參考文獻 |
一、中文及網站部份
1.梁蕙芸,民91,零售服務業客戶關係管理系統委外建構模式之探討,國立中央大學資訊管理研究所碩士論文。
2.陳鴻基、嚴紀中,2004,管理資訊系統:理論、科技、服務與應用,台北:雙葉書廊。
3.黃聯海、陳韻如,2004,顧客關係管理之研究現況與趨勢,第10屆全國品質管理研討會論文集,B1-3,26~35頁。
4.盧坤利,民89,台灣地區企業採用顧客關係管理系統之影響因素研究,國立台灣大學商學研究所碩士論文。
5.蕭仲偉,民90,企業運用網際網路建置員工招募管理資訊系統之探討-以某電子公司為例,國立中央大學人力資源管理研究所碩士論文。
6.賴冠宇,民95,顧客關係管理(CRM)系統的使用現況與影響因素之探索性研究,國立中央大學資訊管理研究所碩士論文。
7.謝清佳、吳琮璠,2004,資訊管理-理論與實務,台北:智勝文化事業有限公司。
8.American Marketing Association, New Definition of Marketing (2007)
http://www.marketingpower.com/content21257.php
9.鼎新第七事業群-代理產品介紹Oracle CRM (2007)
http://www.dsc.com.tw/product/7_department/product/oracle_crm.htm
10.維基百科-PHP & MySQL (2007)
http://zh.wikipedia.org
二、英文部分
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