博碩士論文 964201601 詳細資訊




以作者查詢圖書館館藏 以作者查詢臺灣博碩士 以作者查詢全國書目 勘誤回報 、線上人數:5 、訪客IP:35.172.223.30
姓名 陳梅霞(Megha Jain)  查詢紙本館藏   畢業系所 企業管理學系
論文名稱 行銷通路策略全球在地化的實例探討
(The glocalization of channels of distribution :A case study)
相關論文
★ The Relationship between Team Identification, Perceived Congruence, and Sponsor Credibility on Sports Team Sponsor’s Brand Equity in a Cross-Country Context★ 跨國間買家與賣家交換關係之「合夥行為」前置因素的研究
★ The Use of Influence Strategies in Marketing Channel Relationships: A Meta-Analytic Review and Assessment of the Antecedents and Outcomes★ An Empirical Investigation of the Antecedents and the Consequence of Consumers’ Perceived Social Media Advertising Value in Southeast Asian Transitional Economies
★ 消費者包裝中的負面情緒:宗教,個人規範和 唯物主義的作用★ 虛擬社群與虛擬經驗、網路練達性、產品知識與產品資訊搜尋成本對消費者認知風險影響之研究—以電腦遊戲軟體為例
★ 上游供應商網站經營模式對通路權力來源及通路氣候影響之研究★ 影響不同產業間企業導入電子商務後經營績效之因素探討
★ 外銷通路衝突管理之探討~以快速開發國家台灣為例~★ 資訊品質、關係行銷、與安全性對電子商務績效之影響-以企業與顧客雙觀點比較之實證研究
★ 通路流透過網際網路執行的探討--從消費者的角度觀之★ 國家形象對品牌權益影響之研究
★ 組織學習、核心能力與EC導入動機對於企業導入EC後之經營績效的影響★ 品牌權益、品牌聲譽一致性、品牌互補性、以及品牌來源國對品牌聯盟成效之影響
★ 體驗行銷:模型發展與實務驗証★ Toward A Stage Model of the International Franchise System Development: The Case of Taiwan and the USA
檔案 [Endnote RIS 格式]    [Bibtex 格式]    [相關文章]   [文章引用]   [完整記錄]   [館藏目錄]   至系統瀏覽論文 ( 永不開放)
摘要(中) 本論文旨在提供全球在地化的概念,特別是如何將全球在地化的觀念應用在國際行
銷通路上。本論文藉由大量的文獻探討,發現過去的文獻缺乏全球在地化觀念應用在
行銷通路上的研究。另外,關於「如何」實施全球在地化行銷通路的策略也是非常的
有限。因此,本論文試圖探索全球在地化的行銷通路,找出全球在地化應用的一般通
則。
正因為全球在地化在行銷領域概念的理解是非常有限的,本論文採用單一嵌入的個
案研究方法,透過與企業高階管理人員進行深入訪談,以了解在全球在地化行銷通路
的應用情形。
本論文研究結果顯示,在行銷通路的策略上,企業傾向採用全球在地化策略。本論
文整理出了兩種特定類型的行銷通路全球在地化策略:「相互決策模式」和「內部決
策模式」,並發現企業通常選擇兩者的結合。本論文研究結果還指出,企業的全球在
地化行銷通路策略是根據企業的全球佈局以及一些地方個別市場的條件而定。因此,
本研究得出結論認為:企業並沒有遵循一套統一的公式追求全球在地化的行銷通路策
略。企業可以選擇「相互決策模式」或「內部決策模式」,抑或兩者兼有之來執行全
球在地化的行銷通路策略。然而,這一決策也應取決於仔細評估該企業的全球理念、
行銷通路涉入決策的程度、以及每個市場的實際狀況而定。
本論文試圖補強過去文獻對於「全球化面向」的全球在地化策略理解不足的差距。
即使過去學者一致認為,全球在地化是一個全球和地方的結合,然而現存全球在地化
的文獻仍只偏重於全球在地化策略「地方」的部分,而完全忽略全球在地化策略「全
球」的部分。本論文同時著重全球在地化策略的全球面向與地方面向。此外,本論文
可能是率先確定不同類型的全球在地化策略,進而對全球在地化的概念提供相關的見
解。最後,本論文研究指出,如何應用全球在地化的觀念於國際行銷通路策略。雖然
目前對全球在地化觀念的認知有限,本論文的結論強化了學術界及實務界對如何應用
全球在地化的了解。
摘要(英) This PhD thesis aims to provide insights into the concept of glocalization in general and in
the domain of international channels of distribution in particular. An intensive review of
literature identified that none of the previous researches focus on the glocalization of
channels of distribution. Also, the understanding about the ‘how’ of implementation of glocal
strategy is very limited. Thus, this study seeks to explore the glocalization of channels of
distribution and seeks to identify the key principles and patterns of glocalization in general.
As the understanding of the concept of glocalization in marketing is very limited, the
study utilizes the single embedded case study approach to study glocalization in international
channels of distribution by conducting in-depth interviews with the firm’s senior executives.
Results reveal that the firm employs glocal channels of distribution strategies. The study
specifically identifies two types of glocalization: inter-decision and intra-decision, and it is
found that the firm follows a combination of both. The findings also suggest that the decision
on how to glocalize channel strategies is based upon the firm’s global practices as well as
several local conditions specific to individual markets. The study concludes that there is no
uniform formula to pursue glocalization. Firms may choose to pursue inter-decision or intradecision
glocalization, or a combination of both. However, the decision should be based upon
a careful assessment of the firm’s global philosophy, the channel decision involved, and
ground realities in each market.
This thesis fills the gap in prior literature by throwing light on the lesser understood
viii
‘global dimension’ of a glocal strategy. Even though scholars agree that glocalization is a
combination of both global and local, still the extant glocal literature just focuses on the
‘local’ part of the glocal strategy and completely ignores the ‘global’ part of the glocal
strategy. This thesis focuses on both the global and the local dimensions of glocal strategy.
