博碩士論文 964300035 詳細資訊


姓名 吳志成(Chih-Cheng Wu)  查詢紙本館藏   畢業系所 高階主管企管碩士班
論文名稱 半導體設備代理商經營策略之探討- 以A公司為例
檔案 至系統瀏覽論文 (永不開放)
摘要(中) 隨著半導體產業的蓬勃發展及製程技術的世代改進,半導體製程設備的種類及應用也日益繁多與複雜。這不斷的發展及演進中,台灣亦成為全球半導體設備商最主要的目標市場。在市場競爭下,國外設備廠為取得台灣市場,除在提供競爭性價格之外,更需提高本土化及即時的服務能力,因此居於國外設備廠及客戶之間的專業半導體設備代理商,所扮演的專業角色也日趨重要。
本研究針對半導體設備代理商,除了面對市場快速變遷及規模日益增大,同時還必須面臨代理權的競爭奪取與原廠回收問題的情況下,探究出何種經營策略才能順應瞬息萬變的產業,以及該具備何種的核心策略才能使設備代理商能持續生存及發展。
本研究透過受訪廠商的訪談及深入調查的研究結果對半導體設備代理商提供些許貢獻如下:
1. 新科技日新月異,設備代理商必須重視產品管理,原廠關係管理及強化新產品開發導入流程。
2. 除了產品之外,人才是設備代理商最重要的資產與價值。做好育才、留才、全員經營,就能掌握客戶,亦能掌握商機。
後續研究方向可針對大陸市場發展策略來探討設備代理商在不同區域的經營策略差異或是納入與其他大型設備代理商的比較,以提出更詳盡的經營策略。
摘要(英) In this rapid development semiconductor industry and the technology process demand, the types of applications of semiconductor equipment are also diverse and complex increasingly. In this fast changed generation Semiconductor Industry, Taiwan has become the most important marketplace of the global semiconductor equipments, under this competition situation, foreign vendors strive for the Taiwan market with not only aggressive price strategy but also using the localized and in-time service strategy. Therefore, the specialized and professional agency as a bridge between of vendors and Semiconductor manufacturing customers act an important role for both semiconductor equipment suppliers and end customers.
In this study, we are focusing on semiconductor equipment agency in Taiwan for the strategy making, core competence, In order to maintain success in this rapidly changing, strong competition market, the agent is struggling for vendor authority. The major approach of the thesis is going through a face to face interview study and the in-depth of investigation. And the conclusion of the study is as following:
1. The semiconductor equipments agent company must well manage with the product lines and vendors plus build up the process of the new product line development into the business strategy operation system for future need.
2. Talents are the most important assets for an equipment agent. Keep the talents and grasp the customers, business opportunities are always the key.
The following study could aim at different strategy making in Mainland market or in different scale agency.
關鍵字(中) ★ 核心能力
★ 經營策略
★ 代理商
★ 半導體設備
關鍵字(英) ★ Strategy
★ Core competence
★ Agency
★ Semiconductor equipment
論文目次 第一章 緒論 1
1.1 研究背景 1
1.2 研究動機 3
1.3 研究目的 3
1.4 研究方法 3
1.5 研究流程與論文架構 4
第二章 文獻回顧 6
2.1 代理商 6
2.1.1 代理的定義 6
2.1.2 代理商功能與特色 6
2.1.3 製造商選擇代理商的考量因素 7
2.2 核心能力 9
2.2.1 核心能力的定義 9
2.2.2 核心能力的特性 11
2.2.3 核心能力的類型 11
2.2.4 核心能力的來源 13
2.3 經營策略 14
2.3.1 經營策略的定義 14
2.3.2 經營策略的評估模式 17
2.3.3 經營策略形成理論 20
2.4 半導體設備市場 23
2.4.1 全球半導體設備市場現況 23
2.4.2 台灣半導體設備市場 25
2.4.3 全球半導體設備供應商 26
2.4.4 台灣半導體設備代理商概況 29
第三章 個案公司介紹 31
3.1 公司簡介 31
3.2 經營理念 31
3.3 公司沿革 32
3.4 公司組織及人力資源概況 33
3.5 公司營運概況 34
3.5.1 公司主要產品 35
3.5.2 個案公司營收狀況 36
3.6 個案公司所面臨問題 37
第四章 個案分析與討論 38
4.1 外在環境分析:五力分析 38
4.2 內在環境分析:SWOT分析 40
4.3 問題認定 42
4.4 策略制定與問題解決 43
第五章 結論與建議 48
5.1 結論與建議 48
5.1.1 設備代理商與原廠的經營策略建議 48
5.1.2 設備代理商與客戶的經營策略建議 48
5.1.3 代理商本身策略 49
5.2 後續研究方向 50
參考文獻 51
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參考網頁
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指導教授 何應欽 審核日期 2009-6-8

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