參考文獻 |
參考文獻
一、 中文文獻:
1.王文科(1998),教育研究法四版。台北:五南圖書出版有限公司。
2.邱煥昇(2001),「網路資料中心經營策略之研究」,國立台北大學企業管理學系碩士論文。
3.吳思華(1996),策略九說 。台北:臉譜出版有限公司。
4.彼得潘(2001),「特別報導-固網開台在即競爭呈白熱化」,通訊雜誌,第86期。取用於2005/5/1。
http://www.cqinc.com.tw/grandsoft/cm/086/asr864.htm
5.財團法人台灣網路資訊中心(2005),九十四年度台灣寬頻網路使用調查簡報。取用於2005/5/1。
http://www.twnic.net.tw/download/200307/200307index.shtml
6.葉重新(2001),教育研究法,初版。台北:心理出版有限公司。
7.葉至誠、葉立誠(2000) ,研究方法與論文寫作。台北:商周出版有限公司。
8.劉水深(1984),產品規格化與策略運用。台北:東華書局。
9.劉人瑞(2002),「網路資料中心顧客潛在需求與滿意度之研究」,國立中山大學資訊管理研究所碩士論文。
10.蔡錦德(2004),「電子通路中協同式整合、顧客價值與顧客滿意度關聯性之實證研究」,國立高雄第一科技大學行銷與流通管理系碩士論文。
11.蔡宗穆(2002),「經營網路資料中心之關鍵成功因素探討」,國立交通大學科技管理研究所碩士論文。
12.Yin, R. K. 著,尚榮安譯(2001),個案研究。台北:弘智文化。
二、 英文文獻:
1.Albrecht, K. (1992), The Only Thing That Matters, New York: Harper Colllins Publishers.
2.Butz, H. E. and Goodstein, L. D. (1996), “Measuring Customer Value: Gaining the Strategic Advantage,” Organizational Dynamics, 24(3), 63-77.
3.Butz, H. E. and Goodstein, L. D. (1998), “Customer Value: The Linchpin of Organizational Change,” Organizational Dynamics, 27(summer), 21- 34.
4.Day, G. S. and Wensley, R. (1988), “Assessing Advantage: A Framework for Diagnosing Competitive Superiority,” Journal of Marketing, 52(April), 1-20.
5.Duchessi, P. (2003), Crafting Customer Value: The Art and Science, West Lafayette, Indiana: Purdue University Press.
6.Engel, J. F., Kollat, D. T. and Blackwell R. D.(1984), Consumer Behavior, 3rd Ed., New York: The Dryden Press.
7.Fredericks, J. and Salter, J. (1995), “Beyond Customer Satisfaction,” Management Review, 84, 29-32.
8.Gale, B. T. (1994), Managing Customer Value, New York: Free Press.
9.Gall, M. D., Borg, W. R. and Gall, J. P. (1996), Educational Research: An Introduction, White Plains, NY: Longman.
10.Han, J. and Han, D. (2001), “A Framework for Analyzing Customer Value of Internet Business,” Journal of Information Technology Theory and Application, 3(5), 25-38.
11.Holbrook, M. B. (1994), “The Nature of Customer Value: An Axiology of Service in the Consumption Experience,” In Service Quality: New Direction in Theory and Practice, Roland T. Rust and Richard L. Oliver, eds. Thousand Oaks, CA: Sage Publications, 21-71.
12.Holbrook, M. B. (1996), “Customer Value – A Framework for Analysis and Research,” in Advances in Consumer Research, Kim P. Corfman and John G. Lynch, Jr., eds. Provo, UT: Association for Consumer Research, 23, 31-57.
13.Holbrook, M. B. (1999), Introduction to Consumer Value: A framework for analysis and research, New York, NY: Routledge.
14.Huber, F., Herrmann, A. and Morgan, R. E. (2001), “Gaining competitive advantage through customer value oriented management,” Journal of Consumer Marketing, 18(1), 41-53.
15.Kotler, P. (1994), Marketing Management: Analysis, Planning, Implementation, and Control, Englewood Cliff, New Jersey: Prentice-Hall, Inc.
16.Naumann, E. (1995), Creating Customer Value: The Path to Sustainable Competitive Advantage, Cincinnati, OH: Thompson Executive Press.
17.Rao, A. R. and K. B. Monroe (1989), “The Effect of Price, Brand Name, and Store Name on Buyers’ Subjective Product Assessments: An Integrative Review,” Journal of marketing Research, 26(August), 351-57.
18.Slywotzky, A. J. (1996), Value Migration, Boston: Harvard Business School Press.
19.Woodruff, R. B. (1997), “Customer Value: The Next Source for Competitive Advantage,” Journal of the Academy of Marketing Science, 25(2), 139-53.
20.Zeithaml, Valarie A. (1988), “Consumer Perceptions of Price, Quality and Value: A Means-End Model and Synthesis of Evidence,” Journal of Marketing, 52, 2-22. |