Also, this thesis may be the first to identify different types of glocal strategies and thus offers
relevant insights into the concept of glocalization. The study shows how glocalization can be
applied to international channel strategies. It also adds to the limited knowledge on
practicable application of glocalization among both academics and practitioners.
關鍵字(中) ★ 全球在地化
★ 全球化
★ 本土化
★ 國際行銷通路
關鍵字(英) ★ Globalization
★ Glocalization
★ Localization
★ International channels of distribution
論文目次 Title Page ………………………………… i
Library Letter of Authorization ………………………………… ii
Advisor’s Recommendation Letter ………………………………… iii
Verification Letter of Examination Committee…………………………… iv
Committee of PhD Thesis Defense ………………………………… v
Abstract in Chinese Mandarin ………………………………… vi
Abstract in English ………………………………… vii
Acknowledgements ………………………………… ix
Dedication ………………………………… xi
Table of Contents ………………………………… xii
List of Tables ………………………………… xvi
List of Figures ………………………………… xvii
CHAPTER 1: INTRODUCTION ………………………………… 1
1.1. Background ………………………………… 1
1.2. Research Gaps and Contributions ………………………………… 2
1.3. Research questions ………………………………… 4
1.4. Limitations and Scope ………………………………… 4
1.5. Organization of Thesis ………………………………… 5
CHAPTER 2: LITERATURE REVIEW ………………………………… 8
2.1. The Concept of Global, Local, and Glocal ………………… 8
2.1.1. Background of Globalization ………………………………… 8
2.1.2. Ambiguity Regarding the Definition of Globalization ………………………………… 12
2.1.3. Background of Localization ………………………………… 14
2.1.4. Globalization versus Localization and Emergence of Glocalization ………………………………… 17
2.1.5. The Concept of Glocalization ………………………………… 21
2.1.6. Previous Studies ………………………………… 26
2.1.7. Glocalization and Marketing Mix ………………………………… 31
2.2.Channels of Distribution in the Glocalization Context ………………………………… 32
2.3. Channels of Distribution Strategies ………………… 35
CHAPTER3:RESEARCH METHODOLOGY ………………………………… 39
3.1. Case Study Methodology ………………………………… 39
3.1.1. Background ………………………………… 39
3.1.2. Types of Case Studies ………………………………… 45
3.1.3. Case Study Processes ………………………………… 47
3.2.Application of the Case Study Methodology in the Current Research ………………………………… 51
3.2.1. Application of Case Study Processes ………………… 51
3.2.2. Reliability and Validity of the Current Case Study Research ………………………………… 59
Chapter 4: FIRM BACKGROUND ………………………………… 64
4.1. Firm Introduction ………………………………… 64
4.2. Firm History ………………………………… 65
4.3. Firm’s Suitability for the Current Study ………………… 68
CHAPTER 5: DATA INTERPRETATION ………………………………… 73
5.1. Channel Design ………………………………… 73
5.1.1. Channel Structure ………………………………… 73
5.1.2. Channel Member Selection ………………………………… 76
5.1.3. Channel member Functions and Obligations ………………………………… 78
5.2. Channel Management ………………………………… 79
5.2.1. Conflict Management ………………………………… 79
5.2.2. Channel Power ………………………………… 80
5.2.3. Locus of Decision—Making ………………………………… 82
CHAPTER 6: CONCLUSION ………………………………… 86
6.1. Conclusion ………………………………… 86
6.2. Theoretical Implications ………………………………… 90
6.3. Managerial Implications ………………………………… 91
6.4. Limitations and Future Research Directions ………………………………… 95
REFERENCES ………………………………… 98
APPENDIX ………………………………… 124
Table 1. Positioning of the Concept of Glocal Marketing…………………………… 20
Table 2. Decision Elements in Channel Design and Management Channel Strategies 37
Table 3. Choice of Research Design…………………………………………………. 41
Table 4. Validity and Reliability in Case Study Methodology………………………. 42
Table 5. Types of Case Studies in Three Fields of Business Research (2000-2005)... 44
Table 6. World’s Top Display Brands in Terms of Market Share…………………… 65
Table 7. Solution providers’ Willingness to Sell or Recommend Display Brands…... 71
Table 8. ViewSonic Regional Offices Location and Coverage……………………… 83
Figure 1. Flowchart of Chapter 1 and 2………………………………………………... 7
Figure 2. Flowchart of Chapter 2 and 3………………………………………………... 38
Figure 3. Basic Types of Designs for Case Studies…………………………………… 46
Figure 4. Case Study Processes………………………………………………………... 50
Figure 5. Flowchart of Chapter 3 and 4………………………………………………... 63
Figure 6. Flowchart of Chapter 4 and 5………………………………………………... 72
Figure 7. Flowchart of Chapter 5 and 6………………………………………………... 85
Figure 8. ViewSonic’s Glocalization of Channel Strategies…………………………... 89
Figure 9. The Flowchart for Determining the Glocalization Process of Channel……... Strategies 94
參考文獻 1. Adler, N.J. (2000), International Dimensions of Organizational Behavior, Cincinnati, OH: South-Western College.
2. Albaum, G., Duerr, E. and Strandskov, J. (2005), International Marketing and Export Management, 5th edition, Harlow: Prentice Hall.
3. Alden, D.L., Steenkamp, J.B.E.M. and Batra, R. (1999), “Brand positioning through advertising in Asia, North America, and Europe: the role of global consumer culture”, Journal of Marketing, Vol. 63 No. 1, pp. 75-87.
4. Allio, R. J. (1989), “Formulating global strategy”, Planning Review, Vol. 17 No. 2, pp. 22-8.
5. Andrade, A.D. (2009), “Interpretative research aiming at theory building: adopting and adapting the case study design”, The Qualitative Report, Vol. 14 No. 1, pp. 42-60.
6. Anell, B.I. and Wilson, T. (2001), “Channel structures of international after-sales service networks”, Journal of Marketing Channels, Vol. 9 No. 1/2, pp. 93–124.
