不同決策特質與搜尋時間壓力下部落格設計與使用者滿意度之探討

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姓名

張育慈(Yu-Tzu Chang) 查詢紙本館藏

畢業系所

資訊管理學系

論文名稱

不同決策特質與搜尋時間壓力下部落格設計與使用者滿意度之探討
(The Relationship between Weblog Design and User Satisfaction under Different Decision Traits and Time Pressure)

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至系統瀏覽論文 ( 永不開放)

摘要(中)

從Blood學者在2002年提出部落格(Weblog)後，現今的部落格不僅為連結外部資訊的工具，更廣泛地被應用在個人用途、商業及學術等等用途上。近年來，由於部落格在商業方面發展漸具規模，因此本研究希冀從部落格設計對於具不同人格特質的使用者之影響，作更深入之探討。在本研究中，我們將探討三種不同的部落格設計對於使用者對於部落格的滿意度、再次重返部落格的意圖與到實體動物醫院就醫的意圖之影響。為更了解部落格設計和滿意度與兩種意圖之間的關係，此研究更加入另兩者變數─結論需求（need for closure）與時間壓力（time pressure），並以3*2*2的實驗設計法來檢測三種部落格設計、結論需求（高/低）與時間壓力（高/低）之間的交互作用。
研究結果顯示出：
（一）無論對於使用者滿意度、再次重返部落格的意圖與到實體動物醫院就醫的意圖而言，部落格設計都不是最主要的影響因素。
（二）對於不同程度結論需求的使用者，他們所呈現的滿意度與行為意圖也會有所不同。
（三）與我們預期不同的是，只有時間壓力顯著地影響使用者真正到實體動物醫院就醫的意圖。然而，時間壓力對於再次造訪部落格的意圖卻沒有顯著影響的結果呈現。

摘要(英)

Weblog has been utilized as a tool to personal, business, academic use and so on. Recently the business use of Weblog is more and more popular, and thus this study is dedicated to research the effect of Weblog design on people of different personality traits. In this study, we examined the relationships between three types of Weblog design, satisfaction with the animal hospital Weblog and intention to revisit the Weblog and take medical treatment in the physical animal hospital. In addition to further explore the relationship between Weblog design and satisfaction, this study introduced need for closure (NFC) and time pressure to examine such contingencies. This study conducted the 3*2*2 experimental design to examine the influence of the interaction of three constructs, Weblog design (content presentation oriented, content administration focused and social application enhanced), need for closure (high/low) and time pressure (with/without).
According to the result, first of all, Weblog design is not the major concern with satisfaction towards the Weblog. The intention to visit or take medical treatment in the physical animal hospital could not be well-predicted through Weblog design either. Second, people with varied degree of need for closure would present different extents of satisfaction and behavioral intention. Third, out of our expectation, only time pressure affects participants’ intention to visit the physical hospital. As to the intention to revisit this Weblog, the effect of time pressure doesn’t make great differences. Research limitation and future research are discussed in the study.

關鍵字(中)

★ 行為意圖
★ 滿意度
★ 時間壓力
★ 結論需求
★ 部落格設計

關鍵字(英)

★ behavioral intention
★ Weblog design
★ satisfaction
★ time pressure
★ need for closure

論文目次

摘要 i
Abstract ii
Contents iv
List of Figures vi
List of Tables vii
1 Introduction 1
2 Literature Review 4
2.1 Weblog Design 4
2.2 Need for Closure 6
2.2.1 Lay Epistemic Theory 6
2.2.2 Need for Closure 7
2.2.3 Characteristics of High/Low Need for Closure 8
2.2.4 Need for Closure and Time Pressure 9
2.3 Satisfaction 10
3 Conceptual Framework 10
4 Method 15
4.1 Subjects 16
4.2 Stimuli 18
4.2.1 The Websites 18
4.2.2 Questionnaires 20
4.3 Procedures 23
5 Result 25
5.1 Manipulation Check 25
5.2 Reliability and Validity 28
5.3 Hypothesis Test 30
6 Conclusion and Managerial Implications 38
6.1 Conclusion 38
6.2 Managerial implications 40
6.3 Limitation 41
6.4 Future Research 41
Reference 43
Appendix A 46

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指導教授

謝依靜(Yi-Ching Hsieh)

審核日期

2009-7-16

推文