參考文獻 |
Alba, J., & Hutchinson, J.W. (1987). Dimensions of consumer expertise. Journal of Consumer Research, 13(4), 411-454.
Brucks, M. (1985). The Effects of Product Class Knowledge on Search Behavior. Journal of Consumer Research, 12(1), 1-16.
Chan, A.K.K., & Huang, Y.Y. (1997). Brand naming in China: a linguistic approach. Marketing Intelligence & Planning, 15(5), 227-234.
Chan, A.K.K., & Huang, Y.Y. (2001). Principles for brand naming in Chinese: the case of drinks. Marketing Intelligence & Planning, 19(5), 309-318.
Chaudhuri, A., & Holbrook, M.B. (2002). Product-class effects on brand commitment and brand outcomes: the role of brand trust and brand affect. Journal of Brand Management, 10(1), 33-58.
Chiou, J.S., & Droge, C. (2006). Service quality, trust, specific asset investment, and expertise: direct and indirect effects in a satisfaction-loyalty framework. Journal of Academy of Marketing Science, 34(4), 613-627.
Ettenson, R., & Knowles, J. (2006). Merging the brands and branding the merger. MIT Sloan Management Review, 47(4), 39-49.
Ghodeswar, B.M. (2008). Building brand identity in competitive markets: a conceptual model. The Journal of Product and Brand Management, 17(1), 4-12.
Grace, D., & O’Cass, A. (2005). Examining the effects of service brand communications on brand evaluation. The Journal of Product and Brand Management, 14(2/3), 106-116.
Grimm, P.E. (2005). Ab components’ impact on brand preference. Journal of Business Research, 58(4), 508-517.
Gustafsson, A., Johnson, M.D., & Roos, I. (2005). The effects of customer satisfaction, relationship commitment dimensions, and triggers on customer retention. Journal of Marketing, 69(4), 210-218.
ITU (2009). Taiwan ends Q4’08 with a subscriber base of 25.41Mn. International Telecommunication Union, Retrieve at June 15 2009: www.itu.int/ITU-D/ict/newslog/Taiwan+Ends+Q408+With+A+Subscriber+Base+Of+2541Mn.aspx
Jamal, A., & Al-Mari, M. (2007). Exploring the effect of self-image congruence and brand preference on satisfaction: the role of expertise. Journal of Marketing Management, 23(7/8), 613-629.
Jih, W.J.K., & Lee, S.F. (2004). An exploratory analysis of relationships between cellular phone uses’ shopping motivators and lifestyle indicators. The Journal of Computer Information Systems, 44(2), 65-73.
Kaikati, J.G. (2003). Lessons from Accenture’s 3Rs: rebranding, restructuring and repositioning”, The Journal of Product and Brand Management, 12(6/7), 477-490.
Kapferer, J.N. (1997). Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. Kogan Page, London.
Keller, K.L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1-22.
Keller, K.L. (1998). Strategic Brand Management. Upper Saddle River, NJ: Prentice Hall.
Kim, J.Y., Morris, J.D., & Swait, J. (2008). Antecedents of true brand loyalty. Journal of Advertising, 37(2), 99-117.
Klink, R.R. (2001). Creating meaningful new brand names: a study of semantics and sound symbolism. Journal of Marketing Theory and Practice, 9(2), 27-34.
Klink, R.R. (2003). Creating meaningful brands: the relationship between brand name and brand mark. Marketing Letters, 14(3), 143-157.
Kohli, C., & LaBahn, D.W. (1997). Observations: creating effective brand names: a study of naming process. Journal of Advertising Research, 37(1), 67-75.
Kwak, H., Jaju, A., & Larsen, T. (2006). Consumer ethnocentrism offline and online: the mediating role of marketing efforts and personality traits in the United States, South Korea, and India. Journal of Academy of Marketing Science, 34(3), 367-385.
Lei, J., Ruyter, K.D., & Wetzels, M. (2008). Consumer responses to vertical service line extensions. Journal of Retailing, 84(3), 268-280.
Lomax, W., & Mador, M. (2006). Corporate re-branding: from normative models to knowledge management. Journal of Brand Management, 14(1/2), 82-95.
Louviere, J.J., & Islam, T. (2008). A comparison of importance weights and willingness-to-pay measures derived from choice-based conjoint, constant sum scales and best-worst scaling. Journal of Business Research, 61(9), 903-911.