7. Angell, R.J. (1990), “‘International PR’: a misnomer”, Public Relations Journal, Vol. 46 No. 10, pp. 8.
8. Appadurai, A. (1996), Modernity at Large: Cultural Dimensions of Globalization, Minneapolis, MN: University of Minnesota Press.
9. Baek, J. (2005), “How does the global retailer localize its format?: the case of Toys “R” Us and Carrefour in Japan”, Journal of Global Marketing, Vol. 18 No.1-2, pp.151-66.
10. Barker, C. (1999), Television, Globalisation and Cultural Identities, Buckingham: Open University Press.
11. Barnett, N. (2007). “Subway’’s ‘Humorous’ Promotion is No Laughing Matter for PR Execs”, PR News Online, April 3, 2007. http://www.prnewsonline.com /legalpr/case_subway.html.
12. Bartlett, C. and Ghoshal, S. (1986), “Tap your Subsidiaries for Global Reach”, Harvard Business Review, Nov/Dec, pp. 87-94.
13. Beechler, S. and Yang, J.Z. (1993), “The transfer of Japanese style management to American subsidiaries: contingencies, constraints and competencies”, Journal of International Business Studies, Vol. 25 No. 3, pp. 467-91.
14. Benbasat, I., Goldstein, D.K. and Mead, M. (1987), “The case research strategy in studies of information systems”, MIS Quarterly, Vol. 11 No. 3, pp. 369-86.
15. Bhagwati, J. (2004), In Defense of Globalization, New York, NY: Oxford University Press.
16. Birnik, A. and Bowman, C. (2007), “Marketing mix standardization in multinational corporations: a review of the evidence”, International Journal of Management Reviews, Vol. 9 No. 4, pp. 303-24.
17. Boddewyn, J.J., Soehl, R. and Picard, J. (1986), “Standardization in international marketing: is Ted Levitt in fact right?”, Business Horizons, Vol. 29 No. 6, pp. 61-79.
18. Bonoma, T.V. (1985), “Case research in marketing: opportunities, problems, and a process”, Journal of Marketing Research, Vol. 22 No. 2, pp. 199-208.
19. Boyacigiller, N.A. and Adler, N.J. (1991), “The parochial dinosaur: organizational science in a global context”, Academy of Management Review, Vol.16 No. 2, pp. 262-90.
20. Boyd, D. (2006), “G/localization: when global information and local interaction collide”, paper presented at O’’ Reilly Emerging Technology Conference , 6 March- 9 March, San Diego, CA, available at: http://www.danah.org/papers/Etech2006.html(accessed 1 January 2012).
21. Buckles, T.A. and Ronchetto, J.R. Jr. (1996), “Examining an industrial buyer’s purchasing linkages: a network model and analysis of organizational buying workflow”, Journal of Business and Industrial Marketing, Vol. 11 No.6, pp. 74-92.
22. Burgel, O. and Murray, G.C. (2000), “The international market entry choices of start-up companies in high-technology industries”, Journal of International Marketing, Vol. 8 No. 2, pp. 33–62.
23. Burke, S. (2004a), “Partner ranks swell as ViewSonic adds training extranet”, available at: http://www.crn.com/news/channel-programs/18841022/partner-ranks-swell-as-viewsonic-adds-training-extranet.htm (accessed 12 August, 2011).
24. Burke, S. (2004b), “CRN interview: Christopher Franey, ViewSonic”, available at: http://www.crn.com/news/channel-programs/21401347/crn-interview-christopher-franey-viewsonic.htm (accessed 12 August, 2011).
25. Buzzell, R.D. (1968), “Can you standardize multinational marketing?”, Harvard Business Review, Vol. 46 No. 6, pp. 102-13.
26. Cabaniss, R.F. (1991), “Perspectives on international distribution: a framework for classifying the research agenda”, Journal of Global Marketing, Vol. 4 No. 4, pp. 3–20.
27. Carlos, A. (2008), “Latin American management revisited: why local practices make sense?”, paper presented at the annual meeting of the BALAS Annual Conference, 23 April, Universidad de los Andes School of Management, Bogota, D.C., Colombia, available at: http://www.allacademic.com/meta/p235338_index.html (accessed on 1 January, 2012).
28. Cavaye, A.L.M. (1996), “Case study research: a multi-faceted research approach for IS”, Information Systems Journal, Vol. 6 No. 3, pp. 227-42.
29. Cavusgil, S.T. and Zou, S. (1993), “Product and promotion adaptation in export ventures: an empirical investigation”, Journal of International Business Studies, Vol. 24 No. 3, pp. 479-506.
30. Cleveland, M. and Laroche, M. (2007), “Acculturaton to the global consumer culture: scale development and research paradigm”, Journal of Business Research, Vol. 60 No. 3, pp. 249-59.
31. Creswell, J.W. (1998), Qualitative Inquiry and research design: Choosing among five traditions, California, CA: Thousand Oaks, Sage.
32. Czarniawska, B. (2002), A Tale of Three Cities: On the Glocalization of City Management, New York, NY: Oxford University Press.
33. Czinkota, M.R. and Ronkainen, I.A. (1995), International Marketing, Chicago, IL: The Dryden Press.
34. Darke, P., Shanks, G., Broadbent, M. (1998), “Successfully completing case study research: combining rigour, relevance and pragmatism”, Information Systems Journal, Vol. 8 No. 4, pp. 273-89.
35. Dick, B. (1990), Convergent Interviewing, Interchange, Australia: Brisbane.
36. Dimitrova, B. and Rosenbloom, B. (2010), “Standardization versus adaptation in global markets: is channel strategy different?”, Journal of Marketing Channels, Vol. 17 No. 2, pp. 157-76.
37. Doole, I. and Lowe, R. (2004), International Marketing Strategy: Analysis, Development and Implementation, 4th edition, London: Thomson Learning.
38. Dooley, L.M. (2002), Case study Research and theory building. In Advances in Developing Human Resources, Vol. 4, No. 3, Sage Publications.
