資源承諾與彈性對新產品發展績效影響之研究-關係學習與吸收能力之中介效果

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張敬珣(Ching-Hsun Chang) 查詢紙本館藏

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企業管理學系

論文名稱

資源承諾與彈性對新產品發展績效影響之研究-關係學習與吸收能力之中介效果
(The Effects of Resource Commitment and Resource Flexibility on New Product Development- the Mediation Effects of Relationship Learning and Absorptive Capacity)

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摘要(中)

知識經濟時代，創新是企業追求永續發展的不二法門，因此，企業該如何在競爭激烈的環境中，成功的推出新產品，是企業經營者與學者共同關注的議題。實務界若想要在新產品發展上獲得好的績效時，往往會投入大量的資源，但事實上，組織卻未必能夠有效的運用資源，提升新產品發展績效；故本研究提出此研究架構，以提供企業未來發展新產品之建議。
本研究以台灣製造業為例，以結構方程模式(SEM) 對305個樣本進行分析，並以資源基礎理論（Resource-Based View）的觀點出發，探討企業的資源與能力對新產品發展績效的影響。實証結果證實，組織的資源，如資源承諾、資源彈性，會對於組織的能力產生正向的影響；而企業的能力，如關係學習與吸收能力，會對於新產品發展績效有正向的影響。但是，資源承諾與資源彈性，對於新產品發展績效，卻沒有直接正向的關連性，因此，組織的能力如關係學習與吸收能力，在資源承諾、資源彈性與新產品發展績效之間，扮演完全中介的角色。
本研究透過個案分析與大樣本實證，驗證組織若能兼顧資源承諾與資源彈性，將有助於發展組織外部的關係學習能力與組織內部的吸收能力，並提升新產品發展績效。

摘要(英)

This study utilized structural equation models (SEM) to explore the mediation effects of relationship learning and absorptive capacity among resource commitment, resource flexibility and new product development from “Resource-Based View.” The total sample size was 305 in Taiwanese manufacturing industry. The results of this study showed that there were positive effects of resource commitment, resource flexibility on relationship learning and absorptive capacity. Relationship learning and absorptive capacity had positive effects on new product development. Relationship learning and absorptive capacity played a full mediator role among resource commitment, resource flexibility and new product development. Moreover, the firm’s resources are defined as stocks of available factors that are owned or controlled by the firm. It is very important to utilize the resources that are owed by the firm. Capability means the capacity to deploy resources, such as relationship learning and absorptive capacity. Firms depend on the resources and capabilities to develop new products. The research engaged both case study and questionnaire survey in order to satisfy both qualitative and quantitative methodology.

關鍵字(中)

★ 資源承諾
★ 資源彈性
★ 關係學習
★ 吸收能力
★ 新產品發展績效

關鍵字(英)

★ Resource Commitment
★ Resource Flexibility
★ Relat

論文目次

第一章緒論......................1
第一節研究動機..................1
第二節研究問題與研究目的........3
第三節研究流程..................5
第二章文獻探討..................7
第一節資源基礎理論..............7
第二節資源承諾................16
第三節資源彈性................19
第四節關係學習................21
第五節吸收能力................26
第六節新產品發展績效..........31
第三章研究方法.................46
第一節研究架構.................46
第二節假說發展................48
第三節變項定義與問卷設計......56
第四節研究樣本與資料蒐集......64
第五節資料分析方法............67
第四章實證結果分析............72
第一節樣本描述.................72
第二節研究假說實證分析.........77
第五章結論與建議..............82
第一節研究結論.................82
第二節研究貢獻與管理意涵......85
第三節研究限制................88
第四節後續研究建議............89
參考文獻..........................91
附錄一：問卷設計.................101
附錄二：個案訪談彙整資料.........104

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指導教授

林明杰(Ming-ji James Lin)

審核日期

2010-3-17

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