博碩士論文 964301016 詳細資訊


姓名 郭宗麟(Tsung-lin Kuo)  查詢紙本館藏   畢業系所 企業管理學系在職專班
論文名稱 傳統產業發展大量客製化線上交易平台之效益以薄膜加工業為例
(The benefit of Traditional industries develop mass customization on-line trade platform in case of thin film finishing industry)
檔案 [Endnote RIS 格式]    [Bibtex 格式]    [檢視]  [下載]
  1. 本電子論文使用權限為同意立即開放。
  2. 已達開放權限電子全文僅授權使用者為學術研究之目的,進行個人非營利性質之檢索、閱讀、列印。
  3. 請遵守中華民國著作權法之相關規定,切勿任意重製、散佈、改作、轉貼、播送,以免觸法。

摘要(中) 網路與電子商務的最大特色就是藉由網路的傳遞,使得各種資訊與經濟活動不再受到空間距離影響,真正達到天涯若比鄰的境界,近幾年來,根據研究調查顯示電子商務的市場,不管美國或台灣甚至於全球,每年的規模都有顯著的成長,而越來越多的中小企業開始使用交易成本低廉、交易渠道廣泛的電子商務平台,其次,電子商務提供了消費者或企業各種所需要的資訊,使得各類的資訊完全透明化,企業無法再利用空間或廣告等方式進行其競爭優勢,發展電子商務成為傳統產業之良機,但是經營一個成功的電子商務平台是個難題,在電子商務的經營與設計來講,推動電子商務必須依賴資訊系統的配合才能推動的更成功,應進一步瞭解電子商務等新經濟的運作、內容、及其利基所在,才能應用在適當的產業及產品之上。
個案公司屬石化產業之中小型加工廠,長久以來,是以出口導向及國內代工之業務為主,而當前有地區突發的金融風暴,另有中國大陸等新興市場的競爭、以石化產業來說,市場需求受到嚴峻的考驗,上述原因,均使得個案公司有難以因應的處境。
因此本研究以「大量客製化」結合電子商務平台,並以個案公司為觀測資料,發展出適用於薄膜加工業的客製化平台,希望能為個案公司帶來具體之效益,長遠來說,希望能強化中、下游之整合,才能增加競爭力,建立善用科技創新能力,確保未來成長。
摘要(英) The main feature of internet and e-commerce is the elimination of space and distance of various information and economic activities through internet transmission to achieve a world with no boundaries. According to recent research and investigations, whether in the States or Taiwan or even the world, e-commerce market has shown a significant growth as each year progress. More and more small and medium enterprises have started to use e-commerce platform which is cheaper in trade cost with broader trade channel. Secondly, e-commerce has provided a wide range of information required by consumers or enterprises, making various types of information completely transparent and impossible for enterprises to gain its competitive advantages through the exploitation of space and advertisement. The development of e-commerce has become an opportunity for traditional industries, but to run a successful e-commerce platform is a difficult question yet to be solved. In terms of running and designing e-commerce, the promotion of e-commerce must rely on coordination from information system in order to achieve successful promotion. Further understanding in the operation, content and benefits of e-commerce and various new economies will be a pre-requisite in order to apply it to matching industries and products.
Company in case study is a small-medium petroleum manufacturing factory. For a long time, its operation had focused on exports and domestic sub-manufacture. However, the current sudden eruption of financial crisis in addition to competitions from China and emerging markets has resulted in a rigorous test to the petroleum industry. The above reasons are the cause behind difficulties in adaptation by company under case study.
Hence, this research will combine “mass customization” with e-commerce platform in addition to data observed from company under case study to develop a customized platform for thin film finishing industries in hope to bring substantial benefits to company under case study. In the long run, reinforced integration of middle and downstream company is crucial to increase competitivity; in addition, in order to ensure future company growth, technological innovations must be utilized with efficiency.