39. Douglas, S.P. and Wind, Y. (1987), “The myth of globalization”, Columbia Journal of World Business, Vol. 22 No. 4, pp. 19–29.
40. Doyle, P. (1994), Marketing Management and Strategy, Hemel Hempstead: Prentice-Hall.
41. Dul, J. and Hak, T. (2008), Case Study Methodology in Business Research, London: Butterworth-Heinemann.
42. Earley, P.C. and Gibson, C.B. (2002), Multinational Teams: A New Perspective, Mahwah, NJ: Lawrence Erlbaum and Associates.
43. Easton G. (1995), “Methodology and industrial networks”, In: Moller K, Wilson D.T. (Eds.), Business marketing: an interaction and network perspective, pp. 411 –91, Norwell: Kluwer Academic Publishing.
44. Eblen, R. A. and Eblen W. (1994), The Encyclopedia of the Environment, Boston, MA: Houghton-Mifflin.
45. Eisenhardt, K.M. (1989), “Building theories from case study research”, Academy of Management Review, Vol. 14 No. 4, pp. 532-50.
46. Eisenhardt, K.M. and Graebner, M.E. (2007), “Theory building from cases: opportunities and challenges”, Academy of Management Journal, Vol. 50 No. 1, pp. 25-32.
47. Ellram, L.M. (1996), “The use of the case study method in logistics research”, Journal of Business Logistics, Vol. 17 No. 2, pp. 93-138.
48. Ensign, P.C. (2006), “International channels of distribution: a classification system for analyzing research studies”, Multinational Business Review, Vol. 14 No. 3, pp. 95-120.
49. Eriksen, T.H. (2001), Small Places, Large Issues: An Introduction to Social and Cultural Anthropology, 2nd edition, London: Pluto Press.
50. Falk, R. (1999), Predatory Globalization: A Critique, Cambridge: Polity.
51. Fisher, D. (2007), “Think local, act global!”, available at: http://www.origin.to/global.html (accessed 31 December 2011).
52. Flick, U. (1992), “Triangulation revisited: strategy of validation or alternative?”, Journal for the Theory of Social Behaviour, Vol. 22 No. 2, pp. 175-97.
53. Frenkel, M. (2005), “The politics of translation: how state-level political relations affect the cross-national travel of management ideas”, Organization, Vol. 12 No. 2, pp. 275-301.
54. Friedman, T.L. (2000), The Lexus and the Olive Tree: Understanding Globalization, New York, NY: Anchor Books.
55. Friedman, T.L. (2007), The World is Flat, 3.0: A Brief History of the Twenty-First Century, New York, NY: Picador.
56. Friends of the Earth (2000), “FOE mourns death of founder”, available at: http://www.foe.co.uk/resource/press_releases/20001107132336.html (accessed 31 December 2011).
57. Gaski, J.F. (1984), “The theory of power and conflict in channels of distribution”, Journal of Marketing, Vol. 48 No. 3, pp. 9-29.
58. Ger, G. (1999), “Localizing in the global village: local firms competing in global markets”, California Management Review, Vol.41 No.4, pp. 64-83.
59. Gerring, J. (2004), “What is a case study and what is it good for?”, American Political Science Review, Vol. 98 No. 2, pp. 341-54.
60. Giulianotti, R. and Robertson, R. (2004), “The globalisation of football: a study in the glocalization of the ‘serious life’”, The British Journal of Sociology, Vol. 55 No. 4, pp. 545-68.
61. Griffith, D.A., Chandra, A. and Fealey, T. (2005), “Strategically employing natural channels in an emerging market”, Thunderbird International Business Review, Vol. 47 No. 3, pp. 287-311.
62. Grunig, J.E. and Repper, F.C. (1992), “Strategic management, publics, and issues”, in Grunig, J. (Ed), Excellence in Public Relations and Communication Management, pp. 117-58, Hillsdale, NJ: Lawrence Erlbaum.
63. Halinen, A. and Tornroos, J.A. (2005), “Using case methods in the study of contemporary business networks”, Journal of Business Research, Vol. 58 No. 9, pp. 1285-97.
64. Hall, S. (1991), “The local and the global: globalization and ethnicity”, in King, A.D. (Ed), Cultural, Globalization and the World-System: Contemporary Conditions for the Representation of Identity, pp. 19-40, Minneapolis, MN: University of Minnesota Press.
65. Hamilton, G. G. (1994), “Civilizations and the organization of economics”, in Smelser, N. J. and Swedberg, R. (Eds), The Handbook of Economic Sociology, pp. 183-205, Princeton: Princeton University Press.
66. Heide, J.B. and John, G. (1988), “The role of dependence balancing in safeguarding transaction-specific assets in conventional channels”, Journal of Marketing, Vol. 52 No. 1, pp. 20-35.
67. Herling, R.W., Weinberger, L. and Harris, L. (2000), Case study research: Defined for application in the field of HRD, St. Paul: University of Minnesota, Human Resource Development Research Center.
68. Hill, J.S. and Still, R.R. (1984), “Adapting products to less-developed country tastes”, Harvard Business Review, March-April, pp. 92-101.
69. Hirschman, E.C. (1986), “Humanistic enquiry in marketing research: philosophy, method and criteria”, Journal of Marketing Research, Vol. 23. No. 3, pp. 237-49.
70. Honglodarom, S. (1999), “Global culture, local cultures, and the Internet: the Thai example”, AI Soc., Vol. 13 No.4, pp. 389-401.
71. Hovell, P.J. and Walters, P.G.P. (1972), “International marketing presentations: some options”, European Journal of Marketing, Vol. 6 No. 2, pp. 69-79.
72. Hulbert, J. M. and Brandt, W.K. (1980), Managing the Multinational Subsidiary, New York, NY: Holt Rinehart and Winston.
73. Hung, K.H., Li, S.Y. and Belk, R.W. (2007), “Glocal understandings: female readers’ perceptions of the new woman in Chinese advertising”, Journal of International Business Studies, Vol. 38 No. 6, pp. 1034-51.
