| 摘要(英) |
Koch Industries is the largest private company in North America, the key success factor of the company is the implementation of Market Based Management (MBM) philosophy developed by current chairman and CEO, Charles G. Koch. But the performance of MBM philosophy execution in Asia is not as good as expected.
This research tries to find out the causes of such underperformance by focusing on five dimensions of culture introduced by Hofstede. The methodologies are case studies by studying the cases of working experience in Koch Industries of researcher and surveying the preference to MBM philosophy and their tendence to the five culture dimensions of the case firm employees.
From the case study, the difficulties encountered when implementing MBM philosophy in Asia might be caused by tendence of collectivism and higher power distance between hierarchical relationships; and from statistical analyzing, the tendence to five culture dimensions of the employees who have preferrence to MBM are “low degree of power distance and uncertainty avoidance, high degree of individualism, tendence of femininity, and short term orientation.” Researcher refers the reversed result of hypothesis in terms of masculinity to the guiding principles, the reason could be the attribute of customer focus, humility and respect of MBM guiding principles are having the tendency to femininity. This research also find that low level employees in the case firm are having higher degree of power distance and individualism, but aren’t advocates of MBM.
The contributions of this research are the first introduction of MBM philosophy study in the academic world and use of survey to verify the factors in dimensions of culture leading underperformance of MBM, which has proven performance in USA, in Asia.
The result of this research may help Koch Industries or other companies interested in implementing MBM philosophy to understand the potential difficulties they may encounter when implementing MBM philosophy in different culture environment. |
| 參考文獻 |
1. Adler, N. J. (1991). International dimensions of organizational behavior. Boston, Massachusetts: PWS-KENT Publishing Company.
2. Alden, D. L., & Hoyer, W. D. (1993). Identifying global and culture-specific dimensions of humor in advertising: A multinational. Journal of Marketing, 57(2), 64.
3. Chafetz, J. S. (1974). Masculine/feminine or human? : An overview of the sociology of sex roles. Illinois: F. E. Peacock Publishers.
4. Clark, T. (1990). International marketing and national character: A review and proposal for an integrative theory. Journal of Marketing, 54(4), 66-79.
5. Hofstede, G. (1980). Motivation, leadership, and organization: Do American theories apply abroad. Organizational Dynamics, 9(1), 42-63.
6. Hofstede, G. (1983). The cultural relativity of organizational practices and theories. Journal of International Business Studies, 14(2), 75-89.
7. Hofstede, G. (1984). Culture's consequences: International differences in work-related values Sage.
8. Hofstede, G. (1997). Cultures and organizations: Software of the mind: Intercultural cooperation and its importance for survival (Paperback edition ed.). London: HarperCollins.
9. Hofstede, G. (2001). Culture's consequences: Comparing values, behaviors, institutions, and organizations across nations Sage Pubns.
10. Hofstede, G., & Bond, M. H. (1988). The Confucius connection: From cultural roots to economic growth. Organizational Dynamics, 16(4), 4–21.
11. Husted, B. W. (2000). The impact of national culture on software piracy. Journal of Business Ethics, 26(3), 197-211.
12. Koch, C.G. (2007). The Science of Success: How Market Based Management Built the World's Largest Private Company. New York: John Wiley & Sons.
13. Lynn, M., Zinkhan, G. M., & Harris, J. (1993). Consumer tipping: A cross-country study. Journal of Consumer Research, 20(3), 478.
14. Nakata, C., & Sivakumar, K. (1996). National culture and new product development: An integrative review. The Journal of Product Innovation Management, 13(5), 462-463.
15. Ng, S. H., Hossain, A., Ball, P., Bond, M. H., Hayaski, K., Lim, S. P., et al. (1982). Human values in nine countries. Diversity and Unity in Cross-Cultural Psychology, 131–149.
16. Robertson, C. J., & Hoffman, J. J. (2000). How different are we? an investigation of Confucian values in the united states. Journal of Managerial Issues, 12(1), 34-47.
17. Roth, M. S. (1995). The effects of culture and socioeconomics on the performance of global brand image strategies. Journal of Marketing Research, 32, 163-163.
18. Sondergaard, M. (1994). Research note: Hofstede's consequences: A study of reviews, citations and replications. Organization Studies, 15(3), 447.
19. Triandis, H. C., & Bhawuk, D. P. S. (1997). Culture theory and the meaning of relatedness. New Perspectives on International industrial/organizational Psychology, 13–52.
20. Westwood, R. G., & Everett, J. E. (1987). Culture's consequences: A methodology for comparative management studies in Southeast Asia? Asia Pacific Journal of Management, 4(3), 187-202. |
[Endnote RIS 格式]
[相關文章]
[文章引用]
[完整記錄]
[館藏目錄]
至系統瀏覽論文 ( 永不開放)
plurk
funp
live
udn
HD
myshare
netvibes
friend
youpush
delicious
baidu
Google bookmarks
del.icio.us
hemidemi
facebook
twitter
google
reddit