參考文獻 |
中文部份
1. IMI消費行為與生活形態2004~2005年鑒(2005),中國物價出版社。
2. 丁虹(1983),民營企業經理人員價值觀與生活型態之研究,國立政治大學企業管理研究所碩士論文。
3. 方志民(2001),企業競爭優勢:從策略規劃到知識管理,前程企業管理有限公司。
4. 王米玲(2003),組織的生活型態與離職傾向的關係--以國內航空公司為例,國立中山大學人力資源管理研究所碩士論文。
5. 王志剛 謝文雀譯(1995)。消費者行為。台北:華泰書局。
6. 王志剛、謝文雀譯(1995),「消費者行為」,華泰書局.
7. 別蓮蒂(2000),「生活型態白皮書(初版)」,商周出版,。
8. 吳淑禎(1991),早期家庭經驗對大學生的社會興趣與生活方式之影響-阿德勒觀念的探討,彰化師大輔研究所碩士論文。
9. 李雙燕(1988),表演藝術觀賞者生活型態之研究,國立政治大學新聞研究所碩士論文。
10. 林建煌(2002),「行銷管理」,智勝文化事業。
11. 洪順慶(1999),「行銷管理」,新陸書局股份有限公司。
12. 唐鴻霖(2004),目標行銷策略之探討—以和大工業公司為個案,逢甲大學經營管理碩士論文。
13. 張美玲(2004),台北市國中學生對西式速食的消費者知識、態度與行為研究,國立台灣師範大學人類發展與家庭研究所碩士論文。
14. 張裕淵(2000),以生活型態觀點探討台灣地區銀行網路金融服務市場區隔之研究,國立中央大學資訊管理學系碩士論文。
15. 許維素(1990),家庭組型、家庭氣氛對兒童自卑感、社會興趣、生活型態形成之影響,師大心輔所碩士論文。
16. 郭世文(2004),國立科學工藝博物館行銷組合之研究:以學前教育機構目標觀眾為例,國立台南藝術學院博物館學研究所碩士論文。
17. 郭振鶴(1999),「行銷管理」,三民書局。
18. 陳亞萍(1990),北市表演藝術觀眾之生活型態與行銷研究,國立中央大學藝術學研究所碩士論文。
19. 陳昭雄(1970),阿德勒學說在教育學上的價值,台灣師大教研所集刊,12 輯,287-357。
20. 陳瑞鈴(2004),消費者人口統計變數與生活型態對手機購買行為之影響,國立中山大學企業管理學系碩士論文。
21. 陳彰儀(1986),「已婚職業婦女之壓力、生活型態、休閒活動、婚姻滿足及工作滿足」,初版,台北:正昇教育科學社。
22. 游青祥(2004),汽車消費者生活型態與產品屬性偏好關聯之研究-以臺北市為例,國立台北大學合作經濟學系碩士論文。
23. 黃惠真(2001),台中市外僑之生活風格研究,南華大學亞洲太平洋研究所碩士論文。
24. 黃寶茹(2004),照相手機消費者市場區隔以及知覺偏好之研究,國立台北大學合作經濟研究所碩士論文。
25. 羅博銘(2003) ,大學生對綠色消費品之消費行為研究—以雲嘉地區為例,南華大學環境管理研究所碩士論文。
英文部份
1. A. Ries and J. Trout (1972), The Positioning Era Cometh, Advertising Age.
2. A.R. Andreasen (1967), “Leisure, Mobility, and Life Style Patterns,” American Marketing Association Conference Proceedings.
3. Aaker & Shansby (1982), Market positioning ,Prentice-Hall. Inc.
4. Adler A. (1964), The individual psychology of Alfred Adler: A systematic presentation in selection from his writings, New York: Harper & Pow.
5. Adler A. (1972), Understanding Human Nature, New York: Greenburg.
6. Adler, A .(1964). The individual psychology of Alfred Adler: A systematic presentation in selection from his writings. New York: Harper & Pow.
7. Al Ries & Jack Trout (1986), Positioning: The Battle for Your Mind, Commonwealth Publishing co., Ltd.
8. Alfred, S. B. (1981), “Market Segmentation by Personal Values and Salient Production Attributes,” Journal of Advertising Research, Vol. 21, No. 1, pp.29-35
9. Assael (1987), Customer Behavior and Marketing Action, Boston: Kent Publishing Company, p.87
10. Boote, A.S. (1981), “Market Segmentation by Personal Value and Salient Product Attributes,” Journal of Advertising Research, Vol.21, No.1, pp.29-35.
