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姓名 林佳陞(Chia-Sheng Lin)  查詢紙本館藏   畢業系所 資訊管理學系
論文名稱 虛擬貨幣交易平台之實現
(A Simulation of Virtual Currency Exchange Platform)
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摘要(中) 隨著網路的迅速蓬勃發展,網路世界也慢慢成形,生活在網路上虛擬世界裡的真實人們也逐漸的增加,而不論在哪一個世界裡,錢,是一個永遠有吸引力的話題。新一代“虛擬貨幣”早已經無聲無息的進入現實世界中,也因為有「錢」就會有交易,有交易就會出現商業模式,而虛擬商業模式正不斷演進,與現實經濟體系的關係,從「一刀兩斷」逐漸邁入「藕斷絲連」,其中虛擬貨幣的出現,更助長這個趨勢的蔓延。當真實與虛擬界線開始模糊時,虛擬貨幣有了不同以往的真實性。
在這樣的背景下,本研究擬建立研究模型去探討個人對於參與虛擬貨幣現金交易行為的因素,透過解構計劃行為理論了解各構面因素的影響效果,期望研究結果可為虛擬世界的新領域帶來許多寶貴的建議。本研究也將提出一個開放式、統一的B2B系統整合平台,以探討虛擬貨幣間流通的困難並提出解決的方案以有效整合來自目前各大交易平台的效益,讓使用者不但可以在平台中迅速了解目前各大虛擬貨幣之間的匯率,更可以降低使用者時間和金錢上的浪費。
本研究利用SPSS 12.0 for Windows、LISREL 8.54 for Windows來進行相關資料分析與研究假設的驗證,得到實證結果如下:
1. 個人的「態度」會對參與虛擬貨幣現金交易「行為意圖」有正向且顯著的影響。
2. 個人的「主規規範」會對參與虛擬貨幣現金交易「行為意圖」有正向且顯著的影響。
3. 個人的「知覺行為控制」會對參與虛擬貨幣現金交易「行為意圖」有正向且顯著的影響。
4. 個人的參與虛擬貨幣現金交易「行為意圖」會對參與虛擬貨幣現金交易「行為」有正向且顯著的影響。
摘要(英) With the rapid development and growth of internet, virtual world on internet has been created. The number of people living in the virtual world of internet is increasing every day. However, irrespective of which world we are in, money is always an intriguing topic to talk about, and “Virtual Currency” has quietly become parts of the real world. Money cause trade, and as the result of trade, business model is created. As the business model of “Virtual Currency” evolves, its relation with the real world economics have also changed from no involvement at all, to a closely linked relationship. When the border between real and virtual world becomes blurry, “Virtual Currency” has become more realistic than ever.
In this background, our study set up a new research model to investigate the factor affecting users to joins the exchange between the virtual currency and the cash. Through Decomposed Theory of Planned Behavior expect to find relationships among all the factors and the act intention which joins the exchange between the virtual currency and the cash, and influence the act which joins the exchange between the virtual currency and the cash. This study also proposes a virtual currency exchange platform. The platform can solve the problem which is between the virtual currency exchange platforms now. Our exchange platform can let users find his demand quickly and users can use our exchange platform to know the exchange rate between the different virtual currencys. This function let uses would not waste the time to search.
The statistical analysis was done using the Structural Equation Model (SEM) of SPSS 14.0 and LISREL 8.50. The results obtained from correlative statistical analysis and model verification is summarized as follows:
1. The individual’s “attitude” has a positive effect on the “act intention” which joins the exchange between the virtual currency and the cash.
2. The individual’s “subjective norm” has a positive effect on the “act intention” which joins the exchange between the virtual currency and the cash.
3. The individual’s “perceived behavioral control” has a positive effect on the “act intention” which joins the exchange between the virtual currency and the cash.
4. The “act intention” which joins the exchange between the virtual currency and the cash has a positive effect on the “act” which joins the exchange between the virtual currency and the cash.
關鍵字(中) ★ 理性行動理論
★ 計畫行為理論
★ 解構式計畫行為理論
★ 虛擬貨幣
關鍵字(英) ★ Virtual Currency
★ Theory of Reasoned Action
★ Theory of Planed Behavior
★ Decomposed Theory of Planned Behavior
論文目次 第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 5
第三節 研究流程 6
第二章 文獻探討 8
第一節 貨幣的發展與歷史 8
第二節 理性行動理論 11
第三節 計畫行為理論 16
第四節 影響虛擬貨幣現金交易行為之因素探討 20
第三章 研究方法 26
第一節 研究架構 26
第二節 研究假設 28
第三節 變數的定義與衡量 30
第四節 研究設計 41
第四章 資料分析 44
第一節 問卷內容效度檢測 44
第二節 研究前測分析 45
第三節 研究正式問卷分析 56
第四節 結構方程式模型分析 65
第五章 系統現況分析 72
第一節 現今線上虛擬貨幣交易平台狀況分析 72
第二節 現今跨平台交易實際流程分析 75
第六章 系統規劃與設計 80
第一節 本研究系統功能表 80
第二節 本研究系統架構圖 84
第三節 本研究系統整體運作流程 87
第四節 本系統架構主要模組細部流程分析 88
第七章 結論與建議 95
第一節 研究發現與結論 95
第二節 管理意涵 98
第三節 研究限制 100
第四節 研究建議 102
參考文獻 103
附錄一 前測問卷 107
附錄二 正式問卷 112
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指導教授 粟四維、許智誠
(Wesley Shu、Kevin Chihcheng Hsu)
審核日期 2009-7-13
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