居民對觀光賭場發展態度與意願之研究

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蔡智勇(Chih-Yung Tsai) 查詢紙本館藏

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企業管理學系

論文名稱

居民對觀光賭場發展態度與意願之研究
(A study on resident attitude and intention toward the development of casinos)

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摘要(中)

以往國內對於開放離島觀光賭場向來爭議不斷，贊成者常以美國拉斯維加斯賭場為例，認為拉斯維加斯乃美國偏遠的內華達州荒漠不毛之地，但卻能藉由觀光賭場的開放，產生吸金的效應達到繁榮地方經濟的目的。而台灣一直想開放觀光賭場，尤為澎湖離島地區，進而擺脫離島地區窮鄉僻壤的困境與命運。
本研究從當地居民的角度檢視觀光賭場衝擊認知為何？其次以社會交換理論探討觀光賭場衝擊認知與居民發展態度之相關性。再以地方依附理論探討居民地方依附感與發展觀光賭場之相關性。最後分析發展態度會與未來的發展意願之相關性。
本研究結果發現觀光賭場衝擊與居民態度是有相關，進一步分析則以正面經濟衝擊、正面環境衝擊影響居民支持觀光賭場設置，負面的社會文化衝擊也不會使得居民反對觀光賭場設置。其次，地方依附對觀光賭場發展態度是有顯著相關，進一步分析地方認同對於觀光賭場設置持反對立場，地方依賴呈現支持不反對的立場。最後，觀光賭場發展的支持態度會影響未來發展觀光賭場的意願。
根據研究結果建議決策者在設置觀光賭場之前，除了對居民說明觀光賭場的正面衝擊外，也必須告訴居民觀光賭場所伴隨的負面衝擊，並且針對這些負面衝擊提出相關的配套解決方法，使得居民認同觀光賭場設置是可以增加地方的價值特色，為此居民才會支持觀光賭場的發展。

摘要(英)

The topic of opening offshore tourist casinos has been controversial throughout Taiwan. Supporters usually use Las Vegas in the U.S. as an example, demonstrating that Las Vegas, by opening tourist casinos, has brought prosperity and money to a deserted location like Nevada. Taiwan has wanted to open tourist casinos for some time, especially in the Penghu offshore island area, to rid themselves of the low level of prosperity typical of offshore islands.
. This study examines the cognitive impact of tourist casinos from the perspective of local residents. It also discusses the correlation between the cognitive impact of tourism and the residents’ attitudes towards development based on the social exchange theory. Next, place attachment (PA) is used to examine the correlation between residents’ sense of place attachment and the development of tourist casinos; finally, this study analyzes the correlation between development attitudes and intentions for future development.
The impact of tourist casinos shows a correlation with residents’ attitudes; further analysis revealed that positive economic and environmental impacts lead residents to support the establishment of tourist casinos, otherwise the negative social culter impacts can’t lead resident to against establishment of toursir casinos. Secondly, PA significantly correlates with attitudes toward the development of tourist casinos. Further analysis revealed that place identity is associated with opposed to the establishment of tourist casinos and place dependence with supported to the establishment of tourist casinos. Moreover, support attitudes toward the development of tourist casinos have an impact on willingness for future development of tourist casinos.
Based on these results, this study suggests that decision-makers should explain both the positive and negative impacts associated with tourist casinos to local residents prior to establishing tourist casinos. Decision-makers should also propose methods of resolving negative impacts, helping residents to understand that tourist casinos can increase local value attributes. This would result in residents becoming more supportive of the development of tourist casinos.

關鍵字(中)

★ 觀光賭場
★ 觀光衝擊
★ 地方依附
★ 地方認同
★ 地方依賴

關鍵字(英)

★ casino
★ tourism impact
★ place attachment
★ place identity
★ place dependence

論文目次

摘要 I
Abstract II
誌謝辭 III
目錄 IV
圖目錄 VI
表目錄 VII
一、緒論 1
1-1 研究背景 1
1-2 研究動機 2
1-3 研究目的 4
1-4 研究流程 4
二、文獻回顧 6
2-1 觀光賭場 6
2-2 社會交換理論 21
2-3 地方依附理論 25
2-4 觀光賭場衝擊認知 28
三、模式建立與假說推導 31
3-1 觀光衝擊認知與發展態度 31
3-2 地方依附與發展態度 35
3-3 發展態度與意願 37
四、研究方法 39
4-1 研究架構 39
4-2問卷設計 40
4-3 資料蒐集 42
4-4 信效度 43
4-5資料分析方法與工具 43
五、資料分析 44
5-1 基本資料 44
5-2測量模型之信度與效度檢定 45
5-3個人變項差異分析 51
5-3研究模型檢定 60
5-4 路徑分析 64
六、結論與建議 66
6-1 研究結論 66
6-2實務意涵 68
6-3後續研究 69
參考文獻 70
附錄一：問卷 81

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指導教授

薛義誠

審核日期

2010-1-18

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