74. Hunt, S.D. and Nevin, J.R. (1974), “Power in a channel of distribution: sources and consequences”, Journal of Marketing Research, Vol. 11 No. 2, pp. 186-93.
75. Inglehart, R. and Baker, W.E. (2000), “Modernization, cultural change, and the persistence of traditional values”, American Sociological Review, Vol. 65 No. 1, pp. 19-51.
76. Jackson, P. (2004), “Local consumption cultures in a globalizing world”, Transactions of the Institute of British Geographers, Vol. 29 No. 2, pp. 165-78.
77. Jain, S.C. (1989), “Standardization of international marketing strategy: some research hypotheses”, Journal of Marketing, Vol. 53 No. 1, pp. 70-9.
78. Jessop, B. (2000), “An entrepreneurial city in action: Hong Kong’s emerging strategies in and for (Inter) Urban Competition”, Urban Studies, Vol. 37 No.12, pp. 2287–313.
79. John, G. and Reve, T. (1982), “The reliability and validity of key informant data from dyadic relationships in marketing channels”, Journal of Marketing Research, Vol. 19 No. 4, pp. 517-24.
80. Johnston, W.J., Leach, M.P. and Liu, A.H. (2000), “Using case studies for theory testing in business-to-business research: the development of a more rigorous case study methodology”, Advances in Business Marketing and Purchasing, Vol. 9 No.9, pp. 215-41.
81. Kale, S.H. and McIntyre, R. P. (1991), “Distribution channel relationships in diverse cultures”, International Marketing Review, Vol. 8 No. 3, pp. 31–45.
82. Katsikeas, C.S., Samiee, S. and Theodosiou, M. (2006), “Strategy fit and performance consequences of international marketing standardization”, Strategic Management Journal, Vol. 27 No. 9, pp. 867-90.
83. Kapferer, J.N. (1997), Strategic Brand Management, 2nd ed., Dover, NH: Kogan Page.
84. Kashani, K. (1989), “Beware the pitfalls of global marketing”, Harvard Business Review, Vol. 67 No. 5, pp. 91-8.
85. Keller, K.L. (1998), Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Upper Saddle River, NJ: Prentice-Hall.
86. Kjeldgaard, D. and Askegaard, S. (2006), “The glocalization of youth culture: the global youth segment as structures of common difference”, Journal Of Consumer Research, Vol. 33 No. 2, pp. 231-47.
87. Koller, V. (2007), “The world’’s local bank: glocalization as a strategy in corporate branding discourse”, Social Semiotics, Vol.17No. 1, pp. 111-31.
88. Kotler, P. (1986), “Global standardization: courting danger”, Journal of Consumer Marketing, Vol. 3 No. 2, pp. 13-15.
89. Kotler, P. and Armstrong, G. (2010), Marketing: An Introduction, 10th edition, New Jersey, NJ: Prentice Hall.
90. Kraidy, M.M. (2001), “From imperialism to glocalization: a theoretical framework for the Information Age”, in Ebo, B. (Ed.), Cyber imperialism? Global Relations in the New Electronic Frontier, pp. 27–42, Westport, CT: Praeger.
91. Kraidy, M.M. (2002), “Hybridity in cultural globalization”, Communication Theory, Vol. 12 No. 3, pp. 316-39.
92. Kumar, S. and Goel, B. (2007), “Glocalization in food and agribusiness: strategies of adaptation to local needs and demands”, paper presented at17th Annual World Food and Agribusiness Forum and Symposium on Food Culture: Tradition, Innovation and Trust - A Positive Force for Modern Agribusiness, 23 June -26 June, Parma, Italy, available at: https://www.ifama.org/events/conferences/2007/cmsdocs/1135_Paper.pdf (accessed 10August 2011).
93. Lawinski, J. (2007), “ViewSonic announces new global structure”, available at: http://www.crn.com/news/components-peripherals/204301298/viewsonic-announces-new-global-structure.htm (accessed 12 August, 2011).
94. LeCompte, M and Goetz, G. (1982), “Problems of reliability and validity in ethnographic research”, Review of Educational Research, Vol. 52 No. 1, pp. 30-60.
95. Lee. A.S. (1989), “A scientific methodology for MIS case studies”, MIS Quarterly, Vol. 1 No. 1, pp. 33-50.
96. Leung, K., Bhagat, R.S., Buchan, N.R., Erez, M. and Gibson, C.B. (2005) “Culture and international business: recent advances and their implications for future research”, Journal of International Business Studies, Vol. 36 No. 4, pp. 357-78.
97. Levitt, T. (1983), “The globalisation of markets”, Harvard Business Review, Vol. 61 No. 3, pp. 92-102.
98. Lincoln, Y.S. and Guba, E.G. (1985). Naturalistic inquiry. Beverly Hills, CA: Sage..
99. Lindberg, K., Nicolini, D., Adolfsson, P., Demestri, G., Goodrick, E. and Reay, T. (2008), “Exploring the glocalized face of contemporary pharmacy”, paper presented at the Academy of Management Conference, 8 August -13 August, Anaheim, available at: http://warwick.academia.edu/Davidenicolini/Papers/949513/Exploring_the_glocalized_face_of_contemporary_pharmacy (accessed 10 December 2011).
100. Lindstrom, M. (2006), “As world citizens, brands too must have a stand”. Media, 5 May, pp. 20
101. Lingblom, M. (2002), “ViewSonic stays on top”, available at: http://www.crn.com/news/channel-programs/18818704/viewsonic-stays-on-top.htm (accessed 12 August, 2011).
102. Lutz, R. (1989), Positivism, naturalism, and, pluralism in consumer research: Paradigm in paradise, in T.K. Srull (Ed.), Advances in consumer research, Vol. 16, pp. 1-8, Provo, UT: Association for Consumer Research
103. Main, L. (2001), “The global information infrastructure: empowerment or imperialism?”, Third World Quarterly, Vol. 22 No.1, pp 83-97.
