博碩士論文 964301003 詳細資訊




以作者查詢圖書館館藏 以作者查詢臺灣博碩士 以作者查詢全國書目 勘誤回報 、線上人數:15 、訪客IP:3.95.131.208
姓名 陳奕璋(Yi-chang Chen)  查詢紙本館藏   畢業系所 企業管理學系在職專班
論文名稱 探討網際網路事件達成關鍵多數之影響因素
(A Study of the Factors of Incident to Reach the Critical Mass in the Internet.)
相關論文
★ 從生態共生觀點發展組織合作模式★ 影響產業垂直分工因素之探討
★ 發展台籍專業管家的人力派遣模式★ 影響軍事機關審計品質之關鍵性因素及其相對效率衡量
★ 台灣光碟片設備供應商競爭策略分析★ 國防科技研發機構組織向心力之研究
★ 衡量半導體零組件通路商之相對經營績效★ 衡量半導體晶圓代工廠商生產單位之營運績效
★ 商業銀行營運型態與組織調整對分行營運效率的影響★ 發展行動條碼為基礎的隨傳隨用視訊平台之應用
★ 飛機引擎定子零件維修之訂價調整方式★ 國際化、創新活動與公司績效:台灣上市公司董事會結構論析
★ 生態循環農業產銷策略個案研究★ 探討以政策規範高耗能產業參與再生能源開發之綜效-以太陽光電發電系統為例
★ 適地性服務(LBS)之顧客體驗整合性設計—以中華電信行動導遊為例★ 建構台灣再生能源電力市場供需機制
檔案 [Endnote RIS 格式]    [Bibtex 格式]    [相關文章]   [文章引用]   [完整記錄]   [館藏目錄]   至系統瀏覽論文 ( 永不開放)
摘要(中) 網際網路之流行或爆紅甚至是暢銷的事件、觀念或產品並非線性活動而是一種複雜的現象,期許能從竄紅事件、觀念或產品中,探尋混沌的市場裡那些是可解讀的共通因子,以作為可詮釋的要素。
擴散過程中最關鍵之處,就是關鍵多數(Critical Mass)的達成,在物理學上稱為「臨界質量」,意指裂變物質在特定條件下達成自持鏈式裂變反應所需之最小質量,或是如原子反應堆達到臨界質量點,便會自發出現核連鎖反應,這臨界特定現象,就如同製造社會流行風潮,且像流行性傳染病一樣,只要達到了一定「引爆點」,流行就會突發性地迅速傳播開來,再引申之,商業活動只要能掌握製造流行風潮的規律或方法,就能因此産生資訊傳遞巨變的效果,達成擴大能見度的目的。
本研究使用「Google Insight」搜尋功能,找出迅速竄升已達搜尋關鍵多數熱門事件所在區段,採用紮根及內容分析法歸納整理代表性案例所呈現的因素。研究發現事件之擴散達成關鍵多數的因素中,其實皆圍繞著不可或缺的社群、環境、事件三大環節上,爰將共同因素再區分成類屬之環節構面:
其一、社群:感受性、口碑及分享、參考群體或意見領袖。
其二、環境:大量曝光的平台、新聞媒體、排行競賽。
其三、事件:創新品質、依附效果、話題性、故事性。
摘要(英) In Internet, popular events, ideas or products are non-linear activities but a complex phenomenon. The goal of this study is to find out the common factors from the events, ideas or products that can be interpreted as key elements in a chaotic marketplace.
In the process of diffusion, the most crucial point that physics known is the "critical mass" of reaching .The critical mass means that under certain conditions of fissile material to achieve self-sustaining fission chain reaction of the minimum required quality, or such as atomic reactor to achieve critical mass point, then a nuclear chain reaction will be spontaneous.
The critical mass phenomenon, just as creating social fad and epidemic diseases, so long as to reach a certain "tipping point", the popular will suddenly spread quickly. As long as the commercial activities to master the rule of pop culture or methods, therefore, it can make great effects through the information transmission to achieve the purpose of expanding visibility.
