web2.0集體協作新聞平台之分析及實作

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姓名

甘淑慧(Shu-hui Kan) 查詢紙本館藏

畢業系所

資訊管理學系

論文名稱

web2.0集體協作新聞平台之分析及實作
(Analysis and implementation of citizen journalism base on web2.0 mass collaboration)

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摘要(中)

隨著Web2.0概念發展及部落格經驗分享的風潮興起，約2000年左右，世界各地相繼出現了大小不等的公民新聞網站，鼓勵閱聽者透過平台發表、交流所關心之議題，人人都可以是記者，對關心之議題發表回應及意見交流，進而達到公民共同參與及分享公眾事物的目的。
這股公民新聞網站熱潮在台灣也逐漸興起，本研究將探討究竟是什麼因素會影響閱聽者跳脫出傳統的專業媒體環境，開始選擇接受由公民記者所協同合作、共同報導及分享的公民新聞網站。藉由整理以往的科技接受模式後，使用整合性科技模式為主要分析模式，並加入群體協作因素，希望藉由問卷的發送及統計分析方法，找出這些因素與閱聽者『使用公民新聞網站之行為意圖』之間的關係，並找出『使用公民新聞網站之行為意圖』與『使用公民新聞網站行為』之間的影響。
本研究進行相關統計分析以及結構方程模式驗證，得到結果如下：「績效期望」、「努力期望」及「集體協作」對於「使用意圖」有正向且顯著影響，「促成因素」對於「使用行為」有正向且顯著之影響，而「社會影響」對於「使用意圖」並無明顯證據支持。
此外，本研究根據研究結果及分析，進一步探討公民新聞平台的設計機制，希望使原本就具有許多優點的公民新聞平台更符合閱聽者的需求，並強化原有公民新聞平台之機制。

摘要(英)

According to the Web2.0 concept development and the blogger sharing experience emerges, about approximately 2000, the world presented some citizen news websites to differ in size. Encourage to the audiences to publish or to exchange their opinions by the platforms for participation. Everyone may be the reporter, can make response to the subject what they care about, them achieves the gold: citizen all participation and sharing opinions about public things.
This tide of citizen news website upsurge also gradually emerges in Taiwan. So this study will investigate factors affecting audiences to leave traditional media environment, and starts to choose accepts coordinates the cooperation by citizen reporter, to report and the share citizen news website . After reading some literatures about Technology Acceptance Model, this study base on UTAUT (Unified Theory of Acceptance and Use of Technology) and combine the mass collaboration factor, and expect to find relationships among these factors and attitude toward behavior intention for using citizen websites, and influence attitude toward behavior for using citizen websites on intention to citizen websites using behavior.
The statistical analysis was done using the Structural Equation Model (SEM) of SPSS 12.0 and LISREL 8.54. The results as follows: “Performance Expectancy”, “Effort Expectancy” and “Mass Collaboration” have positive effects on the individual’s “attitude toward behavior intention for using citizen websites”, “Facilitating Conditions” has a positive effect on the individual’s “citizen websites using behavior” and “Social Influence” has no positive effect on the individual’s “attitude toward behavior intention for using citizen websites”.
In addition, this research basis findings and the analysis, further discuss the design mechanism for citizen news platform, hoped that enables to strengthen the citizen websites, and to tally read audience’s demand.

關鍵字(中)

★ Web2.0
★ 部落格
★ 公民新聞
★ 科技接受模式
★ 集體協作

關鍵字(英)

★ Web2.0
★ Blog
★ Citizen journalism
★ UTAUT
★ Mass Collaboration

論文目次

第一章緒論 1
第一節研究背景與動機 2
第二節研究目的與問題 4
第三節研究流程 6
第二章文獻與理論探討 9
第一節公民新聞的定義與發展 9
第二節 WEB2.0 18
第三節公民新聞網站發展現況 27
第四節科技接受模式文獻探討 39
第五節科技接受與使用統一理論 52
第六節影響閱聽者使用公民新聞網站行為因素 55
第三章研究方法 59
第一節研究概念架構 59
第二節研究假設 60
第三節變數的操作性定義及衡量 63
第四節研究設計 67
第四章研究執行與資料分析 71
第一節資料前測分析 71
第二節樣本結構分析 75
第三節信度效度分析 79
第四節結構方程模式分析 82
第五章系統方向及想法 89
第六章系統架構及設計 92
第一節系統概念架構 92
第二節系統分析設計 94
第三節系統模組分析 96
第七章研究結論與建議 101
第一節研究結論 101
第二節研究貢獻 106
第三節研究限制 109
第四節後續研究建議 109
參考文獻 111
附錄：本研究正式問卷 116

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指導教授

粟四維、許智誠
(Wesly Shu、Kevin Chihcheng Hsu)

審核日期

2009-7-9

推文