組織市場導向與學習導向對組織效能之影響–知識管理調節效果之探討

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林志龍(Jhih-Long Lin) 查詢紙本館藏

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資訊管理學系

論文名稱

組織市場導向與學習導向對組織效能之影響–知識管理調節效果之探討

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摘要(中)

由於全球化的趨勢，產業環境迅速變化，產品生命縮短，企業需能快速地調整其資源，以回應市場需求。在此環境下，組織是否能迅速而有效地學習，以維持其競爭優勢，成為組織生存關鍵要素之一。
過去在行銷領域與組織學習相關的研究，認為市場導向與學習導向有助於組織學習。其中，市場導向為組織由外界環境中學習的傾向，而學習導向則是組織內部學習的力量。然而，過去的研究多探討市場導向及學習導向對於組織績效的直接影響，或是對於創新的直接影響。本研究納入吸收能力，視其為組織特性影響組織績效的中介變數。此外，本研究中，亦納入資訊科技對知識管理的支援，探討其是否能調節組織特性影響吸收能力的關係。
本研究以2002年天下1000大作為實徵研究對象，以郵寄問卷的方式收集資料，有效的分析樣本共129筆。本研究以複迴歸為統計檢定方法，研究結果顯示：
(1) 學習導向與市場導向對吸收能力有正向的影響。
(2)　吸收能力對於組織效能有直接影響效果，並且扮演學習導向與市場導向影響組織效能的中介變數。
(3) 資訊科技對知識管理的支援能調節學習導向影響吸收能力的關係。
(4) 知識調節市場導向影響吸收能力的關係未能獲得知識。
由以上實徵結果，本研究認為組織應注重培養市場導向及學習導向等組織特性，以提升組織吸收知識的能力，進而維持組織競爭力。

關鍵字(中)

★ 知識管理
★ 吸收能力
★ 市場導向
★ 學習導向
★ 組織學習

關鍵字(英)

論文目次

目錄 I
表目錄 III
圖目錄 IV
第一章緒論 1
1.1 研究背景與動機 1
1.2 研究目的 3
1.3 研究對象與範圍 3
1.4 研究程序 4
第二章文獻探討 6
2.1 組織學習理論 6
2.2 市場導向 14
2.3 學習導向 17
2.4 吸收能力 19
2.5 資訊科技對知識管理的支援 21
2.6 組織效能 24
2.7 小結 27
第三章研究模型 28
3.1 研究架構 28
3.2 研究假說 29
第四章研究方法 34
4.1 研究設計 34
4.2 研究變數之定義與操作化 35
4.3 研究工具 42
4.4 資料分析方法 43
第五章資料分析 46
5.1 問卷回收 46
5.2 樣本基本資料分析 47
5.3 樣本穩定度檢定 48
5.4 效度與信度檢定 49
5.5 研究假說檢定 57
5.6 檢定結果整理 64
第六章結論與建議 65
6.1 研究結果 65
6.2 研究貢獻 67
6.3 管理實務建議 68
6.4 研究限制 69
6.5 未來研究方向 70
參考文獻 71
附錄：研究問卷 75

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指導教授

范錚強(Cheng-Kiang Farn)

審核日期

2005-6-28

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