博碩士論文 93421013 詳細資訊


姓名 蔡秉玠(Pin-Chieh Tasi)  查詢紙本館藏   畢業系所 企業管理學系
論文名稱 經營模式創新模擬平台之研究 ─以探勘型演進至併用型為例
(A Research on Simulation Platform for Business Model Innovation:Evolution from Exploration to Ambidextrous Organization )
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摘要(中) 根據IBM近幾年的調查報告,各公司的CEO對經營模式的重視程度越來越高,而在報告中也險示,經營模式有經過改變的公司績效也大於沒反應的公司,因此實務上對經營模式改善的興趣漸漸提高,而學術上如何提高與實務上的溝通,將是一大挑戰。另外,經營模式的活動越多,活動間的影響關係越複雜,要瞭解其經營模式的內涵越不容易,而其經營模式內的活動也不易操弄。故本研究嘗試以因果脈絡圖來分析經營模式,以更簡化和視覺化的方式來呈現經營模式,也進一步操弄這些經營活動元件,並使用Nvivo分析軟體來輔助紮根分析過程,同時也利用Pajek軟體幫助本研究繪出經營元件因果脈絡圖,最後使用BayesiaLab軟體協助本研究做有關經營模式間的分析。
為了瞭解探勘型企業創新演進成併用型企業各種可能的狀況,利用本研究所建立的16分類經營模式,並建立一個具紮根基礎的模擬試驗平台,藉由經營模式內活動元件關係的操弄,探討兩經營模式間的移動,其經營活動會有怎樣的聯繫關係,還有利用經營活動元件設定不同情境,觀察其對標的元件的影響,而主要的觀察經營活動元件為以伺服骨幹、樞軸及兩者兼具的併用型骨幹元件為主。
摘要(英) As a company engages in more and more business activities, relations amongst these activities tend to get increasingly complicated. In order to explore the connotations underlying these activities, the research aims to construct an experimental platform to manipulate causal maps and simulate Bayesian Networks built upon elements representing corresponding business activities. This research has proposed a 16-grid typology which serves possible directions for innovative improvement of the target company.
The research has also constructed core element frameworks suited for exploitative, exploratory and ambidextrous organizations respectively. Through the platform mentioned above, the research hopes to explore the ways in which an exploitative organization can enhance her existing exploitative activities and learn new exploratory activities for higher profit margin and better market opportunities. As well as to identify the business elements which pose the greatest effect on profit margin and market opportunities.
The research adopts a qualitative and quantitative approach to gain better understanding of the casual relationships among these business elements. The qualitative part of this research includes grounded coding of the interview transcripts, construction of causal maps using elements extracted through grounded coding, and finally structural analysis of the casual maps. The software utilized are Nvivo, Pajek and Ucinet. The quantitative part of this research includes construction of Bayeisan Networks from the causal maps, and simulation of the degree of causal influence among the business elements. As well as discovering the dominant skeleton of the business model. The software utilized is BayesiaLab.
關鍵字(中) ★ 開採
★ 經營模式
★ Nvivo
★ BayesiaLab
★ 因果脈絡圖
★ 併用
★ Pajek
★ 樞軸
★ 伺服
★ 探勘
關鍵字(英) ★ BayesiaLab
★ exploitative
★ business model
★ Pajek
★ Nvivo
★ causal map
★ ambidextrous
★ exploratory
論文目次 第一章 緒論 1
第一節 研究背景 1
第二節 研究動機與目的 4
第三節 研究架構與章節概述 7
第二章 文獻回顧 9
第一節 經營模式的演進 9
第二節 因果脈絡圖之發展與應用 42
第三節 貝氏網路圖之發展與應用 50
第三章 研究方法 54
第一節 經營模式元件之紮根分析 54
第二節 因果脈絡圖之結構分析 57
第三節 經營模式因果脈絡之貝氏分析 61
第四章 經營模式之實證建構與型態歸類 75
第一節 經營模式元件之萃取 75
第二節 經營模式因果脈絡圖之建構 85
第三節 經營模式基本性質之分類 102
第五章 經營模式骨幹之分析 112
第一節 經營模式元件之篩選 112
第二節 樞軸型骨幹之內涵 121
第三節 伺服型骨幹之內涵 124
第四節 併用型骨幹之內涵 128
第六章 T個案經營模式創新改善途徑之分析 133
第一節 T個案現有元件互動關係之創新改善 133
第二節 T個案對照外部標竿企業A之創新改善方案 141
第三節 T個案對照外部標竿企業B之創新改善個案 161
第七章 T個案經營模式之創新情境模擬 180
第一節 不同創新方案下標的元件之前因傳導分析 180
第二節 不同創新途徑下標的元件之既定情境傳導分析 209
第八章 結論與建議 247
第一節 研究發現 247
第二節 實務建議 263
第三節 後續研究建議 264
第四節 研究限制 265
參考文獻 268
附錄一 Level 1.5元件內容 276
附錄二 個案基本性質描述 282
附錄三 Bonacich’s power centrality 解集合重點摘要 313
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106.Zott, C. and R. Amit, 2006, ‘Exploring the fit between business strategy and business model: Implications for firm performance,’ INSEAD working paper.
三、網路資料
1.Hanneman, R. and M. Riddle, 2005, Introduction to social network methods.
2.Stähler, P., 2002, ‘Business Models as an Unit of Analysis for Strategizing,’ Patrick.Staehler@alumni.unisg.ch
指導教授 蔡明宏(Ming-Hung Chua) 審核日期 2008-7-18

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