104. Mallen, B. (1973), “Function spin-off: a key to anticipating change in distribution structure”, Journal of Marketing, Vol. 37 No. 3, pp. 18-25.
105. Marshall, C. and Rossman, G.B. (1989), Designing Qualitative Research, Newbury Park, CA: Sage.
106. Martenson, R. (1987), “Is standardization of marketing feasible in culture-bound industries?: a European case study”, International Marketing Review, Vol. 4 No. 3, pp. 7-17.
107. Martin, D. and Woodside, A.G. (2007), “Dochakuka: melding global inside local: foreign-domestic advertising assimilation in Japan”, Journal of Global Marketing, Vol. 21 No.1, pp. 19-32.
108. Matusitz, J. and Forrester, M. (2009), “Successful glocalization practices: the case of Seiyu in Japan”, Journal for Transnational Management, Vol. 14 No. 2, pp. 155-76.
109. Matusitz, J. (2011), “Disney’s successful adaptation in Hong Kong: a glocalization perspective”, Asia Pacific Journal of Management, Vol. 28 No. 4, pp. 667-81.
110. Maynard, M.L. (2003), “From global to glocal: how Gillette’s sensor excel accommodates to Japan”, Keio Communication Review, Vol. 25, pp. 57-75.
111. Maynard, M.L. and Tian, Y. (2004), “Between global and glocal: content analysis of the Chinese web sites of the 100 top global brands”, Public Relations Review, Vol. 30 No. 3, pp. 285-91.
112. Mehta, R., Anderson, R.E., Dubinsky, A.J., Mazur, J. and Polsa, P. (2011), “Managing channel partner relationships: a cross-national study”, Journal of Global Marketing, Vol. 24 No. 2, pp. 105-24.
113. Mehta, R., Dubinsky, A.J. and Anderson, R.E. (2002), “Marketing channel management and the sales manager”, Industrial Marketing Management, Vol. 31 No. 5, pp. 429-39.
114. Melewar, T. C. and Saunders, J. (1999), “International corporate visual identity: standardization or localization?”, Journal of International Business Studies, Vol.30 No.3 , pp. 583-98.
115. Michell, P. Lynch, J. and Alabdali, O. (1998), “New perspectives on marketing mix program standardization”, International Business Review, Vol. 7, No. 6, pp. 617–34.
116. Miller, K.L. (2003), “The new buzzword: Globaloney”, Newsweek, Special Edition, December 2002-February 2003.
117. Morley, M. (1998), How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations, London: Macmillan.
118. Nair, G.S. and Riege, A.M. (1995), “Convergent interviewing to refine the research problem of a PhD thesis”, in Sogar, D.H. and Weber, I. (Eds.), Marketing Educators’ and Researchers’ International Conference, Proceedings, 2-5 July, Gost-Coast.
119. Neves, M.F., Zuurbier, P. and Campomar, M.C. (2001), “A model for the distribution channels planning process”, Journal of Business and Industrial Marketing, Vol. 16 No. 7, pp. 518-39.
120. Nyamnjoh, F.B. (1999), “Africa and the information superhighway: the need for mitigated euphoria”, Equid Novi: African Journalism Studies, Vol. 20 No. 1, pp. 31-49.
121. Ohmae, K. (1989), “Managing in a borderless world”, Harvard Business Review, Vol. 67 No. 3, pp.152-61.
122. Onkvisit, S. and Shaw, J.J. (2002), “Glocal advertising: think global, act local”, in Proceedings of 2002 AMA Educators Conference at San Diego, CA, American Marketing Association, Chicago, IL, pg.378-9.
123. Pagell, M., Katz, J.P. and Sheu, C. (2005), “The importance of national culture in operations management research”, International Journal of Operations and Production Management, Vol. 25 No. 3/4, pp. 371-94.
124. Peak, M. H.(1991), “Developing an international style of management”, Management Review, Vol. 80 No. 2, pp. 32-5.
125. Pelton, L.E., Strutton, D. and Lumpkin, J.R. (2002), Marketing Channels: A Relationship Management Approach, 2nd edition, Boston, MA: McGraw- Hill Irwin.
126. Perakyla, A. (1997), “Reliability and validity in research based on tapes and transcripts”, in Silverman, D. (Ed.), Qualitative Research: Theory, Method and Practice, London: Sage.
127. Perry, C. (1998), “Processes of a case study methodology for postgraduate research in marketing”, European Journal of Marketing, Vol. 32 No. 9/10, pp. 785-802.
128. Petison, P. and Johri, L.M. (2008), “Localisation drivers in an emerging market: case studies from Thailand”, Management Decision, Vol. 46 No. 9, pp. 1399-414.
129. Phillips, L.W. (1981), “Accessing measurement error in key informant reports: a methodological note on organizational analysis in marketing, Journal of Marketing Research, Vol. 18 No. 4, pp. 395-415.
130. Pitta, D.A. and Franzak, F.F. (2008), “Foundations for building share of heart in global brands”, Journal of Product and Brand Management, Vol. 17 No. 2, pp. 64-72.
131. Quelch, J. A., &Deshpande, R.(2004), The Global Market: Developing a Strategy to Manage Across Borders, San Francisco, SF: Jossey-Bass.
132. Rabstejnek, G. (1989), “Let’s go back to the basics of global strategy”, Journal of Business Strategy, Vol. 10 No. 5, pp. 32-5.
133. Rafee, H. and Kreutzer, R.T. (1989), “Organizational dimensions of global marketing”, European Journal of Marketing, Vol. 23 No. 5, pp. 43-57.
134. Rangan, V.K., Menezes, M.A.J. and Maier, E.P. (1992), “Channel selection for new industrial products: a framework, method, and application”, Journal of Marketing, Vol. 56 No. 3, pp. 69-82.
135. Riege, A.M. (2003), “Validity and reliability tests in case study research: a literature review with hands-on applications for each research phase”, Qualitative Market Research, Vol. 6 No. 2, pp. 75-86.