11. D.T. Kollat, J.F. Engel and R.D. Blackwell (1970), “Current Problems in Consumer Behavior Research,” Journal of Marketing Research.
12. Demby and Emamuel (1973), “Psychographics and Form Where It Comes,” Lifestyle and Psychographics, William D.Wells Edition, Chicago : AMA.
13. Dickson, P.R. (1982), “Person-situation: Segmentation Missing Link,” Journal of Marketing, Vol.46, No.4, pp.56-64.
14. Dinkmeyer D. C. (1987), Adlerian Counseling and Psychotherapy, Columbus: Merrill Publishing Company.
15. Douglas S. P. & Urban, C.D. (1977), “Life-Style Analysis to Profile Women in International Markets,” Journal of Marketing, Vol. 41, July 1977, pp 46-54.
16. Engel J.F. ,Blackwell, R.D. & Kollat D.J. (1978), Consumer Behavior ,3rd ed.,台北華泰,174,175,294-296.
17. Engel, Blackwell and Miniard (1995), Consumer Behavior, Prentice-Hall 8th, pp.48-56.
18. Engel, J. F., R. D. Blackwel, P. W. Miniar, Consumer Behavior, 7th ed., New York :The Dryden Press , 1993, 53.
19. Engel, J. F., R. D. Blackwell, and P. W. Miniard, Consumer Behavior, 8t h ed., New York: The Dryden Press, 1995, 167-168.
20. Ferguson, E. D. (1984), Aderian theory :An introduction.Columbia:Adlerian Psychology Association of British Columbia.
21. George Kelly (1955), Principles of Personal Construct Psychology, New York: Norton, 1955.
22. Haley, R.I. (1968), “Benefit Segmentation: A Decision Oriented Research Tool,” Journal of Marketing, Vol.33, No.3, pp.30-35.
23. Hawkins, D. I., Roger J. Best, and Kenneth A. Coney (1992), Consumer Behavior: Implications for Marketing Strategy, 5th ed., Homewood, Ill.: BPI/Irwin.
24. Howard, JA, Buyer Behavior in Marketing Strategy, 2ed., Prentice-Hall. (1994)
25. Howard, John A. & J.N. Sheth (1969), The theory of Buyer Behavior, New York: Johnwiley & Sons.
26. J. Scott Armstrong and David J. Reibstein (1985), “Evidence on the Value of Strategic Planning in Marketing: How Much Planning Should a Marketing Planner Plan?” Strategic Marketing and Management, pp. 73-87
27. James F. Engel, Roger D. Blackwell & Paul W. Miniard (1995).消費者行為(王志剛、謝文雀譯),台北:華泰書局,(原文於1990 出版)。
28. John P. Maggard (1976), “Positioning Revisited,” Journal of Marketing, Vol. 40, No. 1, pp. 63-66.
29. Joseph T. Plummer (1974), “The Concept and Application of Life Style Segmentation,” Journal of Marketing, Vol.62, May, pp.34-36.
30. Katona and George (1963), Psychological Analysis of Economic Behavior McGraw-Hill, pp.347.
31. Kevin J. Clancy and Robert S. Shulman (1991), The Marketing Revolution: A Radical Manifesto for Dominating the Marketplace, Harperbusiness.
32. Kline, F. G., & Philip, J. T. (1971), Current Perspectives in Mass Communication
33. Kolter & Armstrong (2001), Markting Management Analysis, Planning, Implementation and Control, p.172
34. Kotler, P. (1984), Marketing Management, 5th, Prentice Hall, Englewood Cliffs, NJ, .
35. Kotler, P.(1994), Marketing Management Analysis, Planning, Implementation, and Control, Englewood Cliffs, N. J.: Prentice Hall.
36. Kotler, P., Marketing Management, 10t h ed., New Jersey: Prentice-Hall, 2000, 182.
37. Lazer William (1963), Life Style Concepts and Marketing, Toward Scientific Marketing, Stephen Cresyser ed., Chicago AMA.
