參考文獻 |
參考文獻
一、 中文部分
1. 王森平(1997)。消費者行為。台北:西書
2. 吳靜宜(1999)。購買過程中運用網際網路與實體商店之比較研究。國立成功大學碩士論文
3. 吳俊毅(2000) 。科技接受模型之實徵研究---從動機的角度。國立中央大學資訊管理研究所未出版碩士論文
4. 余國維(1997)。消費者特性與產品特性對網際網路購物意願之影響。國立成功大學碩士論文
5. 李宛穎(1999)。線上銷售考量因素之研究。 國立中山大學企業管理研究所碩士論文
6. 邱毓萍(1991)。資訊豐富度對網路購物意願之研究。交通大學傳播研究所碩士論文
7. 官振華(1996)。www 使用者運用電子購物意願之研究—以人格特質、購買涉入與網路使用行為探討。中央大學資管研究所碩士論文
8. 林俊宏(2002)。消費者特性、新產品屬性及環境變數對創新購買意願之影響。國立成功大學企業管理研究所碩士論文
9. 陳建誌(2009)。回顧2008:電子商務逆勢成長網購最省最夯。電子商務時報
10. 陳順宇(1998)。多變量分析。台北:華泰
11. 陳榮傑(1997)。3C 產業通路競合策略個案探討。國立中興大學企業管理研究所碩士論文
12. 陳廣山(2000)。人格特質與人口統計變數對網路購物知覺風險、降低知覺風險策略之影響。交通大學經營管理研究所未出版論文
13. 陳正男、林素吟、丁學勤、詹琇蓉。產品涉入、消費者特性與情境對網路購物的影響:風險的觀點。中華管理評論,第七期,2004年,pp.106-125
14. 陳富美(2001)。網路商店購物意願之研究-以產品特性、消費者特性及購買涉入進行探討。國立台北大學企業管理學系碩士論文
15. 張紹勳。網際網路行銷之成功模式。中華管理評論,第三期,2000年,pp.17-38
16. 張重昭。高科技產品之特質、行銷問題與行銷決策。台北市銀月刊,第20卷第12期,1980年,pp.38-56
17. 許俊松(1995)。高科技電子產品消費行為之研究-以個人電腦為例。大業工學院事業經營研究所未出版論文
18. 湯嘉恆(1998)。消費者之網路購物資訊環境態度、購買涉入、網路使用行為對網路購物意願之影響探討──以國立大學學生為例。交通大學經營管理研究所碩士論文
19. 項必蒂(1991)。師院生學習教育新理學之動機與策略極其相關因素研究。國立政治大學教育研究所未出版碩士論
20. 詹超宇(2009)。2008年台灣電子商店發展現況與趨勢。資策會資訊市場情報中心
21. 詹琇蓉(2001)。產品涉入、消費者特性與情境對網路購物之知覺風險影響分析。國立成功大學企業管理研究所碩士論文
22. 楊美怡(2002)。人格特質、價值觀與生活型態對後現代主義消費行為影響之研究:三個世代之比較研究。義守大學管理研究所碩士論文
23. 榮泰生(2007)。消費者行為。台北:五南
24. 趙盈傑(1998)。3C 連鎖體系經營策略之研究。淡江大學管理科學學系研究所碩士論文
25. 樊志育(1990)。廣告效果研究。台北:三民
26. 蔣惠蓮(2003)。網站環境特性與產品特性對消費者網路購物行為影響之研究。樹德科技大學資訊管理系碩士班 碩士論文
27. 鄭力嘉(1998)。影響網路使用者採行線上購物因素之研究。國立屏東科技大學碩士論文
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29. 蕭文龍(2007)。多變量分析最佳入門實用書:SPSS+LISREL(SEM)。台北:碁峰資訊
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31. 欒斌、羅凱揚(1999)。電子商務。台中:滄海
二、 英文部分
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2. Ajzen, I, (1991) ,The Theory of Planned Behavior, Organizational Behavior and Human Decision Process, pp179~211
3. Ajzen, Icek and Martin Fishbein (1980), Understanding Attitudes and Predicting Social Behavior, Englewood Cliffs, NJ: Prentice-Hall.
4. Bandura, A. (1997), Self-efficacy: The Exercise of Control, Freeman, New York
5. Bauer, R. A. (1960) ,“Consumer Behavior as Risk Taking”, in R. S. Hancock(Ed.), Dynamic Marketing for a Changing World. Chicago: America Marketing Association, pp.389-398.
6. Carman, J. M. (1978), ‘Values and Consumption Pattern: A Closed Loop’, Advance in Consumer Research, 5, pp.403-407.
7. Cox, D. F. (1967) , Risk Taking and Information Handling in Consumer Behavior, Harvard University Press, Boston, MA.
8. Darian, Jean C. (1987) , “In-Home Shopping: Are There Consumer Segments?”, Journal of Retailing, 63(Summer), pp.163-186.
9. Donthu,N. and A. Garcia (1999) , ‘The Internet Shopper,” Journal of Advertising Research, May.June, 52-58.
10. Durgee, Jeffrey F., Gina Colarelli O’Connor, and Robert W. Veryzer. (1996),‘Observation: Translating Values into Product Wants’, Journal of Advertising Research, 11, pp.90-99.