This research takes the function of「Google Insight」as a tool to find the hot zone of rapidly risen events as reached "critical mass". According to the content analysis and grounded theroy to analysis the factors from the representative cases. The result of the research shows that the diffusion of the incident reached a "critical mass," in fact, the factors are included in the three major dimensions of the community, environment and event. The factors can be divided into categories as follow:
1. The community: impressibility, word of mouth and sharing, reference groups or opinion leaders
2. The environment: massive exposure platform, the media, ranking or competition
3. The event: innovative quality, attachment effect, topic, story
關鍵字(中) ★ 創新擴散
★ 關鍵多數
★ 網路外部性
★ 紮根理論
關鍵字(英) ★ grounded theory
★ network externality
★ innovation diffusion
★ critical mass
論文目次 中文摘要 i
英文摘要 ii
誌 謝 iv
目 錄 v
圖目錄 vii
表目錄 viii
一、緒 論 1
1-1 研究動機 3
1-2 研究目的 4
1-3 論文組織 5
1-4 研究流程 6
二、文 獻 探 討 7
2-1 網際網路特性 7
2-2 創新擴散理論 9
2-3 擴散的網絡 14
2-4 科技接受行為 15
2-5 社會影響 18
2-6 關鍵多數 19
三、研 究 方 法 23
3-1 研究架構 24
3-2 研究對象 25
3-3 研究工具 26
3-4 內容分析法 28
3-5 紮根理論 29
3-6 理論觸覺 31
3-7 信度與效度 32
四、個案整理與分析 35
4-1 個案一: 35
4-1-1 個案內容簡介 35
4-1-2 觀察事件於網路上之搜尋紀錄 35
4-1-3 分析事件爆紅之可能因素 37
4-2 個案二: 40
4-2-1 個案內容簡介 40
4-2-2 觀察事件於網路上之搜尋紀錄 40
4-2-3 分析事件爆紅之可能因素 42
4-3 個案三: 44
4-3-1 個案內容簡介 44
4-3-2 觀察事件於網路上之搜尋紀錄 45
4-3-3 分析事件爆紅之可能因素 47
4-4 個案四: 49
4-4-1 個案內容簡介 49
4-4-2 觀察事件於網路上之搜尋紀錄 50
4-4-3 分析事件爆紅之可能因素 52
4-5 個案五: 54
4-5-1 個案內容簡介 54
4-5-2 觀察事件於網路上之搜尋紀錄 54
4-5-3 分析事件爆紅之可能因素 56
4-6 個案六: 59
4-6-1 個案內容簡介 59
4-6-2 觀察事件於網路上之搜尋紀錄 59
4-6-3 分析事件爆紅之可能因素 66
4-7 個案七: 69
4-7-1 個案內容簡介 69
4-7-2 觀察事件於網路上之搜尋紀錄 69
4-7-3 分析事件爆紅之可能因素 71
4-8 個案八: 74
4-8-1 個案內容簡介 74
4-8-2 觀察事件於網路上之搜尋紀錄 76
4-8-3 分析事件爆紅之可能因素 78
五、結 論 與 建 議 81
5-1 研究結論 81
5-2 管理意涵 86
5-3 後續研究建議 88
5-4 研究限制 88
參 考 文 獻 89
參考文獻 中文文獻
1.羅吉斯(Everett M. Rogers)(2003)著,創新的擴散─為什麼有些好觀念、好產品會一炮而紅,有些卻流行不起來,唐錦超譯,遠流出版社,台北,2006。
2.墨爾(Geoffrey A. Moore)(1999)著,跨越鴻溝︰新興高科技公司如何飆上高速公路,陳正平譯,臉譜文化出版,2000。
3.墨爾(Geoffrey A. Moore)著,龍捲風暴︰矽谷的高科技行銷策略,陳正平譯,麥田出版,1990。
4.葛拉威爾(Malcolm Glagwell) 著,引爆趨勢:舉手之勞成大事(The tipping point : How little things can make a big difference. US: Little Brown.) 齊思賢譯,時報出版,2005。
5.維加德(Henrik Vejlgaard)著,趨勢學‧學趨勢 ,羅雅萱譯,美商麥格羅‧希爾國際出版,台北,2008。
6.休斯(Mark Hughes) (2005)著,3張嘴傳遍全世界─口碑行銷威力大(Buzzmarketing: Get People to Talk about Your Stuff),李芳齡譯,天下雜誌,台北,2006。
