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英文文獻
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中文文獻
[52] 別蓮蒂（2003），「企業品牌傘策略之企業名稱背書效果」,管理學報，第二十卷，第六期，頁1175-1199
[53] 別蓮蒂（2003），「產品契合度與品牌特質聯想對品牌延伸效果的影響」，管理評論， 第二十二卷第二期，頁87-109
[54] 別蓮蒂，鄭秀倫（2004），「影響企業品牌傘策略背書效果的因素」，中山管理評論，第十二卷第二期，頁269-305
[55] 符國群（2003），「品牌延伸研究：回顧與展望」，《中國管理科學》，第1期
[56] 黃耀正 (1999)，「產品人格對品牌延伸的影響」，中央大學企管所
[57] 鄭英輝（1998），「品牌人格與產品類別對品牌延伸評價的影響」中央大學企業管理研究所碩士論文 |
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