參考文獻 |
中文部份
(1)周正賢,「汽車購買者資訊收集行為模式探討」,國立政治大學,新聞研究所,碩士論文,民國75年。
(2)譚大純,「產品屬性、女權主義傾向、廣告女性角色認知,與夫妻購買決策影響力之關聯性研究」國立成功大學,企業管理研究所,碩士論文,民國83年。
(3)郭盈本,「家庭中夫妻購買決策之研究-以織品服裝產品為例」,輔仁大學,織品服裝學系,碩士論文,民國85年。
(4)沈顯家,「綜合性周刊消費行銷與行銷策略之研究─以時報周刊為例」,國立台北大學,企業管理學系碩士在職專班,碩士論文,民國90年。
(5)邱皓政,量化硏究與統計分析 : SPSS中文視窗版資料分析範例解析,二版,五南圖書出版股份有限公司,台北市,民國91年。
(6)李文宏,「世代別汽車購買行為」,國立交通大學,管理科學學程碩士班,碩士論文,民國92年。
(7)陳鑑汶,「休旅車消費者購買決策的型態及行銷策略研究」,國立成功大學,高階管理碩士在職專班,碩士論文,民國92年。
(8)黃俊英,行銷學原理,四版,華泰書局,台北市,民國93年。
(9)洪忠聖,「以整合行銷傳播打造感性品牌—SAVRIN汽車個案研究」,國立台灣科技大學,設計研究所,碩士論文,民國94年。
(10)蔡盷親,「產品定位對促銷策略影響之研究—以台灣休旅車為例」,中原大學,企業管理系,碩士論文,民國95年。
(11)許長輝,「經濟全球化對我國汽車產業勞動者及工會發展影響之探討:以國瑞汽車為例」,國立中正大學,勞工研究所,碩士論文,民國95年。
(12)高英凱:2008年12月份臺灣汽車市場銷售報告,2009年1月5日,取自http://auto.msn.com.tw/news_content.aspx?sn=0901050011。
(13)台灣區車輛工業同業公會:產業概況~車輛工業產值汽車業概況,2008年,取自http://www.ttvma.org.tw/cht/industrial-survey.php#1。
(14)中華汽車網頁:SAVRIN幸福坐得到,取自http://www.mitsubishi-motors.com.tw/wps/portal/!ut/p/_s.7_0_A/7_0_2I3?PRSHOWCAR874=4
(15)陳立溱:產業評析~2008年第四季我國汽車產業回顧與展望,ITIS智網,2009年2月13日,取自http://www.itis.org.tw/rptDetail.screen?loginState=1&industry=4&ctgy=15&rptidno=532069714
英文部份
(1)Aribarg, Anocha, Neeraj Arora, and H. Onur Bodur “Understanding the Role of Preference Group Revision and Concession in Group Decisions,” Journal of Marketing Research, Vol.39, pp.336-349, August 2002.
(2)Belch, M.A., & Willis, L. A., “Family Decision at The Turn of The Century: Has The Changing Structure of Households Impacted The Family Decision Making process?,” Journal of Consumer Behavior, Vol. 2, pp.111-114,2002.
(3)Belch, M.A. and Ceresino, G. “Parental and Teenage Child Influences in Family Decision Making,”Journal of Business Research, Vol. 13, pp.163-175, 1985.
(4)Bem, S., “The Measurement of psychological Androgency,” Journal of Consulting and Clinical Psychology, Vol. 42, pp.155-162, 1974.
(5)Blood, R.D. and Wolfe, D.M., Husbands and Wives, Glencoe, IL: The Free Press, 1960.
(6)Bonfield, E.H., “Perception of Marital Roles in Decision Processes: Replication and Extension,” Advances in Consumer Research, Vol.5, pp.300-307, 1978.
(7)Blackwell R.D., Engel J.F., and Miniard P.W., Consumer Behavior, South-Western College Pub, 1995.
(8)Davis, H., “Dimensions of Marital Roles in Consumer Decision Making,” Journal of Marketing Research, Vol.7, pp.168-177, 1970.
(9)Davis, H.L. and Rigaux, B.P., “Perception of Marital Roles in Decision Processes,” Journal of Consumer Research, Vol.1, pp.51-62, 1974.
(10)Davis, H.L., “Decision Making within the Household,” Journal of Consumer Research, Vol.2, pp.111-114, 1976.
(11)Darley, W.F. and Jeen-Su Lim, “Family Decision Making in leisure-Time Activites: An Exploratory Investigation of the Impact of Locus of Control, Child Age Influence Factor and Parental Type of Perceived Child Influence,”Advances in Consumer Research, Vol.13, pp.370-374, 1986.