7.渥泰姆、芬衛科(Kent Wertime,Ian Fenwick)著,數位行銷,台灣奧美互動關係行銷公司譯,天下雜誌,台北,2008。
8.洛伯特(Michael Loebert)著,故事,讓願景鮮活:最有魅力的領導方式,吳信如譯,商周出版,台北,2003。
9.科特勒(Philip Kolter)著,行銷管理學,方世榮譯,東華書局,台北,1998。
10.波雅齊斯(Richard E. Boyatzis)著,質性資料分析─如何透視質性資料,王國川、翁千惠譯,五南圖書出版有限公司,台北,2005。
11.高汀(Seth Godin)著,紫牛 : 讓產品自己說故事(Purple cow : transform your business by being remarkable),梁曙娟譯,商智文化,台北,2004。
12.高汀(Seth Godin)著,行銷不過是個噴嚏(Unleashing the Ideavirus),梁曙娟譯,藍鯨出版,2000。
13.西蒙斯(Annette Simmons) 著,說故事的力量:激勵、影響與說服的最佳工具,陳智文譯,臉譜,城邦,台北,2004。
14.Anselm Strauss,Juliet Corbin著,質性研究概論,徐宗國譯,巨流,台北,1990。
15.kenneth C.Laudon,Jane P.Laudon著,管理資訊系統,周宣光譯,東華,台北,2000。
16.泰普史考特(Don Tapscott)著,數位化經濟時代:全球網路生活新模式,卓秀娟、陳家伶譯,聯經,台北,1997。
17.法瑞爾(Winslow Farrell)(1998)著,大爆熱門-如何在混沌的市場中引爆暢銷商品,楊哲萍譯,遠流,台北,1999。
18.丁源宏,「不同媒介特性,廣告訴求與產品涉入度對於廣告效果影響之探討-比較平面媒體與網際網路」,國立中山大學,未出版之碩士論文,民國88年。
19.小阪裕司 (2009),fu對了,就暢銷-感性工學大師創意出招(買いたい!」のスイッチを押す方法 消費者の心と行動を読み解く),李彥樺譯,先覺,台北,2010。
20.內田廣由紀,共感力-暢銷商品的祕密,城邦文化事業股份有限公司/尖端出版,台北,2009。
21.王允志,「探討網際網路應用對行銷活動之影響-以製造業為例」,逢甲大學,碩士論文,民國91
22.王文科,課程與教學論,五南,台北,2006。
23.王石番,傳播內容分析法:理論與實證,幼獅,台北,1991。
24.伯飛特,行銷趨勢學之熱迷行銷,創見文化,台北,2005。
25.余千智,電子商務總論,智勝,台北,1999。
26.吳筱玫,網路傳播概論,智勝文化,台北,2003。
27.林芳珍,「網路外部性下關鍵存續量之估計—時間序列法在WWW伺服器市場之實證」,中原大學,碩士論文,民國92年。
28.林建煌,消費者行為,智勝文化事業有限公司,台北,2002。
29.胡幼慧,質性研究理論、方法及本土女性研究實例,巨流圖書台北,台北,1996。
30.徐亞瑛,「茁根理論之介紹—以台灣地區殘病老人家庭照顧品質研究為例」,護理研究,4(3),263-278,1996。
31.徐宗國譯,質性研究概論,巨流,台北,1997。
32.祝鳳岡,「廣告感性訴求策略」,廣告學研究,5,1-26,1995。
33.翁懿涵、許瀛方、黃瓈葳,紮根理論,2000。
34.高橋 朗,五感行銷:搏感情,說故事,未來行銷都得這麼做,賴惠玲譯,大雁出版,2008。
35.張劭勳,研究方法,滄海,台中,2004。
36.張威龍、鄭如珍,「網路訊息訴求、產品涉入程度對廣告效果之影響」,萬能商學學報,7,55-74,2002。
37.陳冠允,「教育網站擴散管道之研究」,國立中山大學,碩士論文,民國92年。
38.菲利浦∙鮑爾,用物理學找到美麗新世界—洞悉事務如何環環相扣,木馬文化,2008。
39.黃光玉,「說故事打造品牌:一個分析的架構」,廣告學研究,第26集,1-26頁,2006。
40.黃彥達,當科技變身時尚~16%的科技行銷密碼,先覺,台北,2005。
41.黃莉慧,「情感性訴求對網路橫幅廣告效果之影響」,世新大學,未出版之碩士論文,民國93年。
42.楊孝榮,內容分析。載於楊國樞(主編),社會及行為科學研究法(下),東華,台北,1993。
43.楊國樞等,社會及行為科學研究法,東華,台北,2002。
44.潘彥廷,「部落格的品牌社群經營與購買意願之關係研究」,國立政治大學,未出版之碩士論文,民國96年。
45.蔡金燕,「故事行銷關鍵成功因素之研究」,實踐大學, 碩士論文 ,民國98年。
46.蔡淑娟,「網路ATM接受度之研究」,國立台灣科技大學,碩士論文,民國95年。
47.盧玫伶,「網路創業之探討」,國立中山大學,碩士論文,民國94年。
48.蕭瑞麟 ,不用數字的研究,培生集團,2009。
49.謝政益,「網路電話接受度之研究」,國立台灣科技大學,碩士論文,民國92年。
50.羅之盈,「Facebook行銷學崛起」,數位時代,188,102-105,2010。
英文文獻
1.Ajzen, I., From Intentions to Actions: A Theory of Planned Behavior, Action-Control: From Cognition to Behavior, Heidelberg: Springer, 1985.