136. Ritzer, G. (1993), The McDonaldization of Society, California, CA: Thousand Oaks.
137. Ritzer, G. (2003), “Rethinking globalization: glocalization/grobalization and something/nothing”, Sociological Theory, Vol. 21 No. 3, pp. 193-209.
138. Robertson, R. (1992) Globalization. Social theory and global culture, Sage: London.
139. Robertson, R. (1995), “Glocalization: time-space and homogeneity-heterogeneity”, in Featherstone, M., Lash, S.M. and Robertson, R. (Eds), Global Modernities, pp. 25-44, London: Sage Publications.
140. Robertson, R. (2001), “Globalization theory 2000+: Major problematic”, in Ritzer, G. and Smart, B. (Eds), Handbook of Social Theory, pp. 458-71, London: Sage.
141. Romano, C. (1989), “Research strategies for small business: a case study”, International Small Business Journal, Vol. 7 No. 4, pp. 35-43.
142. Roney, J. (1998), “Cultural implications of implementing TQM in Poland”, Journal of World Business, Vol. 32 No. 2, pp. 152-68.
143. Rosenbloom, B. (1990), “Motivating your international channel members”, Business Horizons, Vol. 33 No. 2, pp. 53-7.
144. Rosenbloom, B., Larsen, T. and Mehta, R. (1997), “Global marketing channels and the standardization controversy”, Journal of Global Marketing, Vol. 11 No. 1, pp. 49-64.
145. Rosenbloom, B. (1999), Marketing Channel: A Management View, 6th edition, The Dryden Press, Orlando, FL.
146. Rowley, J. (2002), “Using case studies in research”, Management Research News, Vol. 25 No. 1, pp. 16-27.
147. Ruekert, R.W., Walker, Jr. O.C., Roering, K.J. (1985), “The organization of marketing activities: a contingency theory of structure and performance”, Journal of Marketing, Vol. 49 No. 1, pp. 13-25.
148. Segal-Horn, S. (1996), “The limits of global strategy”, Strategy and Leadership, Vol. 24 No. 6, pp. 12-7.
149. Shimp, T.A. and Sharma, S. (1987), “Consumer ethnocentrism: construction and validation of the CETSCALE”, Journal of Marketing Research, Vol. 24 No. 3, pp. 280-9.
150. Shoham, A. (1995), “Global Marketing Standardization,”, Journal of Global Marketing, Vol. 9 No.1/2, pp. 91–119.
151. Shoham, A., Brencic, M.M., Virant, V. and Ruvio, A. (2008), “International standardization of channel management and its behavioral and performance outcomes”, Journal of International Marketing, Vol. 16 No. 2, pp. 120-51.
152. Siggelkow, N. (2007), “Persuasion with case studies”, Academy of Management Journal, Vol.50 No. 1, pp. 20-4.
153. Silk, A.J. and Kalwani, M.U. (1982), “Measuring influence in organizational purchase decisions”, Journal of Marketing Research, Vol. No. 2, pp. 165-181.
154. Singh, N., Kumar, V. and Baack, D. (2005), “Adaptation of cultural content: evidence from B2C e-commerce firms”, European Journal of Marketing, Vol. 39 No. 1/2, pp. 71-86.
155. Sorenson, R.Z. and Wiechmann, U.E. (1975), “How multinationals view marketing standardization”, Harvard Business Review, Vol. 53 No.3, pp. 38-54.
156. Stake, R.E. (1995), The art of case study research, Thousand Oaks, CA: Sage Publications.
157. Steenkamp, J.B.E.M. and Hofstede, F.T. (2002), “International market segmentation: Issues and perspectives”, International Journal of Research in Marketing, Vol. 19 No.3, pp. 185–213.
158. Stern, L.W., El-Ansary, A. and Coughlan, A.T. (1996), Marketing Channels, 5th edition, New Jersey, NJ: Prentice-Hall.
159. Sum, N.L. (1999), “Rethinking globalization: Re-articulating the spatial scales and temporal horizons of trans-border spaces and the case of “Greater China”, in Olds, K., Dicken, P., Kelly, P., Kong, L. and Yeung, H. (Eds.), Globalization and the Asia-Pacific,pp. 129-146, London: Routledge.
160. Svensson, G. (2001), ““Glocalization” of business activities: a “glocal strategy” approach”, Management Decision, Vol. 39 No. 1, pp. 6-18.
161. Svensson, G. (2002), “Beyond global marketing and the globalisation of marketing activities”, Management Decision, Vol. 40 No. 6, pp. 574-83.
162. Swedberg, R. (Eds.), The Handbook of Economic Sociology, pp. 183-205, Princeton, NJ: Princeton University Press.
163. Tai, S. H. C. (1997), “Advertising in Asia: localize or regionalize?”, International Journal of Advertising, Vol. 16 No. 1, pp.48-61.
164. Tai, S. H.C. and Wong, Y.H. (1998), “Advertising Decision making in Asia: “glocal” versus “regcal” approach”, Journal of Managerial Issues, Vol. 10 No.3, pp. 318-39.
165. Terpstra, V. and Sarathy, R. (1994), International Marketing, Chicago, IL: The Dryden Press.
166. Thompson, C.J. and Arsel, Z. (2004), “The Starbucks brandscape and consumer’s (anticorporate) experiences of glocalization”, Journal of Consumer Research, Vol. 31 No. 3, pp. 631-42.
167. Tian, Y. (2006), “Communicating with local publics: a case study of Coca-Cola’s Chinese website”, Corporate Communications: An International Journal, Vol. 11 No. 1, pp. 13-22.
168. Tixier, M. (2005), “Globalization and localization of contents: evolution of major Internet sites across sectors of industry”, Thunderbird International Business Review, Vol. 47 No.1, pp. 15–48.
169. Tomlinson, J. (1991), Cultural Imperialism: A Critical Introduction, John Hopkins University Press, Baltimore, MD.
170. Towers, D. (2004), “Wal-Mart: a glocalised company”, available at: http://www.towers.fr/essays/Wal-Mart%20a%20Glocalised%20company.pdf (accessed 10August 2011).