(12)Dong M.C., and Li, S.Y., “Conflict Resolution in Chinese Family Purchase Decisions-The Impact of Changing Female Roles and Marriage Duration,” International Journal of Conflict Management, Vol.18, No 4, pp.308-324, 2007.
(13)Engel, J.F., Blackwell, R.D., and Miniard, P.W., Consumer Behavior, 8th ed., The Dryden Press, 1995.
(14)Foxman, E.R., and Tansuhaj P.S., “Adolescents’ and Mothers’ Perceptions of Relative Influence in Family Purchase Decisions: Patterns of Agreement and Disagreement,”Advances in Consumer Research, Vol.15, pp.449-453, 1988.
(15)Green, R. and Cunningham I., “Feminine Role Perception and Family Purchasing Decision,” Journal of Marketing Research, Vol.12, pp.325-332, 1975.
(16)Harcar T., Spillan J.E., and Kueukemiroglu, O., “A Multi-National Study of Family Decision-making” The Multinational Business Review, Vol.13 No.2, pp.3-21, 2005.
(17)Hawkins, D., Best, I., & Coney, R., Consumer Behaviour: Building Marketing Strategy, 9th ed., McGraw Hill, Boston, 2004.
(18)Hemeple, D.J., “Family Buying Decisions: A Cross Cultural Perspective,” Journal of Marketing Research, pp.295-302, 1974.
(19)Kent, R., “Marketing Research: Approaches, Methods and Applications in Europe,” International Thomson Business Press, 2007.
(20)Kenkel, W.F, “Family Interaction in Decision Making on Spending,” Houshold Decision Making: Consumer Behavior, Vol.4, University Press, New York, pp.140-164, 1961.
(21)Kotler, P.and Armstrong G., Principles of Marketing, Prentice Hall, New Jersey, 1998.
(22)Kolter, P., Marketing Management, Prentice Hall, New Jersey, 2004.
(23)Lee, C., and Beaty S., “Family Structure and Influence in Family Decision Making,”Journal of Consumer Marketing, Vol.19, No.1, pp.24-41, 2002.
(24)Lee, C., and Collins, B., “Family Decision Making and Coalition Patterns,”European Journal of Marketing, Vol.34 No. 9/10, pp.1181-1198, 2000.
(25)Lipman-Blumen, Jean, “How Ideology Shapes Women’s Lives,” Scientific American, Vol.226, pp.33-42, January 1972.
(26)Martinez, E. and Polo, Y., “Determining Factors in Family Purchasing Behaviour: An Empirical Investigation,” Journal of Consumer Markting, Vol.16, No.5, pp.461-481, 1999.
(27)Moham, M. “The Influence of Marital Roles in Consumer Decision-Making,” Irish Marketing Review, Vol.8, pp.97-106, 1995.
(28)Moschis, G. P., and Mitchell L.G., “Television Advertising and Interpersonal Influences on Teenagers’ Participation in Family Consumer Decisions,”Advances in Consumer Research, Vol.13, pp.1-6, 1986.
(29)Munsinger, G.M., Weber, J.E. and Hansen R.W., “Joint Home Purchasing Decisions by Husbands and Wives,” Journal of Consumer Research, Vol.1, pp.60-66, March1975.
(30)Nunnally, J.C., Psychometric Theory, 2nd ed., McGraw-Hill, New York, 1978.
(31)Osmond, M.W. and Martin, P.Y., “Sex and Sexism: A Comparison of Male and Female Sex-Role Attitudes,”Journal of Marriage and The Family, Vol.37, No. 4, pp.744-757, 1975.
(32)O’Connor, P.J., Sullivan, G.L, and Pogorzelski, D.A., “Cross Cultural Family Purchasing Decisions: A Literature Review,”Advances in Consumer Research, Vol.12, pp.59-64, 1985.
(33)Porter, M.E., Competitive Strategies: Techniques for Analyzing Industries and Competitors, Free Press, 1990.
(34)Ruth, J. and Commuri, S.R., “Shifting Roles in Family Decision Making,”Advances in Consumer Research, Vol.25, pp.400-406, 1998.
(35)Qualls, W. J. and Mitchell A. and Arbor A., “Changing Sex Roles, Its Impact Upon Family Decision Making” Advances in Consumer Research, Vol.9, pp.267-270, 1982.
(36)Qualls, W.J, “Household Decision Behavior: The Impact of Husbands’ and Wives’ Sex Role Orientation,”Journal of Consumer Research, Vol. 14, pp.264-279, 1987.