2.Armstrong, A. and Hagel, J., “The Real Value of On-line Communities”, Harvard Business Review, May-June, pp.134-141, 1996.
3.Arthur, W. B., “Competing Technologies, Increasing Returns, and Lock-in by Historical Events”, Economic Journal, Vol. 99, No.394, pp.116-131, 1989.
4.Asch, S. E., Social Psychology. Englewood Cliffs, New Jersey:Prentice-Hall, 1952.
5.Benbasat, I., Goldstein, D. and Mead, M., “The case research strategy in studies of information systems”, MIS Quarterly, Vol.11, No.3, pp.369-388, 1987.
6.Berelson, B., Content analysis in communication research, Glencoe, IL: The Free Press, 1952.
7.Bickart, B. and Schindler, R.M., “Internet Forums as Influential Sources of Consumer Information”, Journal of Interactive Marketing, Vol.15, No.3, pp.31-40, 2001.
8.Bowers, J.W., Content Analysis, in P. Emment and W. Brooks (eds), Methods of Research in Communication, Boston: Hougton Miffinco Press,1970.
9.Boyatzis, R. E., Transforming qualitative information: Thematic analysis and code development, Thousand Oaks: Sage Publications, Inc, 1988.
10.Davis, F. D., Bagozzi, R. P. and Warshaw, P. R., “User Acceptance of Computer Technology: A Comparison of Two Theoretical Models”, Management Science, Vol.35, No. 8, pp.982-1002, 1989.
11.Davis, F.D., “Perceived usefulness, perceived ease of use, and user acceptance of information technology”, MIS Quarterly, Vol.13, No.3, pp. 319-340, 1989.
12.Denning, S., The leader guide to storytelling: Mastering the art and discipline of business narrative, San Francisco, Josssey-Bass, 2005.
13.Deutsch, M., and Gerard, H.B., “A Study of Normative and Informational Social Influences upon Individual Judgment”, Journal of Abnormal Social Psychology, Vol.51, No.3, pp.629-636, 1955.
14.Donaton, Scott, “Marketing’s New Fascination: Figuring Out Word-of-Mouth”, Advertising Age, Vol.74, Issue 46, pp.18, November, 2003.
15.Dutta, Soumitra & Arie Segev, “Business Transformation on the Internet,” European Management Journal, Vol.17, No.5, pp.466-476, 1999.
16.Engelman, Linda J., “Interacting on the Internet”, Irwin - Times Mirror Higher Education Group, Boston, MA, 1996.
17.Escalas, J. E., “Advertising narratives: What are they and how do they work?” In B. Stern (Ed.), Representing consumers: Voice, views and visions, pp.267-289, New York: Routledge & Kegan Paul, 1988.
18.Etziony, Amir and Avi Weiss, “Coordination and Critical Mass in a Network Market-An Experimental Evaluation”, Working paper, Vol.2002-05, pp.18-19, 2002.
19.Fishbein, M. and Ajzen, I., Belief, attitude, intention and behavior: An introduction to theory and research, Reading (MA): Addison-Wesley, 1975.
20.Fog, K., Budtz, C., and Yakaboylu B., Storytelling: Branding in Practice, Berling, Springer, 2005.
21.Gefen, D., “E-Commerce: The Role of Familiarity and Trust”, Omega, The International Journal of Management Science, Vol.28, No.6, pp.725-737, 2000.
22.Ghosh, S., “Making Business Sense of The Internet”, Harvard Business Review, March-April, pp.126-135, 1998.