11. Easingwood, Cris and Charle Beard (1989), "High Technology Launch Strategies in the U.K.", Industrial Marketing Management, Vol. 18, pp.125-138.
12. Eastlick, M . A. and S. Lotz (1999) , “Profiling potential adopters and non-adopters of an interactive electronic shopping medium”, International Journal of Retail and distribution Management , Vol. 27 , No. 6 , pp. 209-223.
13. Eccles, J., (1983), "Expectancies, valus and Academic behavior", In J. T. Spence(Ed.) Achievement and Achievement Motives, pp.75-146, San Francisco: Freeman.
14. Engel, J., R. Blackwell and P. Miniard (1995) Consumer Behavior (The Dryden Press Series in Marketing), 8th Ed. 143-164. Dryden Press, Florida.
15. Fishbein, M. and Ajzen, I. (1975), Belief, Attitude, Intention, and Behavior: A Introduction to Theory and Research, MA: Addison-Wesley.
16. Gillett, Peter L. (1970),“A Profile of Urban In-Home Shoppers,” Journal of Marketing, 34(July), pp.40-45.
17. Hoffman, D. L. and Novak, T. P.(1996 ), “Marketing in Hypermedia Computer-Mediated Environments Conceptual Foundation”, Journal of Marketing , July , pp. 50-68.
18. Howard,J.A. and J.N. Sheth(1969),“The Theory of Buyer Behavior”New York:John Wiley & Sons.
19. Jacoby, J. and L. Kaplan (1972), “The Components of Perceived Risk,” Proceedings of 3rd Annual Conference, Association for Consumer Research, pp.382-393
20. Kluckhohn, C. et al. (1952), Values and Value Orientation in The Theory of Action: An Exploration in Definition and Classification. in Talcott Parsons & Edward Shils(eds). Toward a General Theory of Action, Cambridge Mass: Harvard University Press.
21. Kolter, Philip. (1996), Marketing Management (9th ed.). Englewood Cliffs, NJ: Prentice-Hall.
22. Korgaonkar, P. K., Dault Lund, and Barbara Price(1985),“A structural equations Approach Toward Examination of Store Attitude and Store Patronage Behavior”, Journal of Retailing , Summer , Vol. 61 , No. 2.
23. Kovacich, C., (1998), Electronic-Internet Business and security, Computers & Security, Vol.17, pp.129-135
24. Mathieson, K., (1991), "Predicting User Intentions: Comparing the Technology Acceptance Model with the Theoery of Planned Behavior. Information Systems Research, Vol.2, pp.173-191.
25. Mintz, S. M. (1995),‘Virtue Ethics and Accounting Education’, Issue in Accounting Education, 10, pp.247-267.
26. Mittal,Vikas and Kamakura, Wagner A.(2001),”Satisfacation, Repurchase Intent, and Repurchase Behavior, Investigating the Moderation Effect of Customer Characteristic” , Journal of Marketing Research, Fed.,Vol.38, Iss 1,pp.131-142.
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28. Nicosia, F. M. (1968), "Consumer Decision Process", New Jersey: Prentice-Hall, p.29.
29. Rokeach, M. (1973). The Nature of Human Value, New York:The Free Press, pp. 12-16
30. Ronald, W. Hasty, and Ted Will(1973),“Retailing”, 3rd. Edition , New York:Harper and Rown Publisher , Inc.
31. Salomon, I., and Koppelman, F., (1988), “A Framework for Studying Teleshopping Versus Store Shopping”, Transportation Research, Part A, General, Vol.22A, pp.247-255.
32. Schwartz, S. H. (1992),‘Universals in the Content and Structure of Values: Theoretical’ Advances and Empirical Tests in 20 Countries. In M. Zanna(Ed.), Advances In Experimental Social Psychology, 25, pp.1-65.
33. Schiffman, Leon G. and Kanuk, Leslie L. (1997), Consumer Behavior, 6th ed., Prentice Hall.
34. Scultz,P.E.,D. Martin and W.P.Brown(1984),“Strategic Advertising Campaigns,”Chicago:Crain Books, Division of Crain Communications Ins.
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36. Taylor, Shirley and Peter A. Todd (1995a), “Decomposition and Cross Effects in the Theory of Planned Behavior: A Study of Consumer Adoption Intentions,” International Journal of Research in Marketing, 12, pp.137-155.
37. Taylor, Shirley and Peter A. Todd (1995b), “Understanding Information Technology Usage: A Test of Competing Models,” Information Systems Research, 6(2), pp.144-177.
38. Venkatesh, V. and Davis, F. D., (1996), "A Model of the Antecedents of Perceivezd ease of use: Development and test", Decision Science, Vol.27, pp.451-481.
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三、 網路資料
1. 電子商務時報http://www.ectimes.org.tw/shownews.aspx?id=090126000554
2. 蕃薯藤網路調查網,台灣網路使用調http://survey.yam.com/survey2002
3. 資策會資訊市場情報中心http://mic.iii.org.tw/intelligence/
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