171. Traverse-Healy, T. (1991), “The corporate aspect”, in Nally, M. (Ed), International Public Relations in Practice, pp. 31-9, London: Kogan Page.
172. Van Everdingen, Y.M., Aghina, W.B. and Fok, D. (2005), “Forecasting cross-population innovation diffusion: a Bayesian approach”, International Journal of Research in Marketing, Vol. 22 No. 3, pp. 293–308.
173. Vignali, C. (2001), “McDonald’s: “think global, act local”- the marketing mix”, British Food Journal, Vol. 103 No. 2, pp. 97-111.
174. Vizard, M. (2005), “James Chu, ViewSonic”, available at: http://www.crn.com/news/components-peripherals/160503408/james-chu-viewsonic.htm;jsessionid=qjxs+2t-HsVEIiIfUEYLjQ**.ecappj01 (accessed 12 August 2011).
175. Wakefield, R. (2007), “Globalisation, glocalisation, and corporate reputation: What does it all mean for the multinational entity?” Paper presented at 14th Annual BledCom Conference, 6-8 July, 2007 at Bled, Slovenia. Available at: http://www.bledcom.com/uploads/papers/Wakefield.pdf
176. Walsham, G. (1995), “Interpretative case studies in IS research: Nature and method”, European Journal of Information Systems, Vol. 4 No. 2, pp. 74-81.
177. Walters, P.G.P. (1986), “International marketing policy: a discussion of the standardization construct and its relevance for corporate policy”, Journal of International Business Studies, Vol. 17 No. 2, pp. 55-69.
178. Walters, P.G.P. and Toyne, B. (1989), “Product modification and standardization in international markets: strategic options and facilitating policies”, Columbia Journal of World Business, Vol. 24 No. 4, pp. 37–44.
179. Wang, J. (2000), Foreign Advertising in China: Becoming Global, Becoming Local, Iowa, IA: Iowa State University Press.
180. Wasserman, H. (2002), “Between the local and the global: South African languages and the internet”, African & Asian Studies, Vol. 1 No. 4, pp. 303-22.
181. Waters, M. (1995), Globalization, London: Routledge.
182. Watts, M.J. (1996), “Mapping identities: place, space, and community in an African city”, in Yaeger, P. (Ed.), The Geography of Identity, pp. 59-97, Ann Arbor, MI: University of Michigan Press.
183. Wilk, R. (1995), “Learning to Be Local in Belize: Global Systems of Common Difference”, in Miller, D. (Ed), Worlds Apart: Modernity through the Prism of the Local, pp. 110-31, London: Routledge.
184. Wilken, R. and Sinclair, J. (2007), “Global vision, regional focus, “glocal” reality: global marketers, marketing communications, and strategic regionalism”, paper presented at the Australian & New Zealand Communication Association 2007 Conference, 5 July-6 July, Melbourne, available at : http://www.anzca.net/download-document/182-global-vision-regional-focus-glocal-reality-global-marketers-marketing-communications-and-str.html (accessed 10August 2011).
185. Wills, J., Samli, A.C. and Jacobs, L. (1991), “Developing global products and marketing strategies: a construct and research agenda,” Journal of the Academy of Marketing Science, Vol. 19 No. 1, pp. 1-10.
186. Wind, Y. (1986), “The myth of globalisation”, Journal of Consumer Marketing, Vol. 3 No. 2, pp. 23-6.
187. World Executives’’ Digest (1997), “Same Goal, Myriad Approaches”, Asian Sources Media Group (February), pp. 22-26.
188. Wu, D., Jieyun, F. and Yan, C.C. (2007), “Glocalization and hybridization of languages in Chinese web advertising”, China Media Research, Vol. 3 No. 2, pp. 1-8.
189. Wu, D. (2008), “Between global and local: hybridized appeals in China web auto ads”, Corporate Communications: An International Journal, Vol. 13 No. 1, pp. 68-79.
190. Yavas, B.F. and Marcoulides, G.A. (1996), “Quality management practices: United States versus Asian firms”, in Prasad S.B. (Ed), Advances in international comparative management, Vol. 11, pp. 51-67, Greenwich CT: Jai Press Inc.
191. Yin, R.K. (2003), Case Study Research: Design and Methods, 3rd edition, Applied social research methods series, volume 5, Thousand Oaks, CA: Sage Publications, Inc.
192. Yin, R.K. (2003), Case Study Research: Design and Methods, 3nd edition, Thousand Oaks, CA: Sage Publications, Inc.
193. Yip, G.S. (1989), “Global strategy ... In a world of nations?”, Sloan Management Review, Vol. 31 No. 1, pp. 29-41.
194. Yip, G.S. (1992), Total Global Strategy: Managing for Worldwide Competitive Advantage, Englewood Cliffs, NJ: Prentice-Hall.
195. Zambuni, R. (1993), “Developing brands across borders”, Journal of Brand Management, Vol. 1 No. 1, pp. 22-9.
196. Zou, S., Andrus, D.M. and Norvell, D.W. (1997), “Standardization of international marketing strategy by firms from a developing country”, International Marketing Review, Vol. 14 No. 2, pp. 107-23.
197. Zou, S. and Cavusgil, S.T. (2002), “The GMS: a broad conceptualization of global marketing strategy and its effect on firm performance”, Journal of Marketing, Vol. 66 No. 4, pp. 40-55.
指導教授 鄭明松(Julian Ming-Sung Cheng) 審核日期 2012-4-23
推文 facebook   plurk   twitter   funp   google   live   udn   HD   myshare   reddit   netvibes   friend   youpush   delicious   baidu   
網路書籤 Google bookmarks   del.icio.us   hemidemi   myshare   

若有論文相關問題,請聯絡國立中央大學圖書館推廣服務組 TEL:(03)422-7151轉57407,或E-mail聯絡  - 隱私權政策聲明