23.Gitomer, J., “Tell a story with BLT and you’ll weave a yarn of scales”, Business Journal, Vol.14, No.13, pp.14 & 21, 2000.
24.Glaser, B., and Strauss, A., The discovery of grounded theory: Strategies for qualitative research, Aldine Transaction.1967.
25.Goetz, J. P. and LeCompte, M. D., Ethnography and Qualitative Design in Educational Research, NY, Academic Press, 1984.
26.Hanson, W., Principles of internet marketing, Cincinnati, OH, South-Western College Publishing, 2000.
27.Herr, Paul M., Frank R.KARDES, and John Kim, “Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective”, Journal of Consumer Reasearch, Vol.17, March, pp.454-62, 1991.
28.J. Koh, and Kim, Y.G., “Knowledge Sharing in Virtual Communities: An e-Business Perspective”, Expert Systems with Applications, Vol.26, pp.155-166, 2004.
29.Katz, E., and Lazarsfeld, P., Personal Influence, New York: The Free Press, 1995.
30.katz, Michael and Carl Shapiro, “Network Externalities, Competition, and Compatibility”, The American Economic Review, Vol.75, No. 3, pp.424-440, 1985.
31.Kirk, J. and M. Miller, Reliability and Validity in Qualitative Research, London, Sage, 1998.
32.Kotler, P., and Armstrong, G., Principles of marketing (9th edit), New Jersey, Prentice Hall, 2000.
33.Liebowitz, S. J. and Margolis, Stephen E., “Path Dependence, Lock-In, andHistory”, Journal of Law, Economics and Organization, Vol.11, pp.205-226, 1995.
34.Lincoln, Y.S. and Guba, E.G., Naturalistic inquiry, Newsbury Park, CA: Sage, 1985.
35.Liu, William T., and Robert W. Duff, “The Strength of Weak Ties”, Public Opinion Quarterly, GS (e),Vol.36, pp.361-366, 1972.
36.Lou, H., Luo, W. and Strong, D., “Perceived critical mass effect on groupware acceptance", European Journal of Information System, Vol.9, pp.91-103, 2000.
37.Mahler, Alwin and Everett M. Rogers, “The diffusion of interactive communication innovations and the critical mass: the adoption of telecommunications services by German banks”, Telecommunications Policy, Vol.23, pp.719-740, 1999.
38.Mark S. Granovetter, “The Strength of Weak Ties”, The American Journal of Sociology, Vol.78, No.6, pp.1360-1380, 1973.
39.Markus, M.J., “Toward a “critical mass” theory of interactive media”, In Fulk, J. and Steinfield, C. (ed.), Organizations and Communication Technology, Newbury Park, Sage, pp.194-218, 1990.
40.Moore, G.C., Benbasat, I., “Development of an Instrument of Measure the Perceptions of Adopting an Information Technology Innovation”, Information Systems Research, Vol.2, No.3, pp.192-222, 1991.
41.Murray, K. B., “A Test of Service Marketing Theory: Consumer Information Acquisition Activities”, Journal of Marketing, Vol.55, pp.10-25, 1991.
42.Olanrian, B.A., Group process satisfaction and decision quality in computer-mediated communication in problem-solving groups, Madison, WI: Brown & Benchmark Publishers, 1996.
43.Oliver, P.E. and Marwell, G., “Whatever Happened to Critical Mass Theory? A Retrospective and Assessment”, Sociological Theory, Vol.19, pp.292-311, 2001.
44.Oliver, P.E., Marwell, G., and Teixeira, R., “A theory of the critical mass: interdependence, group heterogeneity, and the production of collective action”, American Journal of Sociology, Vol.91, No.3, pp.522-556, 1985.
45.Oren, Shmuel and Stephen Smith, “Critical mass and tariff structure in electronic communications markets”, Bell Journal of Economics, Vol.12, No.2, pp.467-487, 1981.
46.Peterson, R. A., S. Balasubramanian and J. Bronnenberg, “Exploring the Implications of the Internet for Consumer Marketing”, Journal of the Academy of Marketing Science, Vol. 25, No. 4, pp. 329-346, 1997.
47.Rogers, E. M. and Floyd Shoemaker, Communication of Innovations, New York, Free Press, pp.210-215, 1971.
48.Rogers, E. M., Diffusion of Innovations, New York, The Free Press, 1983.
49.Rogers, E. M., Diffusion of Innovations (forth edition), New York, The Free Press, 1995.