(37)Qualls, W. J. and Jaffe, F., “Measuring Conflict in Household Decision Behavior: Read My Lips and Read My Mind,”Advances in Consumer Research, Vol.19, pp.522-531, 1992.
(38)Piron, F., “Singaporean Husbands and Grocery Shopping: An Investigation into Claims of Changing Spousal Influence,” Singapore Management Review, Vol.20, No.1, pp.51-65, 2002.
(39)Scanzoni, J., Sexual Bargaining: Power Politics in American Marriage, Englewood Cliffs, Prentice-Hall, New Jersey, 1972.
(40)Scanzoni, J., Sex Roles, Lifestyle, and Childbearing: Changing Patterns in Marriage and Family, Free Press, New York, 1975.
(41)Scanzoni, J., “Changing Sex Roles and Directions in Family Decision Making,”Journal of Consumer Research, Vol.3, pp.185-188, December 1977.
(42)Scanzoni, J.H. and Polonko, K. “A Conceptual Apprach to Explicit Marital Negotiation,” Journal of Marriage and The Family, Vol. 42 No.1, pp.31-44, 1980.
(43)Seetharaman, P.B., Ainslie A., and Chintagunta, P.K., “Investigating Household State Dependence Effects across Categories,” Journal of Marketing Research, Vol.41, pp.488-500, 1999.
(44)Sekaran, U., Research Methods For Business: A Skill-Building Approach, 4th ed, John Wiley & Soncs, Inc., United State, 2003.
(45)Sheth J.N., Models of Buyer Behavior , Harper & Row, New York ,1974.
(46)Sidin, S.M., Zawawi, D., Wong F.E., Busu, R., and Hamzah, Z.L., “The Effects of Sex Role Orientation on Family Purchase Decision Making in Malaysia,”Journal of Consumer Marketing, Vol.21, pp.381-390, 2004.
(47)Sin, L.Y.M. and So, S.L.M., “Female Role Orientation of Chinese Women: Conceptualization and Scale Development,”Psychology and Marketing, Vol.21, No.12, pp.1033-1058, 2004.
(48)Smith, W.R., “Product Differentiation and Market Segmentation as Alternative Marketing Strategies,” Journal of Marketing, Vol.21, pp.3-8, 1956.
(49)Solomon M.R., Consumer Behaivor: Buying, Having and Being, Prentice Hall, New Jersey, 2002.
(50)Spiro, R.L., “Persuasion in Family Decision-Making”, Journal of Consumer Research, Vol.9, pp.393-402, 1983.
(51)Strober, M. and Weinberg C.J., “Working Wives and Major Family Expenditures,” Journal of Consumer Research, Vol.4, pp.141-147, 1977.
(52)Tomeh A.K.,”Sex-Role Orientation: An Analysis of Structural and Attitudinal Predictors,”Journal of Marriage and The Family, pp.341-353, May1978.
(53)Ward, C., “He Wants, She Wants: Gender, Category, and Disagreement in Spouse’s Joint Decisions”, Advances in Consumer Research, Vol.33, pp.117-123, 2006.
(54)Ward, Cheryl B., “The Impact of Product Category and Level of Disagreement on Relative Conflict: Does Product Category Affect the Joint Decision Making Process for Spouses?” Academy of Marketing Studies Journal, Vol. 7, No.1, pp.61-75, 2003.
(55)Webster, C. “Determinants of Marital Power in Decision Making,”Advances in Consumer Research, Vol.22, pp.717-722, 1995.
(56)Weinber, C. and Winer R., “Working Wives and Major Family Expenditures,”Journal of Consumer Research, Vol.10, pp.259-263, 1983.
(57)Webster, F.E. and Wind Y., “A General Model of Organizational Buying Behavior,” Journal of Marketing, pp.12-19, April, 1972.
(58)Woodside, A.G., “Effects of Prior Decision-Making, Demographics, and Psychographics on Marital Roles for Purchasing Durables,”Advances in Consumer Behavior Research, 2th ed., M.Schlinger, Chicago,IL: Association for Consumer Research, pp.81-91,1975.
(59)Woodside, A.G. and Motes, W.H., “Perceptions of Marital roles in Consumer Decision Processes for Six Products,” American Marketing Association Proceedings, eds. Neil Beckwith et al., Chicago, IL: American Marketing Assoicaion, pp.214-219, 1979.
(60)Yavas, U., Babakus E. and Delener, N.,”Family Purchasing Roles in Saudi Arabia: Perspecitve from Saudi Wives,” Journal of Business Research, Vol.31, pp.75-86, 1994.
|