Lowrey, T.M., & Shrum, L.J. (2007). Phonetic symbolism and brand name preference. Journal of Consumer Research, 34(3), 406-414.
Macrae, C. (2001). Editorial: the multidisciplinary crisis of e- and branding. Journal of Brand Management, 8(3), 165-168.
Maheswaran, D. (1994). Country of origin as a stereotype: effects of consumer expertise and attribute strength on product evaluations. Journal of Consumer Research, 21(2), 354-365.
Markham, D. (2007). What’s in a name? Rebrand to expand. Metal Center News, 47(12), 36-38.
Martin, W.C., Ponder, N., & Lueg, J.E. (2009). Price fairness perceptions and customer loyalty in a retail context. Journal of Business Research, 62(6), 588-593.
Melewar, T.C., Hussey, G., & Srivoravilai, N. (2005). Corporate visual identity: the re-branding of France Télécom. Journal of Brand Management, 12(5), 379-394.
Merrilees, B. (2005). Radical brand evolution: a case-based framework. Journal of Advertising Research, 45(2), 201-210.
Merrilees, B., & Miller, D. (2008). Principles of corporate rebranding. European Journal of Marketing, 42(5/6), 537-552.
Mishra, S., Umesh, U.N., & Stem, D.E.Jr. (1993). Antecedents of the attraction effect: an information-processing approach. Journal of Marketing Research, 30(3), 331-349.
Mitchell, A.A., & Dacin, P.A. (1996). The assessment of alternative measures of consumer expertise. Journal of Consumer Research, 23(3), 219-239.
Muzellec, L., & Lambkin, M. (2006). Corporate rebranding: destroying, transferring or creating brand equity? European Journal of Marketing, 40(7/8), 803-824.
Muzellec, L., & Lambkin, M. (2007). Does Diageo make your Guinness taste better? The Journal of Product and Brand Management, 16(5), 321-333.
Muzellec, L., Doogan, M., & Lambkin, M. (2003). Corporate rebranding-an exploratory review. Irish Marketing Review, 16(2), 31-40.
O’Cass, A., & Choy, E. (2008). Studying Chinese generation Y consumers’ involvement in fashion clothing and perceived brand status. The Journal of Product and Brand Management, 17(5), 341-352.
Roehm, M. L., & Sternthal, B. (2001). The moderating effect of knowledge and resources on the persuasive impact of analogies. Journal of Consumer Research, 28(2), 257-272.
Rubenstein, J. (2009). Tired of day-old image, First Citizens’ shows off ‘think first’ rebranding. Credit Union Times, 20(16), 8.
Sheth, J.N., Mittal, B., & Newman, B.I. (1999). Customer Behavior: Consumer Behavior and Beyond. Fort Worth, TX: The Dryden Press.
Simonin, B.L., & Ruth, J.A. (1998). Is a firm known by the firm it keeps? Assessing the spillover effects of brand alliances on consumer brand attitudes. Journal of Marketing Research, 35(1), 30-42.
Sirgy, M.J., Grewal, D., & Mangleburg, T.F. (2000). Retail environment, self-congruity, and retail patronage: an integrative model and a research agenda. Journal of Business Research, 49(2), 127-138.
Spence, M.T., & Brucks, M. (1997). The moderating effects of problem characteristics on experts’ and novices’ judgments. Journal of Marketing Research, 34(2), 233-247.
Stern, P., & Hammond, K. (2004). The relationship between customer loyalty and purchase incidence. Marketing Letters, 15(1), 5-19.
Stuart, H., & Muzellec, L. (2004). Corporate makeovers: can a hyena be rebranded? Journal of Brand Management, 11(6), 472-482.
Wiggins, J. (2003). A new identity for a new life. Financial Times, Oct. 22.
Xue, F. (2008). The moderating effects of product involvement on situational brand choice. The Journal of Consumer Marketing, 25(2), 85-94.
Zaichkowsky, J.L. (1986). Conceptualizing involvement. Journal of Advertising, 15(2), 4-16.
Zaichkowsky, J.L. (1994). The personal involvement inventory: reduction, revision, and application to advertising. Journal of Advertising, 23(4), 59-71.
Zuckerman, A., & Chaiken, S. (1998). A heuristic-systematic processing analysis of the effectiveness of product warning labels. Psychology and Marketing, 15(7), 621-642.
|