50.Rogers, E.M. and Allbritton, M.M., “Interactive Communication Technologies in Business Organizations”, Journal of Business Communication, Vol.32, pp.175-195, 1995b.
51.Rohlf, J., “A theory of interdependent demand for a communication service”, Bell Journal of Economics, Vol. 5, pp.16-37, 1974.
52.Ryan, Richard M. and Edward L. Deci, “Intrinsic and Extrinsic Motivation: Classic Definitions and New Directions”, Contemporary Educational Psychology, Vol.25, No.1, pp. 54-67, 2000.
53.Schelling, Tomas C., Micromotives and Macrobehavior, New York, Norton, 1978.
54.Schiffman, L.G., & Kanuk, L. L., Consumer Behavior (6th ed.), Upper Saddle River, NJ, Prentice Hall, 1997.
55.Schiffman, Leon G.and Leslie L. Kanuk, Consumer Behavior, 9th ed., Upper Saddle River, New Jersey: Perentice-Hall, Inc, 2006.
56.Schoder, Detlef, “Forecasting the success of telecommunication services in the presence of network effects”, Information Economics and Policy, Vol.12, pp.181-200, 2000.
57.Shapiro, Carl and Hal Varian, Information Rule, Boston, Harvard Business School Press, 1999.
58.Sharma, A., “Trends in Internet-based business-to-business marketing”, Industrial Marketing Management, Vol.31, pp.77-84, 2002.
59.Shy, O., The Economics of Network Industries, London, CambridgeUniversity Press, 2001.
60.Silverman, D., Interpreting Qualitative Data: Methods for Analyzing Talk,Text and Interaction, London, Sage, 1997.
61.Skinner, H., Biscope, S., and Poland, B. “Quality of Internet Access: Barrier Behind Internet Use Statistics”, Social Science and Medicine, Vol. 57, pp.875-880, 2003.
62.Strauss & Corbin, Basic of Qualitation Research: Grounded theory procedures & techniques, Thous &s Oaks, CA, Sage, 1990.
63.Strauss, Qualitative analysis for social scientists, Cambridge, Cambridge University Press., 1987
64.Sundaram, D. S., Mitra, K., & Webster, C., “Word-of-Mouth Communications: A Motivational Analysis”, Advances in Consumer Research, Vol.25, No.1, 527-531, 1998.
65.Tan & Teo, “Factors Influencing the Adoption of Internet Banking”, Journal of the Association for Information Systems Vol.1, No.5, pp.1-42, 2000.
66.Wimmer, Roger D. and Dominick, Joseph R., Mass media research: an introduction (7 th ed.), Wadsworth, California, 2002.
67.Wirtz, Jochen and Patricia Chew, “The Effects of Incentives, Deal Proneness, Satisfaction and Tie Strength on Word-of-Mouth Behaviour”, International Journal of Service Industry Management, Vol.13, No.2, pp.141-163, 2002.
68.Witt, Ulrich, ““Lock-in” vs. “critical mass” industrial change under network externalities”, International Journal of Industrial Organization, Vol.15, pp.753-773, 1997.
