探討逆向供應鏈合資模式 – 以資通訊產業為例

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姓名

林彥宏(Yen-hung Lin) 查詢紙本館藏

畢業系所

工業管理研究所

論文名稱

探討逆向供應鏈合資模式 – 以資通訊產業為例
(Joint Venture Patterns in Reverse Supply Chain – Case Study of the ICT Industry)

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摘要(中)

為了提供顧客功能更多、配備更齊全的消費性電子產品，全世界的科技業在過去各自以該產業的核心能力為基礎開發新產品。在公司生產力增加的同時，他們也以更便宜的價格提供新產品，造成了消費商品的增加與使用。為了保持市占率，企業鼓勵消費者持續購買更新、更好的產品，產品生命週期也就越來越短，同時也就產生了更多的浪費。因此為了滿足國際環境保護法規與消費者對綠色產品的要求，各產業已開始重視逆向供應鏈活動的應用對整體商業環境的影響。本篇論文主要探討逆向供應鏈中的新興議題與趨勢，研究不同產業之間合資企業的成立對其的影響。
我們也在本文探討，目前全世界資訊與通訊科技 (ICT) 產業最新的趨勢，亦即，企業透過現有商品的重新設計，同時與戰略夥伴進行協同合作，共同以破壞、創新兼具的產品及服務拓展其版圖及市占率。這些不同形式的合資企業，為未來提供了極具價值及前瞻性的引導，另外當然還有值得學術界深入研究的新議題。目前ICT產業間協同合作的類型、其擴及的範圍均是前所未見。我們在本文剖析了在此特殊的產業形勢下，形成一個成功合資企業的關鍵要素；同時，我們也以小筆電及相關商品做個案研究，進而發掘與供應鏈管理相關的新研究議題。由於台灣的高科技業是造就全世界小筆電熱潮的第一推手，我們也希望本文深入的個案研究與討論，能夠協助本土企業在激烈的競爭當中勝出，成為最大的贏家。

摘要(英)

In order to offer consumer electronic products with more features and capabilities, the technology industry has developed new products based on core competencies. As facilities increase productivity, they are able to offer products at a cheaper price, thus contributing to an increased consumer goods purchase. To maintain market share, businesses encourage consumers to buy new products, leading to a shorter product life cycle and generating more waste. Therefore, in order to meet international environment regulations and consumer demands for green products, industries have started to emphasize more on reverse supply chain (RSC) activities. Therefore, this thesis explores emerging RSC issues and the establishment of a joint venture (JV) and their impact in different industries.
We also study in this paper trends recently growing popular in the world’s Information and Communications Technology (ICT) industry, namely, firms extending business and competing for market shares in new territories through redesigning existing products and collaborating with strategic partners in a disruptive yet innovative fashion. Various types of JVs have formed providing valuable insights as well as emerging issues worthy of serious research. We analyze strategies and ingredients in forming a successful JV as part of this new ICT phenomenon, discuss emerging e-business and supply chain issues, and use the netbook and related new high tech products as a case study. As firms in Taiwan are the originator of this “netbook phenomenon”, we wish our in-depth discussions may be of some help to our ICT firms in winning the battle in the near future.

關鍵字(中)

★ 合資企業
★ 資通訊科技產業
★ 逆向供應鏈
★ 逆物流

關鍵字(英)

★ Joint ventures
★ ICT industry
★ reverse supply chain
★ reverse logistics

論文目次

中文摘要 i
Abstract ii
Contents iii
List of Figures v
List of Tables vi
Chapter 1. Introduction 1
1.1 Background 1
1.2 Motivation 3
1.3 Research Objectives 4
1.4 Thesis Organization 5
Chapter 2. Literature Review 7
2.1 Reverse Supply Chain 7
2.1.1 Closed-Loop Supply Chain 8
2.1.2 Reverse Logistics 10
2.2 Joint Venture – Case of ICT Firms and Literature 12
2.2.1 Joint Venture Patterns 16
2.2.2 Joint Venture Literature 18
Chapter 3. Research Methodology 22
3.1 Qualitative Research 22
3.2 Approaches and Limitations 24
3.2.1 Case Studies and Empirical Sources 24
3.2.2 Limitations 27
3.3 Propositions 28
Chapter 4. Emerging Trends in Reverse Supply Chain 30
4.1 End of Life Management 30
4.1.1 Elevated Importance of Product Design 30
4.2 Product Acquisition 32
4.2.1 OEM Centered Joint Ventures in the RSC 32
4.2.2 Participants in the RSC Become More Critical 37
4.3 Reverse Logistics 43
4.3.1 Independent Forward & Reverse Supply Chain Operations 43
4.3.2 Information System Needs Integration 46
4.4 Re-distribution and Sales 50
4.4.1 Critical Roles of Consumer 50
Chapter 5. Case Study 55
5.1 Joint Venture Trends Review 55
5.1.1 The Netbook Phenomenon – Inception of Ultra Low Cost PCs (2005~2007) 55
5.1.2 Emergence of the Netbooks (2008) 56
5.1.3 Wide Spreading Joint Ventures (2009~) 58
5.2 Super Dragon Technology 62
5.2.1 Profile of SDTI 62
5.2.2 Joint Ventures of SDTI 63
Chapter 6. Conclusions and Future Research 66
List of Figures
Figure 1 Framework of the Thesis 6
Figure 2 Closed-Loop Supply Chain 9
Figure 3 Activities and Firms in a Supply Chain 11
Figure 4 Basic Activities and Flows in Reverse Logistics 12
Figure 5 Reverse Supply Chain Process with Joint Venture 28
Figure 6 Roles of OEM in Supply Chain 33
Figure 7 Relationships of Various Participants and Joint Venture Types 42
Figure 8 Framework of Reverse Supply Chain Information System 48
Figure 9 Hazardous Substances Control Process of Suppliers 49
Figure 10 Joint Ventures of Super Dragon Technology Co. Ltd. 64
List of Tables
Table 1 Major Joint Ventures for Netbooks, CULV Notebooks, and MIDs 14
Table 2 Motivations & patterns for ICT Joint Ventures 15
Table 3 Joint Venture Literature 21
Table 4 Classification of Research Methods 23
Table 5 Transformation Activities in Main High-tech Firms 26
Table 6 Benefits for Joint Venture of OEMs 36
Table 7 Green Initiatives of Different Countries 41
Table 8 Major Elements Affecting RSC Activities by Consumers 51
Table 9 Major Events for the Netbook Phenomenon Since 2005 60
Table 10 Joint Venture Companies and Contents of SDTI 65

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指導教授

王啟泰(Chi-tai Wang)

審核日期

2010-7-13

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