| 摘要(英) |
Under the borderless network and globalization trend, domestic industry faces severe challenge. Proper management strategies are urgent to be developed. Therefore, the purposes of this thesis are to study the developing status of e-learning industry in Taiwan and to formulate strategies of domestic e-learning industry to provide some references for making strategic decisions. The secondary data about e-learning industry are collected, and then content analysis approach is used to induce the factors and major factors. Analysis Hierarchy Process (AHP) is utilized to find out relative weight of every factor. SWOT analysis is used to generate 17 strategies altogether. Then, Euclidean Distance is used to estimate the priority of each strategy.
According to the outcome of the thesis, the core strategy is “While confused pricing function and unhealthy characteristics of the product are improved, habits and willingness of instructors and learners are promoted, e-learning companies could control market demand efficiently and catch the learning trend of Chinese language market, and then the threats from foreign companies can be reduced.” Finally, strategy canvas is drawed to find that the factor “e-Learning related certifications” is not essential now for developing and managing of e-learning industry, while the factors“ promotion and reward from national projects” and “market demand” are significant, so e-learning industry people should make use of resources from government and emphasize market demand analysis to make profits. |
| 參考文獻 |
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網站
1.工研院國際合作知識網
http://www.ipc.itri.org.tw
2.IDC台灣
http://www.idc.com.tw
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http://www.elearn.org.tw/eLearn/eNews/eL_Insight_025.htm
7.經濟部技術處「科技專案」－《技術尖兵》雜誌 http://www.ccis.nccu.edu.tw/CCIS%20Epaper/200602/0201.htm
8.產業創新能耐平台
http://paper.poiic.org/detail.php?id=4
9.行政院經濟建設委員會
http://www.cepd.gov.tw/index.jsp
10.資策會FIND網站
http://www.find.org.tw/find/
11.全國博碩論文資訊網
http://etds.ncl.edu.tw/
其他
1.數位學習國家型科技計畫第二期構想「網路科學園區的供應端延伸」
2.台灣與南韓數位學習產業之比較，經濟部電子資訊組，九十三年十一月
3.國內數位學習產業現況及問題評析和計畫需求性評估
4.20060612數位學習核心價值與策略研析計畫書
5.數位學習國家型計畫前瞻學術研究(未來學習環境與內容)
6.行政院數位內容產業發展指導小組第七次委員會議報告，九十三年十月
7.數位學習國家型科技計劃總體規劃書，九十一年六月
8.數位學習政策與法規研究推動，九十四年十二月
9.華語文數位學習推動計畫草案，資訊工業資進會，九十五年三月
10.中央與地方公務機關辦理數位學習網站及課程情形調查資料分析報告 |
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