網路資訊
1 EMBA雜誌第286期(2010年6月出版),善用排行榜的威力。取自 http://www.emba.com.tw/ShowArticleCon.asp?artid=7853
2 Google News 。取自 http://www.google.com/search
3 Google News Archive Search。取自 http://news.google.com/archivesearch
4 Google Trends。取自 http://www.google.com.tw/trends
5 Google搜尋透視。取自 http://www.google.com/insights/search/#
6 Hong Kong I.T. News。ASUS Eee PC 4G Surf搶先精"彩"上市。取自 http://www.hkitnews.com/news/2007Dec/15.htm
7 iGoogle。取自 http://www.google.com.tw/ig?hl=zh-TW&source=iglk
8 Iprospect。Search Engine User Behavior Study , April 2006。取自http://www.iprospect.com/about/whitepaper_seuserbehavior_apr06.htm
9 Nielsen。Global Consumer Confidence Survey, September 2010。取自http://tw.cn.nielsen.com/site/documents/TW_NielsenMarketBeat_101105.pdf
10 Nielsen。iPhone vs. Android, June 4, 2010。取自 http://blog.nielsen.com/nielsenwire/online_mobile/iphone-vs-android/
11 Nielsen。全球有三分之一網路消費者透過網路關注世界盃賽事,預期亞洲透過電腦及手機觀賞賽事的比例增加,2010年6月25日。取自 http://tw.cn.acnielsen.com/news20100625.shtml
12 NOWNews。活動好康 吃零嘴賺獎金! 喝飲料也可以讓自己更清新。取自http://www.nownews.com/2009/05/07/11490-2447367.htm
13 NOWNews。胖哥林育群紅到海外 英媒疾呼:蘇珊大嬸小心囉!取自 http://www.nownews.com/2010/04/08/91-2589060.htm
14 NOWNews。健康商機夯 黑松茶花綠茶掀熱潮 4月營收年增11.94。取自http://www.nownews.com/2009/05/11/320-2449445.htm
15 NOWNews。菜販榮登時代雜誌英雄榜。取自 http://blog.nownews.com/article.php?bid=10622&tid=745371
16 NOWNews。寧波乞丐型男迷倒中國!犀利哥原始混搭風超像張震。取自http://www.nownews.com/2010/02/26/91-2573748.htm
17 NOWNews。網路變天!Facebook擠下無名成台灣第二大網站。取自 http://www.nownews.com/2009/11/13/91-2532760.htm
18 WIKIPEDIA。Eee PC。取自 http://zh.wikipedia.org/wiki/Eee_PC
19 WIKIPEDIA。iPhone。取自 http://zh.wikipedia.org/wiki/Iphone
20 YouTube。取自 http://www.youtube.com/
21 中時電子報。小胖成蘇珊大嬸師弟 千萬打造專輯。取自http://news.chinatimes.com/2009Cti/Channel/Showbiz/showbiz-news-cnt/0,5020,110511+132010051301445,00.html
22 中國新聞網。網友稱"犀利哥"是98年抗洪老兵 曾獲嘉獎。取自http://www.chinanews.com/life/news/2010/03-03/2148052.shtml
23 民視新聞網。世足章魚哥 西班牙欲迎養老。取自http://news.ftv.com.tw/?sno=2010716I05M1&type=Class
24 阿宅星。Facebook開心農場,為什麼一個偷菜遊戲影響了台灣網路生態,2009年11月22日。取自 http://star.gg/facebook-happy-farm
25 傅雅秀(1999),新事物散播理論與台灣網際網路之發展。取自http://www.lib.ntu.edu.tw/General/publication/univj/uj2-3/uj2-3_6.htm
26 創市際。公佈開心農場是最多台灣網友使用的Facebook應用程式,2009年09月17日。取自 http://www.insightxplorer.com/news/news_09_17_09.html
27 華視新聞網。世足誰贏? 人算不如"章魚"算。取自htt ://news.cts.com.tw/cts/international/201007/201007050510534.html
28 新聞堂。Facebook中毒症候群,2009年9月20日。取自 http://www.tiff.org.tw/169
29 數位之牆。取自 http://www.digitalwall.com/
30 數位時代。取自 http://www.bnext.com.tw/
31 聯合知識庫。向陳樹菊們致敬:八成慈善捐款每筆平均六百元,2010-03-10,聯合報,A2,焦點,社論。取自 http://udndata.com/ndapp/Search
32 聯合新聞網。取自 http://udn.com/NEWS/main.html
33 蘋果日報。章魚哥太 德 意 阿迷揪煮來吃。取自http://tw.nextmedia.com/applenews/article/art_id/32636400/IssueID/20100705
34 蘋果日報。監理所內玩Facebook 公務員上班忙「種菜」,「開心農場」遊戲夯 民罵:工作太閒氣死人。取自http://tw.nextmedia.com/applenews/article/art_id/31955762/IssueID/20090920
35 蘋果日報。紅遍日韓 旋風捲至英倫《獨立報》:中國最酷男人。取自 http://www1.hk.apple.nextmedia.com/template/apple/art_main.php?iss_id=20100306&sec_id=4104&subsec_id=11866&art_id=13792280
指導教授 張東生、陳德釗
(Dong-shang Chang、Der-chao Chen)
審核日期 2011-4-5
推文 facebook   plurk   twitter   funp   google   live   udn   HD   myshare   reddit   netvibes   friend   youpush   delicious   baidu   
網路書籤 Google bookmarks   del.icio.us   hemidemi   myshare   

若有論文相關問題,請聯絡國立中央大學圖書館推廣服務組 TEL:(03)422-7151轉57407,或E-mail聯絡  - 隱私權政策聲明