博碩士論文 944201014 詳細資訊




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姓名 楊豐豪(Feng-Hao Yang)  查詢紙本館藏   畢業系所 企業管理學系
論文名稱 經營模式元件橋接關係之分析
(Bridge roles Analysis of Business Model)
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摘要(中) 現代的經營模式越變越複雜,很多經營模式裡決定性的成功因素並不容易被立即察覺,再加上人們處理複雜資訊的能力有限,所以本研究以因果脈絡圖來呈現企業的經營模式。在因果脈絡圖中含有豐富的經營模式資訊,本研究僅針對扮演經營模式活動之間的整合角色來進行探討。研究發現企業的某些經營模式活動會整合零散的活動,使經營模式的活動之間彼此接軌互相整合。
根據企業在產業鍊上的活動情形,這些扮演整合角色的活動其架構也會不同。本研究也發現根據企業在產業鍊上的活動情形,驅動出整合角色的經營模式元件以及整合角色驅動出的經營模式元件也會有所不同,顯示出企業在發展整合活動以及利用整合活動驅動元件上,不同類型的企業有著其獨特的操作情況。
摘要(英) Nowadays business model has been complicated, so many sucessful factors of business model can’t be found immediately. Besides, we have limited ability of dealing with complicated information. This essay represents business model with casual maps.
A causal map include plenty of information of business model. This essay discuss the intergrated role among business activities.We find that some business activities integrate the sacttered activities in order to relate business activities and intergrate business activities.
According to firm’s role in value chain, the architecture of those integrated activities is different, it can be find that they employ different business component to derives those integrated roles, and they employ those integrated roles to derive different bisiness component. In a word, different types of business model has unique way of applying business activities to integrate business model and exercise those integrated roles.
關鍵字(中) ★ 橋接
★ 社會網路分析
★ 因果脈絡圖
★ 經營模式
★ 紮根分析
關鍵字(英) ★ business model
★ causal map
★ bridge
★ ground theory
★ social network analysis
論文目次 第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第二章 文獻探討 4
第一節 經營模式的演進 4
第二節 運用認知圖呈現經營模式結構 22
第三節 因果脈絡圖的建構與結構特徵 26
第三章 研究方法 30
第一節 紮根分析理論 30
第二節 紮根案例的製作以及編碼過程 36
第三節 網路方析方法 47
第四章 經營模式主要元件之紮根分析 54
第一節 紮根個案介紹 54
第二節 經營模式主要元件之紮根內涵 65
第三節 經營模式主要元件紮根基礎之檢討 129
第五章 經營模主要元件之社會網路分析 137
第一節 個案的分類 137
第二節 經營模式切點與橋接之分析 144
第三節 不同經營模式類型之切點與橋接的結構特徵分析 208
第六章 結論與建議 226
第一節 研究發現 226
第二節 實務建議 234
第三節 後續研究與研究限制 236
參考文獻 239
參考文獻 一、 中文文獻
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7. 陳銑鈞,2006,「經營模式元件及其間關係之紮根研究」,碩士論文,國立中央大學企業管理研究所。
8. 廖梅花譯,2001,《質性研究入門:紮根理論研究方法》,台北:濤石文化。
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10. 劉雅妍,2005,「商業智能與經營模式設計之文獻研究--兼論與突破式創新進入策略之關係」,碩士論文,國立中央大學企業管理研究所。
11. 顏君安,2005,「經營模式、進入策略、主宰設計關係之文獻研究-兼論商業智能之前導作用」,碩士論文,國立中央大學企業管理研究所。
二、 英文文獻
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33. Hedman, J.and T. Kalling, 2003, ‘The business model concept: Theoretical underpinnings and empicical illustrations,’ European Journal of Information Systems, 12(1): 49-59.
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35. Hodgkinson, G. P., A. J. Maule and N. J. Bown, 2004, ‘Causal cognitive mapping in the organizational strategy field: A comparison of alternative elicitation procedures,’ Organizational Research Methods, 7(1): 3-26.
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三、 網路資料
1. BusinessWeek, 2006, ‘The Top 100 Most Innovative Companies Ranking,’ http://www.businessweek.com/magazine/content/06_17/b3981413.htm.
2. Stähler, P., 2002, ‘Business Models as an Unit of Analysis for Strategizing,’ Patrick.Staehler@alumni.unisg.ch.
3. 經濟部智慧財產局,2006,「2005年我國與美日歐專利申請暨核准概況分析」,http://www.tipo.gov.tw/dataserve/dataserve/public/2005年我國與美日歐專利申請暨核准概況分析.pdf。
指導教授 蔡明宏(Ming-Hung Chua) 審核日期 2007-7-18
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