
★ 進入策略
關鍵字(英) ★ business model
★ business intelligence
★ disruptive innovation
★ entry strategy
論文目次 目錄 . …………………………………………………………………………………I
圖目錄 ………………………………………………………………………………Π
表目錄 ………………………………………………………………………………III
第一章、緒論…………………………………………………………………………1
第一節研究背景…………………………………………………………………2
第二節研究動機…………………………………………………………………2
第三節研究目的…………………………………………………………………3
第二章、研究方法.……………………………………………………………………6
第一節研究流程 ………………………………………………………………6
第二節研究流程架構 …………………………………………………………7
第三節研究命題與模型發展 …………………………………………………18
第三章、經營模式設計的商業智能基礎 …………………………………………24
第一節商業智能 ………………………………………………………………24
第二節經營模式 ………………………………………………………………40
第三節0商業智能與經營模式的關係 …………………………………………67
第四章、突破式創新對經營模式及進入策略之影響 ……………………………86
第一節突破式創新 ……………………………………………………………86
第二節進入策略………………………………………………………………106
第三節突破式創新對經營模式的影響………………………………………129
第四節突破式創新對進入策略的影響………………………………………140
第五節經營模式設計對廠商進入策略的影響………………………………148
第六節總結……………………………………………………………………159
第五章、結論與建議..………………………………………………………………161
第一節研究結論………………………………………………………………161
第二節實務建議………………………………………………………………173
第三節後續研究建議…………………………………………………………174
第四節研究限制………………………………………………………………175
參考文獻………………………………………………………………………176
附錄甲 分析過程及其輔助套裝軟體說明………………………………………甲-1
附錄乙 命題樹狀圖………………………………………………………………乙-1
附錄丙 完整的節點樹狀圖………………………………………………………丙-1
附錄丁 文獻基礎…………………………………………………………………丁-1
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指導教授 蔡明宏(Ming-Hung Chua) 審核日期 2005-7-25
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