38. Loudon, David and Bitta (1988), Consumer Behavior, McGraw-Hill.
39. Nicosia, Francesco M. (1968), “Consumer Decision Process,” Marketing and Advertising Implication, p.29.
40. Nicosia, Francesco M. (1968), Consumer Decision Process, Marketing and Advertising Implication,Prentice-Hall Inc.
41. O’Connell, A. N. (1980), “Correlates of Life Style: Personality, role Concept, Attitudes, Influences and Choices,” Human Relations, Vol. 33, No. 8, 1980, pp589-601.
42. Philip Kolter and Gary Armstrong (1997), Marketing: An Introduction, 4th. Upper Saddle River: Prentice-Hall, p251.
43. Philip Kotler and Gary Armstrong (1999), Principles of Marketing, 2nd European edition.
44. Philip Kotler and Joanne Scheff (1997), Standing Room Only: Strategies for Marketing the Performing Arts, Harvard Business School Press.
45. Pratt, Jr. W. Robert (1974), Measuring Purchase Behavior in “Handbook of Marketing”, Robert Ferber ed.. New York, Mcgraw-Hill Co.
46. Pratt, Jr. W. Robert (1974). Measuring Purchase Behavior in “Handbook of Marketing,”Robert Ferber ed.. New York, Mcgraw-Hill Co.
47. Research, Beverly Hills: Sage Publications.
48. Reynolds, F. D. & W. R. Darden (1974), “Construing Life Style and Psychographics,” William D. Wells ed., Chicago: AMA.
49. Reynolds, F. D. & Wells, W. D. (1977). Consumer Behavior, Mcgraw-Hill.
50. Reynolds, F., Crask, M., Wells, W. (1977), "The modern feminine life style", Journal of Marketing, July, pp.38-45.
51. Rudolph, W., & Struse, W. (1984). “Lifestyle research inappropriate for some categories of product”. Marketing New, Vol.10(5),pp.17.
52. Schiffman, L. G. and, Kanuk L. L.(1991), Consumer Behavior, 2nd ed., New Jersey, Prentice-Haw, p.4.
53. Schiffman, L. G., & Kanuk, L. L. (1994). Consumer Behavior, 4th ed., The Wheetley Company.
54. Smith W. R. (1956), “Product Differentiation and Market Segmentation as Alternative Marketing Strategies,” Journal of Marketing, Vol.21, pp.3-8.
55. Solomon M. R. (1999), Consumer Behavior, 5t h Ed, New Jersey: Prentice –Hall, Inc.,.
56. Tallman and R. Morgner (1970), “Life-Style Differences among Urban and Suburban Blue-Collar Families,” Social Forces.
57. Tangri S. S. (1972), “Determinants of Occupational Role Innovation Among College Women,” Journal of Social Issues, Vol. 28, No. 2, pp177-199.
58. Walker, Boyd & Larreche (1992), Marketing Strategy: Planning and Implementation.
59. Walters, C. Glenn & Paul W. Gorden,(1974), Consumer Behaviors : an Intergrated Framework, Homewood, III, Richard D. Irwin Inc.
60. Walters, C. Glenn (1978), Umer Behavior: Theory and Practice.
61. Weber, Max. (1958), The Protestant Ethic and the Spirit of Capitalism. New York: Charles Scribner’s Sons.
62. Wells, W., & Tigert, D. (1971), “Activities, Interests and Opinions”, Journal of Advertising Research, Vol. 11, August 1971, pp27-35.
63. Wells, William D. (1974), “Life Style and Psychographics: Definitions, Uses, and Problems,” Life Style and Psychographics, ed., William D. Wells, Chicago: American Marketing Association, pp. 317-363
64. Wind, J., & Green, P. (1974), “Some Conceptual, Measurement, and Analytical Problems in Life Style Research”, Life Style and Psychographics, William D.Wells, ed., Chicago: AMA, pp100-125.
65. Wind, Y. (1978), “Issues and Advances in Segmentation Research,” Journal of Marketing Research, Vol.XY, No.8, pp.317-337.
66. Wind, Yoram H. and Paul E. Green (1978), Lifestyle and Psychographics, Some Conceptual Measurement, and Analytical Problems in Life Style Reaearch, W. D. Wells, ed., Life Style and Psychographics. Chicago: American Marketing Association, 99-126.
67. Yankelouich, D. (1964), “New Criteria for Market Segmentation,” Harvard Business Review, Vol.42, No.2, pp.83-90. |