關鍵字(中) ★ 線上交易
★ 薄膜加工業
★ 電子商務
★ 大量客製化
★ 傳統產業
關鍵字(英) ★ e-commerce
★ Mass customization
★ traditional industry
★ on-line trade
★ thin film finishing industry
論文目次 中文摘要……………………………………………………………i
英文摘要……………………………………………………………ii
目錄…………………………………………………………………iii
圖目錄………………………………………………………………v
表目錄………………………………………………………………vi
一、緒論……………………………………………………………01
1-1研究背景……………………………………………………… 01
1-2研究動機……………………………………………………… 02
1-3研究目的……………………………………………………… 03
1-4研究流程……………………………………………………… 03
1-5論文架構描述………………………………………………… 04
二、文獻探討………………………………………………………05
2-1電子商務……………………………………………………… 05
2-2大量客製化…………………………………………………… 12
三、個案公司分析及所屬產業現況………………………………18
3-1石化及化工產業現況………………………………………… 18
3-2個案公司簡介………………………………………………… 24
3-3交易平台設計………………………………………………… 27
3-4交易平台建置及架構………………………………………… 28
3-5統計分析結果………………………………………………… 35
四、結論與建議………………………………………………… 39
4-1研究結論……………………………………………………… 39
4-2研究限制與後續研究方向…………………………………… 41
參考文獻……………………………………………………………43
附錄一………………………………………………………………45
附錄二………………………………………………………………46
附錄三………………………………………………………………47
參考文獻 中文部分
1.周碩彥(2006)。〈從大量生產到大量客製〉,《科學發展》,399: 20-25。
2.吳英秦,張金枝,陳俐伶(2006)。〈一種創新的經營模式:大量客製化〉,《電力電子》,4(4):3-9。
3.克里斯.安德森(2006) 長尾理論─打破80/20法則的新經濟學 台北市 天下文化,
4.賴士葆,謝龍發,陳松柏 (2005) 科技管理 台北市 華泰
5.安妮塔.麥格漢(2004) 創新的軌跡 台北市 天下文化
6.趙 申2004年網際網路之資訊仲介研究 資訊管理系 碩士論文 朝陽科技大學
7.資策會市場情報中心 http://mic.iii.org.tw
8.工業技術研究院產業情報網 http://ieknet.itri.org.tw
英文部分
1.Colarelli 'Connor. G and O'Keefe. B, "Viewing the Web as a marketplace: the case of small companies", Decision Support Systems , Vol. 21, issue 3, pp. 171-183, 1997,
2. DeLone, W.H., and McLean, E.R. “Information Systems Success: The Quest for the Dependent Variable,” Information Systems Research (3:1), pp. 60-95, 1992
3. Kalakota, R. & Whinston, A.B., Electronic Commerce: A Manager’sGuide Reading, Mass, Addison-Wesley Publishing Company, 1997.
4. Kalakota, R. & Whinston, A.B., Electronic Commerce: A Manager’sGuide Reading, Mass, Addison-Wesley Publishing Company, 1997.
5. Kotha, S.. Mass customization: implementing the emerging paradigm for competitive advantage, Strategic Management Journal, 16, pp21–42,1995.
6. Lampel, L., & Mintzberg, H.. Customizing customization, Sloan Management Review,38(1), pp21-30,1996.
7. Pine, B.J. II.. Mass Customization : The New Frontier in Business Competition. Boston MA: Harvard Business School Press, pp 173-197, 1993.
8. Rappa, M. Business models on the web, 2000, http://Ecommerce.ncsu.edu/business_models.html#anchor1516683
9. Timmers, P, Business Model s for Electronic Market, ElectronicMarkets, Vol.8.No.2, 1998.
10. Yin, R. K.. Case study research: Design and methods (2nd ed.).
Thousand Oaks, CA: Sage,1994.
11. Zwass, V., "Electronic Commerce: Structures and Issues," International Journal of Electronic Commerce, Vol. 1, No. 1, pp.3-23,1996.
指導教授 張東生、陳德釗
(Dong shang Chang、Der chao Chen)
審核日期 2010-1-18
推文 facebook   plurk   twitter   funp   google   live   udn   HD   myshare   reddit   netvibes   friend   youpush   delicious   baidu   

若有論文相關問題,請聯絡國立中央大學圖書館推廣服務組 TEL:(03)422-7151轉57407,或E-mail聯絡